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MASTER B2B SELLING

Exceed your revenue targets

Increase deal size

Save months on your deals

See Available Courses

4.8



+$50m new ARR generated





JOIN THE BEST SALES ORGANIZATIONS IN USING OUR SALES FRAMEWORKS TO WIN MORE
DEALS, FASTER

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DESIGNED FOR

01.

FOUNDERS

Most startups fail due to sales-related issues such as running out of cash,
getting outcompeted on pricing, building the wrong team and many more. Our
instructor has extensive experience in scaling tech sales teams from scratch.
Find out how to avoid each pitfall and skyrocket your venture.

02.

INDIVIDUAL CONTRIBUTORS

03.

SALES LEADERS

04.

INVESTORS & SALES ENABLERS


DON’T TAKE OUR WORD FOR IT.


TAKE A LOOK AT WHAT OUR CLIENTS SAY ABOUT US:

 * Roman Eisenhut
   
   Customer Success Manager @ Workday
   
   Post-IPO
   
   It's a great training for any customer success manager who wants to learn
   about upselling customers. The Customer Success and Upselling section has
   great insights on how to manage post-sale relationships and spot upselling
   opportunities!

 * Felix Schwencke
   
   Co-Founder & CEO @ Streavent
   
   Pre-Seed/Seed
   
   I was particularly impressed with the techniques for discovering and
   qualifying deals. The Opportunity Discovery and Qualification module was
   packed with actionable insights.

 * Finn Gaida
   
   Co-Founder & CTO @ NoMaze
   
   Pre-Seed/Seed
   
   The training helped us to realize that our struggles during negotiations
   routed back to pipeline and qualification issues. Then Max helped us in a
   one-to-one coaching to develop an action plan to address those issues.

 * Daniel Nguyen
   
   Co-Founder @ Kviklet
   
   Pre-Seed/Seed
   
   Coming from a tech and strategy background with no B2B software sales
   experience, the training helped us get a full picture into SaaS sales. For us
   the sections on the sales process and how to qualify pain were especially
   helpful. I seldomly learned as much in a training.

 * Viktor Stryczek
   
   Head of WW Sales @ DataGuard
   
   Series B
   
   The Value-Based Selling training gave us plenty of new ideas to restructure
   our approach and align our solutions more closely with client needs. In
   addition, Max was a great sparring partner to brainstorm our outreach
   process.

 * Adrian Vaz
   
   Account Executive @ Datadog
   
   Post-IPO
   
   The techniques for deal qualification presented in the training have greatly
   improved my pipeline's quality. The handouts for pipeline generation are
   straightforward!

 * Martina Zuczkowska
   
   Regional Sales Manager @ Zscaler
   
   Post-IPO
   
   The deal qualification methods taught at ARR Campus have sharpened my ability
   to focus on the right opportunities. I also liked the approach to identifying
   deal champions. It's changed how we approach negotiations, resulting in more
   wins.

 * Kristian Kamber
   
   Co-Founder & CEO @ SplxAi
   
   Pre-Seed/Seed
   
   Having +10 years experience in the technology space, I can ensure that the
   training displays a full picture for founders to get onboarded on SaaS sales.
   Max helped us particularly in building a pipeline engine relying on the
   latest technology.

 * Sebastian Ratzinger
   
   Sales Director @ Celonis
   
   Series D
   
   Moving from an individual contributor to a manager role, especially the
   modules on recruiting & building an operating rhythm for my team fast-started
   my transition. Max supported me in a one-to-one coaching to prepare me for my
   manager role.

 * Raquel Hernández González
   
   Sales Director @ Microsoft
   
   Post-IPO
   
   The Recruitment and Retention strategies from ARR Campus are
   state-of-the-art. In the one-to-one coaching, Max provided great insights on
   how to accelerate my hiring pipeline.

 * Roman Eisenhut
   
   Customer Success Manager @ Workday
   
   Post-IPO
   
   It's a great training for any customer success manager who wants to learn
   about upselling customers. The Customer Success and Upselling section has
   great insights on how to manage post-sale relationships and spot upselling
   opportunities!

 * Felix Schwencke
   
   Co-Founder & CEO @ Streavent
   
   Pre-Seed/Seed
   
   I was particularly impressed with the techniques for discovering and
   qualifying deals. The Opportunity Discovery and Qualification module was
   packed with actionable insights.

 * Finn Gaida
   
   Co-Founder & CTO @ NoMaze
   
   Pre-Seed/Seed
   
   The training helped us to realize that our struggles during negotiations
   routed back to pipeline and qualification issues. Then Max helped us in a
   one-to-one coaching to develop an action plan to address those issues.

 * Daniel Nguyen
   
   Co-Founder @ Kviklet
   
   Pre-Seed/Seed
   
   Coming from a tech and strategy background with no B2B software sales
   experience, the training helped us get a full picture into SaaS sales. For us
   the sections on the sales process and how to qualify pain were especially
   helpful. I seldomly learned as much in a training.

 * Viktor Stryczek
   
   Head of WW Sales @ DataGuard
   
   Series B
   
   The Value-Based Selling training gave us plenty of new ideas to restructure
   our approach and align our solutions more closely with client needs. In
   addition, Max was a great sparring partner to brainstorm our outreach
   process.

 * Adrian Vaz
   
   Account Executive @ Datadog
   
   Post-IPO
   
   The techniques for deal qualification presented in the training have greatly
   improved my pipeline's quality. The handouts for pipeline generation are
   straightforward!

 * Martina Zuczkowska
   
   Regional Sales Manager @ Zscaler
   
   Post-IPO
   
   The deal qualification methods taught at ARR Campus have sharpened my ability
   to focus on the right opportunities. I also liked the approach to identifying
   deal champions. It's changed how we approach negotiations, resulting in more
   wins.

 * Kristian Kamber
   
   Co-Founder & CEO @ SplxAi
   
   Pre-Seed/Seed
   
   Having +10 years experience in the technology space, I can ensure that the
   training displays a full picture for founders to get onboarded on SaaS sales.
   Max helped us particularly in building a pipeline engine relying on the
   latest technology.

 * Sebastian Ratzinger
   
   Sales Director @ Celonis
   
   Series D
   
   Moving from an individual contributor to a manager role, especially the
   modules on recruiting & building an operating rhythm for my team fast-started
   my transition. Max supported me in a one-to-one coaching to prepare me for my
   manager role.

 * Raquel Hernández González
   
   Sales Director @ Microsoft
   
   Post-IPO
   
   The Recruitment and Retention strategies from ARR Campus are
   state-of-the-art. In the one-to-one coaching, Max provided great insights on
   how to accelerate my hiring pipeline.

 * Roman Eisenhut
   
   Customer Success Manager @ Workday
   
   Post-IPO
   
   It's a great training for any customer success manager who wants to learn
   about upselling customers. The Customer Success and Upselling section has
   great insights on how to manage post-sale relationships and spot upselling
   opportunities!

 * Felix Schwencke
   
   Co-Founder & CEO @ Streavent
   
   Pre-Seed/Seed
   
   I was particularly impressed with the techniques for discovering and
   qualifying deals. The Opportunity Discovery and Qualification module was
   packed with actionable insights.

 * Finn Gaida
   
   Co-Founder & CTO @ NoMaze
   
   Pre-Seed/Seed
   
   The training helped us to realize that our struggles during negotiations
   routed back to pipeline and qualification issues. Then Max helped us in a
   one-to-one coaching to develop an action plan to address those issues.

 * Daniel Nguyen
   
   Co-Founder @ Kviklet
   
   Pre-Seed/Seed
   
   Coming from a tech and strategy background with no B2B software sales
   experience, the training helped us get a full picture into SaaS sales. For us
   the sections on the sales process and how to qualify pain were especially
   helpful. I seldomly learned as much in a training.

 * Viktor Stryczek
   
   Head of WW Sales @ DataGuard
   
   Series B
   
   The Value-Based Selling training gave us plenty of new ideas to restructure
   our approach and align our solutions more closely with client needs. In
   addition, Max was a great sparring partner to brainstorm our outreach
   process.

 * Adrian Vaz
   
   Account Executive @ Datadog
   
   Post-IPO
   
   The techniques for deal qualification presented in the training have greatly
   improved my pipeline's quality. The handouts for pipeline generation are
   straightforward!

 * Martina Zuczkowska
   
   Regional Sales Manager @ Zscaler
   
   Post-IPO
   
   The deal qualification methods taught at ARR Campus have sharpened my ability
   to focus on the right opportunities. I also liked the approach to identifying
   deal champions. It's changed how we approach negotiations, resulting in more
   wins.

 * Kristian Kamber
   
   Co-Founder & CEO @ SplxAi
   
   Pre-Seed/Seed
   
   Having +10 years experience in the technology space, I can ensure that the
   training displays a full picture for founders to get onboarded on SaaS sales.
   Max helped us particularly in building a pipeline engine relying on the
   latest technology.

 * Sebastian Ratzinger
   
   Sales Director @ Celonis
   
   Series D
   
   Moving from an individual contributor to a manager role, especially the
   modules on recruiting & building an operating rhythm for my team fast-started
   my transition. Max supported me in a one-to-one coaching to prepare me for my
   manager role.

 * Raquel Hernández González
   
   Sales Director @ Microsoft
   
   Post-IPO
   
   The Recruitment and Retention strategies from ARR Campus are
   state-of-the-art. In the one-to-one coaching, Max provided great insights on
   how to accelerate my hiring pipeline.

 * Jonas Komander
   
   Sales Director @ Doctolib
   
   Series F
   
   As a sales leader, I found the section on revenue operations particularly
   insightful. Additionally, I utilized the handouts on cold messaging and cold
   calling to effectively coach my team.

 * Daniel Rosson
   
   Senior Sales Director @ Celonis
   
   Series D
   
   The training exceeded my expectations in terms of professionalism and
   expertise. It's a great training for any sales leader. I particularly liked
   the many real-life examples and thought leadership resources shared in
   addition!

 * Simon Bumm
   
   Data & Analytics Lead @ Taktile
   
   Series A
   
   The modules on sales performance language and leading indicators were a great
   resource to refine our Go-To-Market strategy. In addition, Max helped us find
   hands-on opportunities to improve our existing workflows and generate more
   pipeline faster.

 * Georg Wesinger
   
   VP Revenue @ Paretos
   
   Series B
   
   As a former MEDDIC trainer, I really liked the modules on deal inspection and
   qualification. In addition, Max helped us to redesign our outreach process.

 * Danny Kaptein
   
   Regional Director @ Abnormal Security
   
   Series C
   
   The course displays a complete picture of SaaS Sales and Leadership. The
   handouts for cold outreach were helpful and easy to implement.

 * Moritz Schwenk
   
   Account Executive @ Casavi
   
   Series B
   
   This training is great for any account executive. I really liked the module
   on Opportunity Discovery and Qualification. It teaches a great framework and
   contains a lot of practical insights to progress real opportunities.

 * Bart van de Burgt
   
   Regional Vice President @ Wiz
   
   Series E
   
   The training displays the frameworks used at the fastest growing SaaS
   companies. ARR Campus provides a complete picture of SaaS sales. The handouts
   are self-explanatory and easy to implement for the sales teams.

 * Jan Cederic Wallentin
   
   Regional Director @ Wiz
   
   Series E
   
   The training displays a comprehensive understanding of Sales Leadership. The
   Revenue Management training has great insights on how to use data more
   effectively for forecasting and business reviews.

 * Philipp Clahsen-Döhmel
   
   Regional Director @ Zscaler
   
   Post-IPO
   
   The handouts and cheat sheets are incredible resources. They're a great tool
   to impact the pipeline of any team.

 * Jonathan Grammer
   
   Account Manager @ BMC
   
   Post-IPO
   
   Navigating procurement and contract negotiations has always been a challenge.
   The Validation and Procurement training gave me great insights on how to
   improve this!

 * Clément Le Goff
   
   Account Executive @ Leeto
   
   Pre-Seed
   
   The training is a compilation of what you usually find in 5-7 trainings.
   Moving from a SDR to an Account Executive role, the training gave me a
   complete enablement for my new role. Despite being only 1 year in the new
   role, I am already a top performer!

 * Jonas Komander
   
   Sales Director @ Doctolib
   
   Series F
   
   As a sales leader, I found the section on revenue operations particularly
   insightful. Additionally, I utilized the handouts on cold messaging and cold
   calling to effectively coach my team.

 * Daniel Rosson
   
   Senior Sales Director @ Celonis
   
   Series D
   
   The training exceeded my expectations in terms of professionalism and
   expertise. It's a great training for any sales leader. I particularly liked
   the many real-life examples and thought leadership resources shared in
   addition!

 * Simon Bumm
   
   Data & Analytics Lead @ Taktile
   
   Series A
   
   The modules on sales performance language and leading indicators were a great
   resource to refine our Go-To-Market strategy. In addition, Max helped us find
   hands-on opportunities to improve our existing workflows and generate more
   pipeline faster.

 * Georg Wesinger
   
   VP Revenue @ Paretos
   
   Series B
   
   As a former MEDDIC trainer, I really liked the modules on deal inspection and
   qualification. In addition, Max helped us to redesign our outreach process.

 * Danny Kaptein
   
   Regional Director @ Abnormal Security
   
   Series C
   
   The course displays a complete picture of SaaS Sales and Leadership. The
   handouts for cold outreach were helpful and easy to implement.

 * Moritz Schwenk
   
   Account Executive @ Casavi
   
   Series B
   
   This training is great for any account executive. I really liked the module
   on Opportunity Discovery and Qualification. It teaches a great framework and
   contains a lot of practical insights to progress real opportunities.

 * Bart van de Burgt
   
   Regional Vice President @ Wiz
   
   Series E
   
   The training displays the frameworks used at the fastest growing SaaS
   companies. ARR Campus provides a complete picture of SaaS sales. The handouts
   are self-explanatory and easy to implement for the sales teams.

 * Jan Cederic Wallentin
   
   Regional Director @ Wiz
   
   Series E
   
   The training displays a comprehensive understanding of Sales Leadership. The
   Revenue Management training has great insights on how to use data more
   effectively for forecasting and business reviews.

 * Philipp Clahsen-Döhmel
   
   Regional Director @ Zscaler
   
   Post-IPO
   
   The handouts and cheat sheets are incredible resources. They're a great tool
   to impact the pipeline of any team.

 * Jonathan Grammer
   
   Account Manager @ BMC
   
   Post-IPO
   
   Navigating procurement and contract negotiations has always been a challenge.
   The Validation and Procurement training gave me great insights on how to
   improve this!

 * Clément Le Goff
   
   Account Executive @ Leeto
   
   Pre-Seed
   
   The training is a compilation of what you usually find in 5-7 trainings.
   Moving from a SDR to an Account Executive role, the training gave me a
   complete enablement for my new role. Despite being only 1 year in the new
   role, I am already a top performer!


OUR APPROACH TO SALES

Expertise in Sales

With years of leadership and hands-on experience, our team deeply understands
the sales industry.

Empowering Your Success

We provide the tools and frameworks; you execute them for lasting success.

Practical Application

Our programs easily integrate into your daily sales activities, ensuring
valuable returns on your investment.

Proven Approach

Our process is proven to significantly enhance clients' sales performance and is
used by multiple SaaS playbook companies.


OUR OFFERINGS

FREE

Get an insight on what we have to offer, without commitment


€ 0

(No credit card required)

 * 

 * 16 introductory video lessons with on the job training exercises

 * 

 * Topics covering B2B Sales areas from Pipeline Generation to Sales Leadership

 * 

 * 14 handouts and expert guides on hot sales topics

Get Started

More Details

SALES ESSENTIALS

For individual contributors & founders without sales teams


€ 1,099




One off

+ VAT

 * 

 * 46 extended video lessons with on the job training exercises

 * 

 * 10+ hours of video content

 * 

 * 80+ real-life cases studies and interviews

 * 

 * 40+ templates & handouts

 * 

 * 10+ AI prompts to speed up your sales productivity

 * 

 * Community access for 12 months

 * 

 * Training access for 12 months

Get Started

More Details

⚡ Popular

SALES LEADERSHIP

For sales leaders & founders with sales teams


€ 1,999

One off

+ VAT

 * 

 * Everything from Sales Essentials

 * 

 * 28 additional lessons with on the job training exercises

 * 

 * 6+ additional hours of video content

 * 

 * Everything you need to excel as a leader

 * 

 * Community access for 12 months

 * 

 * Training access for 12 months

Get Started

More Details

COACHING & CONSULTING

Extensive support for your sales team


LET'S TALK


 * 

 * Personalized sales training and coaching for individuals or teams

 * 

 * Go-to-market strategy development

 * 

 * Personalized kickoffs, workshops and keynotes

 * 

 * Assessment & optimization of sales tech stack, pipeline and process

 * 

 * Assessment & optimization of sales team performance

 * 

 * Feedback on sales assets

 * 

 * White labeled sales enablement

Get Started

More Details


GET UP TO 70% DISCOUNT ON OUR COURSES

If you're preparing for your first sales job or if your company has less than 15
employees, we give you access to all ARR Campus courses for less

Request Your Discount


OUR COMMUNITY

AT ARR CAMPUS WE UNDERSTAND THE POWER OF A STRONG COMMUNITY IN DRIVING SALES
SUCCESS

Our e-learning platform for sales not only offers comprehensive B2B SaaS sales
training but also provides a vibrant community for sales professionals. 

CONNECT, LEARN, AND GROW WITH ARR CAMPUS’ ONLINE SALES COMMUNITY

Engage with peers, share tech startup sales strategies, and access real-life
case studies in sales. Our online sales training for B2B is complemented by
interactive discussions, live learning opportunities, and a wealth of sales
templates and tools for SaaS. 



JOIN ARR CAMPUS TODAY - BE PART OF A SUPPORTIVE NETWORK DEDICATED TO YOUR GROWTH
AND SUCCESS

Join Our Community


LEARN FROM THE BEST


MAX KAISER


CO-FOUNDER & CEO @EMPACTO



CO-FOUNDER OF ARR CAMPUS & EMPACTO AND FORMER SALES DIRECTOR AT ZSCALER &
CELONIS

 * Fueled growth at Celonis from 200 to 1500 employees (series A to B) and at
   Zscaler 2000 to 7000 employees (from $59 to $346 per share)

 * Built and led the sales team landing the biggest deals in the region

 * Overachieved the quota multiple times and got into President's Club

 * Trained individual contributors, sales directors and founders on these
   techniques with record breaking achievements




"I TEACH THE TECHNIQUES THAT TURNED SELLERS INTO PRESIDENT'S CLUB WINNERS…

(Here's a picture of two of us at President's Club in Peninsula Papagayo, Costa
Rica)




... AND STARTUPS INTO UNICORNS!"




OUR APPROACH TO SALES CONSULTING

1

ALIGN

Set the Course to Success

Analyze team strengths and needs.

Develop a tailored training roadmap.

Track initial metrics for maximum impact.

2

EDUCATE

Build a Strong Knowledge Base

Offer detailed B2B SaaS sales courses.

Use hands-on exercises and real-world scenarios.

Provide ongoing resources and support.

3

IMPLEMENT

Integrate Our Framework

Offer templates, checklists, and guides.

Tailor content for each role.

Schedule regular updates and training sessions.

4

ACHIEVE

Hit Your Goals with Certainty

Use analytics to track and improve performance.

Foster continuous learning and development.

Inspire with case studies and success stories.


FREQUENTLY ASKED QUESTIONS


FIND EVERYTHING YOU NEED TO KNOW ABOUT OUR PRODUCTS AND SERVICES.

What is ARR Campus?



Who can benefit from ARR Campus?



What courses are available on ARR Campus?



Do I get instant access to the courses?



What makes ARR Campus different from other sales training platforms?



Is there a community for members?



Are the courses live or recorded?



What is the duration of each course?



How can I expect to benefit from ARR Campus courses?



Is there a certification upon course completion?



What if I don't like the course?



Can I cancel my subscription anytime?



Can I expense the subscription?



Connect with Us




We empower founders, sales directors and individual contributors selling B2B
technology with the frameworks and tools to outperform their sales targets.



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