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EXHIBITION+ MODEL BRINGS WORLD TO HONG KONG


MORE THAN 20,000 BUYERS SEIZE GLOBAL OPPORTUNITIES ONLINE AND OFFLINE AS THE
HKTDC BRINGS SEVEN TRADE FAIRS UNDER A HYBRID UMBRELLA EVENT.

28 July 2022

As the exhibitions industry moves through its third year of working amid
COVID-19 restrictions, the Hong Kong Trade Development Council (HKTDC) has
fine-tuned its online-physical hybrid exhibition model, rolling it out in time
for its spring-summer events this year.

Organised by the HKTDC, the International Sourcing Show, which combined a
physical fair with the new EXHIBITION+ (EPLUS) model, drew to a successful close
on 15 July. More than 20,000 industry buyers attended the physical event and
browsed products online. The event facilitated more than 5,000 business
meetings, connecting exhibitors with global buyers both online and offline.

The show attracted more than 1,730 exhibitors from 12 countries and regions,
presenting in excess of 83,000 products. It gathered seven HKTDC trade fairs
under one umbrella – the Hong Kong Electronics Fair (Spring Edition), Hong Kong
International Lighting Fair (Spring Edition), Hong Kong Gifts & Premium Fair,
Hong Kong Houseware Fair, Hong Kong Fashion Week, Hong Kong International Home
Textiles and Furnishings Fair, and the Hong Kong International Printing &
Packaging Fair (jointly organised by the CIEC Exhibition Company (HK) Limited).

EPLUS helped extend interactions between exhibitors and buyers to the online
platform, helping enterprises to continue exploring “blue ocean” opportunities
via the smart online business-matching platform Click2Match and hktdc.com
Sourcing.

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POSITIVE FEEDBACK

Participating exhibitors proactively used Click2Match to seek potential partners
and took the initiative to arrange meetings with buyers from all over the world
at their own convenience.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “As the first event
to use the new EPLUS exhibition model, the International Sourcing Show has
generated positive feedback from users. We are happy to see many exhibitors
harness the platform to seize business opportunities, contact global buyers and
facilitate order agreements around the clock and across borders. We will
continue to use EPLUS in our upcoming trade fairs to further assist different
sectors of Hong Kong business to connect with international buyers.”

BACK TO TOP ^


GLOBAL CONNECTIONS



The International Sourcing Show invited industry experts to share the latest
market trends with participants


Rosana Lau, Deputy Marketing Manager of Gold China Development Ltd, which
specialises in the production of kitchenware, tableware and home-decoration
items, explained that the company was looking for new local and overseas buyers
through the International Sourcing Show. Using the HKTDC’s Click2Match platform,
the firm arranged at least eight online meetings with overseas buyers from
Brazil, Japan and the United States. Also, with the help of the HKTDC’s business
matching team, they met potential buyers from hotel groups and premium online
gift shops.

Lubee Chak, Brand Director of Louise Castle Company, a premium fashion brand for
tailor-made men’s suits and accessories, said that in addition to talking to
more than 10 buyers at the physical fair, the HKTDC’s business matching team
helped the firm arrange online meetings with buyers from Hong Kong, Japan,
Mainland China and Thailand, helping it to raise brand awareness and build a
stronger foundation for future business development in overseas markets.

Beyond Li, General Manager, Zhejiang Jupeng Drinkware Co Ltd, a company
specialising in manufacturing thermal mugs and sports water bottles, said that
apart from displaying products at the physical fair of the show, the company
also participated in the online fair to find new customers. They established a
number of contacts through the physical fair and talked to around eight gift
buyers from France, Hong Kong, Indonesia and the Philippines via online
meetings. Buyers from Hong Kong and France expressed an intention to place
orders worth US$200,000 for their thermal mugs and sports water bottles. The
show provided the company with an effective channel to find quality buyers and
capture online-to-offline business opportunities.

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NETWORKING SESSIONS



Business networking sessions were set up to connect buyers and suppliers


The HKTDC organised two business networking sessions during the physical show to
connect buyers and suppliers. Beattie Leung, Sales Manager at Shinzen
International Ltd, a distributor and wholesaler of pet supplies and pet food,
said the company wanted to add pet backpacks and pet toys to its portfolio and
to develop new markets such as Mainland China and Southeast Asia. Through the
business networking session, they connected with a potential supplier from which
they planned to place an order of 1,000 pet backpacks. Ms Leung said her company
felt comfortable working with Hong Kong suppliers because they were reliable and
able to provide quality products.

Hector Pang, Chairman of the China Affairs Committee at SME Global Alliance,
said the physical edition of the International Sourcing Show provided an ideal
platform for its members with factories in the Guangdong-Hong Kong-Macao Greater
Bay Area to find new suppliers of raw materials and identify business
opportunities. The alliance found a suitable supplier of eco-friendly non-woven
bags from the mainland and decided to place an order of 50,000 pieces that will
be distributed to its members.

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REACHING GLOBAL BUYERS

The Department of Commerce of Zhejiang Province gathered exhibitors from the
gifts and printing and packaging industries, forming the largest pavilion at the
show. It was also the first time the Zhejiang Pavilion participated in the fair
remotely. Ms Chong and Chen Zhicheng, Deputy Director General, Department of
Commerce of Zhejiang Province, met online to officiate the launch of the
Zhejiang Pavilion. Zhu Ying, Director of the Trade and Development Department,
Department of Commerce of Zhejiang Province, and Zhang Shuangwen, General
Manager of CIEC Exhibition Company (HK) Limited, also joined the ceremony and a
group photo-taking session to commemorate the occasion. The opening ceremony can
be viewed on the fair website and through the Click2Match platform.




The EXHIBITION+ model facilitated more than 5,000 business meetings online and
offline, connecting exhibitors with global buyers


Related links
hktdc.com Sourcing platform
EXHIBITION+
HKTDC Media Room




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