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previous / next navigation options. Travel Contributors


HOW THIS 28-YEAR-OLD 'DIGITAL NOMAD' TRAVELS THE WORLD WHILE RUNNING A
SUCCESSFUL BUSINESS

Nathalie Gaulhiac and Qayyah Moynihan,
Business Insider Deutschland
Updated
2021-08-05T09:11:42Z
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Johannes Larsson travels the world, generating a pretty substantial income on
the side. Provided

Redeem now
 * Johannes Larsson lives the dream of many young people.
 * The Swede is young, successful, and travels the world without having to
   sacrifice his salary.
 * The entrepreneur explained to Insider how to make the dream of living as he
   does a reality.

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For the majority of us, a large part of our formative years is spent learning at
a desk. Many of us get through all the grueling tests — only to find ourselves
at yet another desk from dawn till dusk.

Is this the life we're all resigned to once school is over? Apparently not,
looking at Johannes Larson.

"I didn't really like school," he explains to Insider, "I knew I had to find
another way."

When Larsson was 15 years old, he stumbled across online marketing. After a few
experiments, he managed to start earning income on a daily basis. He noticed how
much potential there was in the industry — and wondered what the point was in
going through years of study when he could just make money while at school.




Rather than an academic career, Larsson decided to travel the world and make it
his mission to build a location-independent business that required neither
management, office, nor staff — and that still had the potential to generate
income.

Eventually, in 2016, Larsson came up with the idea for his main business: a
financial comparison portal called Financer.com, a comparison portal that works
via Google and social networks that can be used as a tool to find better credit
cards or savings accounts, among other things.

"Our tool compares all the data and presents a user with the best option — if
the user chooses one of our options, we get some commission," he explains.

By 2019, Larsson's business was comprised of a team of 42 and was operating
across 26 markets.




Larsson with his team. Instagram / mrjola

"Our business doesn't rely on third parties or on being active to generate
revenue," explains Larsson. "We spent a lot of time ensuring there was no
inefficiency in the operation of the business and that the whole process would
work without our interference."

It may well have been worth the effort — in 2018, Larsson's online businesses
generated total sales of around $1.69 to $2.25 million.

Even with just 42 employees, Larsson was able to continue to travel around the
world and discover new countries.

"Since everything is online, location doesn't present a barrier," he says.
According to the founder, the team uses online communication tools like Slack to
collaborate, with clients and business partners also operating online.




The young entrepreneur is currently based in Koh Samui in Thailand.

The entire company is based on the "intrapreneurship" principle, whereby bosses
hire employees who act as entrepreneurs themselves.

"Instead of telling your employees what to do," he explained, "you hire people
with the entrepreneurial spirit to help you steer the ship and to build the
business together."

Larsson is convinced that this model will become more popular in years to come:
"It promotes growth and development in the company because everyone in the team
wants to give their best.





LIFE ON THE MOVE DOES, HOWEVER, HAVE ITS DISADVANTAGES

"I remember, I was on a six-month trip to the Caribbean and I could just relax
on the beach — with my laptop, of course. I really started to enjoy the fruits
of my labor and had this great sense of achievement because I was able to work
remotely, allowing me to enjoy life while still earning a decent amount of
money," Larsson says.

Lying in a hammock and working on a laptop may seem dreamy at first glance, but
it's not all it's cracked up to be — the life of the digital nomad isn't always
quite glamorous as it may seem.

As Larsson explained, anyone who has traveled for a long time with no fixed home
will know the dark side of this lifestyle: "One of the disadvantages is the lack
of deep friendships."

"Any friendships you form, you have to leave behind as soon as you start
traveling again," Larsson says. "For me, this is never particularly dramatic as,
nowadays, everyone's just a flight away and there are so many ways to stay in
touch — but it's still not the same as having a close circle of friends you see
every day or every week."




Another disadvantage of this lifestyle for Larsson is also a bit of a
double-edged sword — you can't have too many possessions.

"After traveling for around two years, I sold or gave away all my possessions,"
says Larsson. "What I had in my pocket was all I owned."

Larsson said that detaching himself from his material possessions was a really
good experience — but, of course, it means you miss out on the perks that often
come with a permanent office such as a spacious desk, a free coffee machine, or
a more ergonomic chair.


Constantly changing locations sounds like a dream, but it does have its
drawbacks. Instagram / mrjola

Overlooking these small pitfalls, Larsson explained that the lifestyle he leads
is the sort people dream of, but that it doesn't just have to be a dream: "First
realize that it is really feasible."




Provided you have the right approach from the start, his lifestyle is,
apparently, not that difficult to obtain — according to Larsson, it's all based
on creating value.

"I often see people make the mistake of starting at the wrong end," he says.
"They start out by living the glamorous life before they've built a successful
business — or they haven't even thought about how they're going to create value
for anyone."

Ultimately, it's clearly possible to set up and run a business while traveling.
In the beginning, however, there's a great danger of being too distracted and
not working hard enough when you're in a new, exciting place every month.

"Don't make yourself comfortable until you've earned it," advises Larsson.

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Read the original article on Business Insider Deutschland. Copyright 2021.

This post originally appeared on Business Insider Deutschland and has been
translated from German.

Follow Business Insider Deutschland on Twitter.

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