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Papas Fritas Release Revamped Way You Walk Music Video Ahead of 25th Anniversary
of Buildings and Grounds


Papas Fritas have released a new animated music video for the song Way You Walk,
originally released by Minty Fresh Records on the album Buildings and Grounds in
2000. Featuring band members Shivika Asthana, Keith Gendel and Tony Goddess, the
video used Runway ML's Generative AI Technology to animate candy sweet
abstractions and augment the synthesized retro-pop tones of the original track.

'People always seem to mention Way You Walk as one of their favorites of all our
songs. It was used in a Dentyne Ice commercial and released as a cover in France
by the band So featuring Marc Almond of Soft Cell' says the band's lead singer
and songwriter Tony Goddess. 'In many ways Way You Walk is the ultimate Papas
Fritas track. It has Shivika and Keith's great natural groove and the duet form
highlights our different singing voices. We've recently started revisiting and
prepping for the 25th anniversary of Buildings and Grounds with Minty Fresh
Records, so it's really fun to see the song brought back to life in 4K with this
crazy new video.'

Using cutting edge AI image processing technology called GEN-1-1 from Runway ML,
video director Ross Shain restored and transformed 20 year old footage of the
band into a unique cell animation look with stylistic nods to Matisse lighting
and classic Anime aesthetics.

'I have been exploring generative AI technology for image processing and visual
effects for a few years and only until very recently have the results become
good enough for professional creatives', says Shain, who is also an Academy
Award-winning technologist and software designer. 'When I got beta access to
Runway's Gen-1 technology, I immediately thought of the original, hand animated
video we had done for Way You Walk many years ago and wanted to see if AI could
be harnessed to enhance the creative process'.



While the resulting video and experience has been positive, neither Shain nor
Goddess claim to be poster boys for AI technology. 'I'm excited that our audio
and video files from the past can be restored and even improved by AI
technologies, but like so many other artists, I have major concerns for the
future of humans making art and music', says Goddess. 'As a studio owner and
producer, I use technology every day to record and write music, but I'm really
not interested in a future where robots replace craft'.

'At the moment there is a lot of promise that generative AI will replace
traditional software tools for video and music creation, but I'm leaning towards
cautiously optimistic', says Shain. 'This video used AI for the animation
process but it was not a simple automatic process. Runway is doing really
amazing things, but it is still early stages. Some shots required a hands on
approach and plenty of traditional effects, editing, and color grading
techniques were used to bring a cohesive look to the entire four minute video'.
Shain continues, 'In the much larger picture, there are still issues concerning
the ethics of AI training sets and the ownership of AI produced content that
should come out in the wash. We're really in uncharted waters at the moment, but
in the right hands, I believe AI can be an empowering tool for visual artists.'

Ross Shain: rossshain.com
Minty Fresh: mintyfresh.com
Papas Fritas: papasfritas.com





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