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PHASE 1:  RECRUITMENT

AFTER DISCUSSING YOUR CAMPAIGN GOALS (INCLUDING SEGMENTATION OF ATHLETES BY
SPORT, GENDER, LOCATION, FOLLOWER SIZE, ETC...), WE SPEND UP TO 3 DAYS
RECRUITING ATHLETES TO BE CONSIDERED FOR YOUR CAMPAIGN.  WE REACH OUT DIRECTLY
TO OUR 5,000+ MEMBERS AS WELL AS A GREATER AUDIENCE OF 70,000 ADDITIONAL D1
COLLEGIATE ATHLETES. WE RECRUIT THROUGH A COMBINATION OF SMS, EMAIL AND POSTGAME
APP NOTIFICATIONS.




PHASE 2:  SELECTION

AFTER RECRUITMENT HAS COMPLETED, WE PROVIDE THE BRAND WITH AN EXTENSIVE LIST OF
THE ATHLETES WHO HAVE OPTED-IN FOR CONSIDERATION.  THE LIST IS SORTED BY ATHLETE
VALUE - DETERMINED IN PART BY OUR OWN CALCULATIONS AND PAST HISTORY OF HAVING
WORKED WITH THE ATHLETE(S). 

DURING THIS PHASE WE OFFER SUGGESTIONS IN ORDER TO HELP MAXIMIZE THE BRANDS'
BUDGET. 
 

PHASE 3: NEGOTIATION

AFTER SELECTIONS HAVE BEEN MADE, POSTGAME BEGINS NEGOTIATING WITH EACH ATHLETE
AND/OR THEIR AGENT.  OUR EXPERIENCE OF WORKING WITH THOUSANDS OF COLLEGE
ATHLETES GIVES US A STRONG SENSE OF THEIR WORTH - ALLOWING US TO EXPEDITE THE
PROCESS WITH A FAIR OFFER - AND ONE THAT MAKES THE BEST USE OF THE BRANDS
BUDGET.
 




PHASE 4:  CONTRACT

AFTER THE OFFER HAS BEEN ACCEPTED BY THE ATHLETE, WE GENERATE A CUSTOM CONTRACT
BETWEEN US AND THE ATHLETE THAT INCLUDES CAMPAIGN EXPECTATIONS, PAYMENT, CONTENT
RIGHTS, AND MORE.  

EACH COLLEGE EXPECTS THE ATHLETE TO SUBMIT A CONTRACT TO THEIR RESPECTIVE
COMPLIANCE OFFICE PRIOR TO PARTICIPATING IN A CAMPAIGN AND RECEIVING PAYMENT. 





Athletes - Download the App!

View our Instagram feed for a quick look at our NIL content. 



 * ABOUT POSTGAME
   
   * OUR CLIENTS
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   * TOP ATHLETE CONTENT EXAMPLES
   * BEHIND THE SCENES
   * UGC FEED

 * CONTACT US

 * More


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The #1 NIL Agency

in College Sports

Travis Hunter, University of Colorado - Postgame Member



POSTGAME MANAGES THE LARGEST AND MOST EFFECTIVE NIL CAMPAIGNS FOR BRANDS IN
COLLEGE SPORTS

Postgame is a full service NIL Agency connecting brands with the most recognized
athletes in college sports. Our white-gloved approach allows brands like Adidas,
Urban Outfitters, HEYDUDE, CVS, Hollister, Gillette, Ruffles, Reebok, Crocs,
CeraVe, Steve Madden, Tostito's, 7-Eleven, McDonald's, Taco Bell, and dozens of
others (see more) - reach Gen Z and their hundreds of millions of fans &
followers.



We're a tech enabled company that uses plenty of hands-on manpower to ensure
your campaigns are a success.  If you're considering working with college
athletes (particularly at meaningful scale) and tapping into their Name, Image &
Likeness, contact our team today!



Testimonial:
Our entire business is amazed by the volume of this program, the caliber of
athletes we’re locking in, and the agility in which we’re making moves. The
results speak for themselves!

On a personal note, I really appreciate each and every one of you at Postgame
who brings this to life, answer my emails, calls, and texts at all hours, and do
crazy things like scramble to build a NIL campaign in a week. It means so much
to have an incredible team in our corner, not to mention wonderful humans to
work with. You’re truly the best in the biz!!!






INFLUENCER
 

Our bread and butter.  Leverage 1000's of college athletes to promote your brand
through social media influencer campaigns.


ACTIVATIONS
 

College athletes can attract a crowd! Have college athletes promote your
business with on-site activations.


AMBASSADOR
 

We build the largest affiliate / gifting programs in college sports.  Create an
army of Gen Z college athlete ambassadors!


CONTENT
 

Postgame can elevate the content of any college athlete through our nationwide
creator network of videographers.


LICENSING
 

Maximize amazing content from college athletes on your own paid channels through
extended licensing.




300
THOUSAND
 

Pieces of content created and shared by college athletes


300
MILLION
 

Views generated for our brand partners on social media


75
THOUSAND
 

College athletes accessible through Postgame


17
THOUSAND
 

College athletes awarded $$ for their
NIL in two years


3
HUNDRED
 

Successful campaigns managed for 75 brand partners







MORE ABOUT POSTGAME™

Postgame™ is the world's leading sports marketing agency for Name, Image &
Likeness (NIL) connecting brands with thousands of college athlete influencers.
  College athletes offer brands a tremendous ROI on their influencer and NIL
marketing strategy due to above average engagement rates exceeding that of a
typical influencer.  College athletes not only help brands reach a coveted Gen-Z
market, but also fans of their respective sports teams as well as regional
followers within their hometown. 

 

What started as a mobile app designed to help college athlete influencers
understand their Name, Image & Likeness value has quickly turned into a full
service agency working on behalf of brands to help them capitalize on this new
group of sports marketing influencers.  Postgame manages every aspect of social
media and influencer campaigns including strategy, athlete recruitment,
negotiation, instructions, follow through, reporting and more.  Brands pay only
a percentage of their ad spend for each campaign.  

 

Our team consists of technology and brand experts with extensive knowledge of
sports marketing, specifically as it relates to structuring a NIL deal involving
college athletics and influencer marketing.  Our understanding of social media
strategy and the challenges of working with college athletes gives us a unique
advantage over traditional marketing agencies. \







POSTGAME™ IS THE WORLD'S LEADING NIL AGENCY THAT GLOBAL BRANDS TRUST TO NAVIGATE
THE NEW ERA OF COLLEGE ATHLETICS. OUR EXPERIENCE, TEAM AND TECHNOLOGY ALLOW US
TO MANAGE INFLUENCER MARKETING CAMPAIGNS AT SCALE BETWEEN BRANDS AND NIL
ATHLETES.  LEARN MORE ABOUT HOW WE'RE FACILITATING NIL MARKETING THROUGH SOCIAL
MEDIA WITH COLLEGE ATHLETES.



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SUITE 130-3

SARASOTA, FL 34236



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