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Google Analytics IntensiveOnline Course — Delivered Live
on
Jun 8 - Jun 17Jul 12 - Jul 21Aug 16 - Aug 25
Jun 8 - Jun 17
* Jun 8 - Jun 17
* Jul 12 - Jul 21
* Aug 16 - Aug 25
Save 15%
Early bird price: $1,595 $1,875 USD
Request syllabus Book now
Course menu
* Introduction
* Course overview
* Key benefits
* How it works
* Programme
* Upcoming dates
* Schedule & times
* Testimonials
* Our trainers
* FAQs
Book now Request a call back
Talk to us
0203 435 5755
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview
This online Google Analytics training course is designed for anyone looking to
review their Google Analytics activity and take it to an advanced level. Full
guidance is offered on key foundational elements, before moving on to advanced
tools and techniques to deliver the highest levels of actionable insight.
Key benefits
Take these learning outputs away with you:
* Web analytics insight
Understand why you should use Google Analytics to measure business
performance
* Google Analytics strategy
Build a winning strategy and configure your framework for success
* Audience analytics
Find out who's visiting your site, visualise their journey and benchmark
against competitors, plus accurately report conversions
HOW IT WORKS
LIVE, TRAINER-LED CLASS
Join a programme of live classes that emulate a classroom experience and
overcome the hurdles often experienced with pre-recorded videos, webinars &
quizzes.
INTERACTIVE GROUP EXERCISES
Each live class will include an opportunity to take part in group exercises with
fellow course participants.
ONE-TO-ONE MENTORSHIP
Take advantage of personal one-to-one time with the course trainer and establish
clear steps to improve your work.
Google Analytics Online Course programme
This Google Analytics immersive online course assumes a basic level of
understanding but provides a robust grounding in what Google Analytics can offer
as well as providing you with everything you need to get up and running. It will
develop your Google Analytics strategy, provide a complete overview and
best-practice setup guide plus reveal how to optimize your account.
The course also provides a thorough tour of the many reports offered before
embarking in the second half to take a look at more advanced techniques and
tools for measuring performance, from conversion reporting and attribution
modeling to segmentation and remarketing. There’s even a section to help you
troubleshoot misfiring GA implementations.
Class One
Web Analytics Insight
* Benefits to your business: Discover how web analytics provides new business
opportunities
* What’s new and updated:Make sure you’re up to speed with the latest trends
and statistics in web analytics
Google Analytics Strategy
* Integrating analytics: Make sure web analytics sits at the heart of your
marketing strategies
* Develop a clear plan: Full guidance on building a coherent measurement
framework, including choosing objectives, KPIs, segments and targets
* Choose what to track: Best-practice tips for picking metrics that track the
information you need to know
Google Analytics Fundamentals
* Overview: Find out the latest interface updates alongside an overview of how
GA works, including full run-through of features
* Target your data: Understand which questions you need to be asking
* Online resources: Comprehensive breakdown of GA web tutorials and help
* Account setup: Including user management, permissions and organising
properties
* GA versus Universal Analytics: The difference between using cookies and
tracking codes, plus how to set up your account with UA
* The Google product family: How to link to other Google products including
AdSense, Search Console and AdWords
* Data filters: Determine the possibilities (and pitfalls) when filtering data
Introduction to Google Analytics 4
* Get up-to-speed: Knowledge to upgrade to Google Analytics 4
* Gain a full grasp: A solid foundation to apply the tools in Universal
Analytics to Google Analytics 4
* Connect the dots: Gain the skills to integrate Universal Analytics data with
Google Analytics 4 data
* Incisive Insight: How to interpret Google Analytics 4 data to make relevant
business decisions
* Migration: Best practices for migrating over to Google Analytics 4 from
Universal Analytics
Class Two
Audience Analytics
* Reports breakdown: Detailed overview of reports detailing traffic sources,
from mobile to visitor demographics, technology to behaviour
* Filter data: How to set up hostname- and location-based filters
* Advanced features: Additional reports (recency, frequency, interests and
engagement), how to perform competitive benchmarks and make use of User Flow
charts to visualise the customer’s journey
Acquisition Reporting
* Basics explained: Users, pageviews and sessions explained, plus why unique
page views is the best indication of page popularity
* Metrics revealed: Find out what bounce rates and conversions can tell you
about your campaigns, plus how channels, campaigns, sources and mediums work
* Reports: Key reports explained, including social, AdWords and referral. Find
out which platforms your visitors come from with the Social Users Flow
report.
* Campaign reporting: Best-practice guidance to managing campaigns, including
step-through with Campaign URL Builder
* Channels reports: Complete overview of this powerful set of reports
Behaviour Reporting
* Overview reports: Run-through of reports, including All Pages
* Identify underperforming pages: Analyse pages where visitors arrive and leave
your site
* Fix slow loading issues: Locate with site speed reports and find out how to
resolve
* PII overview: The risks of tracking Personally Identifiable Information
* Site speed reports: Troubleshoot slow pages and take steps to rectify
* Advanced features: How to handle Personally Identifiable Information with
care; monitor events through customised tracking; group related pages to
report on them together; master the Site search report
Class Three
Conversion Reporting
* Fundamental concepts: How to make full use of goals, from viewing and setting
them up to tracking and reporting
* Choose your Funnel report: Guidance on selecting either Glow Flow or Funnel
Visualisation reports
* Improve conversion rates: Optimise your rates through understanding the key
options available in Google Analytics
* Advanced features: Track multiple visits leading to a single conversion; view
available attribution models; make use of Assisted Conversions to locate
under-credited channels
Advanced Functions
* Custom metrics and dimensions: In-depth advice on using these to customise
your own reports
* Custom tracking fundamentals: Learn when to pick virtual page views in
preference to events
Reporting and Communication
* Get the information you need: Best-practice guidance on reporting principles
* Choose the right metrics: Build a measurement framework with the best KPIs
and data analysis tips
* Share your findings: The best way to share data, including email, Excel or
KPI dashboard
Class Four
Segmentation and Remarketing
* Segmentations: Learn all about segments, including their importance and the
ones you should be using
* Understand segments: What they are, why they’re important and which ones you
should use
* Custom segments: Create your own or find other people’s, plus learn about
sequence segments
* Remarketing: How it works and how to use segments to target specific users
Reporting and Communication Advanced
* Craft the perfect report: Best-practice guidance to build your own custom
reports with complementary metrics and dimensions
* Generate reports automatically: How to set up automated reporting to your
precise demands
* Third-party apps: The best dashboard tools and apps to help make reporting
easier
Troubleshooting GA Implementations
* GA and JavaScript: How to use JS to track page views
* Where to look for problems: From account misconfiguration to tracking code
problems and more
* What to look for: Key symptoms such as spam referrals and bounce rate drops
* Helpful tools: Built-in and third-party tools to help spot and fix problems
Google Tag Manager
* Overview: What a tag manager is and how to manage your Google Analytics tags
* Linking Google Tag Manager to GA: Configure tags and triggers using Google
Tag Manager
* Track PDF downloads: Complete step-by-step guide to tracking clicks
Google Data Studio
* Complete overview: What it is, and how to link it to GA and create, edit and
distribute reports
Future Developments
* Get ahead of the curve: Overview of the latest updates as well as likely
future changes to Google Analytics
* More resources: Links to apps and further sources of help and support
Request a detailed syllabus
Request syllabus
Upcoming dates
Take a look at the next dates coming up:
Jun 08 – Jun 17
Wed - Thu
16:00 – 18:30
$1595 $1875
Jul 12 – Jul 21
Tue - Wed
16:00 – 18:30
$1595 $1875
Aug 16 – Aug 25
Tue - Wed
16:00 – 18:30
$1595 $1875
Class schedule and times for Schedule & times
PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST
– Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT –
Greenwich Mean Time
PST – Pacific Standard Time – GMT-8:00
* PST – Pacific Standard Time – GMT-8:00
* MST – Mountain Standard Time – GMT-7:00
* CST – Central Standard Time – GMT-6:00
* EST – Eastern Standard Time – GMT-5:00
* GMT – Greenwich Mean Time
The course is split over four 2.5 hour sessions – held on
Tuesdays and Thursdays – running over two weeks.
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Post training support
We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your learnings into
practice:
* Lydian Stone Certification
Upon successful completion of your course you will receive a certificate of
attendance.
* Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours
after a training session, with full access to training content and course
notes.
* Ongoing support
Just get in touch: Lydian Stone’s specialists are on hand following the
course to help with any questions or challenges you might have.
Past attendees feedback
* Course rating
An average course rating of 9 out of 10 from FTSE 100 companies.
* 9/10 Trainer score
Our expert trainers score 9.2 out of 10 on average in feedback from course
attendees.
* Highly recommended
92% of past attendees would recommend Lydian Stone.
Will Schermerhorn
Special Olympics Inc
From my perspective, the course did what I wanted it do. It was a thorough
review in a systematic way of the powerful toolbox of Google Analytics. I have
been using GA for about 8 years, dabbling and probing, and I learned really
important things that I didn't know. One of the great things was getting
suggestions about powerful ways to combine data types to come up with
meaningful, actionable information.
Suitable for all levels
Nothing beats a traditional classroom environment to fully engage with a topic
and learn from an expert course trainer.
Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge.
No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the
outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult
the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a
meaningful and engaging way.
Our trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
Luke Hay
Irma Karsten
Trainer
Keisha Mayhew-Ferreira
Trainer
Graham Lee
CEO & Founder of Lydian Stone
Alex Holden
Trainer
Sonja Crystal Williams
Trainer
Rupert Hughes
Lead Trainer
Luke Hay is a UK-based UX and Analytics Consultant and trainer who’s been
working with websites since the 1990s.He prides himself on taking a
user-centric, analytical approach to design, development and optimisation of
websites and apps. Luke has been running a variety of training sessions for
companies and agencies of all types and sizes since 2012. He also runs workshops
and training for a range of different groups and clients. Luke is the author of
Researching UX: Analytics, a book about taking an 'analytics first' approach to
UX projects.
LUKE HAY
COURSES TAUGHT
* Training Workshops
* Google Analytics Immersive
* Online Training
* Google Analytics Intensive
A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.
IRMA KARSTEN
Trainer
COURSES TAUGHT
* Training Workshops
* Social Media Marketing Immersive
* Google Analytics Immersive
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
* Google Analytics Intensive
* Social Media Marketing Intensive
Keisha is an accomplished digital marketing and CRM specialist with over 20
years’ experience gained from working on several well-loved brands across
multiple industries. Her specialties are consumer journey mapping, data led
digital marketing and CRM strategy and insight driven reporting. She values the
power of relationships and results driven work. She knows her steak tarter from
her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a
crazy cat lady (not yet anyway).
KEISHA MAYHEW-FERREIRA
Trainer
COURSES TAUGHT
* Training Workshops
* Google Analytics Immersive
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
* Google Analytics Intensive
Graham has 17-years experience in digital marketing, working with organisations
large & small, across the full spectrum of industry sectors. Graham leads the
training faculty at Lydian Stone, in addition to the teams creating &
maintaining course content. He's our most senior representative at the company,
and has a top-level view on digital strategy that's invaluable for offering
insight and advice on your projects.
GRAHAM LEE
CEO & Founder of Lydian Stone
COURSES TAUGHT
* Social Media Marketing Immersive
* Google Analytics Immersive
* Digital Product Management
* User Experience Design & Testing
* Digital Marketing & Coronavirus: Strategies to Protect & Overcome
* Digital Product Management Intensive
* Google Analytics Intensive
* LinkedIn Recruitment Intensive
* Social Media Marketing Intensive
* Social Media Recruitment Intensive
* User Experience Design & Testing Intensive
Alex has been training businesses and marketers since 2011 for Constant Contact,
SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes
his drive for digital marketing to the classroom where he continues to help
businesses grow.
ALEX HOLDEN
Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Marketing Intensive
* Google Analytics Intensive
Sonja is the Co-Founder and Director of Marketing of a digital marketing firm, a
role she has held since 2008. She helps Atlanta’s business community develop
integrated marketing and social media campaign strategies that provide real
results.
SONJA CRYSTAL WILLIAMS
Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Marketing Intensive
* Google Analytics Intensive
Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s
workshops across the UK and has worked with the team as content editor.
RUPERT HUGHES
Lead Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Product Management
* User Experience Design & Testing
* Digital Marketing Intensive
* Digital Product Management Intensive
* Google Analytics Intensive
* User Experience Design & Testing Intensive
* RUPERT HUGHES
LEAD TRAINER
Rupert is the managing consultant of his own digital marketing business. A
keen focus on the customer experience, he has built up a wide range of
experience in User Experience and Information Architecture, SEO, web
analytics and email marketing. Since 2015, Rupert has proven to deliver
outstanding Lydian Stone’s workshops across the UK and has worked with the
team as content editor.
* LUKE HAY
Luke Hay is a UK-based UX and Analytics Consultant and trainer who’s been
working with websites since the 1990s.He prides himself on taking a
user-centric, analytical approach to design, development and optimisation of
websites and apps. Luke has been running a variety of training sessions for
companies and agencies of all types and sizes since 2012. He also runs
workshops and training for a range of different groups and clients. Luke is
the author of Researching UX: Analytics, a book about taking an 'analytics
first' approach to UX projects.
* IRMA KARSTEN
TRAINER
A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this
role, she serves as an avid trainer and facilitator for all things digital
and marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on
all social media platforms and across all industries. She specialises in
marketing strategy, social media marketing, digital marketing foundation
courses (e.g. Google and email marketing) as well as CRM and sales training.
Her courses are informative and with her sense of humour added into the mix
while she presents, it is no wonder that entrepreneurs, marketing managers
and executives have all attended Irma’s training sessions.
* KEISHA MAYHEW-FERREIRA
TRAINER
Keisha is an accomplished digital marketing and CRM specialist with over 20
years’ experience gained from working on several well-loved brands across
multiple industries. Her specialties are consumer journey mapping, data led
digital marketing and CRM strategy and insight driven reporting. She values
the power of relationships and results driven work. She knows her steak
tarter from her tartar sauce, as a bit of a foodie, and loves cats (who
doesnt?) but isn't a crazy cat lady (not yet anyway).
* GRAHAM LEE
CEO & FOUNDER OF LYDIAN STONE
Graham has 17-years experience in digital marketing, working with
organisations large & small, across the full spectrum of industry sectors.
Graham leads the training faculty at Lydian Stone, in addition to the teams
creating & maintaining course content. He's our most senior representative at
the company, and has a top-level view on digital strategy that's invaluable
for offering insight and advice on your projects.
* ALEX HOLDEN
TRAINER
Alex has been training businesses and marketers since 2011 for Constant
Contact, SCORE, Microsoft and more. He has trained over 6000 people so far.
Alex takes his drive for digital marketing to the classroom where he
continues to help businesses grow.
* SONJA CRYSTAL WILLIAMS
TRAINER
Sonja is the Co-Founder and Director of Marketing of a digital marketing
firm, a role she has held since 2008. She helps Atlanta’s business community
develop integrated marketing and social media campaign strategies that
provide real results.
* RUPERT HUGHES
LEAD TRAINER
Rupert is the managing consultant of his own digital marketing business. A
keen focus on the customer experience, he has built up a wide range of
experience in User Experience and Information Architecture, SEO, web
analytics and email marketing. Since 2015, Rupert has proven to deliver
outstanding Lydian Stone’s workshops across the UK and has worked with the
team as content editor.
* LUKE HAY
Luke Hay is a UK-based UX and Analytics Consultant and trainer who’s been
working with websites since the 1990s.He prides himself on taking a
user-centric, analytical approach to design, development and optimisation of
websites and apps. Luke has been running a variety of training sessions for
companies and agencies of all types and sizes since 2012. He also runs
workshops and training for a range of different groups and clients. Luke is
the author of Researching UX: Analytics, a book about taking an 'analytics
first' approach to UX projects.
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Frequently asked questions
FAQs
Have some questions for us? Take a look at some of those that we are most
typically asked, along with our responses. We'd love to hear from you if there
is anything else we can help with.
* Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on
request.
* How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
* Will the same trainer be leading each class?
Yes, the same trainer will run each of the classes related to this online
course.
* When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to
join the Online Learning course seven days prior to the first class.
* Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most
other delegates joining you on the class. However, it is completely up to you
as to whether you share your own video.
* What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate
in group exercises.
You are booking on:
Google Analytics Intensive Online
1. Date:
Jun 8 - Jun 17Jul 12 - Jul 21Aug 16 - Aug 25
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* Jun 8 - Jun 17
* Jul 12 - Jul 21
* Aug 16 - Aug 25
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4 classes in total / 2 weeks of instructor-led learning
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* GOOGLE ANALYTICS INTENSIVE (ONLINE) – JUNE 2022
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* UP-TO-DATE COURSE SYLLABUS
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* EXPERT TRAINERS
Our training faculty consists of first-rate digital experts, with first-hand
experience working at the front-line.
* A RICH BASE OF EXPERIENCE
Lydian Stone has trained over 15,000 business professionals, from large
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