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 * TRADE BETWEEN CRYPTOCURRENCIES | UPHOLD
   
   
   WHAT IS UPHOLD?
   
   UPHOLD IS A CLOUD-BASED FINANCIAL SERVICE PLATFORM THAT ENABLES INDIVIDUALS
   TO SECURELY MOVE, CONVERT, HOLD AND TRANSACT IN VARIOUS ASSETS. UPHOLD OFFERS
   27 FIAT CURRENCIES, 58 CRYPTOCURRENCIES, AND FOUR TYPES OF PRECIOUS METALS.1
   
   USERS CAN FUND THEIR ACCOUNTS FROM CREDIT/DEBIT CARDS, BANK ACCOUNTS, OR
   CRYPTOCURRENCY NETWORKS. FROM ONE SCREEN, USERS CAN SEND FUNDS TO OTHER
   PEOPLE AND TRADE OVER 60 ASSETS.2
   
   USERS CAN ALSO MOVE FUNDS FROM ONE FORM OF VALUE TO ANOTHER IN ONE EASY STEP.
   FOR EXAMPLE, USERS CAN GO FROM DASH TO XRP IN ONE STEP. (ON SOME OTHER
   PLATFORMS THIS TRADE WOULD INVOLVE TWO SEPARATE TRANSACTIONS AND TWO SEPARATE
   FEES.)2
   
   TODAY, THIRD-PARTY DEVELOPERS ARE ABLE TO DEVELOP ADDITIONAL SOFTWARE
   OFFERINGS BASED ON THE UPHOLD PLATFORM. THIS IS MADE POSSIBLE THROUGH UPHOLD
   CONNECT, THE COMPANY’S APPLICATION PROGRAMMING INTERFACE (API)
   
   
   HOW UPHOLD WORKS
   
   UPHOLD WAS FOUNDED IN 2014 BY HALSEY MINOR, AN AMERICAN ENTREPRENEUR WHO IS
   BEST KNOWN FOR FOUNDING THE MEDIA COMPANY CNET IN THE EARLY 1990S. UPHOLD WAS
   ORIGINALLY NAMED BITRESERVE; AFTER A REBRANDING, THE COMPANY LAUNCHED AS
   UPHOLD IN NOVEMBER 2014-UPHOLD.LOGIN
   
   THE STATED GOAL OF UPHOLD IS TO REDUCE THE TRANSACTION COSTS INVOLVED IN
   EXCHANGING MONEY, PARTICULARLY IN RELATION TO CRYPTOCURRENCIES.5 IN THE
   EARLIEST YEARS OF CRYPTOCURRENCIES—SUCH AS BITCOIN—THOSE WISHING TO HOLD AND
   TRADE IN THE CURRENCY OFTEN FACED A STEEP LEARNING CURVE. UNLIKE TRADITIONAL
   CURRENCIES WHOSE INFRASTRUCTURE HAS DEVELOPED SLOWLY OVER CENTURIES,
   CRYPTOCURRENCY ENTHUSIASTS AND ENTREPRENEURS NEEDED TO DEVELOP THEIR OWN
   INFRASTRUCTURE FROM SCRATCH.
   
   AT THE SAME TIME, MANY OF THOSE INVOLVED IN THE CRYPTOCURRENCY COMMUNITY
   SHARE A DESIRE TO INCREASE THE TRANSPARENCY OF THESE FINANCIAL PLATFORMS. IN
   THE CASE OF UPHOLD, THE PLATFORM WAS INSPIRED IN PART BY THE LACK OF
   FINANCIAL TRANSPARENCY REVEALED BY THE 2007-2008 FINANCIAL CRISIS. ONE
   PRACTICAL EXAMPLE OF THIS COMMITMENT IS THAT UPHOLD PUBLISHES THEIR RESERVE
   STATUS IN REAL-TIME, SHOWING THE INDIVIDUAL ASSET AND LIABILITY BALANCES FOR
   ITS TIER 1, TIER 2, AND TIER 3 RESERVES. THE COMPANY IS AUDITED QUARTERLY TO
   VERIFY SOLVENCY.6
   
   THE COMPANY HAS TAKEN SIMILAR INITIATIVES IN REGARD TO REDUCING TRANSACTION
   FEES. TODAY, THE COMPANY CLAIMS THAT IT IS LESS EXPENSIVE ON AVERAGE THAN
   OTHER HOUSEHOLD-NAME CRYPTOCURRENCY PLATFORMS INDEED, THE COMPANY HAS MOVED
   TO COMMISSION-FREE PRICING. THE PRICE THAT USERS SEE BEFORE THEY TRADE IS THE
   PRICE THEY PAY WHEN THEY TRADE.3
   
   FOR CRYPTOCURRENCIES, UPHOLD OFFERS AN ALL-INCLUSIVE, GUARANTEED PRICE THAT
   INCLUDES A SMALL SPREAD OF TYPICALLY 50-100BPS (0.5-1.0%). DEPENDING ON YOUR
   INDIVIDUAL TRADING BEHAVIOR AND VOLUMES, THE SPREAD CAN BE AS LOW AS 40BPS
   (0.4%). THE COMPANY ALSO OFFERS FREE DEBIT AND CREDIT CARD DEPOSITS, AND ZERO
   WITHDRAWAL FEES (WITH THE EXCEPTION OF STANDARD NETWORK FEES ON
   CRYPTOCURRENCY NETWORKS).



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