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Text Content

 * What we do
 * Our work
 * Insight
 * Let's Talk
 * 

 * 

Work With Us What we do Our Work Insight Blog Careers Contact Us


BETTER CAMPAIGNS.
DEEPER INSIGHTS.
GREAT RESULTS.


YOUR SMART, STRATEGIC MARKETING AGENCY.


WHY WE'RE DIFFERENT.

Discovering who your customers really are makes the difference between a good
campaign and a great campaign.

Before we start creating your digital strategy we build your audience profiles,
content pillars and buyer journeys through our deep discovery processes. You'll
learn more about your targets and we'll create and execute on a digital
marketing strategy that's laser focussed.

And that's what makes us different. We create better campaigns by building
deeper insights which leads to great results.


INSIGHT & DATA

We help you make sense of all of your data. We turn disparate data sources into
readable reports and understandable insight. That means you, your team and the
stakeholders can understand performance easily.


CAMPAIGNS

Your digital strategy is deployed across the paid and natural channels that your
audiences exist on. The right channels, with the right messaging, at the right
time. All created to align with your audience profiles and buyer journeys, and
to deliver great results.


RESULTS

Success comes from hard work. From our focus on deep-discovery to our internal
processes and the team we create around your projects, delivering
high-performing campaigns is what we do.


WHAT WE DO.

Digital Strategy Paid Media Content SEO Analytics


DIGITAL STRATEGY

DISCOVERY // AUDIENCES // DIGITAL STRATEGY

We start your digital campaigns by discovering who your digital customers are,
where they spend their time online and what messages appeal to them the most.

Whether you're new to digital, or you're looking to take your campaigns to the
next level, our Discovery-first approach will bring you insight that's useful
beyond just your digital campaigns.

We turn those audience and content insights into a flexible digital marketing
strategy. One that is based on sound research but that can adjust quickly based
on performance and on market changes.

Above all we create complex, powerful strategies that are unique to your
business, because basic strategies only lead to basic results.

Learn More


PAID MEDIA

PAID SEARCH // PAID SOCIAL // DISPLAY & RETARGETING

Paid Media traditionally encompasses PPC (Paid Search), Paid Social and Display
Networks. What's untraditional about our approach is the way we blend the
channels together to drive conversions.

Creating fluid media budgets that we can quickly shift between channels allows
us to focus on your most critical KPI: Return On Investment. We run your
campaigns as if they were our own, constantly adjusting and optimising campaigns
to bring you the highest performance.

Each paid channel has it's place, and our channel blend is focused not just on
conversions but on awareness that drives conversions. For most clients the
buying funnel will have a double-digit number of steps. Our campaigns build
volume in every stage of the pipeline.

Learn More


CONTENT

CONTENT: COPYWRITING // VIDEO // IMAGERY

Since our formation in 2008 we've understood the impact of content, and how to
craft text, video and imagery to speak to your audience and drive conversions.
Our Discovery-first approach allows us to build out the content-pillars of your
campaign, so the topics that your target audiences will engage with the most.

Creating successful content in 2022 is different to 2008. There are more
channnels and more formats. Short-form content is as critical as long-form, but
requires just as much crafting.

We'll create long, short and micro-form content that excites and interests your
audience, and moves them along the buyer journey. The words, images and video
that we generate will be in your tone of voice, and adhere to your brand
guidelines.

A great content strategy isn't a simple strategy. Throughout the content
production process we'll involve you as much as you want; be hands off if you
need to focus on other priorities, or join us on the content production journey
and we'll help educate you and your team.

Learn More


SEO

ON-PAGE SEO // OFF-PAGE SEO

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who
have a higher intent. It now compasses far more than optimising against a
particular keyword - it's about creating rich and engaging content that is
looked upon favourable by the search engines, and the users who visit it.

Technical SEO is as important as it's every been. We'll optimise your online
properties, making them more efficient and more interesting to the search
engines.

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who
have a higher intent. It now compasses far more than optimising against a
particular keyword - it's about creating rich and engaging content that is
looked upon favourable by the search engines, and the users who visit it Learn
More


ANALYTICS

ANALYTICS AUDITS // REAL TIME REPORTING // TAG MANAGEMENT

High-performing campaigns require a trustworthy analytics stack. Reliable
visitor and behavioural data means that everyone is making better decisions.

We build accurate and reliable analytics stacks for our clients. From auditing
and improving their analytics systems of record (e.g. Google Analytics) to
building near-realtime reporting solutions. A Google Analytics certified
professional will help you build the best solutions.

We'll also help you create the best tag stack, working with your tag management
solution (e.g. Google Tag Manager) to ensure that it's accurate, and performs
well.

Learn More


More on What We Do
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ESSENTIAL LIVING

100% OCCUPANCY IN TWO MONTHS

View case study


BLUE PLANET AQUARIUM

DRIVING A 210% INCREASE IN TICKET SALES

View case study


THE STUDENT HOUSING COMPANY

97% INCREASE IN WEBSITE VISITORS

View case study
Next


THE BRANDS WE'VE SUPPORTED.


See our work


OUR AWARDS & CERTIFICATIONS.




WHAT WE'RE THINKING.

WHY WE'VE BUILT ANOTHER STARTUP (AND WHY IT'S PROPTECH)

PROPERTY MARKETING 2021: FIVE THINGS TO GET RIGHT

What are the building blocks of property marketing success? Here, we look
closely at five key contributing factors.

WITHOUT NURTURE, YOU'RE LOSING 4 OUT OF 5 LEADS

B2B purchase decisions are taking longer. That is a golden opportunity for
content-driven nurture, and increased revenue.


HAVE AN INFORMAL CONVERSATION WITH ONE OF OUR MARKETING EXPERTS.

Setup a thirty minute introduction call with one of our team. We'll tell you
more about theEword and our approach, and we'd love to hear more about your
business.

Hey, what's your name?
Please share your name with us
..and your email?
Please enter a valid email
Finally, your phone number?
Please share your phone number
Request A Call


EXPLORE

Work
Services
Careers
Blog
Contact


CONTACT

theEword Ltd
19 Swan Street
Manchester
M4 5JJ

0800 0149 884
contact@theeword.co.uk

SECTORS

B2B Digital Agency
Property Marketing Agency
Leisure Marketing Agency

SOCIAL


Privacy Policy | Terms
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