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Skip to content * Products BANKING * Card Management * Buy Now Pay Later * Digital Banking & Super Apps * Digital Lending * API Banking * Merchant Management * Billing & Invoicing * Tap-to-Phone * Risk & Fraud Management * EWallet * Loyalty * Microfinance * ATM & Kiosk Management * Agent Banking * Integration Platform PAYMENTS * Issuing * Real-Time Payments * Switch * Acquiring * Tap-to-Phone * QR Payments * Payment Hub * Billing & Invoicing * Risk & Fraud Management * ACS 3D secure * Ecommerce * Tippay * Crypto * Automated Fare Collection * Integration Platform COMMERCE * Buy Now Pay Later * Tap-to- Phone * QR Payments * Tippay * Shopping Cart * Merchant App * Crypto * Loyalty * Automated Fare Collection * Marketplace * Use Cases BANKING From enabling banks to enabling banking NEOBANK The building blocks for next gen banking delivered today MICROFINANCE & INCLUSION Global banking fit for local needs PAYMENT SERVICE PROVIDER Stack to Service - white label payment excellence FINTECH More and Better Together TRANSPORT OPERATOR Mass transit the personal way GOVERNMENT Enhancing the real life of citizens BUILDING ECOSYSTEMS URBAN MOBILITY & TRANSPORTATION Connecting payment rails to the last mile NATIONAL PAYMENT SYSTEMS Mass transit the personal way MARKETPLACES Creating relevant industry-led ecosystems * Knowledge Hub * Blog * Analyst Reports * Case Studies * Guides DEVELOPERS Integrate our APIs on your apps. API DOCUMENTATION The latest developer docs, including tutorials, sample code, and API reference. API STATUS Sandbox access * Company LATEST NEWS TONGA DEVELOPMENT BANK December 06, 2022 | Tonga – Tonga Development Bank (TDB), the longest-serving.. CONSIDERING BUILDING In the final article in our Super Apps series we’re going to be honing in on.. * About Us * News * Careers * Locations * Contact EVENTS 1 February 2023 DigiBank Summit Nairobi, Kenya 21-22 February 2023 Seamless North Africa Cairo, Egypt 15-16 May 2023 Middle East Rail 2023 Abu Dhabi, UAE * Banking * Card Management * Buy Now Pay Later * Digital Banking * Digital Lending * API Banking * Merchant Management * Billing & Invoicing * Tap-to-Phone * Fraud Management * eWallet * Loyalty * Microfinance * ATM Management * Agent Banking BANKING * Card Management * Buy Now Pay Later * Digital Banking & Super Apps * Digital Lending * API Banking * Merchant Management * Billing & Invoicing * Tap-to-Phone * Risk & Fraud Management * EWallet * Loyalty * Microfinance * ATM & Kiosk Management * Agent Banking * Integration Platform PAYMENTS * Issuing * Real-Time Payments * Switch * Acquiring * Tap-to-Phone * QR Payments * Payment Hub * Billing & Invoicing * Risk & Fraud Management * ACS 3D secure * Ecommerce * Tippay * Crypto * Automated Fare Collection * Integration Platform COMMERCE * Buy Now Pay Later * Tap-to- Phone * QR Payments * Tippay * Shopping Cart * Merchant App * Crypto * Loyalty * Automated Fare Collection * Marketplace * Payments * Issuing * Real-Time Payments * Switch * Acquiring * Tap-to-Phone * QR Payments * Payment Hub * Billing & Invoicing * Fraud Management * ACS 3D secure * E-commerce * Tippay * Crypto BANKING From enabling banks to enabling banking NEOBANK The building blocks for next gen banking delivered today MICROFINANCE & INCLUSION Global banking fit for local needs PAYMENT SERVICE PROVIDER Stack to Service - white label payment excellence FINTECH More and Better Together TRANSPORT OPERATOR Mass transit the personal way GOVERNMENT Enhancing the real life of citizens BUILDING ECOSYSTEMS URBAN MOBILITY & TRANSPORTATION Connecting payment rails to the last mile NATIONAL PAYMENT SYSTEMS Mass transit the personal way MARKETPLACES Creating relevant industry-led ecosystems * Commerce * Buy Now Pay Later * Tap-to-Phone * QR Payments * Tippay * Shopping Cart * Crypto * Loyalty * Blog * Analyst Reports * Case Studies * Guides DEVELOPERS Integrate our APIs on your apps. API DOCUMENTATION The latest developer docs, including tutorials, sample code, and API reference. API STATUS Sandbox access * Use Cases * Banking * PSP * Neobank * Fintech * National Payment Systems * Urban Mobility & Transportation * Microfinance & Inclusion * Government LATEST NEWS TONGA DEVELOPMENT BANK December 06, 2022 | Tonga – Tonga Development Bank (TDB), the longest-serving.. CONSIDERING BUILDING In the final article in our Super Apps series we’re going to be honing in on.. * About Us * News * Careers * Locations * Contact EVENTS 1 February 2023 DigiBank Summit Nairobi, Kenya 21-22 February 2023 Seamless North Africa Cairo, Egypt 15-16 May 2023 Middle East Rail 2023 Abu Dhabi, UAE * Case studies BANKING * Card Management * Buy Now Pay Later * Digital Banking & Super Apps * Digital Lending * API Banking * Merchant Management * Billing & Invoicing * Tap-to-Phone * Risk & Fraud Management * EWallet * Loyalty * Microfinance * ATM & Kiosk Management * Agent Banking * Integration Platform PAYMENTS * Issuing * Real-Time Payments * Switch * Acquiring * Tap-to-Phone * QR Payments * Payment Hub * Billing & Invoicing * Risk & Fraud Management * ACS 3D secure * Ecommerce * Tippay * Crypto * Automated Fare Collection * Integration Platform COMMERCE * Buy Now Pay Later * Tap-to- Phone * QR Payments * Tippay * Shopping Cart * Merchant App * Crypto * Loyalty * Automated Fare Collection * Marketplace * About us BANKING From enabling banks to enabling banking NEOBANK The building blocks for next gen banking delivered today MICROFINANCE & INCLUSION Global banking fit for local needs PAYMENT SERVICE PROVIDER Stack to Service - white label payment excellence FINTECH More and Better Together TRANSPORT OPERATOR Mass transit the personal way GOVERNMENT Enhancing the real life of citizens BUILDING ECOSYSTEMS URBAN MOBILITY & TRANSPORTATION Connecting payment rails to the last mile NATIONAL PAYMENT SYSTEMS Mass transit the personal way MARKETPLACES Creating relevant industry-led ecosystems * Blog * Blog * Analyst Reports * Case Studies * Guides DEVELOPERS Integrate our APIs on your apps. API DOCUMENTATION The latest developer docs, including tutorials, sample code, and API reference. API STATUS Sandbox access * Guides LATEST NEWS TONGA DEVELOPMENT BANK December 06, 2022 | Tonga – Tonga Development Bank (TDB), the longest-serving.. CONSIDERING BUILDING In the final article in our Super Apps series we’re going to be honing in on.. * About Us * News * Careers * Locations * Contact EVENTS 1 February 2023 DigiBank Summit Nairobi, Kenya 21-22 February 2023 Seamless North Africa Cairo, Egypt 15-16 May 2023 Middle East Rail 2023 Abu Dhabi, UAE * Careers * Locations Contact * English * Español English Developers Contact WHAT ARE SUPER APPS, AND WHY SHOULD YOU CARE? Nadia Benaissa Oct 10, 2022 3:15:08 PM * * Share * While apps might be nothing new, an integral part of daily life for most of us, a new class of app is on the horizon – the Super App. A growing trend that originated in Asia, Super Apps are fast becoming something to watch out for in the banking and financial services sector. In this blog post, the first in a series focusing on Super Apps, we’re going to cover what makes an app ‘Super’ WHAT’S WITH THE HYPE WITH SUPER APPS? So what exactly are Super Apps, and why is their popularity growing at such a rate? Think of how and why people use apps. It’s all about convenience. They can pick up their phones or other devices and, with a few swipes or clicks, access a quick and easy way to shop, learn, work, entertain, and more. But users often have to bounce between different apps for different functions and services. Not with Super Apps – they offer users a variety of services all within a single digital interface. Initial adoption was extensive in Asia, and the use of Super Apps is now on the rise in western countries. WHAT DEFINES A SUPER APP? BlackBerry founder Mike Lazaridis first coined the term ‘Super App’, during a speech at Mobile World Congress in 2010. He described “a closed ecosystem of many apps that people would use every day because of the seamless, integrated, contextualised and efficient experience”, specifically to do with BlackBerry devices. A decade later, today’s Super Apps aren’t limited to any one device, and run independently in order to reach the widest audience possible. And rather than being designed for one specific use case, like regular apps, Super Apps incorporate multiple different use cases, often thanks to third-party partnerships that allow integration of various offerings within one single ecosystem. TOP 5 SUPER APP CHARACTERISTICS As stated, Super Apps contain multiple functions and services built around things valuable to users in their everyday lives. The following five features are the most common: WHAT DOES THE RISE OF SUPER APPS MEAN FOR BANKS AND THE FINANCE INDUSTRY? Financial institutions should, without doubt, be interested in Super Apps and their impact on banking and financial services. One of the features many Super Apps have embedded in them as an addition to their core services is financial services. The main advantage of embedded finance within a Super App is that users don’t have to leave the app to complete financial transactions, which benefits both the user and the app. For traditional banks, however, this means a greater distance between them and their customers. So, what’s the answer? Financial institutions don’t have to see Super Apps as a threat, instead, they can look at them as an opportunity to grow and develop new revenue streams. They can also seize the opportunity to launch super app ecosystems directly targeting customer segments or sectors they might serve. In the next chapter in the series, we’ll look at the top Super Apps worldwide. Download the full report for a full history of Super Apps and details of how to build them. Looking at building your super app? Discover our SmartVista digital banking and super apps platform. Digital Banking Mar 10, 2019 9:41:57 AM Ecosystems: Welcome to the ‘Era of the Many’: how ecosystems are powering the payments industry May 14, 2020 10:15:00 AM We launched our agritech marketplace in the midst of Covid-19. Here is what we’ve learned… Aug 25, 2021 4:51:45 PM QR codes will continue to rise in the future Digital Banking Payments Press Release BPC Announcement Commerce Financial Inclusion Mobility Smart Cities Ecosystems Fraud Prevention & Detection Open Banking Processing Vision Blockchain & Crypto Fintech LATEST ARTICLES December 6, 2022 Tonga Development Bank selects SmartVista as part of its mission to overhaul its Payments Platform November 30, 2022 Considering Building Your Own Super App? Here’s Why You Should… November 29, 2022 BPC kicks off software as a service (SaaS) processing centre in Pakistan November 21, 2022 New report offers insights in the Middle Eastern digital banking market November 16, 2022 Key Trends Affecting Super Apps Today Previous Launch of new guide highlighting opportunities and challenges of Super Apps Next Guayaquil, in Ecuador becomes a benchmark for innovation with O-CITY LET’S TALK! Check out our event calendar to schedule a meeting or contact one of our representatives. CONTACT SANDBOX ACCESS Our Sandbox gives you the opportunity to test some basic functions of the SmartVista suite (e.g. register customers, issue virtual cards) and eCommerce functionality (e.g. online payments, eCommerce Merchant Portal). 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