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“A gem, by chance, may lie before you,

And be gleaming in the rubble,

But fate won’t pick it up for you –

It expects you to take that trouble”




– Hitopadesa

capital options


GETTING CAPITAL WHILE KEEPING FULL OPERATIONAL CONTROL


“These in a fort are said to be The points of vulnerability;

If it be small or insecure Or lacks the will to long endure!"




– Hitopdesa

are you running on promoter (your own) capital?


do you depend on bank loans? well then! even your personal assets are at risk!


why would you put everything at risk when can have a "currency" as valuable and
abundant as you wish!


WITHOUT A COMPETITIVE ADVANTAGE IN COST OF CAPITAL, THERE IS NO LONG TERM
VIABILITY OR SURVIVAL in a scenario where the big are growing bigger and others
are fighting for residue


your competitors may be accessing capital 2-5 times cheaper than you!


you are competing with companies that are public and get "free capital" from the
markets for running the same operations that you do!

EVEN THE BEST BUSINESS CANNOT EVENTUALLY COMPETE WITH "FREE MONEY!"


""Life looks just a little more mathematical and regular than it is; its
exactitude is obvious, but its inexactitude is hidden; its wildness lies in
wait"

 * - G K CHESTERTON
   

business (promoter) risks are greater that you envisage


ANYTHING CAN HIT AT ANYTIME - AND IF ITS your MONEY YOU ARE PUTTING IT is ALL AT
RISK


AND THE BANK DOES NOT CARE! IT WANTS ITS POUND OF FLESH irrespective of the
state of business!


THE ONLY CAPITAL PROMOTERS KNOW IS THEIR OWN OR BANK - THAT IS NOT EVEN 2% OF
CAPITAL AVAILABLE FOR COMPANIES

WHYWOULD YOU SHUT YOURSELF TO 98% OF CAPITAL? AND MUCH CHEAPER AND LESS RISKY



“Worth is such for those who know it, But fault for them who have no merit.

Fresh river water, a pleasant potion, urns undrinkable in the ocean”

– Hitopadesa

“One who keeps his treasury Portioned well and equally

Whose spies covertly ply their trade Whose counsels are in secret made

He’ll rule the earth right to the sea”

– Hitopdesa

DERISKING – Most promoter families have substantial part of their capital
invested in the business and bear all the risk

Why Raise Capital?

FAMILY– Creating a liquid market and unitizing stocks enables easy transfer of
shareholding to the next generation and delinking operations from shareholding

your survival depends on it!



UNITIZATION – Gives promoters a “currency” to leverage/monetize their business
and do other things/grow without losing control of their business

GROWTH CAPITAL – Pay down debt. Substitute Equity for Bank Loan/Credit, Buy out
Competitors, Scale business

MONTETIZATION – Create liquidity – Most promoters are Asset rich, cash poor

Pl Read Disclaimer


"Itis in the nature of those in hot pursuit of something,

not to pause and reflect upon the final outcome”

- Panchtantra

YOUR SUCCESS DEPENDS ON CHEAPER AND ABUNDANT CAPITAL




Please Read Disclaimer


Do you believe you could scale exponentially if you had capital access?


You want the capital but don't want to compromise your independence/control?


You may be known in your business but do those with capital know you


WHAT is the "REAL" VALUE of your Company?

NO ONE KNOWS TILL THE MARKET PUTS A PRICE TO IT!



YOU MAY BE WORTH WAY MORE THAN YOU THINK! - LEVERAGING THE PARTS

Every Company has hidden gems that they miss in plain sight - Brands, SpinOffs,
Licensing rights, Intellectual Property etc





YOU WILL NEVER KNOW! UNLESS YOU VENTURE OUT! AND SEEK INVESTORS!

You can do that with Full Control of your Company and high promoter shareholding





BUILD AND THEY WILL COME

Investors look for Raw Ambition in promoters and have little interest in being
active participants or in the Real Estate that promoters may have in the company


YOU ARE WORTH MORE THAN YOU THINK


“Even little wealth when one Considers as a treasure store,

hen fate, I think, for his had done What it could, and does no more”

– Hitopdesa

EVERY COMPANY IS WORTH MORE THAN WHAT ITS PROMOTERS THINK?




SOMEONE GIVES YOU "FREE MONEY" IN RETURN FOR A VERY SMALL PERCENTAGE OF YOUR
COMPANY (NOT YOUR OPERATIONS)


WHAT YOU ARE VALUED AT HAS NOTHING TO WITH YOUR REVENUES/PAT ETC,ITS GOT TO DO
WITH YOUR POSITIONING, YOUR BRANDING, YOUR FUTURE


THERE ARE WAY MORE PARTS TO YOUR BUSINESS, WAY MORE BRAND VALUE, INTELLECTUAL
VALUE THAT HAS NOT BEEN CAPITALIZED


HOW CAN YOU BE CORRECTLY VALUED IF 99% OF CAPITAL AND ALMOST 100% OF THE WORLD'S
INVESTORS DON'T EVEN KNOW YOU!


YOU MAY GROSSLY UNDERVALUED

“Be it counsel, heroic feat Swift attack or quick retreat

When the time is ripe, one oughtTo act, not stay immersed in thought”

– Hitopdesa



1/10 COMPARABLE SIZE COMPANIES IN OTHER COUNTRIES ARE GETTING 10/100 TIMES THE
VALUE OF INDIAN COMPANIES - WHY?

"DRESS" UP FOR INVESTORS, HAVE A "STORY" TO TELL, TELL THE STORY TO THE RIGHT
INVESTORS

Almost 95% of potential Investors may have no idea who you are. While you may be
known in your community, business, it does not give you access to those who have
capital


plug you into the global financial system. no company has ever reached the top
without access to global capital markets

You may have all your businesses under one company. Or you may looking at
yourself as somone from an industrty. Or you may have never thought of
differentiating yourself. Or you may have various annuity streams. Or you may
not have thought of yourself in term of expertise


No Financial market branding. Financial markets can pay in multiples for a
company they know. No company can reach out to over 5,000 investors without
having a marquee anchor on board


Pl Read Disclaimer


“Victories of good warriors are not flukes because they position themselves
where they will surely win, prevailing over those who have already lost”

– Sun Tzu

CHANCES ARE YOU ARE GROSSLY UNDERVALUED


valuation is in the ey of the beholder!!



equity capital with no stringsattached



CONTRARY TO POPULAR BELIEF, CAPITAL IS A COMMODITY AND IN ABUNDANCE!


The only thing between you and Capital is that the guys who have the Capital
don't know your story


You can access capital and don't need to compromise your independence/control?


Would you consider diluting 10-20% of your company to Passive Investors!


do you have your own currency? supercurrency?

your stock can be the "us dollar" and printed as much as you want or the
"currency" of some socialist country that no one buys or sells - its' your call!


but like the US DOLLAR, it should be FREELY available for others to buy & sell
and should hold value and trust!




Can you take a small chunk of your stock and convert it any day into cash? Is
your Wealth/business/company really "liquid" if you needed urgent capital?



“One should not thunder just in vain like autumn clouds which have no rain

The wise to strangers don’t declare what they can or cannot bear”

– Hitopdesa

INDIA IS AT AN INFLECTION POINT - DO YOU HAVE THE CAPITAL TO LEVERAGE THE COMING
BOOM!

THE GOLD RUSH IS COMING - WILL YOU BE A PART OF IT? do you have access to
anytime cheap capital to be part of it?

THE OPPORTUNITY IS EXPONENTIAL....BUT THE MARKET IS CROWDED...THOUSANDS OF
COMPANIES ARE JOSTLING FOR A PIECE OF THE ACTION...about 5% HAVE serveral TIMEs
MORE ACCESS TO CAPITAL and investors THAN THE REST

WHAT ARE YOU WAITING FOR?



equity options

Please read Disclaimer


“Just as elephants are needed to catch elephants, so does one need wealth to
capture more wealth”

- Chanakya

Unlisted Companies



1)Small Cap listing

2)Main Board Listing

2)Reverse Merge with a listed co

3)Private Equity/Foreign Lising

4) Family Offices

Listed Companies

1) Institutional Investors

2) Ultra HNW Investors

3) Family Offices

4) PMS/AIFs

5) Private Equity/Local markets/Global markets

PRIVATELY HELD? UNLISTED?




"None shall know what a king sets out to do. Only those who have to implement it
should know when the work is begun or when it has been completed"

– Chanakya



A CAPITAL ACCESS ROADMAP!


DRESSING UP FOR CAPITAL ACCESS


1) The right packaging/presentation of what you are can increase your value for
investors by 5x/10x and your stake dilution 1/5th or 1/10th

2) Investors don't care about your Offices/factories but the ability/ambition of
promoters and what makes them uniquely placed to scale


CARVE MULTIPE PACKAGINGS TO ATTRACT MUTIPLE INVESTORS


LISTED/UNLISTED OPTIONS


1) No matter which business you are in or your size, chances are there are
multiple businesses, carveouts, brands sitting "under the hood" of your company

2) Carve these new options without any new capital spending and precision target
Investors who invest in these specific areas


3) Contrary to popular belief, listing your stock in the SME segment is the
least intrusive way to access capital. Its low cost, low on minority innvestor
interference and keeps you in full control of your business


Please read Disclaimer


listed?





“An ant hole may collapse an embankment”

-Japanese Proverb

a capital access roadmap!


PREREQUISITE


1) The First Hurdle you need to Cross? Market Capitalization! Institutional
Investors/Family Offices/PMS/AIFs have minimum Market Capitalization thresholds
and won't invest if your Market Capitalization is below that!


CREATING THE PARTS TO EXTRACT MAXIMUM CAPITAL FOR MINIMUM DILUTION


1) What can be Spun Off, Branded or otherwise packaged to drive maximum capital
access with the minimum dilution of capital?

2) How can multiple capital option packages be created to cater to specific
investor audiences


ACCESSING CAPITAL - Capital Sources/Quantum scales exponentially with Market
Capitalization


1) Capital Sources/Quantum growth by 10x, 100x with Market Capitalization.
Market Capitalization is the "Gatekeeper" between you and Capital

2) The ultimate goal is to be a part of an Index. That turns you into an "auto"
capital receiver as very large amounts of capital invest in Index stocks


“Man is not a slave of man , but of money

Wealth or poverty decides whether he is great or a nobody.”

- The Hitopadesa

only listed companies have a "currency"/"super currency"

just 3% of companies in your business control over 95% of market
capitalization...THINK OF THE DIFFERENCE IN COST OF CAPITAL....for you and for
the top 10 companies in your business...

their highly priced stock gives them a "currency" equivalent to the us dollar -
how do you compete with that if you don't even have a currency

....without public capital, it is impossible to have exponential capital...and
without access to cheap capital, survival itself is tenous.....



WHY BEING PUBLIC IS CRITICAL FOR SURVIVAL





NOT BEING LISTED IS LIKE GETTING WATER IN BUCKETS WHILE YOUR WHOLE NEIGHBORHOOD
HAS PIPED WATER COMING OUT OF A FAUCET


SUCCESSION


FAMILY DISPUTES, MARITAL DISPUTERS, SIBLING DISPUTES


THE VALUE OF ANY BUSINESS CAN GO TO ZERO - IT CANT BE ENCASHED IN PARTS


FIND BRANDS, LICENSING, FRANCHISING, MULTIPLE SPIN OFF OPTIONS IN THE SAME
BUSINESS


ANY APPREHENSIONS ABOUT BEING PUBLIC ARE A MYTH





THE BENEFITS FAR OUTWEIGH THE MINIMAL WORK REQUIRED


I WILL LOSE CONTROL - It will not happen


THERE IS TOO MUCH COMPLIANCE - There is an industry to take care of compliance


I HAVE REAL ESTATE IN MY BUSINESS - THAT CAN BE 100% YOURS. INVESTORS CARE ABOUT
BUSINESS NOT REAL ESTATE


EVERY COMPANY HAS LARGE HIDDEN VALUE





YOU CAN GET CAPITAL AND STILL KEEP ALMOST ALL OF YOUR COMPANY AND ALWAYS BE IN
FULL CONTROL


''Without Oars You Cannot Cross in a Boat"

- Japanese quote

MULTIPLE VALUE LOCKING - THAT IS OUR EXPERTISE


We focus on Capital Options/Investors who put their faith in the Promoter's
Vision and Execution Capability rather than "second guess" just because they
brought in capital


KEEPING PROMOTER HOLDINGS AS HIGH AS POSSIBLE AND KEEPING PROMOTERS IN FULL
CONTROL







Pros:














No loans to pay back, no Structured deal, no


Stock to buy back, No day to day interference in operations








Please Read Disclaimer


“Those on the defensive are so because they do not have enough to win; those on
the offense are so because they have more than enough to win”

– Sun Tzu

HOW DO YOU GET MORE CAPITAL THAN YOUR SIZE WITH JUSTIFY - SPECIALLY WHEN YOU MAY
NOT HAVE THE "FINANCIAL MARKETS PEDIGREE" TO JUSTIFY

WE HAVE A DEEP UNDERSTANDING OF THE WORKINGS OF FINANCIAL MARKETS


WE KNOW WHO TO GO TO FIRST, WHO WILL GIVE YOU THE FINANCIAL CREDIBILITY FOR THEN
GETTING LARGER POOLS OF CAPITAL THAN YOUR AMBITION DESIRES BUT SIZE DOES NOT
PERMIT




YOU CANNOT ACCESS FINANCIAL MARKETS RELATIONSHIPS YOURSELF THAT TAKE DECADES TO
MAKE AND EVEN IF YOU DO, ITS LIKE THROWING STONES IN WATER


it is imPOSSible for any co to understand the capital ecosystem, the hierarchyy,
the FOOD chain, who has what influence on what kind of inVestors...doing it
yourself is finding a needle in a haystack

Pl Read Disclaimer


Value depends on the buyer - And we know the motivations of investors and what
they can pay


Please read Disclaimer


“Victory in war is not repetitious, but adapts in form endlessly”




– Sun Tzu




THIS IS WHERE WE COME IN! WE KNOW WHO TO GO TO FIRST, WHO WILL GIVE YOU THE
FINANCIAL CREDIBILITY FOR THEN GETTING LARGER POOLS OF CAPITAL THAN YOUR
AMBITION DESIRES BUT SIZE DOES NOT PERMIT


We help you create value and spin off brands, divisions, parts of your business
without effecting your overall control




it is impssoible for anyt co to understand the capital ecosystem, the
hierarchyy, the good chain, who has what influence on whtat kind ofi
inestors...doing it yourself is finding a needle in a haystack

Global companies making strategic investors - Global companies have their own
motivations to pay extra - increase in their market cap on India entry,
diversifying their product portfolio, spending their extra cash


OUR ONLY MISSION IS PROMOTER WEALTH





“A gem, by chance, may lie before you, And be gleaming in the rubble,

But fate won’t pick it up for you – It expects you to take that trouble”

– Hitopadesa

MONTETIZE - PUT LIQUIDITY IN THE HAND OF PROMOTERS


HIGH PROMOTER HOLDINGS - PROMOTERS ALWAYS IN CONTROL


CREATE A PERMANENT STREAMS OF ANNUAL PAYMENTS TO PROMOTERS UNDER ALL
CIRCUMSTANCES


CREATE SOURCES OF "FREE CAPITAL" FOR PROMOTERS


FIND BRANDS, LICENSING, FRANCHISING, MULTIPLE SPIN OFF OPTIONS IN THE SAME
BUSINESS


SCOPE & SCALE OF SERVICES


ACCESSING FINANCIAL MARKETS – Exploring equity capital options and reaching
out/selecting Intermediaries and Investors

ms of one time payouts and perpetual payouts

VALUE DISCOVERY & UNLOCKING – ExplorE multiple value enhancing options including
but not limited to spinoffs, demergers, new companies, reverse mergers to
extract optimal value and position companies targeted to Investors/strategic
partners and other interested parties with different objectives

terms of one time payouts and perpetual payouts

PROMOTER HOLDINGS - Working with promoters on strategies of keeping Promoter
holdings high through a number of dilutions in a Cash neutral manner

ENHANCING PROMOTER FAMILY WEALTH - Strategies of enhancing Promoter wealth both
in terms of one time payouts and perpetual payouts

REPRESENTATIVE CLIENT LIST































Partial/Representative list. Clients may have been served by Magellan and/or
Affiliates








REPRESENTATIVE INVESTOR LIST

















Representative and Partial List of Investors reached out to or worked with by
Magellan and/or Affiliates









access to capital pools









IMPECCABLE CREDENTIALS





Magellan is sheperded by Ashu Dutt, an authority on Promoters/Promoter Families
and Family Offices across Asia. He has advised over 400 Promoters/Promoter
Families over 2 decades


Ashu knows the issues, concerns and pain points of Promoters having known and
interacted with over 2,000 promoters/Analysts/Institutional Investoros (Mututual
Funds, PE, Insurance cos, Pension Funds etc) over his career spanning TV(Chief
Consulting Editor/Marquee Anchor at CNBC, Bloomberg TV, ET Now), CEO of a top
Institutional Brokerage firm listed in WhosWho in Asian Equities for 3 years,
CEO of an Investment Banking firm and CEO of an Investment Management firm


Ashu's reach to Investors of all spectrums including UHNW, Family Offices, PMS,
AIF, Venture, PE, Mutual Funds, Insurance and Pension funds is unmatched given
his over 2 decades of one to one access on Financial TV, Institutional Broker,
Investment Banker and Investment Manager


Ashu has also been on the Board of Directors and CEO of IIFL Ltd and SAB TV. He
is also the Best selling author of over a dozen books with publishers like
Wiley/Penguin


More on Ashu is on his LinkedIn profile at
https://www.linkedin.com/in/ashu-khurana-51a90514a/


IMPECCABLE CREDENTIALS

















“To succeed, men need wealth. . Elephants are needed to capture more wild
elephants.”




- Chanakya

Get In Touch


Ashu Dutt





https://www.linkedin.com/in/ashu-khurana-51a90514a/


Email


ashudutt@magellancm.com


Physical


R 501, Remi Bizcourt

Shah Industrial Estate

Andheri (W), Mumbai 400 053




DISCLAIMER


Magellan works with Promoters/Promoter families/Family Offices in
unlocking/enhancing value of their businesses by sharing inputs on value
enhancing strategic creators like spinoffs, capital options etc


This Information is for our Clients Only and is relevant only to India. No
circulation of this document by any means whatsoever is permitted without our
written permission


This is not a Solicitation to buy or sell any Security


All quotes are from Niti! (Ashu Dutt)

https://www.amazon.in/Timeless-Indian-Wisdom-Business-Success/dp/8170949661/ref=sr_1_3?crid=TFPPAELRXUK6&keywords=niti+ashu+dutt&qid=1701406681&sprefix=niti+ashu+dut%2Caps%2C208&sr=8-3




and Sun Tzu & Chanakya on Wall Street! (Ashu Dutt)


Pros: