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Broderick Publication Article Urology Times JournalVol 50 No 7 Volume 50 Issue 07 Amid the growing direct-to-consumer market for shock wave therapy (SWT) as a treatment for erectile dysfunction (ED), a study published in Urology Practice assessed emerging trends for the treatment across 8 large US cities.1 The researchers identified 152 clinics across the cities that offered SWT as an ED treatment. Roughly two-thirds (65%) of the clinics had comprehensive information available on their SWT usage. Urologists made up only 25% of SWT providers at the clinics and 13% of the providers were not physicians. Based on individual patient circumstance, therapy ranged from 1 treatment course to indefinite treatment courses at an average price of $3,338.28 for a full treatment course. The average cost of 1 individual session of a given SWT treatment course was $491.22. “SWT, as a restorative therapy for ED, is performed primarily by non-urologists and is not standardized. Direct-to-consumer marketing is used to target distressed men. This study highlights concerning trends in major metropolitan markets, given the substantial financial impact for patients and inconsistent credentials among providers. Further, these findings suggest that patients are frequently seeking care for ED from non-urologists,” the study authors wrote. The 8 US cities used for the study were Los Angeles, New York, Houston, Philadelphia, Atlanta, Boston, Dallas, and Washington, DC. Google was used to identify SWT providers in these metropolitan areas. The search terms used were, “Shockwave therapy for erectile dysfunction in [city];” “Shockwave therapy for ED in [city];” and “GAINSWave in [city].” To gather the data, the investigators implemented a “secret shopper” approach, whereby they called the clinics to collect provider, price, and treatment course information. The researchers found that there was a lack of standardization across the clinics with regard to use of focused shock wave therapy (fSWT) vs acoustic or radial wave therapy (rWT), location of shock wave administration (eg, perineal, penile), and treatment protocol. Treatment courses consisted of a wide variety of session totals, with 6 being the most common. There was no consistency regarding the devices used for the procedure, the number of shocks during each session, or the energy and frequency settings. There were 18 different provider types among the physicians offering SWT. The investigators specifically drew attention to the fact that the fourth most common provider type among physicians were those trained in obstetrics and gynecology. “These physicians see no male patients throughout the entirety of their training, including no formal instruction in the pathogenesis and treatment of male sexual dysfunction,” the authors wrote. In almost half (n = 3) of the cities, SWT was offered by as many or more non-physician providers as it was offered by urologists. Non-physician SWT providers included physician assistants, nurse practitioners, chiropractors, and naturopathic providers. There was high variation in the cost of SWT treatment courses, from a low of $600 for the set of sessions at one Atlanta clinic to a high of $16,200 at a New York City location. In an accompanying editorial2 published simultaneously with the article, Jonathan N. Rubenstein, MD, Chesapeake Urology Associates, stressed the importance of urologists fully taking charge across the board in the evaluation and treatment of patients with ED. “We all agree that urologists are best qualified to appropriately evaluate and treat patients with ED due to our advanced training and expertise in genitourinary physiology and pathophysiology, wrote Rubenstein. “We must own this space,” added Rubenstein, “We must understand which patients may benefit from which therapies, and do everything we can to get patients into our offices for a proper evaluation and discussion of treatment options, even if it means offering alternative therapies. If we do, we must be honest with patient risks (including financial risks) and explain if a therapy is unlikely to work for them and not offer it to them if they are unlikely to benefit. We can’t control if others do so, and we can’t control if a patient ultimately seeks care elsewhere or does not follow our recommendations. However, at least we afforded them with the best possible medical advice and care based upon our expertise.” References 1. Weinberger JM, Shahinyan GK, Yang SC, et al. Shock Wave Therapy for erectile dysfunction: marketing and practice trends in major metropolitan areas in the United States. Urology Practice. 2022;9(3)212-219. doi: 10.1097/UPJ.0000000000000299 2. Rubenstein JN. Editorial commentary.Shock Wave Therapy for erectile dysfunction: marketing and practice trends in major metropolitan areas in the United States. Urology Practice. 2022;9(3)218-219. doi: 10.1097/UPJ.0000000000000299.01 Download Issue PDF Articles in this issue -------------------------------------------------------------------------------- Urology Coding: Can CPT 51728 and 51741 be billed together? What to know about billing for unlisted codes Patient alleged doctor removed wrong testicle during surgery Urology Times Money Matters: What you must do to survive down markets Treatment intensification for high-risk localized prostate cancer: The time has come Strategies to mitigate impact of intravenous ICM shortage Robotic cystectomy is effective, but overall clinical impact is uncertain Ethnic differences in men undergoing reproductive urology evaluation Study characterizes trends in shock wave therapy for erectile dysfunction Aggressive prostate cancer diagnoses on the rise Related Videos Dr. Gill on reducing IPP teaching visits Dr. Trost on repeat curve assessments for CCH injections in Peyronie’s disease Study assesses ways to optimize care following IPP implantation Dr. Morton on the FDA approval of the Tenacio pump for erectile dysfunction Direct-to-consumer pricing of ED drugs highlights importance of normalizing discussion of condition Dr. Vercnocke discusses erectile dysfunction drug costs on direct-to-consumer pharmacies Investigators compare costs of erectile dysfunction drugs from online pharmacies Experts share what they are looking forward to at SMSNA Annual Meeting Dr. Singhal discusses sexual and urinary function after radical prostatectomy SMSNA board members preview this year’s meeting Related Content Advertisement -------------------------------------------------------------------------------- Cleveland Clinic trial compares shockwave vs radial wave therapy for ED in prostate cancer survivors December 14th 2023 Article Novel research to evaluate noninvasive treatments in erectile dysfunction and chronic pelvic pain -------------------------------------------------------------------------------- The urologist's role in dispelling men's health myths May 10th 2022 Podcast “I think it's really important to understand the role of prevention and early detection,” says Michael Lutz, MD. -------------------------------------------------------------------------------- Michigan Institute of Urology Opens New Sexual Wellness and Aesthetics Center for Men and Women called REDEEM November 2nd 2023 Article “Sexual wellness is critical to overall health and happiness. That’s why you see more men and women turning to specialty health clinics for solutions to problems they consider more aesthetic versus medical,” said Mitchell Hollander, MD. -------------------------------------------------------------------------------- Destigmatizing Urology: Dr. Espinosa discusses lifestyle changes March 7th 2022 Podcast “I think that the audience should know that there is a movement going on,” says Geo Espinosa, ND. -------------------------------------------------------------------------------- Experts assess the psychological aspect of erectile dysfunction October 4th 2023 Article "Psychological factors often have an important role [in erectile dysfunction], and psychological treatment options are available that have been found to improve outcomes," said Mark S. Allen, PhD. -------------------------------------------------------------------------------- Study suggests broader use of anastrozole for male infertility September 28th 2023 Article If replicated with further study, the finding potentially expands noninvasive fertility treatment options and may minimize the need for expensive reproductive technology, according to lead author Scott D. Lundy, MD, PhD, of Cleveland Clinic’s Department of Urology. Related Content Men's Health | Sexual Dysfunction Advertisement -------------------------------------------------------------------------------- Cleveland Clinic trial compares shockwave vs radial wave therapy for ED in prostate cancer survivors December 14th 2023 Article Novel research to evaluate noninvasive treatments in erectile dysfunction and chronic pelvic pain -------------------------------------------------------------------------------- The urologist's role in dispelling men's health myths May 10th 2022 Podcast “I think it's really important to understand the role of prevention and early detection,” says Michael Lutz, MD. -------------------------------------------------------------------------------- Michigan Institute of Urology Opens New Sexual Wellness and Aesthetics Center for Men and Women called REDEEM November 2nd 2023 Article “Sexual wellness is critical to overall health and happiness. That’s why you see more men and women turning to specialty health clinics for solutions to problems they consider more aesthetic versus medical,” said Mitchell Hollander, MD. -------------------------------------------------------------------------------- Destigmatizing Urology: Dr. Espinosa discusses lifestyle changes March 7th 2022 Podcast “I think that the audience should know that there is a movement going on,” says Geo Espinosa, ND. -------------------------------------------------------------------------------- Experts assess the psychological aspect of erectile dysfunction October 4th 2023 Article "Psychological factors often have an important role [in erectile dysfunction], and psychological treatment options are available that have been found to improve outcomes," said Mark S. Allen, PhD. -------------------------------------------------------------------------------- Study suggests broader use of anastrozole for male infertility September 28th 2023 Article If replicated with further study, the finding potentially expands noninvasive fertility treatment options and may minimize the need for expensive reproductive technology, according to lead author Scott D. Lundy, MD, PhD, of Cleveland Clinic’s Department of Urology. Advertisement Advertisement Advertisement x About Us Advertise Contact Us Job Board Terms and Conditions Privacy Do not sell my Personnal Information Contact Info 2 Clarke Drive Cranbury, NJ 08512 609-716-7777 © 2023 MJH Life Sciences All rights reserved. × We Value Your Privacy Settings NextRoll, Inc. ("NextRoll") and our 18 advertising partners use cookies and similar technologies on this site and use personal data (e.g., your IP address). 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