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Data Driven Tech Enabled Growth Obsessed


LEVERAGING DATA, TECHNOLOGY AND ANALYTICS TO POWER B2B

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WE POWER B2B

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DATA


DATA IS AT THE CORE OF EVERYTHING WE DO

We are bigger than big data. Our clients rely on us for new customer
acquisition, ABM and demand generation, data management and customer data
platforms with a singular focus in B2B. When it comes to business marketing
solutions, we PowerB2B.

INTELLIGENCE & ANALYTICS

The mission of the Intelligence & Analytics ...

STRATEGY

Deeply embedded in client data-driven marketing initiatives ...

MARKETING TECHNOLOGY

A tool that fully integrates marketing data ...

PERFORMANCE MARKETING

Collaboration with a team of marketing and ...

INTELLIGENCE & ANALYTICS

The mission of the Intelligence & Analytics group at MeritB2B is to promote Data
Driven Decision Making that ensures and enables growth for our clients. Business
Intelligence is often the purview of a data science or analytics team, our
Intelligence & Analytics group is the perfect partner for these groups.
Learn more about Intelligence & Analytics

STRATEGY

Deeply embedded in client data-driven marketing initiatives that drastically
improve marketing return on investment.
Learn more about Strategy

MARKETING TECHNOLOGY

A tool that fully integrates marketing data from siloed datasets, across the
organization, to create a multi-dimensional view of customers and prospects,
with web-based access.
Learn more about Marketing Technology

PERFORMANCE MARKETING

Collaboration with a team of marketing and sales professionals that develop
customized programs built for growth, now and in the future.
Learn more about Performance Marketing
Explore what we do

Performance Marketing Intelligence + Analytics Strategy Marketing Technology

What we think
Account-Based Everything: What Happens When Intent Signals Become Ubiquitous in
B2B Marketingimage/svg+xml
Account-Based Everything: What Happens When Intent Signals Become Ubiquitous in
B2B Marketingimage/svg+xml


ACCOUNT-BASED EVERYTHING: WHAT HAPPENS WHEN INTENT SIGNALS BECOME UBIQUITOUS IN
B2B MARKETING

Account-Based Everything: What Happens When Intent Signals Become Ubiquitous in
B2B Marketing With the rise of technology enabling the delivery of account-based
marketing (ABM) at ...

Read whitepapers
MeritB2B + True Influence: Powering Full Funnel Account Based Marketing
Solutions for Modern B2B CMOsimage/svg+xml
MeritB2B + True Influence: Powering Full Funnel Account Based Marketing
Solutions for Modern B2B CMOsimage/svg+xml


MERITB2B + TRUE INFLUENCE: POWERING FULL FUNNEL ACCOUNT BASED MARKETING
SOLUTIONS FOR MODERN B2B CMOS

I’m thrilled to announce that MeritB2B has completed the acquisition of True
Influence, an industry leader and pioneer in the identification, processing, and
delivery of ...

Read blog updates
Delivering Data-Driven B2B Digital Transformation For Infinite
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Delivering Data-Driven B2B Digital Transformation For Infinite
Electronicsimage/svg+xml


DELIVERING DATA-DRIVEN B2B DIGITAL TRANSFORMATION FOR INFINITE ELECTRONICS

The complexities of acquiring and integrating multiple brands while maintaining
marketing execution and reporting is a big undertaking. Infinite Electronics
found themselves “data rich” but ...

Read case studies
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DATA NEWS

Check full of content, our monthly newsletter will keep you up to date on what
happening at MeritDirect and all things data

Read data, digital, Omni-channel updates
Explore what we think



WHO WE ARE




THE COMPANY WE KEEP

Data-driven. B2B Focused. Growth Obsessed. That’s us. Every single one of us.
Most of us have been at it for two decades. That's a lot of years evolving and
innovating. We have a pretty sticky track rate with employees and with customers
– once they find us, they stay with us. And we are proud of that.

Explore who we are

See what our clients say
“

Q11 Associates has been in the B2B direct marketing space for several decades.
It's rare to find a partner organization staffed with genuinely good people who
are also highly competent, and produce great results. That describes our good
friends at MeritB2B.

[...]

Byron Crowell
Founder and Publisher - Q11 - Solution Publishing
“

MeritB2B has been a trusted partner for 10 years and has been integral to the
successful execution our marketing campaigns. From data management to customer
targeting, we rely on the broad range of expertise that MeritB2B provides.

[...]

Matt Kinnaham
VP of Strategy - Analytics and Digital Commerce - Healthy Directions, a division
of Adaptive Health
“

MeritB2B has immersed themselves into my business in a way that I didn't
anticipate when we first started working together and now I fully rely on their
services. The team is a wonderful combination of keeping the day to day running
with accuracy and efficiency while also helping to drive strategic initiatives
to move our program forward in new ways that we hadn't considered.

[...]

Shawna Dahlin
Director - CRM & Engagement - Microsoft
“

MeritB2B is a strategic partner of ours and in my opinion, professionally and
personally, is the thought leader on B2B, data use and marketing in United
States today.

Their success is driven by the culture, the experience of senior leadership in
the company have and the commitment to quality, accuracy and excellence in both
product quality and service quality.

[...]

Peg Kuman
Vice Chairman - Farm Market iD
“

Through MeritB2B, we were able to run targeted display campaigns by utilizing
their extensive database. The team has been a pleasure to work with and has been
eager to walk us through the process of optimizing our campaigns for best
results.

[...]

Christina Nakamura
Associate Manager - Digital Marketing HD Supply Facilities Maintenance San
Diego, CA
“

Over the past decade, MeritB2B has been an integral part of our marketing
organization and has really acted as an extension of our team. As one of the few
larger-scale, full-service B2B dedicated agencies around, Merit truly takes
“omni-channel” to the next level. From data sourcing, data hygiene, business
intelligence, analytics, SEM strategy to predictive modeling, Merit helps our
lean, but mighty team do it all. The name “MeritB2B” gets used a lot inside our
walls which is a testament to the power and value they provide our company.

[...]

Shaun Gameroz
Director of Marketing - Infinite Electronics
“

I love working with the Intelligence + Analytics team at MeritB2B, from routine
analytics to modeling to strategy development, they consistently provide keen
insights and actions that keep our business on a growth trajectory. They are
critical to helping Edmund Optics stay ahead of the competition.

[...]

Marissa Edmund
EVP Marketing and Sales - Edmund Optics
“

Trust and communication are non-negotiables when it comes to partner
relationships. Thankfully, MeritB2B excels in both areas, having worked with us
from day one on laying a foundation of proactive consultation, strategic
collaboration, and, ultimately, mutual success.

[...]

Stuart Bonner
Senior Director - Marketing Operations & Client Services - Access Intelligence,
LLC
Read more testimonials
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MERITB2B IS ACUTELY FOCUSED ON GROWTH AND DEVELOPING
LONG-STANDING RELATIONSHIPS WITH OUR CLIENTS.


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BREAKING NEWS: MERITB2B AND TRUE INFLUENCE JOIN FORCES

Strategic Acquisition to Power Full Funnel Account Based Marketing Solutions for
Modern B2B CMOs





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