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Home › News › Industry
By

Jennifer Braun
Published March 5, 2024
Reading time
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PRADA GROUP AND UNFPA EXPAND FASHION TRAINING PROGRAM TO MEXICO

By

Jennifer Braun
Published
today March 5, 2024

Prada Group and the United Nations Population Fund (UNFPA) have expanded their
first-of-its-kind fashion training program, 'Fashion Expressions: The Stories
She Wears', to Mexico. 



Prada Group and UNFPA expand fashion training program to Mexico. - Prada


The expansion, announced just ahead of International Women's Day, seeks to
mentor aspiring fashion professionals while fostering self-agency in sexual and
reproductive health.

Building upon its successful implementation in Ghana and Kenya since its launch
in 2021, the focus shifts to Querétaro, Mexico, where 30 women artisans from
indigenous and surrounding communities will benefit from the program's
resources. These artisans, with backgrounds in weaving and embroidery, will
receive training to enhance their technical, artistic, and financial skills.



Initially launched in September 2023 with a select group of mothers aged between
18 to 50, the project targets women who previously operated their businesses
independently within family models. Often working from small workshops in their
homes, these artisans supplemented their income by selling crafts at local
markets in Querétaro.

Lorenzo Bertelli, Prada Group head of corporate social responsibility, said:
“Through this partnership with UNFPA, we have witnessed how fashion combined
with education, can become a powerful instrument of change and empowerment,
complemented by the participants' natural and effortless skills. Our goal is to
empower and instill hope for a brighter future to all involved as we continue
our mission of building a more inclusive society.” 

Over the course of six months, participants will engage in a series of training
sessions and workshops designed to equip them with both technical fashion skills
and knowledge about sexual and reproductive health. The program aims not only to
enhance their abilities but also to empower them to make informed decisions
about their well-being. Additionally, the project will showcase their unique
cultural heritage, providing them with a platform to celebrate their
craftsmanship.

In collaboration with the local nonprofit organization Nest, the initiative will
also focus on providing business development skills and financial literacy to
the participants. Upon completion of the program, participants will have access
to Nest's library of business development resources tailored to assist them in
establishing handicraft businesses within their communities.

Malika Savell Cruz, chief diversity, equity and inclusion officer, Prada Group,
The Americas, added: “We are thrilled to further fortify our partnership with
UNFPA as we expand the 'Fashion Expressions: The Stories She Wears' program into
Mexico. This evolution underscores our commitment to continue championing
diversity, equity, and inclusion within the fashion industry. Initiatives like
these empower the next generation of creatives while promoting cultural
dialogue, understanding, and nurturing a more inclusive global community.”

Copyright © 2024 FashionNetwork.com All rights reserved.

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