about.ads.microsoft.com Open in urlscan Pro
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Experience new growth possibilities with Microsoft Advertising today >




MICROSOFT INVEST

Microsoft Invest is a demand-side platform built for the future of video
advertising. With an integrated platform advantage and a focus on data-driven
performance, Invest enables you to engage audiences on all screens and drive
business results.


Sign up




BENEFITS OF MICROSOFT INVEST


INTEGRATED PLATFORM ADVANTAGE

Technology designed to maximize digital investments.





DATA-DRIVEN PERFORMANCE

Intelligent, customizable data solutions that power campaign performance.





BUILT FOR THE FUTURE OF VIDEO

Enabling buyers to engage the audience – not the device.





KEY FEATURES OF MICROSOFT INVEST

 1. Deal buying
 2. Exclusive audiences
 3. Planner
 4. Premium CTV


DEAL BUYING FROM OUR INVENTORY LIBRARY

An intuitive and graphics-based approach to deal discovery and activation,
offering access to curated premium deal catalogs and more visibility into deal
inventory than you’ve ever had before.

 

Discover exclusive curated catalogs created by premium data owners and available
off-the-shelf to reach audiences at scale.





EXCLUSIVE AUDIENCES

Reach more than a billion1 users with Microsoft’s valuable audiences, including
millions you may not be reaching anywhere else.





PLANNER

Gain confidence in campaign planning, focusing on the data that matters to you
before you go live.

 

Pairing Invest with Planner allows you to: plan cross-channel, boost digital
investments, find the right audience and discover premium inventory, eliminate
planning and buying silos.





PREMIUM CTV MARKETPLACE, FEATURING NETFLIX

Engage audiences on all screens and drive business results by tapping into our
marketplace for premium inventory, from our direct publishers on Monetize or
through our robust integrations with all major SSPs .




Case study

GROUPM – MICROSOFT AUDIENCES

The road to rave results: How GroupM powered a Continental Tires campaign
leveraging Microsoft’s audience intelligence.

Learn more

Case study




OPEN UP NEW ADVERTISING OPPORTUNITIES WITH MICROSOFT INVEST

Existing customers are encouraged to reach out to their account managers.

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FREQUENTLY ASKED QUESTIONS

WHAT SETS MICROSOFT INVEST APART FROM OTHER DSPS?

 * End-to-end platform with a buy and sell-side tech infrastructure offering
   increased efficiency, such as 100% DSP-to-SSP match rates, campaign delivery
   stability, bid shading applied to all bids, and no discrepancy fees, allowing
   for competitive and transparent take-rates.  
 * Ability for buyers to build custom bidding algorithms to replace or
   complement existing optimization, using our Data Science Toolkit. 
 * Open and well-documented Enterprise APIs allow buyers to build their
   proprietary solution on top of our platform, using our robust log-level data
   offering.
   
 * Direct and expanded access to Curate’s deal library – including curated deals
   from external SSPs 
   
 * A future-proof, multidimensional approach to solve identity.

WHAT ARE THE BENEFITS OF AN END-TO-END PLATFORM?

 * Direct supply and far-reaching integrations with leading supply partners
   globally. 
 * A buy and sell-side tech infrastructure that delivers 100% DSP-to-SSP match
   rates, campaign delivery stability, bid shading applied to all bids at no
   cost, and no discrepancy fees, allowing for competitive – and transparent –
   take-rates.  
   
 * Expansive investments in supply chain transparency, in-house and partnered
   holistic brand safety solutions, and efficient supply strategy and
   decisioning through duplication analysis, harnessing years of data science
   and impression-level data analysis. 
   
 * Flexible ways to transact through outcome-based buying, Programmatic
   Guaranteed, and sophisticated deal curation capabilities.

WHAT TYPES OF DATA SOLUTIONS ARE AVAILABLE ON MICROSOFT INVEST?

 * Microsoft Invest offers exclusive access to Microsoft’s in-market and
   demographic audience segments, to reach more than one billion users
   programmatically.
 * Microsoft Invest offers a range of intelligent and customizable data
   solutions to power campaign performance. 
   
 * A choice of identity solutions that combine trusted consumer relationships,
   unique audiences and a flexible identity suite to help you reach the
   audiences that matter. 
   
 * Exclusive privacy-safe consumer data sets, including search and web activity
   from Bing and our browser Microsoft Edge, LinkedIn professional profiles and
   demographics - to access highly engaged audiences and reach 1 billion users
   including millions you may not be reaching anywhere else.
   
 * Ability to activate advertiser first-party data and access tailored, detailed
   insights that will inform your buying strategy.
   
 * Support of major industry ID solutions, in complement to first-party ID
   solutions to optimize campaign reach and precision.
   
 * Access to a data marketplace of more than 40+ global data partners to inform
   behavioral and contextual strategies.
   
 * More than a decade-long track record of powering advanced buyers with the
   most customizable enterprise solutions.
   
 * Out-of-the-box optimization and inventory recommendation powered by machine
   learning, along with intuitive UI-based customization options. 
   
 * A Data Science toolkit provides unique tools to deploy custom bidding
   algorithms and measurement solutions tailored to business outcomes.

HOW DOES INVEST SUPPORT MY VIDEO GOALS?

 * Invest has a variety of capabilities that enable you to engage the audience,
   not the device, helping you reach the goals that matter most. 
 * Robust video and CTV feature set including video KPI optimization and
   reporting and video inventory recommendations to discover relevant premium
   video inventory to maximize the reach and performance of your campaigns. 
   
 * Expansive CTV publisher supply and 3rd-party integrations with leading CTV
   partners to reach audiences on every screen.  
   
 * Streamlined access to a wide range of Microsoft or third-party curated deals.

HOW DOES INVEST SUPPORT TRADERS' SUCCESS?

 * Increased functionality focused on getting campaigns running faster;
   troubleshooting and monitoring; expanded optimization and tailored
   reporting. 
 * Flexible support offerings and services with ongoing support/troubleshooting
   for managed serviced, self-serve. 
   
 * Training programs that include in-person training and E-learning curriculums.



[1] 2023 Microsoft Invest first-party data.
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