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DENTSU GROUP ACQUIRES A MAJORITY STAKE IN EXTENTIA TO STRENGTHEN CUSTOMER
TRANSFORMATION AND TECHNOLOGY CAPABILITIES

 1. Home
 2. News & Press Information
 3. Press Releases
 4. Dentsu Group Acquires a Majority Stake in Extentia to Strengthen Customer
    Transformation and Technology Capabilities


August 4, 2022
Columbia, MD

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi
Igarashi; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today
that it has entered an agreement to acquire a majority stake in Extentia, a
global technology and services firm with a focus on enterprise mobility, cloud
engineering, and user experiences. Extentia will join Merkle, a leading
technology-enabled, data-driven customer experience management (CXM) company
within Dentsu Group’s international business, Dentsu International.

Established in 1998, Extentia has nearly 800 staff in Pune and Bangalore, India.
With this acquisition, Extentia further bolsters Merkle’s existing Salesforce
capabilities, adding scale and additional geography in India. As a Salesforce
Crest Partner and one of the nine Salesforce product development outsourcers
globally, Extentia adds expertise with more than 350 Salesforce certifications
and new Salesforce App Cloud capabilities. The union will further expand
Merkle’s existing offering in Salesforce Sales and Service Cloud capabilities.

Dentsu Group has more than 1,300 Salesforce trained staff and 3,500 Salesforce
certifications, providing customer experience transformation solutions that are
aligned with Salesforce Cloud capabilities. Merkle’s Salesforce offering is
underpinned by its longstanding expertise in outcome-led customer experience,
driven by data and enabled by marketing technology, cementing its unique
positioning in the Salesforce ecosystem.

The acquisition demonstrates Dentsu Group’s commitment to enabling clients to
deliver best-in-class differentiated and connected experiences across the entire
customer journey. It aligns with Dentsu Group’s stated ambition of reaching 50%
of net revenue generated by Customer Transformation & Technology (CT&T)*,
encompassing the fast growth areas of customer experience and commerce.

“As one of Salesforce’s largest partners and its top agency partner, we owe it
to our customers to deliver world-class, cross-functional, cross-platform
expertise,” said Michael Komasinski, global CEO, Merkle. “Extentia
differentiates itself through a design-first approach to its cloud-native
technical and engineering product solutions, This strategic acquisition will
allow Merkle and dentsu to meet the growing market demand for support our
clients in driving complex architecture integrations.”

“We’re incredibly excited about this next phase of Extentia’s journey. We’ve
found a perfect partner in Merkle – complementing our respective strengths,
scaling our digital capabilities, and delivering positive value for all our
stakeholders,” said Umeed Kothavala, CEO at Extentia.  “Building on our
capabilities across digital transformation, experience-centricity, and cloud
platforms, Extentia and Merkle will deliver advanced solutions to more customers
across the world than ever before. As a member of the growing Merkle family, we
look forward to shared opportunities, limitless synergies, and collaborating on
a shared vision of the future.”

Extentia employees, including the leadership team, will make the transition to
Merkle. The company will be known as “Extentia, a Merkle Company” with immediate
effect and will develop joint go-to-market plans and accelerate growth across
both businesses.


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BRANDS ARE BRACING FOR RECESSION, BUT ONLY 3% EXPECT MEDIA CHANNEL REVENUE TO
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JOURNEY THROUGH RETAIL MEDIA NETWORKS

View More Releases


ABOUT MERKLE

Merkle, a dentsu company, is a leading data-driven customer experience
management (CXM) company that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more than 30
years, Fortune 1000 companies and leading nonprofit organizations have partnered
with Merkle to maximize the value of their customer portfolios. The company’s
heritage in data, technology, and analytics forms the foundation for its
unmatched skills in understanding consumer insights that drive
hyper-personalized marketing strategies. Its combined strengths in consulting,
creative, media, analytics, data, identity, CX/commerce, technology, and loyalty
& promotions drive improved marketing results and competitive advantage. With
more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with
50+ additional offices throughout the Americas, EMEA, and APAC. For more
information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries
Erin Hutchinson
Email:
ehutchinson@merkleinc.com
Phone:
1.443.542.4000
Also See: Company Profile


RECENT RELEASES

November 09, 2022


DENTSU NAMED A LEADER IN EVEREST GROUP PEAK MATRIX FOR ADOBE SERVICES

November 01, 2022


BRANDS ARE BRACING FOR RECESSION, BUT ONLY 3% EXPECT MEDIA CHANNEL REVENUE TO
DROP Y/Y IN Q4 2022, MERKLE PERFORMANCE MEDIA REPORT FINDS

October 18, 2022


MERKLE HIRES CHRISTIANE GEORG AS CHIEF OPERATING OFFICER, EMEA

October 18, 2022


MERKLE STRENGTHENS AMERICAS LEADERSHIP WITH NEW APPOINTMENTS

October 13, 2022


MERKLE ANNOUNCES THE OPENING OF ITS ITALIAN OFFICE

October 12, 2022


MERKLE RESEARCH HIGHLIGHTS WAYS FOR RETAILERS AND BRANDS TO ENHANCE THE SHOPPER
JOURNEY THROUGH RETAIL MEDIA NETWORKS

View More Releases


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