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TRENDING:
* 2024 PREDICTIONS
* PMW 100 POWERLIST
* PEOPLE AWARDS
* PODCAST
* MEDIA SPEND INDEX
THREE THINGS YOU MIGHT HAVE MISSED THIS WEEK THAT YOU SHOULDN’T IGNORE…
LATEST
From AI ‘rabbits’ to smart cars: 7 marketing experts on future tech at CES
Snapchat+’s AI features see subscribers skyrocket but advertisers remain
cautious
How to unmask consumer trends in performance marketing
Top 5 adtech tools this week: Impression, Chatmeter, Multilocal, Pubmatic and
AppsFlyer
Havas Media Network launches cookieless marketing platform
TikTok crowns Fospha as measurement partner to return attribution confidence
Retailers prepare for a ‘challenging’ 2024, while discounter B&M’s revenue soars
Meet the PMW People Awards judge chair: Jane Stiller, CMO at ITV
Majority of consumers concerned about fake user-generated content
Evolving trends in performance marketing: the impact of AI in 2024 and beyond
ANALYSIS
The ‘golden age’ of social media is over – and it’s great news for sports fandom
The good, the bad and the opportunity in telco advertising
Why email (yes, email) will be hot in 2024
Is your CRM focusing on the right data?
Take the risk out of your next influencer marketing campaign
If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of
streaming
PERFORMANCE MARKETING UNLOCKED PODCAST
Latest podcast: Is 2024 the year of the global trust crisis? Cookies, elections
and Elon Musk
Marketing has lost its big ideas, will they come back? John Farrell joins the
podcast
Latest podcast: How Domino's became the 'Netflix of Food'
Latest podcast: Marketing is one big experiment, Amazon partners with Meta and
Snap
Latest podcast: The Golden Quarter – what's different this year?
Latest podcast: Behind TikTok – how the app is convincing its advertisers
NEWS THIS WEEK
Rishi phishing: the UK government’s data capture plan
Performance Marketing People: Boutique, Volt and TikTok among promotions and new
hires
Three things you might have missed this week that you shouldn’t ignore…
GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise
streaming ads
Google’s cookie kill off finally begins: 12 marketing experts on "distorting
metrics" and quitting the data "obsession"
The X factor: Musk’s Twitter is now only worth a third of what he paid for it
2024 PREDICTIONS
4 marketing resolutions for 2024: rethink retail media, use AI to unlock the
creator economy and demystify CTV
4 marketing resolutions for 2024: “think like a CEO”, deeper carbon cutting and
brand safety in an election year
4 marketing resolutions for 2024: experts on AI, cookie death and
‘brandformance’
PMW Predicts… the niche-ification of AI
PMW Predicts…(finally?) a cookieless future for search and display
PMW Predicts… creators are the new brands
PMW Predicts… retail media to take e-commerce and affiliate marketing to new
heights
PMW Predicts… “the internet as we know it may be unrecognisable” with CTV and
future tech
CAMPAIGNS
Simba, Department for Education, ARK/8, SharkNinja and LNER: top five
performance marketing campaigns this week
ITV, The Body Coach, Domino’s, Jaywing and Otonal: top five performance
marketing campaigns this week
Morrisons, Coca-Cola, Uber, TikTok and Samsung: top 5 performance marketing
campaigns this week
IKEA, Bayer, Uber, The Gang and VIOOH: top five performance marketing campaigns
this week
Capital, Benriach, Starlight, NDRC and Unilever: top five performance marketing
campaigns this week
Aldi, Roku, Rockshore, GOA Marketing and HUMEN: top five performance marketing
campaigns this week
WHERE DO CREATORS EARN THE MOST MONEY? >>>
NEWS IN NUMBERS
Adland is optimistic as 69% set to boost social media spend
Instagram reels outperform branded content on TikTok and Facebook
Amazon beats Apple to most valuable brand in the world
Platforms, followers and earnings: where do creators earn the most money?
E-commerce ads perform better with festive shoppers this year
Data trust gap: over half of UK consumers are deliberately withholding data from
brands
PMW AWARDS UK WINNERS
Performance Marketing World Awards: all 29 winners announced
In pictures: Performance Marketing World Awards 2023
View from the red carpet: photos from the PMW Awards 2023
PMW Awards 2023: the winner's circle in pictures
Grand Prix winner: Vauxhall with Performics @ Starcom
Marketer of the Year: Ishita Khare
In-House Agency of the Year winner: FT Live
Performance Marketing Agency Of The Year: Kinesso
International Agency of the Year winner: Croud
Growth Marketing winner: ITV and EssenceMediacomX
Marketing Innovation winner: Specsavers with MG OMD
SEO winner: Save the Children UK and EssenceMediacom
E-commerce winner: Crown Paints with OMG Transact and Adimo
Food & Drink winner: KFC with GroupM Nexus and Mindshare
Travel winner: LNER with MG OMD
Retail winner: Dobbies and Go Inspire Group
Partner & Affiliate Marketing winner: Aer Lingus and OMD Digital
Mobile & App Marketing winner: Zenus Bank
Hospitality winner: Mitchells and Butlers with Havas
Paid Social winner: Peugeot with Performics @ Starcom
Lead Generation winner: RBC Brewin Dolphin with Walk-In Media
Charity winner: UN Women with EssenceMediacomX
Wellness and Healthcare winner: Lloyds Pharmacy with iProspect
Team of the Year: Performics @ Starcom
New Consumer Product Launch winner: ITV and EssenceMediacomX
Fashion winner: Primark with Performics @ Starcom
Sustainable Initiative of the Year: Scope3
B2B winner: Google with EssenceMediacomX
Paid Search winner: Specsavers with MG OMD
Influencer Marketing winner: ASICS & World Mental Health Day with Performics @
Starcom
Purpose winner: UN Women with EssenceMediacomX
Finance and Insurance winner: Zenus Bank
Automotive winner: Vauxhall with Performics @ Starcom
Integrated winner: ITV and EssenceMediacomX
“EVEN THE MOST ADVANCED AI CAN’T TELL US WHAT AN INDIVIDUAL CONSUMER IS REALLY
THINKING.”
MAOR SADRA, CEO, INCRMNTAL
CASE STUDIES
How New Balance’s 102% investment increase in Microsoft Ads paid dividends
How KFC recorded its highest app engagement without outspending McDonald’s
How CEF used PPC to generate a 46% revenue increase
How Hobbycraft tripled its e-commerce conversion rates in just 8 months
How ODEON got 100K followers by bringing the cinema experience to life on TikTok
How Crew Clothing unlocked three-fold sales growth from new customers
HOW TO...
HOW TO SCALE ADVERTISER FIRST-PARTY DATA IN AN INCREASINGLY CHALLENGING CONTEXT
Given the challenging times facing the industry, advertisers must get their data
strategies in order now to ensure they stay ahead of competitors.
How to jump off the cookie cliff without a serviceable parachute next year
How independent agencies can break into the new business short list… and stay
there
How to prepare for a successful Black Friday
How to integrate B2B influencer marketing into your strategy
The rise of Free Ad-Supported Streaming TV: A three minute guide to take
advantage of FAST
How to create winning cross-platform digital media campaigns
PMW MASTERCLASS
Latest video Masterclass: how marketers can leverage Cloud and Google Analytics
4 to drive performance
How to harness the creator economy to reach new customers and boost revenue
How to get your organic search right
The universal potential of context and creative
How to drive the highest audience attention with CTV ads
6 steps to get the most out of Google Performance Max
Why brand lift should become your latest performance metric
How to transition to cookieless through trust-based transactions
How to improve your online influence using psychology
The 5 most important things you need to do to future proof your performance
marketing
5 reasons Google Shopping doesn’t work for some retailers
STATE OF SUSTAINABILITY IN DIGITAL ADVERTISING
Why ad net zero isn't a zero sum game: The State of Sustainability in Digital
Advertising
"Cut the crap" to create better performing (and sustainable) digital ad
campaigns
Warts and all: why brands should share the bad with the good to achieve
sustainability success
JARGON BUSTER
Headless commerce
Closed loop (commerce)
Marketing Mix Modelling
Fingerprinting
Connected Commerce
Zero-click Search
Ad Server
GDPR
Piggybacking
Cost Per Mille (CPM)
FACE TO FACE INTERVIEWS
Building brand relationships with niche audiences: David Trencher, Reddit
Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why
the metaverse won’t suit everyone
Is your brand metaverse-appropriate? Brands warned against jumping the gun
“Every business has data as its oil, they just need to know how to use it
properly”
DPDI: “When there is no harm likely to happen, don’t create a cost or a burden
on business”
The innovation roadmap for performance marketing: Sarah Salter, Wavemaker
FROM OUR PARTNERS
FROM COOKIES TO CONNECTIONS: TIKTOK'S BLUEPRINT FOR MARKETERS IN THE NEW DIGITAL
LANDSCAPE
CLEAR AND PRESENT: 9 WAYS THAT AI CAN HELP MEDIA BUYERS AND PLANNERS NOW
FASTER, SMARTER, BETTER: THE AI REVOLUTION IN OOH ADVERTISING
TALKING TRACKS: UNLOCK THE POWER OF AI AND CREATIVITY ON TIKTOK
HIGH INTENSITY: HOW TIKTOK FUELLED PUREGYM’S PEAK PERFORMANCE
MAKING AI WORK FOR YOUR BUSINESS: IN CONVERSATION WITH GOOGLE CLOUD EXPERTS
META FESTIVAL INSIGHTS: WHY AI STILL NEEDS A HUMAN TOUCH
TALKING TRACKS: SUPERCHARGE YOUR PERFORMANCE ON TIKTOK
ENTERTAINMENT DRIVES IMPACT: WHAT 2024 HOLDS IN STORE FOR BRANDS ON TIKTOK
HOW GENERATIVE AI IS EMPOWERING MARKETERS
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