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THE #1 PROFESSIONAL
NETWORK FOR THE BEST
PRODUCT MARKETERS ON
THE PLANET.


300K+

Community members


40+

Certifications


5K+

Event attendees

Level up your product marketing career, network with product marketing experts,
and gain insights to solve your challenges with our global community of PMM
leaders

Become a member Get certified


AWARD-WINNING INSTITUTION FOR AWARD-WINNING PMMS




WELCOME TO THE COMMUNITY...

Our mission is simple: to elevate the role of product marketing and redefine the
way companies access education and scale. Join our VP of Community, Rose
Johnstone, for a quick tour of the community.

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JOIN THE COMMUNITY

Access PMM experts, insights, community, networking, courses, and more. For
free.

GET CERTIFIED

Learn today & apply tomorrow. Community-led education designed to fast-track
your career.

BECOME A MEMBER

Develop your knowledge with ideas and resources you can apply to everyday
projects.

ATTEND AN EVENT

Stay up-to-date with the latest trends and expand your PMM network overnight.

Join product marketers from world-class companies like:




WHERE ARE YOU ON YOUR JOURNEY?

Need help finding your way around the website? Let us help you get there
quicker.

1. WHAT LEVEL ARE YOU?

Break into Product Marketing
Product Marketing Manager
Senior PMM
Leader of PMM

2. WHAT ARE YOU TRYING TO IMPROVE?

Positioning
Messaging
Sales enablement
Go-to Market
Research
Competitive intelligence
Metrics & OKRs
Pricing
Personas
Segmentation

3. HOW WOULD YOU LIKE TO ACHIEVE THAT?

Networking
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SO YOU’RE LOOKING FOR EVENTS...

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commodo

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the room with courses built by PMMs for PMMs.

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EXPAND YOUR PRODUCT MARKETING NETWORK

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the top product marketing experts in-person at our monthly PMA events - when
they’re ready to engage.

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ACCELERATE YOUR PRODUCT MARKETING LEARNING JOURNEY

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courses, and events - all-in-one, 365 days a year. Learn today, apply tomorrow.

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GET CAREER ADVICE FROM PMM LEADERS

You no longer have to navigate the world of product marketing alone. Connect
directly with experienced PMMs in our Slack channels and local meetups - and
learn how to navigate your career journey.

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GET UPDATED WITH THE LATEST PMM RESOURCES

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Positioning & messaging Pricing Go to market Competitive intelligence Product
marketing strategy
Product Market Fit Sponsored


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August 9, 20242 min
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August 9, 202412 min
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HOW TO TRANSITION INTO PRODUCT MARKETING

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3 RESEARCH TECHNIQUES TO FIND THE RIGHT PRICE POINT

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HOW TO FIND EXTERNAL SOURCES TO CREATE TRUSTWORTHY CONTENT

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B2C Sponsored


ENGAGING THE MODERN VIEWER: EFFECTIVE TV AD STRATEGIES FOR CTV

August 12, 20245 min
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August 9, 20242 min
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DESIGN YOUR PMM PATH: YOUR GUIDE TO BUILDING A LIFE YOU LOVE

August 9, 202412 min
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August 7, 20246 min
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BUILDING SUCCESSFUL PRODUCTS: FROM 0 TO 1 AND FROM 1 TO 100

August 21, 20246 min
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August 19, 20245 min
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August 19, 20242 min
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HOW CLARI DOMINATED THE REVENUE PLATFORM CATEGORY WITH JULIEN SAUVAGE, CLARI

August 16, 20241 min
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August 16, 20249 min
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HOW TO TRANSITION INTO PRODUCT MARKETING

August 15, 202444 min
Pricing Sponsored


3 RESEARCH TECHNIQUES TO FIND THE RIGHT PRICE POINT

August 14, 20247 min
Content Marketing Sponsored


HOW TO FIND EXTERNAL SOURCES TO CREATE TRUSTWORTHY CONTENT

August 13, 20245 min
B2C Sponsored


ENGAGING THE MODERN VIEWER: EFFECTIVE TV AD STRATEGIES FOR CTV

August 12, 20245 min
Podcasts Sponsored


ACHIEVING ALIGNMENT IN PRODUCT MARKETING WITH MICHELE NIEBERDING, METAROUTER

August 9, 20242 min
Membership content Sponsored


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August 9, 202412 min
Product Marketing Strategy Sponsored


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LEARN FROM THE TOP PEOPLE IN YOUR INDUSTRY...

From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft,
Salesforce,
and IBM, get first-hand insights from some of the best PMMs in the business.

Emma Stratton Messaging Expert

Watch presentation

April Dunford Positioning Expert

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Chandra Patel Sr. Director of PMM

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Julien Sauvage VP Product Marketing

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Madison Leonard PLG Growth

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Community partners




BENCHMARK YOUR PRODUCT MARKETING SKILLS

Let us know your experience in key PMM competencies and we'll give you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.

See full framework Take PMM IQ test



ACCESS PRODUCT MARKETING EXPERTS, INSIGHTS,
COMMUNITY, NETWORKING, COURSES, AND MORE.
FOR FREE.

Become an Insider
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PRODUCT MARKETING CORE FRAMEWORK

From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.

This framework’s designed to help you navigate every step.

Get framework



DISCOVERY

Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.

 * Build business case
 * Customer/market feedbacke
 * Why/loss analysis
 * Market research

 * Competitor intel
 * Market requirements
 * Testing assumptions
 * Review and refine

Get framework



STRATEGIZE

From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.

 * Pricing
 * Objectives
 * Go-to-market
 * Acquisition
 * Onboarding

 * Retention and expansion
 * Internal communication
 * Use Sales enablement
 * Barriers

Get framework



DEFINE

Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.

 * Positioning
 * Narrative design
 * Messaging
 * Storytelling

 * Segmentation
 * User personas
 * Buyer personas
 * Use cases

Get framework



GET SET

If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.

 * Sales assets
 * Training
 * Sales enablement sessions
 * Marketing

Get framework



GROW

A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.

 * Case studies
 * Analysis
 * Optimization
 * Customer feedback
 * Prioritise tickets

Get framework Back to start




ELEMENTS OF PRODUCT MARKETING

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YOUR RESOURCE LIBRARY

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Reports Articles Guides eBooks Videos Podcasts Webinars
ReportsArticlesGuideseBooksVideosPodcastsWebinarsTemplates
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STATE OF PRODUCT MARKETING 2024

May 30, 20242 min
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STATE OF THE INTERACTIVE PRODUCT DEMO 2024 REPORT

March 28, 20243 min
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2023 PRODUCT MARKETING SALARY SURVEY: RESULTS

December 14, 20233 min
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July 25, 20232 min

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August 21, 2024
Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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