roompricegenie.com Open in urlscan Pro
2606:4700:20::681a:6a2  Public Scan

Submitted URL: https://cgrnd04.na1.hubspotlinks.com/Ctc/GD+113/cGRNd04/VVnt8Z3kMjs4N630K7K7x2fjW63xJzN5lln6MN33Mk4F3m2ndW69sMD-6lZ3m5W6XhJVl40NbLwVy...
Effective URL: https://roompricegenie.com/?utm_medium=email&_hsenc=p2ANqtz-_-m6Cd5j8YnN6SQ_RQaoYtSRYmuGH_uMx2oh3BA5DAA4dwlaDj6iKlhasyQSs31...
Submission: On September 30 via api from BE — Scanned from US

Form analysis 0 forms found in the DOM

Text Content

Skip to content
 * Solutions
   Why use a Revenue Management System
   
   Boost your revenue by 22% and save time with our easy-to-use, automated room
   pricing solution.
   
   Why Choose RoomPriceGenie
   
   It’s fast to implement, intuitive to use, simple to understand and completely
   transparent.
   
   
   By property type
   Hotel
   Hotel Group
   B&B and Inn
   Apartments
   By product functionality
   Real-time Pricing Optimization
   Rate Calendar
   Reporting & Analytics Dashboards
   Autopilot Feature
   Real-time Surge Protection
   Minimum Stay Restrictions
 * Case Studies
   Customer Success Stories
   
   Hear from some of our wonderful clients
   
   
   Case Study
   
   Find out the numbers from 9 hotels who took part in a case study
   
   Case Study – Exactly How Much Extra Revenue Does a Revenue Management System
   Make?

 * Pricing
 * Integrations
 * Resources
   Content Library
   
   Welcome to our comprehensive content library, your go-to destination for a
   wealth of diverse and informative resources.
   
   Academy
   
   Don’t miss out on our hotel technology video-course academy – get free access
   for 2 weeks now.
   
   
   Blog
   
   The latest tips from the Genie and news from the industry.
   
    
   Glossary
   
   Learn more through our Revenue Management Glossary from actual experts.
   
   
   Events & Webinars
   
   Meet the Genies live in person or online.
   
   
   Product Updates
   
   See what we have planned for our product improvements.

 * Company
   About Us
   
   Find out about us and what makes us tick.
   
   Meet the Genies
   
   Meet our amazing team of Genies.
   
   Career
   
   Join our happy, motivated and growing remote-first team.
   
   
   Partnerships
   
   Working with RoomPriceGenie means happy clients and real partnership.
   
   Awards and Recognition
   Our innovation has been recognised across the industry.
   
   
   High Level Software and RoomPriceGenie announce global partnership

 * * 
   * 
   * 

Menu
 * * 
   * 
   * 

Login
ROI Calculator
Book a meeting
 * * 
   * 
   * 
 * Solutions
   * Why use a Revenue Management System
   * Why choose RoomPriceGenie?
   * I am a hotel owner
   * We are a group
   * I own a bed & breakfast
   * I manage serviced apartments
 * Product Functionality
   * Real-time Pricing Optimization
   * Rate Calendar
   * Reporting & Analytics Dashboard
   * Autopilot Feature
   * Real-time Surge Protection
   * Minimum Stay Restrictions
 * Case Studies
   * Customers Success Stories
   * Case Study
 * Pricing
 * Integrations
 * Resources
   * Content Library
   * Blog
   * Academy
   * Product Updates
   * Events
 * Company
   * About us
   * Meet the Genies
   * Careers
   * Partnerships
   * Awards and Recognition
 * Login

Menu
 * * 
   * 
   * 
 * Solutions
   * Why use a Revenue Management System
   * Why choose RoomPriceGenie?
   * I am a hotel owner
   * We are a group
   * I own a bed & breakfast
   * I manage serviced apartments
 * Product Functionality
   * Real-time Pricing Optimization
   * Rate Calendar
   * Reporting & Analytics Dashboard
   * Autopilot Feature
   * Real-time Surge Protection
   * Minimum Stay Restrictions
 * Case Studies
   * Customers Success Stories
   * Case Study
 * Pricing
 * Integrations
 * Resources
   * Content Library
   * Blog
   * Academy
   * Product Updates
   * Events
 * Company
   * About us
   * Meet the Genies
   * Careers
   * Partnerships
   * Awards and Recognition
 * Login

 * Solutions
   Why use a Revenue Management System
   
   Boost your revenue by 22% and save time with our easy-to-use, automated room
   pricing solution.
   
   Why Choose RoomPriceGenie
   
   It’s fast to implement, intuitive to use, simple to understand and completely
   transparent.
   
   
   By property type
   Hotel
   Hotel Group
   B&B and Inn
   Apartments
   By product functionality
   Real-time Pricing Optimization
   Rate Calendar
   Reporting & Analytics Dashboards
   Autopilot Feature
   Real-time Surge Protection
   Minimum Stay Restrictions
 * Case Studies
   Customer Success Stories
   
   Hear from some of our wonderful clients
   
   
   Case Study
   
   Find out the numbers from 9 hotels who took part in a case study
   
   Case Study – Exactly How Much Extra Revenue Does a Revenue Management System
   Make?

 * Pricing
 * Integrations
 * Resources
   Content Library
   
   Welcome to our comprehensive content library, your go-to destination for a
   wealth of diverse and informative resources.
   
   Academy
   
   Don’t miss out on our hotel technology video-course academy – get free access
   for 2 weeks now.
   
   
   Blog
   
   The latest tips from the Genie and news from the industry.
   
    
   Glossary
   
   Learn more through our Revenue Management Glossary from actual experts.
   
   
   Events & Webinars
   
   Meet the Genies live in person or online.
   
   
   Product Updates
   
   See what we have planned for our product improvements.

 * Company
   About Us
   
   Find out about us and what makes us tick.
   
   Meet the Genies
   
   Meet our amazing team of Genies.
   
   Career
   
   Join our happy, motivated and growing remote-first team.
   
   
   Partnerships
   
   Working with RoomPriceGenie means happy clients and real partnership.
   
   Awards and Recognition
   Our innovation has been recognised across the industry.
   
   
   High Level Software and RoomPriceGenie announce global partnership

 * * 
   * 
   * 

Menu
 * * 
   * 
   * 

Login
ROI Calculator
Book a meeting
 * * 
   * 
   * 
 * Solutions
   * Why use a Revenue Management System
   * Why choose RoomPriceGenie?
   * I am a hotel owner
   * We are a group
   * I own a bed & breakfast
   * I manage serviced apartments
 * Product Functionality
   * Real-time Pricing Optimization
   * Rate Calendar
   * Reporting & Analytics Dashboard
   * Autopilot Feature
   * Real-time Surge Protection
   * Minimum Stay Restrictions
 * Case Studies
   * Customers Success Stories
   * Case Study
 * Pricing
 * Integrations
 * Resources
   * Content Library
   * Blog
   * Academy
   * Product Updates
   * Events
 * Company
   * About us
   * Meet the Genies
   * Careers
   * Partnerships
   * Awards and Recognition
 * Login

Menu
 * * 
   * 
   * 
 * Solutions
   * Why use a Revenue Management System
   * Why choose RoomPriceGenie?
   * I am a hotel owner
   * We are a group
   * I own a bed & breakfast
   * I manage serviced apartments
 * Product Functionality
   * Real-time Pricing Optimization
   * Rate Calendar
   * Reporting & Analytics Dashboard
   * Autopilot Feature
   * Real-time Surge Protection
   * Minimum Stay Restrictions
 * Case Studies
   * Customers Success Stories
   * Case Study
 * Pricing
 * Integrations
 * Resources
   * Content Library
   * Blog
   * Academy
   * Product Updates
   * Events
 * Company
   * About us
   * Meet the Genies
   * Careers
   * Partnerships
   * Awards and Recognition
 * Login


THE MOST INTUITIVE REVENUE MANAGEMENT SOLUTION EVER

Boost your revenue by 22% and save time with our easy-to-use automated revenue
management system.

Book a meeting
Watch Demo


Valentina

Wanderlust Guesthouse, Switzerland

Read story
+ 22% revenue
100% control
Save 10 hours a week


RUN A SUCCESSFUL BUSINESS THROUGH AUTOMATED ROOM PRICING




START THINGS YOUR WAY

RoomPriceGenie is built around your needs and preferences. Define the
comfort-zone for your pricing approach together with our experts in a free
consultation call.

 * Set minimum and maximum prices
 * Define your room types
 * Finetune your seasonality and day-of-week cycles


LET DATA-DRIVEN ROOM PRICING GUIDE YOU

We stand for full transparency and simplicity. Easily understand how our
recommendations are put together and let your business thrive.

 * We track your competitors to understand changing dynamics
 * We monitor your booking performance to identify demand patterns
 * We optimize your prices to maximize your profit
 * You will never miss important local events


AUTOMATE YOUR PRICING DIRECTLY IN YOUR PMS OR CHANNEL MANAGER

Almost all of our clients choose to go on autopilot. You can fully relax,
knowing your prices are set exactly the way you want them.

 * 18 months of future pricing
 * Quick reaction to any changes in the market or in your bookings
 * Price updates 12 times a day

“I have more time now. I logged on today for the first time in a week, and yet I
knew that over the course of the last week, my pricing was moving accurately and
effectively with what was happening in the market.”

NICK, HOTEL OWNER

Aura Accomdation, New Zealand


MADE FOR YOUR PROPERTY

RoomPriceGenie works for properties of all shapes and sizes.

INDEPENDENT HOTELS


I AM A HOTEL OWNER

Learn more

GROUPS AND CHAINS


WE ARE A HOTEL GROUP

Learn more

B&BS, PUBS, INNS


I OWN A BED & BREAKFAST

Learn more

APARTMENTS & SHORT-TERM RENTALS


I MANAGE SERVICED APARTMENTS

Learn more


MADE FOR YOUR PROPERTY

INDEPENDENT HOTELS


I AM A HOTEL OWNER

Learn more

GROUPS AND CHAINS


WE ARE A HOTEL GROUP

Learn more

B&BS, PUBS, INNS


I OWN A BED & BREAKFAST

Learn more

APARTMENTS & SHORT-TERM RENTALS


I MANAGE SERVICED APARTMENTS

Learn more


FOCUS ON WHAT REALLY MATTERS

Learn more about how we can help you save time and increase revenue in a way
that you will always feel comfortable with.

Book a meeting
YOUR BUSINESS



+ 22% REVENUE

Increase your revenue charging more when you can and less when you need to.

YOUR TIME



SAVE 10 HOURS

Each week, you save 10 hours of manual work so that you can focus more on what
makes your hotel special.

YOUR PEACE OF MIND



100% IN CONTROL

Let the computer do the repetitive work but stay 100% in control.


TRUSTED BY OVER 2200 HOTELIERS AROUND THE WORLD

ALEXANDRA HOTEL

Weymouth, UK


STEVE


HOTEL OWNER


HOTEL BEAUSEJOUR

Paris, France


MASSIVA &
EMMANUEL


HOTEL OWNER



“In terms of time-saving, I now have an extra hour a day. But this is
inconsequential to me compared to the increase in revenue that I’ve had.”

STEVE, HOTEL OWNER

Alexandra Hotel, Weymouth, England

Why Choose RoomPriceGenie?

YOUR APARTMENT

Bristol, United Kingdom


CHARLIE &
TOBY


APARTMENT OWNER



“In terms of time-saving, I now have an extra hour a day. But this is
inconsequential to me compared to the increase in revenue that I’ve had.”

STEVE, HOTEL OWNER

Alexandra Hotel, Weymouth, England




PROPERTY MANAGERS TRUST ROOMPRICEGENIE, GIVING US HIGHEST REVIEW SCORES



We don’t just make pricing easier; we are your partners every step of the way.
Your successes are what inspire us. Maybe that’s why we have the highest
recommendation scores of any major automated pricing system.

Combined Shape Created with Sketch. Combined Shape Created with Sketch. Combined
Shape Created with Sketch. Combined Shape Created with Sketch. Combined Shape
Created with Sketch.

HT Score   99   |

417 reviews


98%

Recommendation Score

Ranked 1st in top 5 Revenue Management Systems on Hotel Tech Report


4.9/5

Customer support

Ranked 1st in top 5 Revenue Management Systems on Hotel Tech Report


4.8/5

Ease of use

Ranked 2nd in top 5 Revenue Management Systems on Hotel Tech Report


98%

Recommendation Score

Ranked 1st in top 5 Revenue Management Systems on Hotel Tech Report


4.9/5

Customer support

Ranked 1st in top 5 Revenue Management Systems on Hotel Tech Report


4.8/5

Ease of use

Ranked 2nd in top 5 Revenue Management Systems on Hotel Tech Report


ROOMPRICEGENIE WORKS SEAMLESSLY WITH YOUR EXISTING SOLUTION

With over 70 integrations and counting – unleash the power of technology by
connecting RoomPriceGenie to your PMS or your Channel Manager. Our autopilot
integration means your pricing is always kept up-to-date, while you are busy
doing other things.


Check the possible integrations




START YOUR 14-DAY FREE TRIAL


NOW

You can go live with your new prices in a few days, and start getting the
benefit without paying a penny. Why not book a call with our revenue manager to
see why so many hoteliers love RoomPriceGenie?

No credit card required. No obligation.

Start free trial
Watch Demo


FREE EBOOK: 49 TIPS TO SUPERCHARGE YOUR REVENUE

Keeping up with all the latest developments in hotel technology and marketing
can be tough, especially for independent hotels, with less time and resources.
Fortunately, we’ve done the work for you and, using the latest research, listed
49 of the biggest ways you can increase your revenue without a large budget.

Get free book



AS A BONUS, YOU CAN KEEP UP TO DATE WITH ALL THE KNOWLEDGE YOU NEED

We are happy to provide learning material, that will help you to be successful
in the digital world. Keep yourself and your staff up-to-date on topics of
revenue management and more.


Article


9 THINGS WE’VE LEARNED BY DOING PRICING FOR HUNDREDS OF SMALLER HOTELS



Posted February 19, 2022
Learn more
Article


YOUR HOTEL’S PRICES ARE PROBABLY TOO LOW!



Posted January 30, 2022
Learn more
Article


REVENUE MANAGEMENT BASICS FOR SMALLER HOTELS



Posted February 3, 2021
Learn more
Go to our blog

ROOMPRICEGENIE AG

Sumpfstrasse 18
6312 Steinhausen
Switzerland

Contact us

RESOURCES

 * Academy
 * Blog
 * Events & Webinars
 * Free Book
 * Glossary
 * Free Guide
 * Product Updates

 * Academy
 * Blog
 * Events & Webinars
 * Free Book
 * Glossary
 * Free Guide
 * Product Updates

LEGAL & PRIVACY

 * Privacy Policy
 * Terms and Conditions

 * Privacy Policy
 * Terms and Conditions

YOUR PROPERTY

 * Hotel
 * Hotel Group
 * B&B & Inn
 * Apartments

 * Hotel
 * Hotel Group
 * B&B & Inn
 * Apartments

SOLUTIONS

 * Revenue Management System

 * Revenue Management System

COMPANY

 * Home
 * About Us
 * Case Studies
 * Partner Login
 * Careers

 * Home
 * About Us
 * Case Studies
 * Partner Login
 * Careers


See all Awards
Try RoomPriceGenie for your business

Put our 14-day trial to use and boost your business – no obligation.

Book a meeting to start your free 14-day trial.

Start free trial
Book a meeting

ROOMPRICEGENIE AG

Sumpfstrasse 18
6312 Steinhausen
Switzerland

Contact us

SOLUTIONS

 * Revenue Management System

 * Revenue Management System

LEGAL & PRIVACY

 * Privacy Policy
 * Terms and Conditions

 * Privacy Policy
 * Terms and Conditions

YOUR PROPERTY

 * Hotel
 * Hotel Group
 * B&B & Inn
 * Apartments

 * Hotel
 * Hotel Group
 * B&B & Inn
 * Apartments

COMPANY

 * Home
 * About Us
 * Case Studies
 * Partner Login
 * Careers

 * Home
 * About Us
 * Case Studies
 * Partner Login
 * Careers

Linkedin-in
© 2017 - 2024. All rights reserved. RoomPriceGenie AG



We and our 3 partners use cookies and other tracking technologies to improve
your experience on our website. We may store and/or access information on a
device and process personal data, such as your IP address and browsing data, for
personalised advertising and content, advertising and content measurement,
audience research and services development. Additionally, we may utilize precise
geolocation data and identification through device scanning.

Please note that your consent will be valid across all our subdomains. You can
change or withdraw your consent at any time by clicking the “Consent
Preferences” button at the bottom of your screen. We respect your choices and
are committed to providing you with a transparent and secure browsing
experience.

Cookie SettingsRejectAccept All
Privacy & Cookies Policy
Close

PRIVACY OVERVIEW

Customize your consent preferences for Cookie Categories and advertising
tracking preferences for Purposes & Features and Vendors below. You can give
granular consent for each Third Party Vendor. Most vendors require explicit
consent for personal data processing, while some rely on legitimate interest.
However, you have the right to object to their use of legitimate interest.
Cookie Categories Purposes & Features Vendors
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly.
This category only includes cookies that ensures basic functionalities and
security features of the website. These cookies do not store any personal
information.
Non-necessary
non-necessary
Any cookies that may not be particularly necessary for the website to function
and is used specifically to collect user personal data via analytics, ads, other
embedded contents are termed as non-necessary cookies. It is mandatory to
procure user consent prior to running these cookies on your website.
Functional
functional
Functional cookies help to perform certain functionalities like sharing the
content of the website on social media platforms, collect feedbacks, and other
third-party features.

CookieDurationDescriptionaka_debugsessionVimeo sets this cookie which is
essential for the website to play video functionality.li_gc6 monthsLinkedin set
this cookie for storing visitor's consent regarding using cookies for
non-essential purposes.lidc1 dayLinkedIn sets the lidc cookie to facilitate data
center selection.referrer_user_id14 daysCalendly sets this cookie for the
booking functionality of the website.UserMatchHistory1 monthLinkedIn sets this
cookie for LinkedIn Ads ID syncing.

Performance
performance
Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.

CookieDurationDescription_calendly_session21 daysCalendly, a Meeting Schedulers,
sets this cookie to allow the meeting scheduler to function within the website
and to add events into the visitor’s calendar.SRM_B1 year 24 daysUsed by
Microsoft Advertising as a unique ID for visitors.

Analytics
analytics
Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics the number of
visitors, bounce rate, traffic source, etc.

CookieDurationDescription__hstc6 monthsHubspot set this main cookie for tracking
visitors. It contains the domain, initial timestamp (first visit), last
timestamp (last visit), current timestamp (this visit), and session number
(increments for each subsequent session)._clck1 yearMicrosoft Clarity sets this
cookie to retain the browser's Clarity User ID and settings exclusive to that
website. This guarantees that actions taken during subsequent visits to the same
website will be linked to the same user ID._clsk1 dayMicrosoft Clarity sets this
cookie to store and consolidate a user's pageviews into a single session
recording._ga1 year 1 month 4 days 1 minuteGoogle Analytics sets this cookie to
calculate visitor, session and campaign data and track site usage for the site's
analytics report. The cookie stores information anonymously and assigns a
randomly generated number to recognise unique visitors._ga_*1 year 1 month 4
days 1 minuteGoogle Analytics sets this cookie to store and count page
views._gat_UA-*1 minuteGoogle Analytics sets this cookie for user behaviour
tracking._gid1 dayGoogle Analytics sets this cookie to store information on how
visitors use a website while also creating an analytics report of the website's
performance. Some of the collected data includes the number of visitors, their
source, and the pages they visit
anonymously._pendo_guides_blocked.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9neverPendo
sets this cookie to identify and record the visitor’s Account ID that will be
used in Pendo, like Guide delivery and
analytics._pendo_visitorId.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9neverPendo sets
this cookie to identify and record the visitor’s Account ID that will be used in
Pendo, like Guide delivery and analytics.ajs_anonymous_idneverThis cookie is set
by Segment to count the number of people who visit a certain site by tracking if
they have visited before.ajs_group_idneverThis cookie is set by Segment to track
visitor usage and events within the website.ajs_user_idneverThis cookie is set
by Segment to help track visitor usage, events, target marketing, and also
measure application performance and stability.AnalyticsSyncHistory1
monthLinkedin set this cookie to store information about the time a sync took
place with the lms_analytics cookie.CLID1 yearMicrosoft Clarity set this cookie
to store information about how visitors interact with the website. The cookie
helps to provide an analysis report. The data collection includes the number of
visitors, where they visit the website, and the pages visited.hubspotutk6
monthsHubSpot sets this cookie to keep track of the visitors to the website.
This cookie is passed to HubSpot on form submission and used when deduplicating
contacts.MR7 daysThis cookie, set by Bing, is used to collect user information
for analytics purposes.SMsessionMicrosoft Clarity cookie set this cookie for
synchronizing the MUID across Microsoft domains.vuid1 year 1 month 4 daysVimeo
installs this cookie to collect tracking information by setting a unique ID to
embed videos on the website.

Advertisement
advertisement
Advertisement cookies are used to provide visitors with relevant ads and
marketing campaigns. These cookies track visitors across websites and collect
information to provide customized ads.

CookieDurationDescriptionANONCHK10 minutesThe ANONCHK cookie, set by Bing, is
used to store a user's session ID and verify ads' clicks on the Bing search
engine. The cookie helps in reporting and personalization as well.bcookie1
yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to
recognize browser IDs.bscookie1 yearLinkedIn sets this cookie to store performed
actions on the website.li_sugr3 monthsLinkedIn sets this cookie to collect user
behaviour data to optimise the website and make advertisements on the website
more relevant.MUID1 year 24 daysBing sets this cookie to recognise unique web
browsers visiting Microsoft sites. This cookie is used for advertising, site
analytics, and other operations.test_cookie16 minutesdoubleclick.net sets this
cookie to determine if the user's browser supports cookies.VISITOR_INFO1_LIVE6
monthsYouTube sets this cookie to measure bandwidth, determining whether the
user gets the new or old player interface.VISITOR_PRIVACY_METADATA6
monthsYouTube sets this cookie to store the user's cookie consent state for the
current domain.YSCsessionYoutube sets this cookie to track the views of embedded
videos on Youtube pages.yt-remote-connected-devicesneverYouTube sets this cookie
to store the user's video preferences using embedded YouTube
videos.yt-remote-device-idneverYouTube sets this cookie to store the user's
video preferences using embedded YouTube videos.yt.innertube::nextIdneverYouTube
sets this cookie to register a unique ID to store data on what videos from
YouTube the user has seen.yt.innertube::requestsneverYouTube sets this cookie to
register a unique ID to store data on what videos from YouTube the user has
seen.

Others
others
Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

CookieDurationDescription_cfuvidsessionDescription is currently not available.m1
year 1 month 4 daysNo description available.

Purposes
purpose
Store and/or access information on a device
1
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
Illustrations
 * Most purposes explained in this notice rely on the storage or accessing of
   information from your device when you use an app or visit a website. For
   example, a vendor or publisher might need to store a cookie on your device
   during your first visit on a website, to be able to recognise your device
   during your next visits (by accessing this cookie each time).

Number of Vendors seeking consent: 3
Use limited data to select advertising
2
2
Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).
Illustrations
 * A car manufacturer wants to promote its electric vehicles to environmentally
   conscious users living in the city after office hours. The advertising is
   presented on a page with related content (such as an article on climate
   change actions) after 6:30 p.m. to users whose non-precise location suggests
   that they are in an urban zone.
 * A large producer of watercolour paints wants to carry out an online
   advertising campaign for its latest watercolour range, diversifying its
   audience to reach as many amateur and professional artists as possible and
   avoiding showing the ad next to mismatched content (for instance, articles
   about how to paint your house). The number of times that the ad has been
   presented to you is detected and limited, to avoid presenting it too often.

Number of Vendors seeking consent or relying on legitimate interest: 6
Create profiles for personalised advertising
3
Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.
Illustrations
 * If you read several articles about the best bike accessories to buy, this
   information could be used to create a profile about your interest in bike
   accessories. Such a profile may be used or improved later on, on the same or
   a different website or app to present you with advertising for a particular
   bike accessory brand. If you also look at a configurator for a vehicle on a
   luxury car manufacturer website, this information could be combined with your
   interest in bikes to refine your profile and make an assumption that you are
   interested in luxury cycling gear.
 * An apparel company wishes to promote its new line of high-end baby clothes.
   It gets in touch with an agency that has a network of clients with high
   income customers (such as high-end supermarkets) and asks the agency to
   create profiles of young parents or couples who can be assumed to be wealthy
   and to have a new child, so that these can later be used to present
   advertising within partner apps based on those profiles.

Number of Vendors seeking consent: 3
Use profiles to select personalised advertising
4
Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.
Illustrations
 * An online retailer wants to advertise a limited sale on running shoes. It
   wants to target advertising to users who previously looked at running shoes
   on its mobile app. Tracking technologies might be used to recognise that you
   have previously used the mobile app to consult running shoes, in order to
   present you with the corresponding advertisement on the app.
 * A profile created for personalised advertising in relation to a person having
   searched for bike accessories on a website can be used to present the
   relevant advertisement for bike accessories on a mobile app of another
   organisation.

Number of Vendors seeking consent: 3
Create profiles to personalise content
5
Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.
Illustrations
 * You read several articles on how to build a treehouse on a social media
   platform. This information might be added to a profile to mark your interest
   in content related to outdoors as well as do-it-yourself guides (with the
   objective of allowing the personalisation of content, so that for example you
   are presented with more blog posts and articles on treehouses and wood cabins
   in the future).
 * You have viewed three videos on space exploration across different TV apps.
   An unrelated news platform with which you have had no contact builds a
   profile based on that viewing behaviour, marking space exploration as a topic
   of possible interest for other videos.

Number of Vendors seeking consent: 0
Use profiles to select personalised content
6
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.
Illustrations
 * You read articles on vegetarian food on a social media platform and then use
   the cooking app of an unrelated company. The profile built about you on the
   social media platform will be used to present you vegetarian recipes on the
   welcome screen of the cooking app.
 * You have viewed three videos about rowing across different websites. An
   unrelated video sharing platform will recommend five other videos on rowing
   that may be of interest to you when you use your TV app, based on a profile
   built about you when you visited those different websites to watch online
   videos.

Number of Vendors seeking consent: 0
Measure advertising performance
7
7
Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.
Illustrations
 * You have clicked on an advertisement about a “black Friday” discount by an
   online shop on the website of a publisher and purchased a product. Your click
   will be linked to this purchase. Your interaction and that of other users
   will be measured to know how many clicks on the ad led to a purchase.
 * You are one of very few to have clicked on an advertisement about an
   “international appreciation day” discount by an online gift shop within the
   app of a publisher. The publisher wants to have reports to understand how
   often a specific ad placement within the app, and notably the “international
   appreciation day” ad, has been viewed or clicked by you and other users, in
   order to help the publisher and its partners (such as agencies) optimise ad
   placements.

Number of Vendors seeking consent or relying on legitimate interest: 6
Measure content performance
8
8
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.
Illustrations
 * You have read a blog post about hiking on a mobile app of a publisher and
   followed a link to a recommended and related post. Your interactions will be
   recorded as showing that the initial hiking post was useful to you and that
   it was successful in interesting you in the related post. This will be
   measured to know whether to produce more posts on hiking in the future and
   where to place them on the home screen of the mobile app.
 * You were presented a video on fashion trends, but you and several other users
   stopped watching after 30 seconds. This information is then used to evaluate
   the right length of future videos on fashion trends.

Number of Vendors seeking consent or relying on legitimate interest: 0
Understand audiences through statistics or combinations of data from different
sources
9
9
Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).
Illustrations
 * The owner of an online bookstore wants commercial reporting showing the
   proportion of visitors who consulted and left its site without buying, or
   consulted and bought the last celebrity autobiography of the month, as well
   as the average age and the male/female distribution of each category. Data
   relating to your navigation on its site and to your personal characteristics
   is then used and combined with other such data to produce these statistics.
 * An advertiser wants to better understand the type of audience interacting
   with its adverts. It calls upon a research institute to compare the
   characteristics of users who interacted with the ad with typical attributes
   of users of similar platforms, across different devices. This comparison
   reveals to the advertiser that its ad audience is mainly accessing the
   adverts through mobile devices and is likely in the 45-60 age range.

Number of Vendors seeking consent or relying on legitimate interest: 5
Develop and improve services
10
10
Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
Illustrations
 * A technology platform working with a social media provider notices a growth
   in mobile app users, and sees based on their profiles that many of them are
   connecting through mobile connections. It uses a new technology to deliver
   ads that are formatted for mobile devices and that are low-bandwidth, to
   improve their performance.
 * An advertiser is looking for a way to display ads on a new type of consumer
   device. It collects information regarding the way users interact with this
   new kind of device to determine whether it can build a new mechanism for
   displaying advertising on this type of device.

Number of Vendors seeking consent or relying on legitimate interest: 6
Use limited data to select content
11
11
Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).
Illustrations
 * A travel magazine has published an article on its website about the new
   online courses proposed by a language school, to improve travelling
   experiences abroad. The school’s blog posts are inserted directly at the
   bottom of the page, and selected on the basis of your non-precise location
   (for instance, blog posts explaining the course curriculum for different
   languages than the language of the country you are situated in).
 * A sports news mobile app has started a new section of articles covering the
   most recent football games. Each article includes videos hosted by a separate
   streaming platform showcasing the highlights of each match. If you
   fast-forward a video, this information may be used to select a shorter video
   to play next.

Number of Vendors seeking consent or relying on legitimate interest: 0
Special purposes
Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
Illustrations
 * An advertising intermediary delivers ads from various advertisers to its
   network of partnering websites. It notices a large increase in clicks on ads
   relating to one advertiser, and uses data regarding the source of the clicks
   to determine that 80% of the clicks come from bots rather than humans.

Number of Vendors seeking consent: 3
Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
Illustrations
 * Clicking on a link in an article might normally send you to another page or
   part of the article. To achieve this, 1°) your browser sends a request to a
   server linked to the website, 2°) the server answers back (“here is the
   article you asked for”), using technical information automatically included
   in the request sent by your device, to properly display the information /
   images that are part of the article you asked for. Technically, such exchange
   of information is necessary to deliver the content that appears on your
   screen.

Number of Vendors seeking consent: 3
Save and communicate privacy choices
The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.
Illustrations
 * When you visit a website and are offered a choice between consenting to the
   use of profiles for personalised advertising or not consenting, the choice
   you make is saved and made available to advertising providers, so that
   advertising presented to you respects that choice.

Number of Vendors seeking consent: 2
Features
Match and combine data from other data sources
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

Number of Vendors seeking consent: 3
Link different devices
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

Number of Vendors seeking consent: 2
Identify devices based on information transmitted automatically
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

Number of Vendors seeking consent: 1
Special Features
specialfeature
Use precise geolocation data
1
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

Number of Vendors seeking consent: 0
Actively scan device characteristics for identification
2
With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

Number of Vendors seeking consent: 0
Third Party Vendors
vendors

Reject Save My Preferences Accept All
Powered by