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SHINDIG LAUNCHES VIRTUAL LOBBY FUNCTIONALITY FOR VIRTUAL AND HYBRID EVENTS

By
Staff Writer
-
June 30, 2021
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Shindig introduces a patented virtual lobby functionality; a virtual experience
where event attendees can mingle, network and conduct private business on the
platform.

The innovation is designed for both virtual events and hybrid events.

For virtual events, it allows a meeting place where all those attending
individual sessions, panels, tracks or exhibit booths in a Shindig-enabled
event, to navigate to a single shared experience and meet up, just as they might
if the event were in person. One of the key additional differentiators of this
feature is that all the private conversations can go on while the participants
are also able to peruse and interact with the conference program directory,
discussing with friends and colleagues what session, panel, track, or booth they
might attend together next while jointly exploring the full conference guide.

For hybrid events, the function adds two critical new elements. First, it
provides a venue for in-person guests to engage with online participants freely
on their mobile phones, critically uniting both audiences together for purposes
of private conversation. Second, it helps event hosts avoid ‘dead air’ in their
live streams and provides opportunities for the online audience to engage during
breaks required between the in-person sessions, which otherwise would cause the
online audience to be lost and otherwise leave the event.

In the 2021 Event Tech Innovation Report, the EventsMB publication cited ‘the
biggest challenge for planners in virtual events is how to keep attendees
engaged.

Also Read: Can CDPs Break Data Silos? 

In response to this need, Steve Gottlieb, CEO & Founder of Shindig, Inc. said,
“while many platforms claim that one-on-one appointments, speed dating or text
interactions are the same as networking, those just don’t compare to real-life
behaviour people want. Working the room, running into an old friend, being
casually introduced to a mutual contact, or opportunistically pulling someone
aside who has a free moment, are the types of in-person networking encounters
that Shindig now recreates online. With Shindig’s Virtual Lobby we have brought
all the spontaneity and serendipity of in-person networking to the virtual
experience”.

Virtual events also promise to play a significant role in hybrid events, as they
can allow in-person attendees to take advantage of the opportunity to engage
with the potentially larger audience attending online, and vice versa.

Shindig’s Virtual Lobby is completely unique in allowing free-form interactions
just like those at any in-person event. Every participant in the Virtual Lobby
can see who is talking to whom and who is free for conversation. Conversations
can merge and individuals can easily move from conversation to conversation to
work the room. And just like an in-person event lobby, the Shindig lobby is
perfect for sponsor messaging, video displays, dynamic CTA’s and other
activities that can be facilitated in a conference reception space.

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