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Digital Transformation & Emerging Technology Expert

Angus Norriss


MATTERPORT UK, EUROPE 3D VR TOURS

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

ABOUT ME

 



• Digital Transformation Strategy
• 3D Virtual Reality Tours (Matterport Pro)
• Ecommerce & Digital Performance Marketing



With over 18 years’ experience I have advised, led and implemented award-winning
digital work for companies such as Disney, ESPN, Google and Microsoft. Having
operated agency and client-side I think creatively, strategically and
demonstrate strong project management skills to deliver results. Highly
analytical, with strong experience in 3D Virtual Reality and integrated growth
marketing strategies.

14 industry awards since 2003 for demonstrating integrated marketing
effectiveness on behalf of clients including, education, property,
entertainment, luxury and hospitality sectors.




SKILLS

 

 * 3D Virtual Reality 90%
 * Digital Transformation 90%
 * Reputation Management 75%
 * Digital Analytics/Segmentation 72%
 * Data Governance & Compliance 65%
 * Change Management 70%
 * Keynote Speaking 75%
 * Customer Experience 70%




INTERESTS

 


TECHNOLOGY


PHOTOGRAPHY


VIDEOGRAPHY


BLOGGING


ART & DESIGN


SOCIOLOGY


TRAVEL


SWIMMING


CYCLING

EXECUTIVE DIRECTOR – OMD INT, OMNICOM (CLIENT: DISNEY)

To lead a centralised media marketing team responsible for origination, curation
and delivery of integrated marketing communication strategy for Disney releases
across 22 markets within EMEA.
Fastest film to reach £100 million – 20 days. This broke Skyfall‘s former ascend
record of 66 days.

OMD/Disney | Oct 2014 – date

DIGITAL STRATEGY DIRECTOR- GOOGLE (ANALYTICS AND INSIGHTS)

Responsible for auditing client websites and digital infrastructure to deliver
fast, mobile responsive digital experiences which kept up with Google algorithms
and SEO best practice.

Google| Feb 2013 – Oct 2014

ADAM&EVE DDB - MANAGING PARTNER

DDB is highly ranked global advertising helping brands solve business problems
and drive growth with strategic, creative and technology ideas.

adam&eve DDB (Omnicom) | Jan 2010 – Feb 2013

CLIENT SERVICES DIRECTOR - BLAST RADIUS (WPP)

Blast Radius is a global agency that takes a strategic approach to tackling the
complex issues of growing brand and revenue in a digitally connected
world. Responsible for the launch of Blast Radius and client development in UK

Established most successful social media brand status for ‘Starbucks’ as
referenced by Facebook and Forrester Research. Built fan base from 200,000 to 7M
across North America and Europe.

Blast Radius (WPP) | Jan 2007 – Jan 2010

ERICSSON


RESCUE FLAGSHIP EVENT/APP DEVELOPMENT

Challenge: Ericsson had been grossly mismanaged by their incumbent digital
agency in promising delivery of a digital Event platform for their flagship
trade event, Mobile World Congress. The challenge was to rescue the project and
deliver a comprehensive event experience for app, desktop and tablet experience,
restore client confidence all within a 6 week timeframe.



Solution: Re-write the event strategy to focus on pre/during/post event
attendees. Rescope deliverables. Source a tight team experts and remove current
management team from intervention.

Results: Event app delivered on time and provided realtime event data from the
trade event. Over 4,500 sales and 11,000 meeting generations activated
digitally.  



DISNEY ‘STAR WARS REBELS'


TARGETED COMMUNICATION STRATEGY (ENTERTAINMENT)

Challenge: The Star Wars brand had suffered some low engagement levels following
the less than successful release of episodes I, 2 and 3. Kids were engaging less
and less with the franchise and popularity levels of novelty value when compared
with rival kids’ franchises was evermore challenging. Star Wars Rebels was
aiming to re-engage this audience.



Solution: In order to introduce the new generation of Star Wars fans to the new
chapter of the real Star Wars saga they need to go on their own Star Wars
adventure. Join the rebellion – be part of the resistance and discover the force
Augmented Reality blippar activation, upload light sabre skills, win lego
breaks, master the force (game), find codes to get free Disney Infinity
characters.

Results: Ranked 1st popular across UK Viewed by over 10 million kids

HARRODS


DIGITAL TRANSFORMATION (RETAIL)

Challenge: Harrods required a deeper and more connected understanding of their
consumers. It required a stronger in-house digital marketing dept.



Solution: A 5 tier approach was introduced and endorsed at C-Suite level. It
included 1) Leadership, 2) Customer experience, 3) Employee and Supplier
Engagement, 4) Increased Competition, 5) Talent

Results: Harrods met the manifold challenges posed by digital transformation,
individuals and organizations and had the confidence and commitment to make
digital integration a strategic imperative. Harrods grew turnover by 10pc to
£843m in the year to February 1, 2014, with pre-tax profits up 24pc to £115m.
The growth in sales and profits led to Harrods paying out a dividend of £117.6m,
almost double the £68.6m paid out last year.

BRITISH TELECOM


RE-LAUNCH BT BROADBAND (TECHNOLOGY)

Challenge: Launch the first ever BT Homehub broadband service in a fragmented
marketplace cluttered by cheaper providers such as TalkTalk and Virgin. Stem the
fall in BT broadband marketplace share which was at an all-time low of 34%.



Solution: Promote, security, speed and seamless wireless connectivity as key
pillars of the service. Use everyday people at home, work and on the move –
‘Broadband for Everyone, Everywhere’. Prove it is the most reliable.

Results: Switchers who had left BT returned in their droves. Broadband
marketplace domination increased to 44% with 6 months of sustained media
messaging.

BP


SOCIAL MEDIA/REPUTATION MANAGEMENT

Challenge: In the BP Oil Spill, of 2010, more than 200 million gallons of crude
oil was pumped into the Gulf of Mexico for a total of 87 days, making it the
biggest oil spill in U.S. history. In 2010 BP was responsible for the largest
oil spill in US history, almost 200 million gallons. We needed to save tourism.
The marketing response was geared toward providing a picture of what was really
going on and the impact on the state’s beaches versus the public’s perception.
Save tourism in the area.



Solution: I put together a team which led the reputation management and social
media response for BP. We developed a social media PR response for Florida
Tourist Board to boost tourism following the BP oil crisis. We encouraged live
reporting using mobile media to report the true effects of the oil crisis
revealing that much of the Florida coastline was untouched. The marketing
response was geared toward providing a picture of what was really going on and
the impact on the state’s beaches versus the public’s perception. By mining data
of holiday destinations, shopper trends, newsfeeds and weather patterns we
produced a live response to sustain the tourism trade to Florida.

Results: The steep decline in tourism was stemmed as realtime images were
gathered, posted and shared. Tourism revenues leveled with that of 2009, 1 year
before. www.visitflorida.com remains live today as the most visited tourism
destination site to attract tourism.

GOOGLE


SOCIAL LISTENING/ANALYTICS

Challenge: Google was receiving mixed press about their approach on data
governance and EU compliancy. The challenge was to provide an informed, realtime
report of brand perception across EMEA.

Solution: Led Google’s deployment of their digital Newsdesk to analyse, learn
and report live, blogosphere social media opinion surrounding their
controversial privacy policy case in the EU. This informed brand studies to
improve Google’s consumer opinion on the topic of ‘brand trust’

Results: Google use the newsdesk to capture consumer opinion, learn about the
impact of their policies and inform their CSR policy.

DISNEY 'BIG HERO 6'


COMMUNICATION STRATEGY (ENTERTAINMENT)

Challenge: Walt Disney Animation Studios needed a new connection with young boys
following the worldwide success of Frozen, which resonated more with girls. Big
Hero 6 was introducing brand new characters and a futuristic storyline. It had
to deliver box office success to become a much-loved hit amongst this audience.



Affinity for characters is the main entry points for kids into a franchise or
new IP. We needed to focus communications around building a friendship with the
central character Baymax.

Solution: Use the process of “making friends” as the communications framework –
from meeting, to getting to know, to playing with Baymax.

Lots of bespoke, personalised & responsive creative & media executions, to help
make Baymax feel relevant & build one to one relationships

Results: $652m worldwide box office No 1 film in opening markers, surpassing
Kingsmen & Interstellar (opening at same time)

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TESTIMONIAL 1

“Angus provided strong vision and action-oriented approach on all the Disney
comms/media plans that he was tasked with. He provided originality, challenged
our thinking and became a key part of our internal team”

David Walton (Director, Franchise Management EMEA – Princess & Frozen at The
Walt Disney Company)


TESTIMONIAL 2

“I cannot express how pleased we are with the level of professionalism and
results – but also the service and intelligence to assist with making the best
choices for the adoption of digital across Harrods. Angus has truly exceeded all
expectations.”

Chiara Varese – (Director of CRM and Personal Shopping Services, Harrods).

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