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MARKETING CLOUD ENGAGEMENT

Build relationships with engagement marketing tools, powered by AI. Activate
your data to deliver personalized campaigns at scale and increase customer
lifetime value.

Watch demo




WHAT CAN YOU DO WITH AN ENGAGEMENT MARKETING PLATFORM?

Create and deliver AI-powered, personalized campaigns connecting every moment of
customer engagement.


ACTIVATE RELEVANT CUSTOMER DATA AT SCALE.


JOURNEY ORCHESTRATION

Design and deliver personalized customer journeys that improve engagement and
conversions — across the entire lifecycle. Use simple, drag-and-drop tools to
streamline journey creation — with messaging, content, and AI-decisioning built
into a single workflow. Automate triggered experiences, like post-purchase or
cross-selling, using data from various data sources or API events. And optimize
each individual experience using real-time customer data, which ensures
relevancy at every moment.




MULTICHANNEL MESSAGING

Integrate any type of customer message, even offline channels, into your
customer journeys. Deliver a connected marketing experience that uses AI and
decisioning to better engage your customers, no matter where they are. Using
email, mobile push, SMS, third-party messaging, advertising — or even direct
mail — you can design, build, and deploy those moments, all in one central
console.




CROSS-CRM ENGAGEMENT

Unify departmental silos to simplify the customer experience. With native
integrations across Salesforce products, you can build connected journeys,
regardless of whether your customers are engaging with marketing channels,
service centers, sales reps, or loyalty programs. Power engagements with
integrated activities across the platform — such as a service center follow-up,
triggered by a negative customer survey result.







ENGAGE WITH HYPER-DYNAMIC CONTENT ON THE RIGHT CHANNEL.


EMAIL MARKETING

Push the limits of email personalization and campaign efficiency with AI. Choose
from prebuilt templates or create tailored customer emails from scratch.
Integrate all of your campaigns, including transactional and promotional
messages, and manage your email sender score, with a single platform. Choose the
right piece of content for each customer, from a convenient, consolidated
library.




MOBILE APP ENGAGEMENT

Reach your customers on their preferred channels with integrated in-app
engagement. With push messaging, you can use geotargeting or behavioral data to
deliver relevant and timely messages that maximize both app engagement and ROI.




CONVERSATIONAL MESSAGING

Engage customers with bidirectional mobile messaging platforms — like SMS,
WhatsApp, and LINE — so that customers can connect directly with your brand.
Learn more about your customers by interacting with them through conversational
marketing for engagements like appointment confirmations, surveys, or building
preferences — all while delivering impactful experiences that build strong,
brand-customer relationships.







MAXIMIZE MARKETING EFFECTIVENESS.


CROSS-CHANNEL ANALYTICS

Knowledge is power — so grow your marketing with stronger analytics. Analyze
journey performance with built-in dashboards to optimize your campaigns across
email, mobile, and advertising. With easy filtering, sorting, and grouping
capabilities, you can build custom reports and easily share insights with key
stakeholders. Use performance data to optimize campaigns — all to help you drive
engagement and grow customer lifetime value.




GOOGLE ANALYTICS INTEGRATION

Connect campaigns with Google Analytics for a deeper understanding of customer
behavior across email, web, and mobile journeys. GA4 collects both website and
app data to provide a holistic view of customer engagement — so marketers can
optimize existing campaigns and the entire ecosystem of journeys. With this
integration, marketers can also manage Google audiences and segments directly in
Marketing Cloud Engagement to refine segments, trigger journey experiences, and
reach customers with targeted ads.




DIGITAL ADVERTISING

Activate first-party audience segments across the digital ad ecosystem to power
your customer acquisition and conversion campaigns. Choose from Google, Meta,
Twitter, and more to extend your reach, leveraging first-party customer data to
enhance your targeting and messaging for more relevant advertising experiences.
Engage segments with advertising-specific campaigns or add advertising within
your customer journeys for connected cross-channel experiences







EXTEND THE POWER OF MARKETING CLOUD ENGAGEMENT WITH THESE RELATED PRODUCTS.


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data into a
single customer profile.

Learn more


MARKETING CLOUD PERSONALIZATION

Automate dynamic offers for each customer in real time across each moment in the
customer journey.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


LOYALTY MANAGEMENT

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Learn more


View all products



FIND THE RIGHT MARKETING CLOUD ENGAGEMENT EDITION FOR YOUR BUSINESS NEEDS.


PROFESSIONAL

Personalized marketing automation

$ 1,250
org/USD/month*
(billed annually)

 * 
   Email Marketing
 * 
   Content Creation
 * 
   Robust analytics

Contact us


CORPORATE

Personalized cross-channel strategic marketing

$ 4,200
org/USD/month*
(billed annually)

 * 
   Journey Orchestration
 * 
   Mobile Messaging
 * 
   AI-Powered Insights

Contact us


ENTERPRISE

Sophisticated journeys across channels, brands, and geographies

Request a quote
Price based on contact and message volume

 * 
   Journey Orchestration
 * 
   Multiple Business Units
 * 
   Global platform

Contact us

This page is provided for information purposes only and subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


> AFTER ADOPTING SALESFORCE MARKETING CLOUD AND USING IT TO HYPER-TARGET OUR
> AUDIENCE, WE ARE ABLE TO REDUCE THE WASTE OF OUR CURRENT MARKETING BUDGET AND
> BECOME MORE EFFICIENT WITH SPENDING ON INITIATIVES THAT DELIVER BETTER RESULTS
> 
> Kyall Mai
> SVP & Chief Innovation Officer, Esquire

Read the story



STAY UP TO DATE ON ALL THINGS MARKETING.

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industry insights, and product news delivered straight to your inbox.

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LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Guide


GET 50 PROVEN TACTICS FOR INCREASING EMAIL ROI AND LOWERING MARKETING SPEND.

Get the guide
Blog


LEARN THE TOP EMAIL MARKETING KPIS TO HELP YOU KEEP LEARNING, TESTING, AND
EVOLVING.

Read the blog
Blog


MARKETERS NEED TO REWRITE THEIR EMAIL BEST PRACTICES AS HISTORIC KPIS LOSE
RELEVANCE. HERE'S HOW.

Read the blog
Analyst Report


SEE THE COST SAVINGS AND BUSINESS BENEFITS OF USING MARKETING CLOUD.

Read the Report
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

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to your inbox.
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MARKETING CLOUD ENGAGEMENT FAQ


WHAT IS AN ENGAGEMENT MARKETING PLATFORM?

A marketing engagement platform helps marketers, businesses, and brands create
and implement strategies to engage with their customers and build long-term
relationships. It combines various marketing channels, like email, mobile
messaging, chat apps (WhatsApp), and more with campaign management to engage
with customers throughout their journey, from initial awareness to post-purchase
engagement.

Engagement marketing platforms provide features such as customer segmentation,
personalized messaging, social media integration, email marketing automation,
analytics, and campaign management. The goal is to create meaningful engagement,
drive customer connect, and build loyalty by delivering relevant and valuable
content or experiences.


HOW DO ENGAGEMENT MARKETING TOOLS HELP MY BUSINESS?

Marketing Engagement platforms enable brands to build loyal customer
relationships with a range of marketing activities, including lead generation,
customer retention, brand advocacy, and upselling/cross-selling. Using an
engagement marketing platform effectively, businesses can enhance customer
satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.


HOW DO I CHOOSE THE RIGHT ENGAGEMENT MARKETING PLATFORM?

Choose the engagement platform that best suits your business's needs, aligns
with your goals, and empowers you to execute effective and successful marketing
campaigns across multiple channels. Key considerations include native
connectivity to your data as well as marketing, commerce, and service
experiences, channel breadth, flexibility to manage simple and complex journeys,
native measurement tools, embedded AI, customer support and training resources,
reputation (for example analyst reports and product reviews), as well as
dependability and scalability.


IS ENGAGEMENT THE SAME AS EXACTTARGET?

Marketing Engagement is the evolution of ExactTarget platform that was acquired
by Salesforce. Marketing Engagement has greatly expanded on the original
ExactTarget features and functionalities and incorporates additional messaging,
data integrations, channels, and AI capabilities.


IS ENGAGEMENT THE SAME AS JOURNEY BUILDER?

Journey Builder is the campaign management tool at the heart of Marketing
Engagement, with several embedded, marketer-friendly AI features like send-time
optimization, engagement frequency, and multi-variant testing. With pre-build
Journey templates, customers are able to get started sending promotional and
transactional emails, mobile messages, like push and SMS, and any custom
channels quickly.


IS ENGAGEMENT THE SAME AS SALESFORCE ADVERTISING STUDIO?

Advertising Studio is one of the channels that can be used for audience
activation in Marketing Engagement. Advertising audience targets can be added
into journeys along with email, mobile messages, and so on, and can be added or
removed from an audience based on engagement within the journey. Advertising
supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat,
LinkedIn and Twitter, as well as customer integrations.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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