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 * Find and engage travelers to drive direct bookings.
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 * Your direct route to new passengers and their loyalty.

How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger
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Platform

Why Sojern

Travel Insights

Resources

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About

About SojernPartner With UsPressCareersContactPrivacy Center

English
 * العربية‏
 * Português
 * ภาษาไทย
 * Français
 * Deutsch
 * Italiano
 * Español

Let's Talk





BOOST GROWTH & PROFITABILITY WITH THE SOJERN TRAVEL MARKETING PLATFORM.

Your one-stop-shop for unrivaled traveler insight, multichannel scale, and
automated optimization. Feel the power of the #1 travel marketing platform that
grants you unmatched visibility into travel demand and intelligence to make the
most of your marketing budget.

Why Sojern


discover what our platform can do for you


DRIVE DEMAND. CONVERT CUSTOMERS. BUILD LOYALTY.

Far too many travel businesses struggle to find, engage and retain consumers in
an overcrowded digital arena. If you’re unable to reach the right traveler at
the exact moment they’re most receptive to your message, that ship has sailed.

The Sojern Travel Marketing Platform is the bridge that spans the chasm between
you and potential customers.  It is a set of easy-to-use technology and services
that delivers rich traveler insight, multichannel scale and automated
optimization tools that aren’t just time-tested, they’re best-in-class. It puts
you in control by providing  transparency, performance, and measurement—all in
one place.


UNRIVALED TRAVELER INSIGHT

 * Enrich Your 1st Party Data
 * Profile, Find and Target Your Ideal Travelers
 * Build the Perfect Audience for Whatever You Have to Offer
 * Gain Deeper Knowledge of Your Customers and Market Trends From Our Travel
   Insights Reports


MULTICHANNEL SCALE

 * Engage Travelers More Efficiently Across Digital Channels
 * Deliver the Right Message In The Right Place at the Right Time
 * Future-proof Your Digital Marketing With a Permission-based Multichannel
   Approach


AUTOMATED OPTIMIZATION

 * Optimize Performance to Drive Awareness, Consideration and Conversions
 * Optimize Cross-channel Engagement
 * Continuously Maximize Your Marketing Budget

Explore the Platform

Trusted by Thousands of travel Companies


TAKE ADVANTAGE OF OUR UNRIVALED TRAVEL DATA & INSIGHTS

When you understand how travel businesses are intertwined and have access to the
data that drives those businesses, you’ll gain more knowledge to power your
marketing decisions. With this expanded visibility, developing targeting
strategies and leading prospective travelers along a path to purchase becomes
simpler than ever. Learn more about Sojern solutions for Hotels, Destinations
and Attractions.


Hotels
Drive Direct Bookings
Destinations
Deliver More Visitors
Attractions
Boost Tickets and Attendance
Airlines
Take Your Marketing to New Heights

See how we’ve helped our clients grow


DEEPER KNOWLEDGE DRIVES RESULTS

Focused on travel from day one, the Sojern Travel Marketing Platform provides
unparalleled access to the inner-workings of travel. With cutting-edge AI and
machine learning technology—built by a dedicated team of engineers and data
scientists, and guided by collective decades of travel experience—we put our
expertise to work for you.

5% reduction
in OTA bookings
~20 hours
saved each year by having Sojern take care of all ad design
40% better conversion rate
among users exposed to both the upper and lower funnel campaigns
Over 22M+
unique travellers reached during this campaign
8:01
ROI
294%
YOY increase in Sojern-driven revenue (compared to 84% overall)
View Success Stories


Delivering Agility and visibility


OUR MARKETING PLATFORM IS YOUR LAUNCHING PAD

Before any traveler departs for a destination, they embark on a quest to
research, plan and book the perfect trip. As travel businesses struggle to find,
engage and retain these consumers in an overcrowded digital arena, a simple
solution awaits. The Sojern Travel Marketing Platform is the bridge that spans
the chasm between you and potential customers.

The foundation of our platform is the Sojern Traveler EcosystemTM. It’s the
culmination of a decade and a half’s worth of development and dedication. During
that time, we’ve collected, aggregated and analyzed literally billions of travel
intent signals, like hotel and airline booking data, from thousands of travel
brands in every corner of the globe—and we do that daily. It’s what truly powers
our clients’ success and continued growth.


Explore the Platform

DRIVE PROFITABLE PERFORMANCE AND REDUCE COMPLEXITY


A PLATFORM THAT LETS YOUR MARKETING DOLLARS WORK HARDER WHILE MAKING YOUR LIFE
EASIER IS THE TRUEST DEFINITION OF A “WIN-WIN.”

The digital landscape is in constant flux and digital consumers roam freely
throughout it. Keeping up with customers online while keeping your campaigns
fresh and relevant can feel daunting, yet we all know the importance of
delivering the right message at the right place and time. In the end, it’s how
conversions are won.

Sojern provides the management tools for digital channels that can seamlessly
juggle multiple systems, setups, ad formats, walled gardens and much more.
 Sojern’s deep multichannel scale streamlines the entire process to help you
more effectively manage your resources while efficiently acquiring new
customers.

Programmatic
Get access to high quality display, native, video and CTV to reach your target
travelers in more locations.
Social
Find and engage travelers on social media channels like Facebook and Instagram
to make your message more personal.
Metasearch
Make your presence felt on the top metasearch engines to ensure you’re being
seen and can compete on the same level as OTAs and other properties.
SEM
Run keyword campaigns on the world’s largest search engines to ensure your
message stays front and center, as well as top-of-mind.




Working with Sojern has been a game-changer for us, it’s really helped to move
the needle. They are by far the top-performing partner that we work with, and
also the one that requires the least amount of effort from my side. They have a
direct impact on my website bookings, with revenue that I wasn’t making before.

Marina Temino
Director of Sales and Marketing

I love and enjoy the idea exchange process with the team. 2-way communication is
important.

Man Chan
E-Commerce Manager

Our relationship with Sojern isn’t new, we’ve worked together for many years.
When the pandemic hit, we only wanted to invest in channels and partners who
could drive business for us. Sojern gave our hotels a way to drive direct
bookings in challenging times. And more than that, Sojern has been instrumental
in educating our people at the property level about the fundamentals of digital
marketing, ensuring our hotels are just as bought in as we are. Hat’s off to the
Sojern team, they’ve been a brilliant partner.

Sanket Sasane
Director, Paid Media, South East Asia, Japan, and South Korea

The fact that it’s commission-based was good for us, because it wasn’t a fixed
amount that we had to pay. Often, small hotels don’t have budget for a fixed
marketing spend, so it was good for us to have that flexibility.

Karen Gameros
Sales Manager

We’ve loved working with Sojern over the past decade. They understand our
challenges and what matters to us. The revenue they’ve generated is important,
but the trust they’ve built, and the clarity of working with them has been the
best part of partnering with Sojern.

Elsie Florio
Corporate Director of Marketing






GAIN EVEN MORE INSIGHT INTO TRAVEL MARKETING WITH SOJERN REPORTS

Looking to learn more about Connected TV to meet your branding goals? Interested
in metasearch and direct booking strategies to help your independent hotel?
We’ve got detailed reports that address your every marketing need.

View Reports
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9.6 out of 10 based on 78 reviews

Read our reviews
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