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 * Home
 * Blog
 * Product
 * Level up your customer engagement by connecting Braze audience data and
   Storyly Stories



ON THIS PAGE


BRAZE BRINGS GRANULAR AUDIENCE INSIGHTS TO STORYLY

PRECISE AUDIENCE SEGMENTATION STRENGTHENS TARGETED CAMPAIGNS


SENSITIVE LISTENING FOR THOUGHTFUL RESPONSES

PLAYS WELL WITH OTHERS: ENRICHING YOUR ENGAGEMENT ECOSYSTEM


LET’S PUT IT INTO PRACTICE!

DRIVING CONVERSION WITH TARGETED PROMO CODES

STREAMLINE YOUR ONBOARDING FLOW

ENCOURAGE ACCOUNT ACTIVATION

‍GATHER FIRSTHAND DATA FROM USERS

INCREASE SUBSCRIBERS 




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Product



LEVEL UP YOUR CUSTOMER ENGAGEMENT BY CONNECTING BRAZE AUDIENCE DATA AND STORYLY
STORIES

Dilayda Soylu
Oct 10, 2022

min read

Storyly makes it easy to connect with users at any stage of their brand journey
with mobile-native Stories that are intuitive, inspiring, and engaging, but
we’re always working towards new capabilities and connections to help marketers
create their best campaigns.  

Which is why we’re so excited to announce that we’ve partnered with Braze Alloys
as a member of their Independent Software Vendor Program! By combining the
insights of Braze’s world-class customer engagement platform with the engagement
power of Storyly Stories, brands can deliver relevant, personalized campaigns
with powerful impact! 




BRAZE BRINGS GRANULAR AUDIENCE INSIGHTS TO STORYLY

One of the chief advantages of the Braze partnership is the ability to connect
audience segments identified and created in Braze, directly into Storyly,
without the need for developer input. Storyly continues to support segmentation
for targeted campaigns with the labeling feature, but for those teams already
using Braze, it will be even faster and easier to connect with specific audience
needs and design unique touchpoints for their users. 

PRECISE AUDIENCE SEGMENTATION STRENGTHENS TARGETED CAMPAIGNS



As an omnichannel customer engagement platform, Braze is able to inform
marketers with analytics on audience behaviors as they interact with the app
and/or website. With granular insights such as these, marketers can design
campaigns that make best use of their efforts. 

By curating their Story campaigns with this enhanced information, marketers can
avoid inundating users with messaging they’ve already seen and responded to, or
expand the reach of their most successful campaigns. 

For example:

 * Follow up on email campaigns with in-app Stories reminding users of special
   offers
 * Notify users when a favorited item is on sale with a personalized Story
 * Offer personalized promo codes as a thank you for leaving a review
 * Ensure that existing subscribers are not included in subscription campaigns
   while using an app
 * Remind users of abandoned cart items and streamline conversion


SENSITIVE LISTENING FOR THOUGHTFUL RESPONSES

With the Braze integration, marketers can continuously update their audience
segments based on real-time audience behavior without the need for a development
effort to pass segments to Storyly. The ability to respond appropriately to
audience needs and pain points, with a dynamic platform enabling personalized
communication such as Stories is an indispensable tool for forging authentic
customer relationships and deeping audience investment. 

PLAYS WELL WITH OTHERS: ENRICHING YOUR ENGAGEMENT ECOSYSTEM

Crafting an effective marketing campaign relies not only on the ability to
deliver compelling messaging, but to know when to deliver that message and to
whom. The ability to integrate multiple data stacks directly into campaign
creation allows marketers to remain agile and impactful. 

Stories offer a top-tier audience experience through mobile-native visual
storytelling and personalizable, interactive capabilities, making them an
especially effective tool for customer engagement. When combined with the
data-driven analytics capabilities of Braze, marketers can effortlessly enhance
their engagement ecosystem to deliver stunning campaigns and meaningful
results. 


LET’S PUT IT INTO PRACTICE!



Here are a few possible examples to get you inspired by how Braze and Storyly
can work together to solve some common challenges faced by app owners. 

DRIVING CONVERSION WITH TARGETED PROMO CODES



Sometimes all it takes to drive conversion is a small nudge, but the trick is
sending exactly the right prompt to the right user at the right time. Offering
promo codes to hyper-targeted segments not only drives conversion but helps
users develop a relationship with your brand. Create Stories that are
personalized, relevant, and timely to maximize engagement.

Consider messages such as:

 * The style you’ve added to your wishlist is back in stock! Here’s 10% off just
   for you to sweeten the deal. Add to cart now!
 * Thanks for checking us out! Here’s a special promo code for your first
   purchase, but it’s only good for 24hrs– don’t miss out! 
 * Loving what you got? We’d love to hear what you think of your latest
   purchase! Leave a review now for free shipping on your next order!

STREAMLINE YOUR ONBOARDING FLOW

The ability to create simple, intuitive, distraction-free onboarding flows is
one of the best features of adding a Story layer to your app, and with Braze
data integration, it’s easier than ever to get new users confident and
comfortable. 

Braze’s rich data allows you to target new users with onboarding Stories, not
just at their first use, but at any point along the user journey that could use
a personal touch. Keep in mind that a smooth onboarding journey is a key
customer retention strategy, and making high-touch investments in new users, is
likely to pay off in brand loyalty and lifetime customer value. 

Trying using targeted Stories to:

 * Highlight underutilized features or introduce new ones
 * Reactivate users who’ve abandoned the onboarding flow
 * Reward engagement with gamified onboarding achievements

ENCOURAGE ACCOUNT ACTIVATION

Targeted Stories are a great way to reach out to users who haven’t completed the
onboarding flow or who have yet to enter their information to create an account.
By highlighting the benefits of account activation, and guiding users through
the process, you’ll increase customer engagement, help them get the most out of
your app, and ensure high-quality data on your customer base. 

If you have a loyalty program, this is also an excellent opportunity to showcase
its value and drive sign-ups with Stories. Ensuring a smooth signup process is a
great way to invest in your audience right from the start, and can help retain
customers for the long term.

‍GATHER FIRSTHAND DATA FROM USERS

The best authority on the needs of your users are the users themselves, and
Stories are the ideal tool for opening up that dialogue. Interactive elements
such as quizzes, emoji sliders, and polls, make it easy, fast, and fun for users
to provide brands with zero-party data on their needs and preferences.

Need to know the pain points of just a certain portion of your audience? The
Braze partnership makes it possible to publish feedback Stories to user segments
on a granular level, and invite real-time customer engagement. With highly
relevant data direct from the source, it’s easy to guide campaign strategy for
any goal from improving customer engagement to user retention.

By continuing to curate Stories using Braze’s segmentation capabilities, and
refining Braze audiences based on responses to interactive Stories, marketers
can create an optimized experience powered by reliable insights. 

INCREASE SUBSCRIBERS 

Many apps struggle with converting their unpaid users to subscribers, so it
becomes crucial to be able to directly communicate the value of subscription
specifically to this segment. Targeting unsubscribed users with personalized
Stories that showcase the subscription options is a great way to boost
subscription rates, and increase brand retention. Make paid feature adoption
effortless and frictionless with tappable Stories that guide users towards
conversion. 

Excited to get started? Explore the Braze integration capabilities in Storyly
Dashboard today, or book a call to find out more.


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WHAT’S A RICH TEXT ELEMENT?

The rich text element allows you to create and format headings, paragraphs,
blockquotes, images, and video all in one place instead of having to add and
format them individually. Just double-click and easily create content.

STATIC AND DYNAMIC CONTENT EDITING

A rich text element can be used with static or dynamic content. For static
content, just drop it into any page and begin editing. For dynamic content, add
a rich text field to any collection and then connect a rich text element to that
field in the settings panel. Voila!

HOW TO CUSTOMIZE FORMATTING FOR EACH RICH TEXT

Headings, paragraphs, blockquotes, figures, images, and figure captions can all
be styled after a class is added to the rich text element using the "When inside
of" nested selector system.




ABOUT THE AUTHOR

DILAYDA SOYLU

Product Marketing Manager at Storyly, covering launches, managing products and
always excited about new tech solutions. Knows/ writes about customer insights
and new features. A hopeless dreamer, loves zen thinking and being in nature at
the first opportunity.

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MORE ON THIS

Product


INTRODUCING IN-STORY CHECKOUT: THE FASTEST PATH FROM DISCOVERY TO CONVERSION!

In-Story checkout solves this problem by creating a sleek, streamlined
conversion solution directly within the internet’s most captivating format for
content delivery.

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Dilayda Soylu

Nov 8, 2022

8 min read
5
min read

FEBRUARY INSPIRATION HUB: YOUR MONTHLY RESOURCE FOR ECOMMERCE CONTENT IDEAS

Timing your promotions and content to line up with holidays and events is a
great way for eCommerce businesses to boost engagement and conversions.
Deal-savvy shoppers often know to expect sales around holidays and will likely
be looking for the most exciting promotions. With time-sensitive Story content,
you can help shoppers stay entertained and engaged while them opportunities to
deepen their investment in your brand.

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Nurçin Turgut

Nov 8, 2022

8 min read
7
min read
In-App Stories
User Experience

GET TO KNOW YOUR CUSTOMERS DAY: CAPTIVATE & CONNECT WITH ENTERTAINING &
INTERACTIVE STORY IDEAS

One size doesn’t fit all anymore. We live in the era of personalization. And
it's more important than ever for brands to deliver the right messages to the
right people at the right time. This is what your audience demands, and this is
how you build a successful business. And it starts with one essential step: Get
to know your customers!

This is some text inside of a div block.
Deniz Taşyürek

Nov 8, 2022

8 min read
min read


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