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CES 2024: Stagwell (STGW) and MNTN Announce Partnership in Unified Performance
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MNTN
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      See how B2C advertisers utilize the MNTN platform to drive performance
   
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      See how B2B advertisers utilize the MNTN platform to generate demand
   
    * MNTN for Small Business
      
      Discover how small business advertisers use the MNTN platform to grow
   
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    * Automated Optimization
      
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    * Premium Inventory
      
      The best streaming TV networks, every time
   
    * Creative Solutions
      
      Accessible solutions to create high quality Connected TV ads
   
    * Reporting Suite
      
      Report into a customizable dashboard and Google Analytics
   
    * Creative-as-a-Subscription™
      
      Tap into a consistent stream of performance-driven TV creatives
   
    * Simple Activation
      
      Launch your campaign in just a few clicks
   
    * Integrations and APIs
      
      Empowering nimble measurement and fresh audiences
   
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      Proprietary attribution tailor-made for Connected TV
   
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      Match with the consumers most likely to engage with your brand — and
      convert.

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    * Case Studies
      
      Brand & agency success stories
      
       * Mountain Mike’s Pizza Serves Up Some Hot ROAS With MNTN Performance TV
         
         After 45 years in business, and with nearly 300 restaurants in the
         western United States, Mountain Mike’s Pizza still only uses the
         freshest ingredients. So it’s no wonder that, when the pandemic hit and
         takeout became essential for any quick-service restaurant, the pizza
         brand began shifting their budget to fresh digital channels. They
         turned to MNTN Performance TV, which helped them tell their story on
         Connected TV, achieve their revenue goals, and expand into new markets
         despite the tumultuous time.
      
       * Performance Blossoms for Farmgirl Flowers with MNTN and
         Creative-as-a-Subscription™
         
         Farmgirl Flowers is a female-founded ecommerce flower company that
         ships bouquets, vases, single variety arrangements, plants, and more to
         recipients across the U.S. Leading with the motto “you order, we pick,
         they’re happy” and wrapping each bouquet with their signature upcycled
         burlap sacks, Farmgirl Flowers strives to make every order “just as
         unique as the recipient.” With a fresh take on the deep-rooted (pun
         intended) floral industry, Farmgirl Flowers wanted to push boundaries
         on the advertising front, as well. They’d seen success on traditional
         digital channels like paid social media and paid search, but they were
         excited to try something new. Connected TV’s (CTV) performance-first
         capabilities — like precision audience targeting and detailed reporting
         — made the channel a natural new addition to Farmgirl Flowers’
         marketing mix. To support in launching CTV, they were looking for an
         easy-to-use advertising platform that would help them to reach new and
         existing audiences, while capitalizing on major seasonal moments like
         Mother’s Day. MNTN Performance TV plus Creative-as-a-Subscription™
         (CaaS) proved to be just what Farmgirl Flowers needed to produce
         meaningful, long-term performance.
      
       * Chamber Media Strengthens Fitness Client’s Conversion Rate by 9.5x With
         MNTN Performance TV
         
         Jaquish Biomedical is a research and development group that applies new
         findings in human physiology to physical medicine and rehabilitation
         device design. With the anniversary sale of Jaquish Biomedical’s
         revolutionary variable resistance home gym system — the X3 Bar  —
         approaching, they looked to their agency, Chamber Media. As a
         direct-to-consumer growth and video specialist, Chamber Media was
         looking for an advertising solution that was as innovative and
         results-oriented as Jaquish Biomedical. Taking a data-driven, strategic
         approach to advertising, Chamber Media wanted to activate Connected TV
         (CTV) to produce the best possible performance for the event. MNTN
         Performance TV was just what the agency needed to drive meaningful
         business for Jaquish Biomedical before, during, and after the sale.
      
      View All
   
    * White Papers
      
      Research & analysis
      
       * Your Performance TV Guide to Mother’s Day 2024
         
         Valentine’s Day may kick off the seasonal shopping calendar, but it’s
         Mother’s Day that really sets it into full swing. This year not much
         has changed, except shoppers last year spent more on this holiday than
         ever before — to the tune of $35.7 billion, to be precise. This new
         edition introduces fresh stats and […]
      
       * Fueling the B2B Pipeline for Longevity
         
         A solid pipeline is the dream of any B2B marketer. We should know —
         we’re B2B marketers ourselves. We talk a lot about why we’re such firm
         believers that B2B brands should leverage CTV, but we’re boiling it
         down to the top questions for anyone who has yet to find themselves on
         every screen audiences […]
      
       * “Going Big” on TV Isn’t What You Think It Is
         
         Your small business can make a huge splash on streaming TV, even on the
         most expensive day in advertising (oh, and football) — all without the
         huge price tag. And we can prove it.
      
      View All
   
    * Webinars & Events
      
      See what we're up to next
      
      Upcoming
      
      Seeing Connected TV Through a Search Marketer Lens
      
      Presented by:
      
      --------------------------------------------------------------------------------
      
      April 18, 2024
      
      1:00 pm ET / 10:00 am PT
      
      On-Demand
      
      March Adness: CTV’s Latest Trends Are On Fire
      
      Presented by:
      
      On-Demand
      
      How Retail Brands Can Drive Performance with Connected TV
      
      Presented by:
      
      On-Demand
      
      Creative Power: The (Human) Secrets to CTV Ads that Convert
      
      Presented by:
      
      View All
   
    * Press & Announcements
      
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       * News
         
         Ryan Reynolds-Backed Firm MNTN Teams With David Lynch To Do a Super
         Bowl Commercial
         
         2 Min Read
      
       * Press
         
         MNTN CEO on the Winners and Losers of the Super Bowl Ads
         
         1 Min Read
      
       * News
         
         MNTN CEO Weighs In on New Sports Streaming Partnership
         
         2 Min Read
      
      View All
   
    * Blog
      
      Best practices, insights, and more.
      
       * Advertising
         
         View-Through vs. Click-Through Attribution: Differences Explained
         
         by The MNTN Team
      
       * Advertising
         
         Marketing Touchpoints: Understanding the Customer Journey
         
         by The MNTN Team
      
       * Connected TV
         
         Are All AI Features Created Equal? Not in Video and CTV
         
         by Melissa Yap
      
      View All

 * MNTN Research
   
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      advertising
   
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      Analysis of viewership and adoption of streaming television
   
    * Ad Creative Analysis
      
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Austin, TX. 78768

info@mountain.com

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THE HARDEST WORKING SOFTWARE IN TELEVISION.

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The best of the best in advertising use Performance TV




THE BIG SCREEN ISN'T JUST FOR BIG BRANDS

To prove it, we went to the small business capital of America and teamed up with
Noteworthy Paper & Press, a local stationery store, to see what would deliver
more bang for their buck: a local “Big Game” ad? Or MNTN Performance TV?

As they say, the scoreboard doesn’t lie.

See the Final Score



THE NEXT GEN OF PERFORMANCE TV HAS ARRIVED

Tons of upgrades, with one goal: making The Hardest Working Software in
Television™ work even harder.

Explore Now



MNTN X STAGWELL @ CES

Fresh off our newly announced partnership, MNTN’s Mark Douglas and Stagwell’s
Mark Penn joined Bloomberg to talk shop and compare notes on the floor of CES.

Listen in on their chat about getting the world's largest brands on the
performance train, chasing "the holy grail of complete measurement," and
forecasting AI's impact on Adland in the year ahead.

Watch Now



MNTN IS ONE OF AD AGE’S BEST PLACES TO WORK 2024

At MNTN, we love what we do, who we do it with, and where we do it. Thank you,
Ad Age, for validating our feelings.

Learn More



MNTN PARTNERS WITH BWT ALPINE F1® TEAM

Everyone wants to slap their logo on the hood of a race car — but how many can
actually keep up with one?

MNTN is now an official partner of BWT Alpine F1® Team. Between their
950-horsepower A523 racing engine and our 651,000-optimizations-a-day
Performance TV engine, we’re ready to show the world just how quickly brands can
start driving serious performance with Connected TV campaigns — no pit stops
necessary.

Watch the Video



MEET SEYMOUR ROAS

As far back as he can remember, MNTN Chief Performance Officer Seymour Roas has
been obsessed with optimization. As a child, he crafted the most efficient
pinewood derby car in town. In college, everyone wanted him and his perfect
notes in their study groups. Then he discovered the art of performance
advertising — and has since dedicated his life to ensuring marketers get the
best possible return on ad spend.

If you’re all about performance advertising, you’re going to want to meet
Seymour.

See More



THE HOTTEST DEMO EVER

Ryan Reynolds and Steve-O team up for MNTN’s hottest demo yet, showing it’s
never been easier for any brand to launch a TV campaign across top streaming
networks.

Watch Steve-O burn through a demo of MNTN’s Performance TV software as he
uploads his own TV spot for Steve-O’s Hot Sauce For Your Butthole— all while
eating a Carolina Reaper.

Watch the Video



MNTN NAMED FAST COMPANY’S NEXT BIG THING IN TECH

We’re on a roll! First, we introduced Next Gen Performance TV. Now, Fast Company
has recognized MNTN as the Next Big Thing in Tech. Coincidence? We think not.

Shout out to everyone making us — and Performance TV — big, from the MNTN team
to our advertisers and partners.

Learn More



MNTN CEO NAMED TECH INNOVATOR OF THE YEAR

When you’re transforming TV advertising, you’re bound to win an award or two.

“Performance marketers just want to find their next consumer and were totally
reliant on Meta and Google,” said MNTN President and CEO Mark Douglas. “Now they
can use MNTN to reach those same consumers and do it on television for the first
time. That’s a huge innovation on TV and that’s why MNTN and I were named tech
innovator of the year.”

Learn More


MNTN News and Announcements

News

Ryan Reynolds-Backed Firm MNTN Teams With David Lynch To Do a Super Bowl
Commercial

Feb 15, 2024

News

MNTN CEO Weighs In on New Sports Streaming Partnership

Feb 13, 2024

News

MNTN Selected for Ad Age Best Places To Work 2024

Jan 22, 2024


MNTN IS MAKING TV ADVERTISING EASY, AFFORDABLE, AND FULLY MEASURABLE.

Learn how to better drive performance for your digital campaigns with this
full-funnel solution.

Request Demo

MNTN Performance TV

Solutions

 * MNTN for B2C
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 * MNTN for Small Business

Explore MNTN

 * Automated Optimization
 * Premium Inventory
 * Creative Solutions
 * Reporting Suite
 * Creative-as-a-Subscription™
 * Simple Activation
 * Integrations and APIs
 * Verified Visits™
 * Audience Targeting

More from MNTN

 * QuickFrame

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Copyright © 2024 MNTN, Inc. All rights reserved.

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If you’re a current customer, please note your campaigns and tracking pixel are
still live and your logins are unchanged.

If you’re new to MNTN, we’re happy you’re here. Please explore the site to
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