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 * Funding




[FUNDING ALERT] CELEBRITY ENGAGEMENT PLATFORM UNLU RAISES RS 9 CR IN SEED ROUND
LED BY NEXUS

By Sujata Sangwan
February 08, 2021, Updated on : Tue May 04 2021 14:47:00 GMT+0000


The Delhi-based startup will use the funding to support product development and
market expansion.
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Celebrity engagement platform unlu on Monday announced it has raised a seed
funding round of Rs 9 crore led by marquee venture capital firm Nexus Venture
Partners with participation from Mumbai Angels, TiE, and Expert Dojo. 




Unlu, which has over one million users so far, focuses on celebrity engagements
for consumers and brands with 2000+ celebrities on its platform. The Delhi-based
startup plans to utilise the funding to build technological base, support
product development, and fuel market expansion.



> “We founded Unlu with a single minded focus to understand and exceed the
> expectations and needs of celebrities and fans, and are excited to see the
> results and path forward. We understand the needs of celebrities who have
> tight schedules but want increased engagement with fans and need a platform to
> share knowledge about the craft they have perfected. We aim to become the
> de-facto platform for celebrities,” said Vipul Agrawal, Co-founder, Unlu.


ALSO READ

Star power: Here's how UNLU, India’s first celebrity-to-fan engagement platform
allows interaction with A-listers


Founded in 2020 by Vipul Agrawal, Himanshu Periwal, Akshay Pruthi, and Anurag
Dalia, Unlu recently launched Unluclass - an edu-tainment platform, which will
announce one celebrity every week. Presently live with Johnny Lever, Ruskin
Bond, Manoj Bajpayee, and Shashank Khaitan, the company said consumers can look
forward to Unluclass offering more top tier celebrities who have expertise in
various fields like sports, music, acting, fashion, comedy, writing, lifestyle,
photography, etc.

> “Our vision is to use technology to significantly enhance the experience of
> celebrities with consumers and brands in a win-win manner for all
> stakeholders. Our product allows users to engage with the likes of Manoj
> Bajpayee, Guru Randhawa, Saina Nehwal, and 2,000+ celebrities in various
> formats,” added Himanshu Periwal, Co-founder, Unlu. 

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Unlu also claims to have a strong growth on B2B engagements with celebrities
like Shaan, Salim-Sulaiman, and Harbhajan Singh to engage with brands such as
Flipkart, MPL, and Dr. Vaidya.

 

Nexus has been a pioneer of investing in technology-led businesses for India.
Some of its portfolio companies include Unacademy, Delhivery, Snapdeal,
Turtlemint, WhiteHat Jr, ZoloStays, Rapido Bike Taxi, PaySense,
Pratilipi, etc.

--------------------------------------------------------------------------------

Edited by Megha Reddy



 * Just In
 * Nexus Venture Partners
 * UNLU
 * Seed round
 * Delhi Startups


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