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The Ninth Edition State of Marketing Report: Insights from nearly 5,000
marketers worldwide.

Learn more


MARKETERS WITH AGENTS BUILD LASTING CUSTOMER RELATIONSHIPS.

Action all your data faster with unified profiles and analytics. Deploy smarter
campaigns across the entire lifecycle with Agentforce. Personalize content and
offers across every customer touchpoint.

Watch demo Explore AI





SEE HOW TOP BRANDS ACTIVATE DATA AND AGENTS WITH SALESFORCE TO GROW THEIR
BUSINESS.

  






WHAT IS MARKETING CLOUD?

Marketing Cloud is a complete marketing platform designed to help you
personalize every moment of engagement across the customer lifecycle. By
connecting every department through actionable data and agents, we empower teams
to work together to build lasting customer relationships. No matter your tech
stack, company size, or industry, Marketing Cloud can help you drive growth for
your business.


HOW CAN MARKETING CLOUD HELP YOUR BUSINESS?


UNLOCK TRAPPED DATA

Personalize every moment in real-time with contextual data about each customer
available at your fingertips.

Watch Now


SAVE TIME WITH AI

Create impactful campaigns faster with agents helping to surface insights,
define strategy, and generate content.

Watch Now


ACTIVATE ANYWHERE

Drive growth and loyalty with one platform for seamless engagement across the
entire customer lifecycle.

Watch Now




HERE’S WHAT SETS MARKETING CLOUD APART.

30 %
increase in overall marketing ROI
31 %
increase in customer lifetime value
31 %
increase in customer engagement
26 %
decrease in cost to acquire new customers


*Salesforce Customer Success Metrics


DISCOVER WHY MARKETING CLOUD IS THE #1 MARKETING PLATFORM.

Grow customer lifetime value by connecting marketing to CRM Personalize in
real-time using data from any source Deploy and optimize campaigns faster with
agents


GROW CUSTOMER LIFETIME VALUE BY CONNECTING MARKETING TO CRM


MARKETING ENGAGEMENT

Increase conversion with relevant engagement across email, mobile, ads, and web.

Learn more


ACCOUNT ENGAGEMENT

Grow revenue by aligning marketing and sales around every account.

Learn more


CUSTOMER LOYALTY SOLUTIONS

Increase profitability and loyalty with better engagement and personalized
rewards.

Learn more




PERSONALIZE IN REAL-TIME USING DATA FROM ANY SOURCE


DATA CLOUD

Drive growth with faster access to centralized data that's seamlessly activated
to any channel.

Learn more


MARKETING INTELLIGENCE

Optimize cross-channel campaigns and spend with a single view of your marketing
performance.

Learn more


PERSONALIZATION

Drive ROI and CLV with personalized experiences across every customer
touchpoint.

Learn more




DEPLOY AND OPTIMIZE CAMPAIGNS FASTER WITH AGENTS


MARKETING AI

Optimize every step of the campaign process with trusted, purpose-built AI.

Learn more


SMALL BUSINESS MARKETING

Grow your small business faster with marketing automation on the world's #1 AI
CRM.

Learn more


See all Product Pricing




SEE HOW SOME OF THE WORLD'S BIGGEST COMPANIES SUCCEED WITH MARKETING CLOUD.

 * SiriusXM
 * Formula 1
 * More
    * SiriusXM
    * Formula 1


SIRIUSXM ENGAGES THE NEXT GENERATION OF LISTENERS WITH DATA CLOUD

With Data Cloud and Marketing Cloud, SiriusXM harmonizes data across channels to
create a 360-degree view of listeners. That way, they can personalize marketing
experiences to keep subscribers engaged.

Watch Now


FORMULA 1 BOOSTS FAN SATISFACTION TO 88% BY MAKING EVERY SECOND COUNT.

With a shared view of customer data and powerful real-time insights from
Salesforce Data Cloud, sales, service, and marketing pros can delight fans with
well-choreographed speed and consistency. Here’s how they do it.

Read the story


DISCOVER WHAT'S NEW IN MARKETING.

 * Innovation
 * Content
 * Analyst Reports
 * Webinars
 * More
    * Innovation
    * Content
    * Analyst Reports
    * Webinars

Marketing Cloud Keynote


AGENTFORCE CAMPAIGNS

Save time with a trusted AI agent to help generate a campaign brief, target
audience segment, content, and customer journey based on your goals and
guidelines.

Watch Demo
Press Release


UNIFIED CONVERSATIONS FOR WHATSAPP

Transform one-way marketing promotions into dynamic customer support
conversations across a single WhatsApp number

Learn more
Press Release


MEET EINSTEIN PERSONALIZATION

Power 1:1 experiences in real-time with Data and AI

Watch Demo

Research


STATE OF MARKETING REPORT

See the top trends in data, AI, and more — from nearly 5,000 marketers
worldwide.

Get the report
Guide


CDP ACTIVATION GUIDE

Learn five ways to engage customers with unlocked data.

Get the guide
Article


CONNECTING MARKETING AND SERVICE EXPERIENCES

A unified marketing and service strategy can deliver more personalized customer
journeys. Here's how to build yours.

Get the Guide

Report


2024 GARTNER® MAGIC QUADRANT™ FOR MULTICHANNEL MARKETING HUBS

Discover why Gartner positioned us as a Leader in the 2024 Magic Quadrant for
Multichannel Marketing Hubs.

Read the Report
Report


GARTNER NAMED SALESFORCE A LEADER IN CUSTOMER DATA PLATFORM

Gartner named Salesforce a Leader in Customer Data Platform. See Why.

Read the Report
Report


2024 GARTNER® MAGIC QUADRANT™ FOR B2B MARKETING AUTOMATION PLATFORMS

See why Gartner® named Salesforce a Leader for the seventh year in a row.

Read the Report

Webinar


GET STARTED WITH AGENTFORCE FOR MARKETING

Join our Marketing Cloud AI product leaders to discover how Agentforce for
Marketing transforms AI insights into tangible actions, driving real enterprise
value.

Watch now
Webinar


UNLOCK THE POWER OF FIRST-PARTY DATA WITH SALESFORCE AND META

Discover how to enhance personalization and optimize marketing strategies
through the partnership between Meta and Salesforce, leveraging innovations like
the Data Cloud and Meta Conversions API.

Watch now
Webinar


AI DRIVEN PERSONALIZATION: LEARN HOW TO ACCESS AND ACTIVATE YOUR DATA

Learn how to leverage data for personalized customer engagement through customer
stories focusing on data activation and personalization strategies.

Watch now
Webinar


TRANSFORM YOUR B2B MARKETING STRATEGY WITH DATA CLOUD

See how Flexo Concepts transformed their B2B Marketing with Salesforce Account
Engagement.

Watch now



JOIN THE MOMENT MARKETER COMMUNITY.

Looking to meet and learn from fellow Marketing professionals? Our
#MomentMarketer Community is the place for you.

Join the Community Explore our Content


ACHIEVE YOUR AI AND DATA GOALS WITH SALESFORCE CTOS.

Trusted advisors with unmatched Salesforce experience and expertise, by your
side.

Learn more


DISCOVER MORE ABOUT MARKETING CLOUD WITH FREE LEARNING ON TRAILHEAD.





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TALK TO AN EXPERT.

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STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter




SALESFORCE MARKETING CLOUD FAQ


WHAT DOES MARKETING CLOUD DO?

Marketing Cloud helps you build lasting customer relationships with the power of
AI, data, and CRM. Marketing Cloud offers a connected suite of tools, built on
the Salesforce platform, for unifying and activating first-party customer data,
segmenting audiences, managing and automating marketing campaigns across various
channels, including email, ads, mobile, and web, delivering real-time
personalization, connecting lead generation and account-based marketing (ABM),
and automating performance and spend insights to maximize efficient growth.
Marketers can increase team productivity and campaign performance with
Agentforce and AI marketing tools built directly into the platform, allowing
them to build end-to-end campaigns and proactively optimize performance with AI
insights.


WHAT ARE THE COMPONENTS OF MARKETING CLOUD?

Marketing Cloud is the platform name for a range of solutions which can be
purchased through editions or as individual products. is the platform name for a
range of solutions which can be purchased through editions or as individual
products.

There are three main editions available based on business size and need,
including Starter Suite (the simple CRM suite with marketing, sales, service,
and commerce), Marketing Cloud Growth Edition (helps small businesses drive
growth efficiently with CRM, AI, and data on the Salesforce Platform) and
Marketing Cloud Advanced Edition (helps scale high growth companies with
advanced marketing automation and AI capabilities). Please refer to our editions
and pricing page for additional details.

Our five products include: Engagement (email, mobile, advertising, journeys, and
loyalty management), Account Engagement (marketing and sales alignment, lead
generation, and ABM), Data Cloud (customer data platform), Marketing
Intelligence (performance insights, analytics and reporting) and Personalization
(cross-channel personalization and real-time next best actions).


WHAT IS MARKETING SOFTWARE?

Choosing the right marketing software involves considering several key factors.
Start by identifying your specific marketing needs and goals. Evaluate the
features and capabilities of different software options, ensuring they align
with your requirements. Consider factors such as ease of use, scalability,
integration with existing systems, and customer support. Take advantage of demos
to assess its user-friendliness. Read reviews, seek recommendations, and
consider the reputation and track record of the software provider. Pay attention
to data security, privacy, and compliance with regulations. Finally, evaluate
the cost and value proposition to ensure the software fits within your budget
and offers a strong return on investment. By carefully assessing these factors,
you can choose the marketing software that best suits your business needs.


WHAT ARE THE BENEFITS OF MARKETING SOFTWARE?

Marketing software offers numerous benefits to businesses, including automation
of tasks, improved productivity, personalized customer experiences, enhanced
engagement, data-driven insights, streamlined collaboration, scalability to
accommodate growth, and integration with other systems. It automates repetitive
tasks, allowing marketers to focus on strategic activities, while also enabling
personalized interactions and targeted messaging. With powerful marketing
analytics, businesses can gain valuable insights to optimize their marketing
strategies and measure ROI. The software facilitates collaboration among teams,
scales with business needs, and integrates with other systems to support a
holistic approach to marketing. Overall, marketing software empowers businesses
to streamline operations, engage customers effectively, leverage data-driven
decision-making, and drive growth.


DOES MY BUSINESS NEED MARKETING SOFTWARE?

If you run marketing campaign across multiple channels, marketing software can
greatly benefit your business through automation, personalization, and
data-driven decision-making. Marketing software streamlines processes, improves
productivity, enables personalized customer experiences, and provides valuable
insights for optimizing marketing strategies. It helps businesses stay
competitive in today's digital landscape and grow more efficiently. Assess your
marketing needs, resources, and goals to determine which marketing software is
most valuable to your business objectives.


HOW DO I CHOOSE THE RIGHT MARKETING SOFTWARE?

Choosing the right marketing software involves considering several key factors.
Start by identifying your specific marketing needs and goals. Evaluate the
features and capabilities of different software options, ensuring they align
with your requirements. Consider factors such as ease of use, scalability,
integration with existing systems, and customer support. Take advantage of demos
to assess its user-friendliness. Read reviews, seek recommendations, and
consider the reputation and track record of the software provider. Pay attention
to data security, privacy, and compliance with regulations. Finally, evaluate
the cost and value proposition to ensure the software fits within your budget
and offers a strong return on investment. By carefully assessing these factors,
you can choose the marketing software that best suits your business needs.




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