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TRANSFORM
YOUR ENTERPRISE:
BETTER. FASTER. STRONGER.


IT'S NEVER BEEN MORE CRITICAL TO GET IT RIGHT.

In today's digital marketplace, how you confront emerging challenges — and
prepare for emerging opportunities — will define how you compete.

With a powerful mix of advisory, digital transformation and research
capabilities, ISG can help you close the gap between where you are and where you
need to be. So you can get it right the first time, and every time.

ISG HELPS YOU:

DETERMINE A FUTURE VISION.

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WE HELP YOU EVALUATE, ESTABLISH AND PRIORITIZE YOUR MOST CRITICAL LONG-TERM
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We help you build an achievable vision that crystalizes your most important
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ground, efficiently and cost effectively.

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WE KNOW HOW TO ORCHESTRATE SOLUTIONS THAT ACCELERATE GROWTH.

We have advised on more than half a trillion dollars of technology, business
process and digital sourcing transactions. Our independence and objectivity mean
we focus solely on your needs and objectives, and recommend solutions and
relationships without conflict or compromise.

Plus, our research is recognized as the authoritative source for decision makers
in the global technology and business services industry.

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WE GUIDE YOU THROUGH EACH STEP HANDS-ON, AND STICK WITH IT THROUGH COMPLETION.

To stay relevant and thrive, you need to drive change with speed and purpose.
Our pure-digital operating models provide a living blueprint for rapid, positive
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service provider ecosystem to optimize business operations at every level.

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strategic roadmap and a business case for change.

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Our industry-leading research provides a depth of data and insight you can't get
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is recognized as the authoritative source for decision makers in the global
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Research


CONVERGENCE AND TRANSFORMATION IN THE RETAIL AND CPG INDUSTRIES IN THE
POST-COVID-19 ERA

In today’s consumer markets, retail and consumer packaged goods (CPG)
companies are becoming alike in their operations and aspirations due to changing
consumer behavior, technological advancements and market dynamics. Notably, CPG
companies are adopting a direct-to-consumer (D2C) sales approach to widen their
customer reach through own-brand stores and online channels. Some major CPG
brands aim to achieve more than half of sales through D2C channels. Even the
companies that do not pursue D2C sales are improving their customer
relationships through loyalty programs, highly personalized marketing and offers
redeemable at stores.

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Research


GOOGLE CLOUD PLATFORM (GCP) — A COMPREHENSIVE SOLUTION COVERING KEY INDUSTRIES
FOR INNOVATION

Virtualization led by hyperscalers has accelerated among business and
technology stakeholders globally. Heavy business reliance on virtualized
environments for various workloads, including missioncritical applications, has
made virtualization mainstream in the  current IT market. Infrastructure
modernization through virtualization has enabled enterprise clients to accrue
the benefits of scalable network and storage capacity. In the pursuit of
digital transformation, enterprises worldwide expedite the end-to-end
digitalization of their business processes. Google Cloud, one of the leading
hyperscalers, facilitates enterprises to gain a competitive edge through
agility, flexibility and elastic scalability, translating into an elevated
end-user experience. Service providers build their unique capabilities
and functionality on GCP, which is leading the digital transformation space with
the advanced technology required for redesigning and refining its relationships
with product vendors, global system integrators (GSIs) and enterprise clients.
The partner ecosystem comprises entities that establish a symbiotic
relationship with listed products and offerings on GCP. Google and its partners
rely on each other’s inherent expertise and technology prowess. While Google
incorporates advanced partner services into its platforms, GSIs leverage
the vast reach and innumerable benefits offered by Google to cater to
enterprises’ client needs. By utilizing their extensive industry
expertise, consulting partners ensure value generation to an enterprise through
joint capabilities.

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Research


ENERGY TRANSITION AND DIGITAL TRANSFORMATION SHAPING THE UTILITIES OF FUTURE

North American power and utilities industry may not drive global headlines but
faces considerable headwinds such as increasing clean energy adoption
(decarbonization), ensuring grid and service reliability and resiliency,
improving infrastructure security, and optimizing costs.

Read more
Research


CISOS WILL INVEST IN ELIMINATING THREATS AND REDUCING COSTS, ENHANCING UX AND
RISK POSTURE

The year 2022 saw multidimensional challenges, which helped revolutionize
the U.S. cybersecurity market from different perspectives. In that year, the
U.S. witnessed more than 1,800 reported breaches, which was slightly lower than
in 2021, which saw 1,862 incidents. However, the sophistication of the attacks
was significantly higher in 2022, with more than 422 million individuals
impacted compared with 298 million in 2021. The decline in breaches was
partially due to federal laws that issued rulings to report only during
actual damage  and not for a potential one. While most large firms issued a
breach notice, the notices had little to no information on the extent and impact
of the attacks. Industry sources cite that the average time to identify a breach
is about 207 days, which is almost half a year; the impact of the breaches is
either unknown or not investigated further.

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Research


THE U.S. PUBLIC SECTOR NEEDS TO HAVE PROACTIVE MANAGEMENT TO HANDLE CYBER
THREATS

Research by Comparitech shows that the total cost of data breaches faced by the
U.S. government in 2022 was $26 billion. This amount could have been spent on
education, healthcare, defense or justice if cyberattacks were managed well. The
research shows that such  attacks impact approximately two-thirds of U.S.
citizens. The downtime for a breach in local government was five months. In
terms of the attack targets, the top five states are Texas, Georgia, California,
Florida and Pennsylvania.

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Research


EVOLVING BUSINESS ENVIRONMENTS ENCOURAGE BANKS TO ADOPT DIGITAL BANKING
TECHNOLOGY AND PLATFORMS

Customers expect a seamless experience from banks. The rising wave of challenger
banks, neo banks and Big Techs entering the banking industry has led customers
expect the same level of experience from their traditional banks. Banks today
are creating digital and phygital (physical-digital) banking journeys to
provide their customers a complete and seamless experience. Extending consistent
omnichannel experience to banking customers has become essential to increase the
bank’s reach to acquire more customers and serve  them through their channel of
choice. Customer retention has also become a priority. Banks are now
building the capability to leverage customer data to gain a deeper understanding
of customer preferences and generate contextual insights. They are providing the
right  product and service offerings for enhanced customer satisfaction. Small
and midsize businesses (SMBs) are also looking forward to their banks for
a superior hassle-free experience, and banks are directing their efforts to
provide a digital banking experience that is  paperless and low touch. Hence,
many banks today are on a journey to modernize their legacy platforms. They
either do it via a progressive modulebased digital transformation to unwind the
existing spaghetti architecture or an out-of-the-box implementation of a
new platform to create a modern bank with fully functional digital capabilities.

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Research


MANAGING COMBINED, ADAPTIVE SERVICES IS THE NEEDED NEXT STEP TO PREDICTABLE IT
AND BUSINESS OUTCOMES.

As the commercial and consumer use of cloudbased IT infrastructure continues to
grow, its use among state, local and education (SLED) and other public-service
client organizations also increases. This, in turn, is driving rapidly growing
interest in, and purchases of, private/hybrid/data center managed hosting
and managed services by SLED organizations.

Read more
Research


MANAGED SERVICES ARE MOVING TOWARD INDUSTRIALIZED SERVICE DELIVERY MODELS AND
COST OPTIMIZATION

In the last four quarters, enterprises marginally restricted their spend on
cloud technologies and business models to bring innovation and value to their
end users. They are benefiting from using cloud computing environments and
leveraging cutting-edge technologies  like AI, analytics and RPA, which are
speeding the rate and pace of technological improvements and UX. Hybrid cloud
has become the norm in the last few years, with private cloud having the lion’s
share. With the growing demand for hybrid cloud solutions, IT  infrastructure
environments have become more complex and difficult to manage. Enterprises are
now more open to outsourcing these operations to service providers that have
significant expertise in managing hybrid cloud infrastructure for enterprises in
multiple  industries. Some of the key variables influencing outsourcing
decisions are the integration and consolidation of data centers, server
performance, virtualization, containerization, governance and compliance,
downtime and data loss. ISG observed that due to inflation and several economic
and political downturns, enterprises were seen spending less or holding or
pushing their infrastructure transformation engagements to the next year. They
are more cautious and strategic in their outsourcing decisions to manage their
costs effectively in  this volatile economic scenario. This is corroborated by
our ISG Index numbers, present in the Introduction part of the report.

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Research


ACCELERATION TOWARD UBIQUITOUS SECURE END-TO-END SD NETWORKS ACROSS ALL BUSINESS
SEGMENTS

Networks and software-defined solutions and services encompass many
technological topics, business coverage areas, organizational functions, and
business processes and methods. These solutions are closely related to the
digitalization, enhanced security and cloudification trends of enterprises
globally. This ISG Provider Lens™ study examines multiple network service and
solution offerings related to software-defined networking (SD-networks) in the
U.S. These include managed SD-WAN and associated core and mobility technologies
and service offerings related to these segments, transformation services, edge
technologies and secure access service edge (SASE).

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Research


MODERN CORE SYSTEMS MEANS SPEED-TO-MARKET & SERVICE = SPEED-TO-DELIVER-VALUE

Successful insurance carriers are characterized by their ability to easily
analyze/assess and deeply understand the underwriting risk they take, instead of
relying on probability. To remain competitive in the U.S., they must be aware of
the evolving macro-environment, rapid climate change and increased
inflationary impacts and be responsive to their consumers’ ever-changing
demands, adapt to meet them and take on risks.

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Research


DIGITAL ENGINEERING CAPABILITY IS AT THE FOREFRONT OF BUSINESS TRANSFORMATION
INITIATIVES

Industries and businesses are recording a rise in the number of digital products
with the development of tools, techniques and capabilities that collaborate and
connect in various ways. Cloud-based, no-code, low-code, scalable, resilient and
secure platforms are in high demand because they efficiently deliver digital
engineering services, including design, experience, operations and applications,
across industries. Platform engineering toolchains enable self-service
capabilities and help address end-user requirements.

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Research


PROVIDERS POSITION THEMSELVES FOR A POST- COVID WORLD AS MICROSOFT REORGANIZES
ITS PARTNER PROGRAM

Microsoft plays a pivotal role in many businesses’ digital transformation
strategies and is one of the world’s leading enterprise technology vendors. Its
products form the backbone of digital transformation for companies across the
U.S. As a U.S.-based company, Microsoft generates half its revenues from its
home country and has a strong historical footing in the region, especially among
larger firms. The tech titan subdivides its offerings into three main pillars:
Microsoft 365, which includes Office 365 and Windows; Dynamics 365, a business
application suite; and Azure, a hyperscale cloud platform that operates
globally. Power Platform, a more recent addition to the Microsoft portfolio, is
a low-code development platform that enables citizen developers to build apps
and workflows, thus extending the capabilities of existing portfolios.

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TECHXCHANGE: BANKING, FINANCIAL SERVICES & INSURANCE (NEW YORK)

December 05, 2023

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