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Submitted URL: https://www.mmaglobal.com/webinars/breakthroughs-audience-strategy-debunking-short-and-long-term-myth-marketing?ref=
Effective URL: https://www.mmaglobal.com/webinar-breakthroughs-audience-strategy-debunking-short-and-long-term-myth-marketing-september-2...
Submission: On September 03 via api from US — Scanned from IT

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 1. 
 2. Events
 3. Webinars
 4. Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth
    of Marketing


BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF
MARKETING

--------------------------------------------------------------------------------


THE DECADES-LONG STRUGGLE BETWEEN PURSUING LONG-TERM GROWTH AND ACHIEVING
SHORT-TERM SALES IS ROOTED IN A MYTH.


 1. 
 2. Events
 3. Webinars
 4. Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth
    of Marketing




 1. 
 2. Events
 3. Webinars
 4. Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth
    of Marketing


BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF
MARKETING




BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF
MARKETING

WEDNESDAY, SEPTEMBER 25, 2024 - 12:00PM TO 1:00PM EDT

Consumer Engagement
Customer Lifecycle

The decades-long struggle between pursuing long-term growth and achieving
short-term sales is rooted in a myth. What if “going broad for the brand and
targeted for performance" is wrong? Join this webinar to see how we’re
challenging marketers to adopt a new audience strategy focused on the Movable
Middles, how it compares to other audience targeting approaches, and how it can
help drive repeatable success.

CHRISTINE MERLOTTI

Assistant Manager, Addressable Media
GM


DIEGO VACCAREZZA

VP Enterprise Media
CVS


ROBERT SPRATLEN

SVP Marketing Acquisition and Campaign Services
ViacomCBS Streaming


VASSILIS BAKOPOULOS

SVP – Head of Industry Research
MMA


MARC VERMUT

VP, The Knowledge Lab
TransUnion


WEBINAR SPONSOR:



MORE UPCOMING WEBINARS:

 * September 10, 2024
   Reimagine Customer Discovery Fueled by Short-Form Video
 * September 25, 2024
   Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of
   Marketing

--------------------------------------------------------------------------------

View all upcoming webinars


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