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Text Content

 * Immersion
 * What we do
 * View Our Work
 * Leadership
 * Insights
 * Contact

 * 
 * 
 * 
 * 


WE ARE A STRATEGIC EXPERIENCE INTEGRATION AND TRANSFORMATION PARTNER




LEADING THE WAY IN EXPERIENCE TRANSFORMATION BY CRAFTING EMPATHETIC BUSINESS
SOLUTIONS THAT PRODUCE REAL, MEASURABLE RESULTS, AND LASTING IMPACT.




https://immersion-group.com/wp-content/uploads/2023/01/IG-Website-Hero_1.mp4



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WHAT WE DO




WE APPLY METHODOLOGICAL SKILL AND TECHNICAL EXCELLENCE TO DESIGN FOR
VALUE-DRIVEN GROWTH





EXPERIENCE PROPOSITIONS



Crafting solutions that address the needs that matter.

Understanding the value-creation context of a business, inclusive of the way its
products and services are organised to satisfy specific needs. We improve the
core attributes of a proposition by ensuring they are crafted to address needs,
pain, gain and “jobs to be done”, and that they are tested and de-risked before
launch.




EXPERIENCE COMMERCIALISATION



Bringing your brand promise to life in the market.

Deliver brand experience to market that’s aligned to your distinct brand
position and values. Creating synergy and measurable results by connecting your
brand promise to proof points, products, features and experiences, that drive
clear and concise growth drivers for your brand.


EXPERIENCE JOURNEY DESIGN



Designing experiences that build loyalty and lifetime value.

Crafting and shaping holistic client and employee experiences, through
understanding key moments of truth that build loyalty and lifetime value. Forge
powerful connections with your clients and employees across products, services,
people, tech, touch-points and take control of client value management
strategies.




EXPERIENCE EVOLUTION



Building exceptional experience delivery into your business DNA.

Building skills and capacity. Integrate experience delivery into the DNA of your
business and ensure its operational and organisational effectiveness. Curate and
define the skills, capacity and ways of work required to build or mature your
own design capabilities, capable of maximising organisational growth and
experience-led ways of work.


EXPERIENCE ENGINEERING



Designing and engineering products that users love and drive value.

Experience Engineering creates and re-invigorates your digital or physical
product experiences. Design clear strategies and execute them to create and
capture value through products, especially digital ones. Return on Investment
and user love, unified through dynamic product experiences that are defined by
their usefulness.


View Our Work

SOME OF OUR CLIENTS




SUPPORTING WORLD-CLASS PARTNERS TO BE CUSTOMER-OBSESSED





Get in Touch

LEADERSHIP




MEET OUR LEADERSHIP TEAM DRIVING EMPATHY-LED BUSINESS TRANSFORMATION




ANDILE KHUMALO, BOARD CHAIRMAN



Andile Khumalo is a seasoned entrepreneur and Chartered Accountant with over two
decades of experience in finance & business.

He is the CEO of KhumaloCo, a family investment office in Technology, Media,
Marketing, Hospitality & Property and Chairman of the Immersion Group Board.




VIRESH HARGOVAN, CHIEF EXECUTIVE OFFICER



Viresh Hargovan is a CEO focused on creating exceptional customer experiences
that delivers results.

He continues to develop mature design practices in communities & organisations,
pioneer state-of-the-art strategies and contribute to industry growth across
business sectors.




REYNARDT UYS, CHIEF EXPERIENCE OFFICER



A pioneer of customer experience in South Africa, Reynardt Uys, specializes in
Experience Strategy development, multi-channel digital experience
transformation, and the establishment of mature experience management practices.

He is passionate about developing skills and training in the CX, UX and XD
space.


ISMAIL DAWJEE, MANAGING DIRECTOR



Ismail Dawjee is a Managing Director with a passion for creating usable
experiences that enhance interactions between people and the world.

He believes in solving the right problem to create valuable outcomes for people,
and uses empathy and iteration in his approach. His design philosophy is “Design
from the model to the moment”.


JOANNA FREEMAN, GLOBAL HEAD: BUSINESS DEVELOPMENT AND RELATIONSHIPS



Joanna has over 20 years’ experience in new business development and
relationship management, with clients from a wide variety of industries across
South Africa, UK, Europe, Middle East and USA.

With a career that spans the advertising, publishing, fashion and manufacturing
sectors, Joanna is a dynamic communicator and passionate about helping
businesses grow and creating strong business and client relationships.





INSIGHTS




STAY AHEAD OF THE CURVE WITH EXPERT INSIGHTS FROM OUR TEAM




A DIGITAL OFFERING ISN’T ENOUGH…

Article,Trends,Experience Propositions

August 8, 2021


CX IS JUST THE TIP OF THE COMPETITIVE SPEAR

Customer Experience,Article,Experience Propositions

July 22, 2021


EXPERIENCE DESIGN (XD) AS A STRATEGY TO BE REMEMBERED

Article,Experience Propositions,Experience Evolution

June 3, 2021


TRANSITIONING INTO UX

Experience Design,Video,Podcast

May 23, 2021


SA SHOPPERS ARE ONLINE. RETAILERS NEED TO MEET THEM WITH AN EXCEPTIONAL
EXPERIENCE

Article,Experience Journey Design,Retail

April 20, 2021


THE IMPORTANCE OF EXPERIENCE DESIGN (XD) AND WHY IT NEEDS TO LEAD DIGITAL
TRANSFORMATION

Video,Digital Transformation,Experience Evolution

April 11, 2021


15 MINUTES ON UX WITH JAMIE-LEE, PRACTICE LEAD: UX

Article,User Experience,Q&A

March 25, 2021


COMMON CX MISTAKES OFTEN OVERLOOKED IN BUSINESS

Experience Design,Customer Experience,Article

March 18, 2021


3 MUST-HAVE CUSTOMER STRATEGY ELEMENTS FOR ANY ORGANISATION

Customer Experience,Article,Experience Journey Design

March 11, 2021


THE ROLE OF DIGITAL IN CREATING GREAT CUSTOMER EXPERIENCE (CX)

Customer Experience,Video,Digital Transformation

March 7, 2021


INCLUSIVE DESIGN IS TRANSFORMING THE CUSTOMER JOURNEY AS DIGITAL ACCELERATES AND
EXPECTATIONS SKYROCKET

Experience Design,Article,Inclusive Design

February 12, 2021


GO FROM GRAPHIC DESIGNER TO UI DESIGNER

Article,User Interface Design,Knowledge Base

February 9, 2021


WIN AND RETAIN CUSTOMERS WITH THIS MISSING INGREDIENT

Customer Experience,Article,Experience Evolution

February 2, 2021


CUSTOMER EXPERIENCE AND CONSUMER BEHAVIOUR IN A SOUTH AFRICAN CONTEXT

Customer Experience,Article,Trends

January 28, 2021


NETFLIX’S SOCIAL DILEMMA UNMASKS MANIPULATION

Experience Design,Article

January 27, 2021


4 GOALS FOR YOUR CX TEAM TO THRIVE IN 2021

Customer Experience,Article

January 18, 2021


6 REASONS YOU MAY BE LOSING CUSTOMERS

Customer Experience,Article

January 15, 2021


COVID-19 BRUTALLY EXPOSES A LACK OF CUSTOMER EXPERIENCE IN LOCAL BUSINESSES

Customer Experience,Article

November 30, 2020


MILLENNIALS CALLING FOR HUMAN-CENTRED DESIGN IN ACHIEVING FINANCIAL FREEDOM
THROUGH DIGITAL BANKING

Customer Experience,Article

November 18, 2020


“GIVING UP JUST WASN’T AN OPTION” – HOW IMMERSION GROUP’S UX ANALYST, YUSEERAH
JHETAM TOOK A CHANCE AND CHANGED HER CAREER

Article,Q&A

November 17, 2020


HUMAN-CENTRED DESIGN BRIDGING GAPS WITHIN THE PATIENT ECOSYSTEM

Article,Human Centred Design

November 17, 2020


FUTURE OF UX EVALUATIONS SESSION AT THE 2020 UX SOUTH AFRICA VIRTUAL EVENT

Experience Design,Video

November 12, 2020


IT AND DESIGN LEADERS CALL ON EXPERIENCE DESIGN EXPERTS TO BREAK DOWN DESIGN
SILOS

Experience Design,Article,Human Centred Design

November 11, 2020


COVID-19 BOOSTS DEMAND FOR HUMAN-CENTRED DESIGN

Customer Experience,Article,Human Centred Design

November 1, 2020


HEALTHCARE DIGITAL TRANSFORMATION: TRENDS 2020 AND BEYOND

Experience Design,Article,Human Centred Design

November 1, 2020


HUMAN-CENTRED DESIGN KEY IN CREATING EMPLOYEE EXPERIENCES THAT ENHANCE
ENGAGEMENT AND PRODUCTIVITY

Experience Design,Article,Human Centred Design

October 1, 2020


COVID-19 CHANGING CUSTOMER ONLINE BEHAVIOUR

Customer Experience,Article,Digital Transformation

September 13, 2020


MOVING TO DIGITAL HAS BEEN FAST TRACKED

Article,Human Centred Design

September 3, 2020


GREAT EXPERIENCES GIVES BUSINESS A HIGHLY COMPETITIVE INTUITIVE ADVANTAGE

Experience Design,Article

August 18, 2020


NEW PHASE IN BUSINESS SEES ACCELERATED KEY DIGITAL EXPERIENCE TRENDS

Experience Design,Customer Experience,Article

May 12, 2020






LET’S CONNECT



Name*

Surname*

Email*

Company*

Job Title*

What are you interested in?—Please choose an option—Job OpportunitiesExperience
PropositionsExperience Journey DesignExperience EngineeringExperience
CommercialisationExperience Evolution

Your Message

Check here if you accept our terms (Privacy Policy)

Δ






JOHANNESBURG



 

4 Brian Street, Block D
Coachmans Crossing, Lyme Park, Sandton
+27 11 083 5580
info@immersion-group.com






JOHANNESBURG



 

4 Brian Street, Block D
Coachmans Crossing, Lyme Park, Sandton
+27 11 083 5580
info@immersion-group.com




JOHANNESBURG



 

4 Brian Street, Block D
Coachmans Crossing, Lyme Park, Sandton
+27 11 083 5580
info@immersion-group.com



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MADE WITH LOVE BY THE IMMERSION TEAM

© 2023 IMMERSION GROUP. ALL RIGHTS RESERVED








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