www.adweek.com Open in urlscan Pro
152.199.22.151  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * 


 * Sign In
 * Subscribe
 * 

Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing
Experiential Mobile Out of Home Search Engine Marketing Search Engine
Optimization
Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing
Experiential Mobile Out of Home Search Engine Marketing Search Engine
Optimization


PERFORMANCE MARKETING


TWITTER SAYS USERS NOW TRUST INFLUENCERS NEARLY AS MUCH AS THEIR FRIENDS


HOW BRANDS ARE TAKING ADVANTAGE OF THE TREND


By Marty Swant

May 10, 2016

How can you keep pace with an accelerating marketing ecosystem? Join us at
Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change
makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more.
Book now.

New research claims that social media influencers might have nearly as much
clout as a friend or neighbor—and brands know how to harness these new household
names.




INDEPENDENCE DAY SALE


SUBSCRIBE TODAY!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in




MARTY SWANT

 * @martyswant
 * martin.swant@adweek.com

Marty Swant is a former technology staff writer for Adweek.

Recommended articles

Popular Now
 1. After 30 Years, Mall of America Is Still Ahead of Its Time
 2. FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores
    Over Data Security Concerns
 3. Finding Gender Parity at the Intersection of Venture and Crypto
 4. Planned Parenthood Responds to Supreme Court Ruling With Galvanizing Ad,
    ‘Force of Nature’
 5. Pringles’ Unusual Job Offer: Get Paid to Work Inside a Video Game


Upcoming Webinars
 * Using Data to Tell Your Story Tuesday, July 12, 2022
 * Use Ad Tech to Enhance Inclusion and Diversity Wednesday, July 13, 2022
 * A Simplified Approach to Personalized Email and Messaging Tuesday, July 19,
   2022
 * Safely Scale Your TikTok Advertising Wednesday, July 20, 2022
 * Unlock Gen Z’s Mobile Purchasing Power Thursday, July 21, 2022




Related Articles
Performance Marketing

We Brought the Blockchain to Life (Sort of) to Explain the Basics

By Marty Swant

Performance Marketing

Sound May Be the Next Augmented Reality Frontier for Brands

By Marty Swant

Performance Marketing

Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Show

By Marty Swant

Performance Marketing

Twitter Is Expanding Its Video Content With More Than a Dozen Partners

By Marty Swant

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount




Adweek is the leading source of news and insight serving the brand marketing
ecosystem.

 * 
 * 
 * 
 * 
 * 


ABOUT

 * About Us
 * Contact Us
 * Media Kit
 * Editorial Cal
 * Sponsor Content
 * Jobs at Adweek


SUBSCRIPTIONS

 * Subscription Options
 * Digital App
 * FAQs
 * Newsletters
 * Customer Service


EVENTS

 * Awards
 * Adweek Events
 * Webinars
 * On-Demand Webinars
 * Trophies / Awards / Seals


PUBLICATIONS

 * Adweek Blog Network
 * Adweek Podcast Network
 * RSS
 * Back Issues
 * Reprints / E-Prints

©2022 Adweek - All Rights Reserved.
 * Do not sell my personal information
 * Terms of Use
 * Privacy Policy











ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

TARGETING/ADVERTISING COOKIES

Targeting/Advertising Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

VIDEO COOKIES

Video Cookies

These cookies are set by a range of video services that we have added to the
site to enable you to view video content. They are capable of tracking your
browser across other sites and building up a profile of your interests. This may
impact the content and messages you see on other websites you visit. If you do
not allow these cookies you may not be able to use or see these sharing tools.

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT PERSONALISED ADS
   
   Switch Label
   
   Personalised ads can be shown to you based on a profile about you.
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED ADS PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.
   
   Object to Legitimate Interests Remove Objection

 * SELECT PERSONALISED CONTENT
   
   Switch Label
   
   Personalised content can be shown to you based on a profile about you.
   
   Object to Legitimate Interests Remove Objection

 * MEASURE AD PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of ads that you see or interact with can be
   measured.
   
   Object to Legitimate Interests Remove Objection

 * MEASURE CONTENT PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of content that you see or interact with
   can be measured.
   
   Object to Legitimate Interests Remove Objection

 * SELECT BASIC ADS
   
   Switch Label
   
   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.
   
   Object to Legitimate Interests Remove Objection

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
   Switch Label
   
   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.
   
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE PRODUCTS
   
   Switch Label
   
   Your data can be used to improve existing systems and software, and to
   develop new products
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED CONTENT PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.
   
   Object to Legitimate Interests Remove Objection

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

OTHER/UNKNOWN

Other/Unknown

These are cookies that we are in the process of classifying, together with the
providers of individual cookies.


BACK BUTTON PERFORMANCE COOKIES



Vendor Search Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Confirm My Choices



WE CARE ABOUT YOUR PRIVACY

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below, including your right to object where legitimate interest is
used, or at any time in the privacy policy page. These choices will be signaled
to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised ads
and content, ad and content measurement, audience insights and product
development. List of Partners (vendors)

I Accept Reject All Show Purposes