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Brands Discover Events Newsletter More The Captable SMB Story HerStory Social Story Enterprise Story The Decrypting Story YS life YS Hindi YS Tamil YSTV FOLLOW US Daily Newsletter Subscribe By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Brands Discover Events Newsletter More FOLLOW US Sign In Founder first Just In Brands Resources YSTV Events Newsletter Stories Brands Resources Stories General In-Depth Announcement Reports News Funding Startup Sectors Women in tech Sportstech Agritech E-Commerce Education Lifestyle Entertainment Art & Culture Travel & Leisure Curtain Raiser Wine and Food YSTV Advertise with us In-focus HOW VMAKER AI IS PIONEERING THE FUTURE OF VIDEO EDITING RECOGNISING THE GROWING DEMAND FOR VIDEO CONTENT ACROSS INDUSTRIES AND THE CHALLENGES OF TRADITIONAL EDITING TOOLS, RS RAGHAVAN IS ON A MISSION TO MAKE VIDEO CREATION SIMPLE AND ACCESSIBLE THROUGH HIS AI-POWERED PLATFORM. Saranya Chakrapani261 Stories Tuesday January 07, 2025 , 4 min Read FOLLOW US RS Raghavan’s love for video content creation and editing started during his engineering days at Kumaraguru College of Technology, Coimbatore, when he presented most of his projects through informative videos with an emphasis on design and editing. Having observed a surge in demand for dynamic video content across industries, Raghavan identified a critical gap; that traditional video editing tools were either too complex for the average user or failed to deliver results in real-time. In March 2024, this clarity spurred the creation of Vmaker AI, a platform designed to make video creation and editing intuitive, powered by artificial intelligence. Launched with the goal of democratising video editing, Vmaker AI caters to users ranging from content creators and educators to marketers and corporate professionals. With an emphasis on simplicity, Vmaker AI automates the editing process, allowing users to create professional-quality videos in minutes. "Our mission has been to ensure that anyone, irrespective of their technical expertise, can tell their story through videos," Raghavan, CEO and Founder of Vmaker AI, tells YourStory. PROMINENT FEATURES At its core, Vmaker AI integrates AI-driven features like auto-captioning, background removal, noise reduction, and scene analysis. The platform also offers cloud collaboration, enabling teams to work together seamlessly on projects. These capabilities have positioned Vmaker AI as a gamechanger for professionals in marketing, education, and corporate communications, among other sectors. Vmaker AI has a user-friendly interface and an expansive library of templates, ensuring users can dive into the creation process without a steep learning curve. With B2B and B2C business models, Vmaker AI has freemium and paid subscriptions designed with certain limitations to assets, features, storage, and exports depending on the option chosen. Sign up for our exclusive newsletters. Subscribe to check out our popular newsletters. * indicates mandatory fields CHALLENGES ALONG THE WAY "Training our AI models to cater to a global audience was one of the toughest hurdles," says Raghavan. From ensuring compatibility with diverse accents for voice recognition to refining algorithms to suit various industries, the journey has been arduous but rewarding, he adds. Additionally, carving out a niche in a crowded space required strategic planning and commitment. "Our biggest challenge was to communicate our value proposition effectively," says Raghavan. "We’re not just another editing tool; we’re reshaping how people approach video content creation." The demand for video content has skyrocketed in recent years, driven by social media, online learning, and remote work trends. This shift has opened up vast opportunities for tools like Vmaker AI, and its competitors like Invideo, Veed and Camtasia. According to Raghavan, the global video content market is set to grow exponentially, with AI playing a pivotal role in shaping its future. A report by Allied Market Research says that the AI Video Generator and Editor market is expected to reach $9.3 billion, globally, by 2033. "We’re just scratching the surface. Industries are realising the potential of video content to engage and educate, and the possibilities are endless," Raghavan adds. As of December 2024, the revenue of Vmaker AI has touched Rs 4.6 crore and Raghavan says they broke even during the year. He says educators are using his platform to create interactive lessons, while businesses are leveraging it to produce promotional materials effortlessly. Looking ahead, Raghavan envisions Vmaker AI becoming synonymous with smart video editing. The company is already working on integrating more advanced features, such as predictive editing and hyper-personalised content recommendations. "We’re also exploring partnerships with hardware manufacturers to create a holistic video creation ecosystem," he says. Expansion into newer markets, particularly in Asia and Europe, is another key focus area. A significant part of Vmaker AI’s growth strategy involves fostering a community of users who can shape the platform’s evolution. By actively seeking feedback and rolling out regular updates, the company aims to stay ahead of the curve. Vmaker AI was part of YourStory’s Tech30 cohort of the most promising startups of 2024. -------------------------------------------------------------------------------- Edited by Jyoti Narayan Advertise with us Tech30 Vmaker AI Just In AI video generator Advertise with us MOST VIEWED STORIES 1 News Startup news and updates: Daily roundup (January 8, 2025) 2 AI Gen IIT Madras BootCamp 2025 – Your Chance to Win Rs.6.25 Lakh for Your Startup 3 News Microsoft fuels $3B AI bet in India via partnerships with IndiaAI, industry leaders 4 AI Gen 5 Rules That Will Make Your 2025 Fruitful! 5 AI Gen How OpenAI o1 Went Full Maverick and Broke Chess As We Know It Advertise with us Advertise with us RECOMMENDED STORIES FOR YOU news STARTUP NEWS AND UPDATES: DAILY ROUNDUP (JANUARY 8, 2025) January 7, 2025, 6 min Read news MICROSOFT FUELS $3B AI BET IN INDIA VIA PARTNERSHIPS WITH INDIAAI, INDUSTRY LEADERS January 7, 2025, 3 min Read herstorywomen-entrepreneur HOW AMITA MADHVANI BECAME A LEADER IN INDIAN ADVERTISING AND PRODUCTION January 7, 2025, 4 min Read news WHY H&M IS SHIFTING ITS INDIA HQ FROM DELHI-NCR TO BENGALURU January 7, 2025, 3 min Read news STARTUP NEWS AND UPDATES: DAILY ROUNDUP (JANUARY 7, 2025) January 6, 2025, 3 min Read ai-gen INDIAN-ORIGIN CEO JAGDEEP SINGH BECOMES THE WORLD’S HIGHEST-PAID AT RS.17,500 CR/YR January 6, 2025, 4 min Read funding SUNIEL SHETTY-BACKED KLASSROOM SECURES UNDISCLOSED FUNDING January 2, 2025, 2 min Read in-focus FROM AMATEUR TO PRO: THIS YC-BACKED STARTUP TRANSFORMS RAW FOOTAGE INTO ENGAGING INSTRUCTIONAL VIDEOS January 1, 2025, 5 min Read BRANDS The CapTable HerStory Social Story Enterprise Story The Decrypting Story YS Life YS Hindi YS Tamil TOPICS practo microsoft ola swiggy zomato uber delhivery amazon cred nykaa RESOURCE HUB Glossary Everything AI How-to’s knowledge base Opinion UPCOMING EVENTS DevSparks Pune SheSparks DISCOVER List Your Startup Startup Spotlight Pitch To Us Browse Startups YS BUZZ Start your day with impactful startup stories and concise news! 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