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    * Buy Now Pay Later
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 * Payments
   
   * Issuing
   * Real-Time Payments
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   * Acquiring
   * Tap-to-Phone
   * QR Payments
   * Payment Hub
   * Billing & Invoicing
   * Fraud Management
   * ACS 3D secure
   * E-commerce
   * Tippay
   * Crypto
   
   BANKING
   
   From enabling banks to enabling banking
   
   NEOBANK
   
   The building blocks for next gen banking delivered today
   
   MICROFINANCE & INCLUSION
   
   Global banking fit for local needs
   
   PAYMENT SERVICE PROVIDER
   
   Stack to Service - white label payment excellence
   
   FINTECH
   
   More and Better Together
   
   TRANSPORT OPERATOR
   
   Mass transit the personal way
   
   GOVERNMENT
   
   Enhancing the real life of citizens 
   
   BUILDING ECOSYSTEMS
   
   URBAN MOBILITY & TRANSPORTATION
   
   Connecting payment rails to the last mile
   
   NATIONAL PAYMENT SYSTEMS
   
   Mass transit the personal way
   
   MARKETPLACES
   
   Creating relevant industry-led ecosystems
   
   
 * Commerce
   
   * Buy Now Pay Later
   * Tap-to-Phone
   * QR Payments
   * Tippay
   * Shopping Cart
   * Crypto
   * Loyalty
   
    
   
    
   
    * Blog
    * Analyst Reports
    * Case Studies
    * Guides
   
   DEVELOPERS
   
   Integrate our APIs on your apps.
   
   API DOCUMENTATION
   
   The latest developer docs, including tutorials, sample code, and API
   reference.
   
   API STATUS
   
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   LATEST NEWS
   
   TONGA DEVELOPMENT BANK
   
   December 06, 2022 | Tonga – Tonga Development Bank (TDB), the
   longest-serving..
   
   CONSIDERING BUILDING
   
     In the final article in our Super Apps series we’re going to be honing in
   on..
   
    * About Us
    * News
    * Careers
    * Locations
    * Contact
   
   
   
   
   EVENTS
   
   1 February 2023
   
   DigiBank Summit
   
   Nairobi, Kenya
   
   21-22 February 2023
   
   Seamless North Africa
   
   Cairo, Egypt
   
   15-16 May 2023
   
   Middle East Rail 2023
   
   Abu Dhabi, UAE

 * Case studies
   
    
   
   
   
   BANKING
   
    * Card Management
    * Buy Now Pay Later
    * Digital Banking & Super Apps
    * Digital Lending
    * API Banking
    * Merchant Management
    * Billing & Invoicing
    * Tap-to-Phone
    * Risk & Fraud Management
    * EWallet
    * Loyalty
    * Microfinance
    * ATM & Kiosk Management
    * Agent Banking
    * Integration Platform
   
   PAYMENTS
   
    * Issuing
    * Real-Time Payments
    * Switch
    * Acquiring
    * Tap-to-Phone
    * QR Payments
    * Payment Hub
    * Billing & Invoicing
    * Risk & Fraud Management
    * ACS 3D secure
    * Ecommerce
    * Tippay
    * Crypto
    * Automated Fare Collection
    * Integration Platform
   
   COMMERCE
   
    * Buy Now Pay Later
    * Tap-to- Phone
    * QR Payments
    * Tippay
    * Shopping Cart
    * Merchant App
    * Crypto
    * Loyalty
    * Automated Fare Collection
    * Marketplace

 * About us
   
   BANKING
   
   From enabling banks to enabling banking
   
   NEOBANK
   
   The building blocks for next gen banking delivered today
   
   MICROFINANCE & INCLUSION
   
   Global banking fit for local needs
   
   PAYMENT SERVICE PROVIDER
   
   Stack to Service - white label payment excellence
   
   FINTECH
   
   More and Better Together
   
   TRANSPORT OPERATOR
   
   Mass transit the personal way
   
   GOVERNMENT
   
   Enhancing the real life of citizens 
   
   BUILDING ECOSYSTEMS
   
   URBAN MOBILITY & TRANSPORTATION
   
   Connecting payment rails to the last mile
   
   NATIONAL PAYMENT SYSTEMS
   
   Mass transit the personal way
   
   MARKETPLACES
   
   Creating relevant industry-led ecosystems
   
   
 * Blog
   
    
   
    
   
    * Blog
    * Analyst Reports
    * Case Studies
    * Guides
   
   DEVELOPERS
   
   Integrate our APIs on your apps.
   
   API DOCUMENTATION
   
   The latest developer docs, including tutorials, sample code, and API
   reference.
   
   API STATUS
   
   Sandbox access
 * Guides
   
   LATEST NEWS
   
   TONGA DEVELOPMENT BANK
   
   December 06, 2022 | Tonga – Tonga Development Bank (TDB), the
   longest-serving..
   
   CONSIDERING BUILDING
   
     In the final article in our Super Apps series we’re going to be honing in
   on..
   
    * About Us
    * News
    * Careers
    * Locations
    * Contact
   
   
   
   
   EVENTS
   
   1 February 2023
   
   DigiBank Summit
   
   Nairobi, Kenya
   
   21-22 February 2023
   
   Seamless North Africa
   
   Cairo, Egypt
   
   15-16 May 2023
   
   Middle East Rail 2023
   
   Abu Dhabi, UAE

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WHAT ARE SUPER APPS, AND WHY SHOULD YOU CARE?

Nadia Benaissa Oct 10, 2022 3:15:08 PM

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 * Share
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While apps might be nothing new, an integral part of daily life for most of us,
a new class of app is on the horizon – the Super App. A growing trend that
originated in Asia, Super Apps are fast becoming something to watch out for in
the banking and financial services sector.


In this blog post, the first in a series focusing on Super Apps, we’re going to
cover what makes an app ‘Super’


WHAT’S WITH THE HYPE WITH SUPER APPS?


So what exactly are Super Apps, and why is their popularity growing at such a
rate? Think of how and why people use apps. It’s all about convenience. They can
pick up their phones or other devices and, with a few swipes or clicks, access a
quick and easy way to shop, learn, work, entertain, and more.
But users often have to bounce between different apps for different functions
and services. Not with Super Apps – they offer users a variety of services all
within a single digital interface. Initial adoption was extensive in Asia, and
the use of Super Apps is now on the rise in western countries.



WHAT DEFINES A SUPER APP?


BlackBerry founder Mike Lazaridis first coined the term ‘Super App’, during a
speech at Mobile World Congress in 2010. He described “a closed ecosystem of
many apps that people would use every day because of the seamless, integrated,
contextualised and efficient experience”, specifically to do with BlackBerry
devices.


A decade later, today’s Super Apps aren’t limited to any one device, and run
independently in order to reach the widest audience possible. And rather than
being designed for one specific use case, like regular apps, Super Apps
incorporate multiple different use cases, often thanks to third-party
partnerships that allow integration of various offerings within one single
ecosystem.



TOP 5 SUPER APP CHARACTERISTICS


As stated, Super Apps contain multiple functions and services built around
things valuable to users in their everyday lives. The following five features
are the most common:

 




WHAT DOES THE RISE OF SUPER APPS MEAN FOR BANKS AND THE FINANCE INDUSTRY?

 

Financial institutions should, without doubt, be interested in Super Apps and
their impact on banking and financial services. One of the features many Super
Apps have embedded in them as an addition to their core services is financial
services.
The main advantage of embedded finance within a Super App is that users don’t
have to leave the app to complete financial transactions, which benefits both
the user and the app. For traditional banks, however, this means a greater
distance between them and their customers.


So, what’s the answer? Financial institutions don’t have to see Super Apps as a
threat, instead, they can look at them as an opportunity to grow and develop new
revenue streams. They can also seize the opportunity to launch super app
ecosystems directly targeting customer segments or sectors they might serve.


In the next chapter in the series, we’ll look at the top Super Apps
worldwide. Download the full report for a full history of Super Apps and details
of how to build them.




 

Looking at building your super app? Discover our SmartVista digital banking and
super apps platform.



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