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Text Content

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About

 * About Sojern
 * Learn more about our story and what we're striving to achieve.
 * Press
 * Stay up to date on all things Sojern in the news.
 * Careers
 * Join our team of Sojernistas dedicated to excellence within the travel
   industry.
 * Contact
 * Looking to learn more or see a free demo? Head over to our contact page.

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Solutions

 * Hotels
 * Find and engage travelers to drive direct bookings.
 * Attractions
 * Boost ticket sales and attendance for your attraction or experience.
 * Destinations
 * Inspire travelers and drive visitors to your destination.

How Travel Marketers are Activating Digital Advertising

Download Report

Platform
Why Sojern
Travel Insights
Resources

 * Blog
 * Read up on the latest digital marketing trends and insights to grow your
   travel business.
 * Webinars
 * Optimize your digital marketing strategy with thought leaders in the travel
   industry.
 * Reports
 * As your travel marketing partner, we work hard to understand the latest in
   travel marketing so you don’t have to.
 * Success Stories
 * Learn how others have optimized their digital marketing strategies with
   Sojern.

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About

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Back to Success Stories


GRAND HOTEL MINERVA ACTIVATES DIGITAL MARKETING WITH SOJERN


Results


549

direct bookings since partnership began


20%

of total direct revenue driven by Sojern


ACTIVATED

digital marketing across programmatic display, Facebook and Instagram

Package Used
Pay on the Stay

Channels
Display
Social

Industry
Hotel

The Grand Hotel Minerva is a lean team, laser-focussed on delivering a superior
guest experience. While they wanted to raise their online profile, they didn’t
have the internal bandwidth to dedicate themselves. By working with Sojern, they
managed to activate their digital marketing presence.


"IT’S NOT ONLY THE INCREASED REVENUE, THERE’S A HUMAN SIDE TO WORKING WITH
SOJERN. THEY’VE GIVEN US A WAY TO ACTIVATE MULTICHANNEL MARKETING IN A
DATA-DRIVEN WAY, AND HAVE HELPED US BUILD A STRONGER MARKETING PRESENCE
OVERALL."

Andrea Bargigli
Sales & Marketing Director


GOAL

The Grand Hotel Minerva team is dedicated to creating a memorable experience for
their guests. As a very small team, they struggled to find the time and
resources to dedicate to digital marketing. Their online presence was limited,
but they saw the potential in doing more. Specifically, they wanted to start
advertising their property to travellers who were looking to travel to Florence.


SOLUTION

Sojern has unmatched visibility into travel demand. With creative and media
planning support, Sojern provides the insights, technology, and team to
seamlessly manage marketing plans. The Grand Hotel Minerva team can then focus
on what matters most—their guests. Since the partnership began, Sojern has
delivered 549 direct bookings since the partnership began.

Download PDF




READ SIMILAR STORIES

When you think of thought leaders, think Sojern. It’s no secret that the travel
industry looks to us when it comes to identifying the latest trends and
insights.

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VILA VITA PARC RESORT & SPA

VILA VITA Parc Resort & Spa Win The Direct Booking Battle with Sojern

Read Their Story
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ANDAZ SAN DIEGO

Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern

Read Their Story
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ART HOTEL WROCŁAW

Art Hotel Wrocław Partners with Sojern to Attract New Guests to Their Property

Read Their Story
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Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This
storage is often necessary for the basic functionality of the website. The
storage may be used for marketing, analytics, and personalization of the site,
such as storing your preferences. Privacy is important to us, so you have the
option of disabling certain types of storage that may not be necessary for the
basic functioning of the website. Blocking categories may impact your experience
on the website.
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Manage Consent Preferences by Category
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These items are required to enable basic website functionality.
Marketing
Essential

These items are used to deliver advertising that is more relevant to you and
your interests. They may also be used to limit the number of times you see an
advertisement and measure the effectiveness of advertising campaigns.
Advertising networks usually place them with the website operator’s permission.
Personalization
Essential

These items allow the website to remember choices you make (such as your user
name, language, or the region you are in) and provide enhanced, more personal
features. For example, a website may provide you with local weather reports or
traffic news by storing data about your current location.
Analytics
Essential

These items help the website operator understand how its website performs, how
visitors interact with the site, and whether there may be technical issues. This
storage type usually doesn’t collect information that identifies a visitor.
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