brandequity.economictimes.indiatimes.com Open in urlscan Pro
2a02:26f0:480:199::3126  Public Scan

Form analysis
4 forms found in the DOM

<form>
  <ul class="consent-list">
    <li>
      <input type="checkbox" id="id_analytics" onclick="analyticsCookie(this)">
      <label for="id_analytics"> Analytics and Performance Cookies <img width="14" height="14" src="https://st.etb2bimg.com/Themes/Release/theme4/images/icons/icon_info_circle.svg" alt="">
      </label>
    </li>
    <li>
      <input type="checkbox" id="id_advertising" name="">
      <label for="id_advertising"> Targeted and Advertising Cookies <img width="14" height="14" src="https://st.etb2bimg.com/Themes/Release/theme4/images/icons/icon_info_circle.svg" alt="">
      </label>
    </li>
    <input id="gdpr_consent" class="btn" type="button" value="I Accept">
  </ul>
</form>

<form class="hide">
  <input name="config.optout" type="checkbox" value="1" checked="">
  <input name="config.PHPSESSID" type="checkbox" value="1" checked="">
  <input name="config.accessCode" type="checkbox" value="1" checked="">
  <input name="config.pfuuid" type="checkbox" value="1" checked="">
  <input name="config.OSTID " type="checkbox" value="1" checked="">
  <input name="config.OSSOID" type="checkbox" value="1" checked="">
  <input name="config.OSTPID" type="checkbox" value="1" checked="">
  <input name="config.fpid" type="checkbox" value="1" checked="">
  <input type="checkbox" name="useragreement" checked="" value="1">
  <div id="data-analytics">
    <input class="analytics-data" name="config.ga" value="0" checked="">
    <input class="analytics-data" name="config.ibeat" value="0" checked="">
    <input class="analytics-data" name="config.growthrx" value="0" checked="">
  </div>
</form>

GET https://brandequity.economictimes.indiatimes.com/search

<form method="get" class="top-panel__search--form" id="search_form" action="https://brandequity.economictimes.indiatimes.com/search">
  <input name="q" aria-label="Query" type="text" class="top-panel__search--input" autocomplete="off" placeholder="Search" value="">
</form>

#

<form action="#" class="top-newsletter-subs__form">
  <input type="text" id="subscribe_email_top" placeholder="Your Email" class="input-box top-newsletter-subs__input-box">
  <input id="subscriber_btn_top" type="button" value="Subscribe For Free" onclick="EtB2b.subscription.updateSubscription('top');" class="btn top-newsletter-subs__submit btn-variation">
</form>

Text Content

X


WE USE COOKIES TO ENSURE BEST EXPERIENCE FOR YOU

We use cookies and other tracking technologies to improve your browsing
experience on our site, show personalize content and targeted ads, analyze site
traffic, and understand where our audience is coming from. You can also read our
privacy policy, We use cookies to ensure the best experience for you on our
website.


BY CHOOSING I ACCEPT, OR BY CONTINUING BEING ON THE WEBSITE, YOU CONSENT TO OUR
USE OF COOKIES AND TERMS & CONDITIONS.

 * Analytics and Performance Cookies
 * Targeted and Advertising Cookies
   


Login

Get App
 * 
 * News
    * Marketing
    * Media
    * The People Report
    * Advertising
   
    * Business of Brands
    * Research
    * Digital
    * The Pitch Report
   
   View all News
 * Exclusives
   
 * Leaders Speak
   
 * Events
   
 * Awards
   
 * Webinars
   
 * More
   Newsletters MasterClasses About Us Contact Us Advertise With Us


Search

Marketing Digital Advertising Media Interviews Martequity People Report Business
of Brands More
BE CafeStrategygramBE Saal BaadSolologues
 * More


INDIA DIGIPLUS AWARDS 2023


REWARDING BRILLIANCE IN DIGITAL MARKETING | DEADLINE : 26/9/2023


ETBRANDEQUITY DIGIPLUS FEST


INDIA’S DIGITAL MARKETING INDUSTRY IS GROWING AT A STAGGERING PACE.


MARTEQUITY SUMMIT


MARTEQUITY SUMMIT 2023 - A MARKETING SUMMIT & EVENTS LEVERAGING MARTECH STACKS
TO SOLVE THEIR MARKETING CHALLENGES IN THE RAPIDLY EVOLVING DATA-DRIVEN ERA.
BOOK YOUR SLOT FOR ASIA'S LARGEST MARKETING EVENT TODAY.


LET'S TALK GROWTH


LEARN HOW BUSINESSES CAN UTILIZE MESSAGING TO DRIVE ENGAGEMENT & CUSTOMER
SATISFACTION

 * Marketing
 * 2 min read


REAL GOOD YUMMIEZ IS TRYING HARD TO WIN YOUR HEART THROUGH YOUR STOMACH

Brand Street India, an integrated marketing agency from Delhi, is piloting the
brand’s marketing activities across major cities

 * 
 * 
 * 
 *  * Telegram
    * Facebook
    * Copy Link

 * 
 * 

 * 
 * 
 * 
 * 
 * 
 * 

 * ETBrandEquity

 * Updated On Jul 27, 2017 at 03:21 PM IST
   

Read by: 3418 Industry Professionals
Read by 3418 Industry Professionals
Real Good Yummiez from the house of Godrej Tyson Foods, a leading player in the
processed poultry segment, has commenced its BTL marketing to support its TV and
digital marketing campaigns. To start with, they are presenting consumers a
taste of their vast range of vegetarian and non-vegetarian ready-to-cook
products readily available while they are out shopping at key retail outlets.
Brand Street India, a leading integrated marketing agency from Delhi, is
piloting the brand’s marketing activities across major cities.



The first set of tests for this BTL activity was rolled out proactively in
Bangalore by Brand Street India. The taste of the activity will be carried
forward to other major metro cities soon. A quantifiable mix of Modern Trade
outlets as well as General Trade outlets are activated collectively at a given
time on every weekend. In order to leverage product experience, Yummiez Chicken
Nuggets & Cheese Corn Nuggets are fried on the spot and served piping hot to the
consumers at these outlets. This idea is instrumental in augmenting the
consumer’s interest, thereby leading to a purchase of the product and enhancing
sales in the outlets. This activity also serves a dual purpose of achieving
marketing as well as a sales objective for Real Good Yummiez.

Real Good Yummiez is from the house of Godrej Tyson Foods (a joint venture
between Godrej Agrovet Ltd. And Tyson Foods Inc.), offering an assortment of
vegetarian and non-vegetarian ready-to-cook products. These products are easy to
prepare at home and have high nutritious value. Their diverse portfolio includes
an array of nuggets, burger patties, vadas, tikkis, popcorn, salami, sausages,
nuggets, kebabs, parathas, French fries, sweet corn and green peas, which can be
prepared without any fuss within minutes.

Speaking about their association, Surendra Singh, Brand Street India, said, “We
are extremely ecstatic about having convinced Godrej Tyson Foods of our
expertise, and our concept that will help create value for their best known
brand Real Good Yummiez.”

Speaking about their concept, business director, Argha Sengupta, Brand Street
India, said, “It is indeed a matter of great pride to have this cutting-edge,
the fastest growing brand aboard. The fast paced life that we dwell in today
merges well with Real Good Yummiez ready to cook concept. We are sure our host
of activities for the brand will resonate well with the target consumers.”


 * ETBrandEquity

   
 * Published On Apr 6, 2017 at 06:00 AM IST
   


 * 
 * 
 * 
 *  * Telegram
    * Facebook
    * Copy Link

 * 
 * 

Be the first one to comment.
Comment Now


COMMENTS


Comment Now Read Comment (1)


ALL COMMENTS

Post
Post


JOIN THE COMMUNITY OF 2M+ INDUSTRY PROFESSIONALS


SUBSCRIBE TO OUR NEWSLETTER TO GET LATEST INSIGHTS & ANALYSIS.





DOWNLOAD ETBRANDEQUITY APP

 * Get Realtime updates
 * Save your favourite articles


Scan to download App
   
 * Surendra Singh
 * BTL
 * Godrej Tyson Foods
 * brand street india
 * Argha Sengupta
 * Godrej Yummiez
 * Yummiez Chicken Nuggets
 * Cheese Corn Nuggets

 * Home
 * News
 * Marketing
 * Real Good Yummiez is trying hard to win your heart through your stomach





News

See whats happening in Marketing & Advertising right now

Exclusive

Read and get insights from specially curated unique stories from editorial

Leaders Speak

Business leaders sharing their insights

Events

Explore and discuss challenges & trends in India's leading B2B events

Awards

Recognise work that not only stood out but was also purposeful

Webinars

Join leaders & experts for roundtables, conferences, panels and discussions


JOIN THE COMMUNITY OF 2M+ INDUSTRY PROFESSIONALS

Subscribe to our Daily Newsletter



By continuing you agree to our Privacy Policy & Terms & Conditions

Advertise With Us

We have various options to advertise with us including Events, Advertorials,
Banners, Mailers, etc.

Get in Touch

Download ETBrandEquity App

Save your favourite articles with seamless reading experience



Get updates on your preferred social platform

Follow us for the latest news, insider access to events and more.



About Us

Contact Us

Newsletters

 * Guest-Post Guidelines
 * RSS Feed
 * Sitemap

 * RSS Feed
 * Sitemap
 * Guest-Post Guidelines


THE ECONOMIC TIMES BUSINESS VERTICALS

 * Auto
 * Retail
 * Health
 * Telecom
 * Energy
 * CIO
 * Real Estate
 * CFO
 * IT Security
 * BFSI
 * Government
 * Hospitality
 * HR
 * Legal
 * ET TravelWorld
 * Infra
 * B2B
 * CIOSEA
 * HRSEA
 * HRME
 * Education

TRENDING

 * Marketing News
 * Advertising News
 * Digital News
 * Media News
 * Business Brands News
 * The People Report
 * DigiPlus Fest'23
 * Ola Cabs
 * Paytm News
 * Jio News

 * @2023 ETBrandEquity.com. All Right Reserved.
 * Privacy Policy
 * Terms and Conditions