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 * The Playbook
 * Basic Guidelines
 * Processes & Roles
 * Web Templates
 * Shop Templates



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The Digital Services Playbook

Best practices for your success.




WELCOME TO YOUR COVER PAGE

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THIS PLAYBOOK WILL HELP YOU TO CREATE AND RUN GREAT WEBSITES AND SUCCESSFUL
ONLINE CAMPAIGNS.

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Follow these plays to better equip your team with the practices that create
resilient, flexible, and customer-friendly websites. To ensure the coherence,
relevance and cost-effectiveness of the BWT web presence, in line with the
decisions on synergies and efficiencies, this playbook contains both mandatory
guidelines and recommendations based on best practice and industry standards
that are highly recommended.

Web responsibles are invited to consult its content regularly and keep abreast
of updates.

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WHAT IS IT ABOUT?

The term "Playbook" comes initially from sports and refers to a collection of
strategies a team would employ to help them win.

A "Digital Playbook" is similar to its sports counterpart. In our context it is
a series of strategies and techniques to ensure an organisation is successful in
the digital field.













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HOW WILL IT HELP YOU?

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Our digital playbook should be educational. It will help you understand how
digital works and why it is different. Read about how digital projects are run
and what best practice looks like. But even more important our
playbook standardises and formalises the way we work as digital professionals. 

The primary objective of this playbook is to establish a uniform direction and
standardized reference point, enabling every web responsible to align their
efforts towards shared goals. The playbook will cover both strategic and
operational elements. 

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BASIC GUIDELINES

Our basic guidelines summarize the most important definitions which need to be
considered for all activities & projects.

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PROCESSES & ROLES

Clearly defined processes and responsibilities within BWT will help maintain and
improve our websites.

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7 KEY PLAYS FOR SUCCESS

Additionally we created 7 Key Plays for Success to provide you with best
practices to start your activities sucessfully.

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WEBSITE TEMPLATES

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ONLINE SHOP TEMPLATES

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BWT CI/CD GUIDELINES

Are you looking for BWT CI/CD Guidelines for printed material?

Go to BWT Branddesign

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YOUR CONTACT FOR QUESTIONS

Do you have questions? Or feedback for our Playbook.
Please contact us: digital@bwt.com

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© 2024 BWT Holding GmbH, A-5310 Mondsee | Legal notice | Data protection

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