viacon.io
Open in
urlscan Pro
2606:4700:3032::ac43:85ed
Public Scan
URL:
https://viacon.io/blog/website-design-tips-increase-revenue
Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
Form analysis 2 forms found in the DOM
Name: WebToLeads375640000011681329 —
<form id="webform375640000011681329" name="WebToLeads375640000011681329" accept-charset="UTF-8" wfa_instance_id="1" siq_id="autopick_4402">
<input type="text" style="display:none;" name="xnQsjsdp" value="4580df6743946dcd8a1e7e825741c4cab101fd72ab824611198788cac2c70932"> <input type="hidden" name="zc_gad" id="zc_gad" value=""> <input type="text" style="display:none;" name="xmIwtLD"
value="9096587c0dc9967caeb68b8d3f365eb9716961ea9fd50ef06c2c173247c43993388433eb86bc997a732a45b951dcf343">
<input type="text" style="display:none;" name="actionType" value="TGVhZHM="> <input type="text" style="display:none;" name="returnURL" value="null">
<!-- Do not remove this code. -->
<style>
html,
body {
margin: 0px;
}
#crmWebToEntityForm.zcwf_lblLeft {
width: 100%;
padding: 15px 0;
margin: 0 auto;
box-sizing: border-box;
}
#crmWebToEntityForm.zcwf_lblLeft * {
box-sizing: border-box;
}
#crmWebToEntityForm {
text-align: left;
}
#crmWebToEntityForm * {
direction: ltr;
}
.zcwf_lblLeft .zcwf_title {
word-wrap: break-word;
padding: 0px 6px 10px;
font-weight: bold
}
.zcwf_lblLeft.cpT_primaryBtn:hover {
background: linear-gradient(#02acff 0, #006be4 100%) no-repeat padding-box !important;
box-shadow: 0 -2px 0 0 #0159b9 inset !important;
border: 0 !important;
color: #fff !important;
outline: 0 !important;
}
.zcwf_lblLeft .zcwf_col_fld input[type=text],
input[type=password],
.zcwf_lblLeft .zcwf_col_fld textarea {
width: 100%;
border-top: 0px solid #c0c6cc !important;
border-left: 0px solid #c0c6cc !important;
border-right: 0px solid #c0c6cc !important;
border-bottom: 1px solid #c0c6cc !important;
resize: vertical;
border-radius: 2px;
float: left;
}
.zcwf_lblLeft .zcwf_col_lab {
width: 100%;
word-break: break-word;
padding: 0px 6px 0px;
margin-right: 10px;
margin-top: 5px;
float: left;
min-height: 1px;
}
.zcwf_lblLeft .zcwf_col_fld {
float: left;
width: 100%;
padding: 0px 6px 0px;
position: relative;
margin-top: 5px;
}
.zcwf_lblLeft .zcwf_privacy {
padding: 6px;
}
.zcwf_lblLeft .wfrm_fld_dpNn {
display: none;
}
.dIB {
display: inline-block;
}
.zcwf_lblLeft .zcwf_col_fld_slt {
width: 100%;
border: 1px solid #ccc;
background: #fff;
border-radius: 4px;
font-size: 12px;
float: left;
resize: vertical;
padding: 2px 5px;
}
.zcwf_lblLeft .zcwf_row:after,
.zcwf_lblLeft .zcwf_col_fld:after {
content: '';
display: table;
clear: both;
}
.zcwf_lblLeft .zcwf_col_help {
float: left;
margin-left: 7px;
font-size: 12px;
max-width: 35%;
word-break: break-word;
}
.zcwf_lblLeft .zcwf_help_icon {
cursor: pointer;
width: 16px;
height: 16px;
display: inline-block;
background: #fff;
border: 1px solid #c0c6cc;
color: #c1c1c1;
text-align: center;
font-size: 11px;
line-height: 16px;
font-weight: bold;
border-radius: 50%;
}
.zcwf_lblLeft .zcwf_row {
margin: 15px 0px;
}
.zcwf_lblLeft .formsubmit {
margin-right: 5px;
cursor: pointer;
color: var(--baseColor);
font-size: 12px;
}
.zcwf_lblLeft .zcwf_privacy_txt {
width: 90%;
color: rgb(0, 0, 0);
font-size: 12px;
font-family: Arial;
display: inline-block;
vertical-align: top;
color: var(--baseColor);
padding-top: 2px;
margin-left: 6px;
}
.zcwf_lblLeft .zcwf_button {
font-size: 12px;
color: var(--baseColor);
border: 1px solid #c0c6cc;
padding: 3px 9px;
border-radius: 4px;
cursor: pointer;
max-width: 120px;
overflow: hidden;
text-overflow: ellipsis;
white-space: nowrap;
}
.zcwf_lblLeft .zcwf_tooltip_over {
position: relative;
}
.zcwf_lblLeft .zcwf_tooltip_ctn {
position: absolute;
background: #dedede;
padding: 3px 6px;
top: 3px;
border-radius: 4px;
word-break: break-word;
min-width: 100px;
max-width: 150px;
color: var(--baseColor);
z-index: 100;
}
input:not([type]),
input[type=text]:not(.browser-default),
input[type=password]:not(.browser-default),
input[type=email]:not(.browser-default),
input[type=url]:not(.browser-default),
input[type=time]:not(.browser-default),
input[type=date]:not(.browser-default),
input[type=datetime]:not(.browser-default),
input[type=datetime-local]:not(.browser-default),
input[type=tel]:not(.browser-default),
input[type=number]:not(.browser-default),
input[type=search]:not(.browser-default),
textarea.materialize-textarea {
height: 2rem;
}
.zcwf_lblLeft .zcwf_ckbox {
float: left;
}
.zcwf_lblLeft .zcwf_file {
width: 55%;
box-sizing: border-box;
float: left;
}
.cBoth:after {
content: '';
display: block;
clear: both;
}
.input-field {
margin-bottom: 0;
}
@media all and (max-width: 600px) {
.zcwf_lblLeft .zcwf_col_lab,
.zcwf_lblLeft .zcwf_col_fld {
width: auto;
float: none !important;
}
.zcwf_lblLeft .zcwf_col_help {
width: 40%;
}
}
</style>
<div class="zcwf_row ">
<div class="zcwf_col_lab " style="font-size:12px; ">
</div>
<div class="zcwf_col_fld input-field">
<input type="text" id="First_Name" name="First Name" maxlength="40" class="validate">
<label for="First_Name">First Name<span style="color:red;">*</span></label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px;"></div>
<div class="zcwf_col_fld input-field">
<input type="text" id="Last_Name" aria-required="true" aria-label="Last Name" name="Last Name" aria-valuemax="80" maxlength="80">
<label for="Last_Name">Last Name<span style="color:red;">*</span></label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px;"></div>
<div class="zcwf_col_fld input-field"><input type="text" ftype="email" autocomplete="false" id="Email" aria-required="true" aria-label="Email" name="Email" aria-valuemax="100" crmlabel="" maxlength="100">
<label for="Email">Email<span style="color:red;">*</span></label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px;"></div>
<div class="zcwf_col_fld input-field"><input type="text" id="Mobile" aria-required="true" aria-label="Mobile" name="Mobile" aria-valuemax="30" maxlength="30">
<label for="Mobile">Mobile<span style="color:red;">*</span></label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px;"></div>
<div class="zcwf_col_fld input-field"><input type="text" id="Company" aria-required="false" aria-label="Company" name="Company" aria-valuemax="200" maxlength="200">
<label for="Company">Company</label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px; font-family: Arial;"></div>
<div class="zcwf_col_fld input-field"><textarea aria-multiline="true" id="LEADCF2" aria-required="false" aria-label="LEADCF2" name="LEADCF2"></textarea>
<label for="LEADCF2">Requirement Details</label>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab" style="font-size:12px; font-family: Arial;"><label for="LEADCF1">Interested In</label></div>
<div class="zcwf_col_fld">
<select class="zcwf_col_fld_slt js-example-basic-multiple select2-hidden-accessible" role="combobox" aria-expanded="false" aria-haspopup="listbox" id="LEADCF1" onchange="addAriaSelected375640000011681329()" aria-required="false"
aria-label="LEADCF1" name="LEADCF1" multiple="" aria-placeholder="Interested In" data-select2-id="select2-data-LEADCF1" tabindex="-1" aria-hidden="true">
<option value="SEO">SEO</option>
<option value="Social Media">Social Media</option>
<option value="Content">Content</option>
<option value="Web Development">Web Development</option>
<option value="Performance Marketing">Performance Marketing</option>
<option value="Videography">Videography</option>
<option value="Digital Marketing">Digital Marketing</option>
<option value="Application Development">Application Development</option>
</select><span class="select2 select2-container select2-container--default" dir="ltr" data-select2-id="select2-data-1-i1sx" style="width: 304px;"><span class="selection"><span class="select2-selection select2-selection--multiple"
role="combobox" aria-haspopup="true" aria-expanded="false" tabindex="-1" aria-disabled="false">
<ul class="select2-selection__rendered" id="select2-LEADCF1-container"></ul><span class="select2-search select2-search--inline"><textarea class="select2-search__field" type="search" tabindex="0" autocorrect="off" autocapitalize="none"
spellcheck="false" role="searchbox" aria-autocomplete="list" autocomplete="off" aria-label="Search" aria-describedby="select2-LEADCF1-container" placeholder="" style="width: 0.75em;"></textarea></span>
</span></span><span class="dropdown-wrapper" aria-hidden="true"></span></span>
<div class="zcwf_col_help"></div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab"></div>
<div class="zcwf_col_fld">
<div class="g-recaptcha" data-sitekey="6LcZ4jEqAAAAAKOADrgji1i9bVLExnAO16gVIrGh" data-theme="light" data-callback="rccallback375640000011681329" captcha-verified="false" id="recap375640000011681329">
<div style="width: 304px; height: 78px;">
<div><iframe title="reCAPTCHA" width="304" height="78" role="presentation" name="a-193nochm3gh" frameborder="0" scrolling="no"
sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
src="https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcZ4jEqAAAAAKOADrgji1i9bVLExnAO16gVIrGh&co=aHR0cHM6Ly92aWFjb24uaW86NDQz&hl=en&v=zIriijn3uj5Vpknvt_LnfNbF&theme=light&size=normal&cb=17tyzn74grd1"></iframe>
</div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div><iframe style="display: none;"></iframe>
</div>
<div id="recapErr375640000011681329" style="font-size:12px;color:red;visibility:hidden;">Captcha validation failed. If you are not a robot then please try again.</div>
</div>
</div>
<div class="zcwf_row">
<div class="zcwf_col_lab"></div>
<div class="zcwf_col_fld"><input type="submit" id="formsubmit" role="button" class="formsubmit moreBtn" value="Submit" aria-label="Submit" title="Submit"><input type="reset" class="moreBtn resetBtn" role="button" name="reset" value="Reset"
aria-label="Reset" title="Reset"></div>
</div>
<script>
/* Do not remove this code. */
function rccallback375640000011681329() {
if (document.getElementById('recap375640000011681329') != undefined) {
document.getElementById('recap375640000011681329').setAttribute('captcha-verified', true);
}
if (document.getElementById('recapErr375640000011681329') != undefined && document.getElementById('recapErr375640000011681329').style.visibility == 'visible') {
document.getElementById('recapErr375640000011681329').style.visibility = 'hidden';
}
}
function reCaptchaAlert375640000011681329() {
var recap = document.getElementById('recap375640000011681329');
if (recap != undefined && recap.getAttribute('captcha-verified') == 'false') {
document.getElementById('recapErr375640000011681329').style.visibility = 'visible';
return false;
}
return true;
}
function validateEmail375640000011681329() {
var form = document.forms['WebToLeads375640000011681329'];
var emailFld = form.querySelectorAll('[ftype=email]');
var i;
for (i = 0; i < emailFld.length; i++) {
var emailVal = emailFld[i].value;
if ((emailVal.replace(/^\s+|\s+$/g, '')).length != 0) {
var atpos = emailVal.indexOf('@');
var dotpos = emailVal.lastIndexOf('.');
if (atpos < 1 || dotpos < atpos + 2 || dotpos + 2 >= emailVal.length) {
alert('Please enter a valid email address. ');
emailFld[i].focus();
return false;
}
}
}
return true;
}
function checkMandatory375640000011681329() {
var mndFileds = new Array('Last Name', 'Email', 'Mobile');
var fldLangVal = new Array('Last\x20Name', 'Email', 'Mobile');
for (i = 0; i < mndFileds.length; i++) {
var fieldObj = document.forms['WebToLeads375640000011681329'][mndFileds[i]];
if (fieldObj) {
if (((fieldObj.value).replace(/^\s+|\s+$/g, '')).length == 0) {
if (fieldObj.type == 'file') {
alert('Please select a file to upload.');
fieldObj.focus();
return false;
}
alert(fldLangVal[i] + ' cannot be empty.');
fieldObj.focus();
return false;
} else if (fieldObj.nodeName == 'SELECT') {
if (fieldObj.options[fieldObj.selectedIndex].value == '-None-') {
alert(fldLangVal[i] + ' cannot be none.');
fieldObj.focus();
return false;
}
} else if (fieldObj.type == 'checkbox') {
if (fieldObj.checked == false) {
alert('Please accept ' + fldLangVal[i]);
fieldObj.focus();
return false;
}
}
try {
if (fieldObj.name == 'Last Name') {
name = fieldObj.value;
}
} catch (e) {}
}
}
if (!validateEmail375640000011681329()) {
return false;
}
if (!reCaptchaAlert375640000011681329()) {
return false;
}
var urlparams = new URLSearchParams(window.location.search);
if (urlparams.has('service') && (urlparams.get('service') === 'smarturl')) {
var webform = document.getElementById('webform375640000011681329');
var service = urlparams.get('service');
var smarturlfield = document.createElement('input');
smarturlfield.setAttribute('type', 'hidden');
smarturlfield.setAttribute('value', service);
smarturlfield.setAttribute('name', 'service');
webform.appendChild(smarturlfield);
}
document.querySelector('.crmWebToEntityForm .formsubmit').setAttribute('disabled', true);
return true;
}
$(document).ready(function() {
$('#webform375640000011681329').submit(function(e) {
var ismandatory = checkMandatory375640000011681329();
e.preventDefault();
if (ismandatory) {
if (typeof _wfa_track != 'undefined' && _wfa_track.wfa_submit) {
_wfa_track.wfa_submit(e);
}
var formData = new FormData(this);
$.ajax({
url: 'https://crm.zoho.in/crm/WebToLeadForm',
type: 'POST',
data: formData,
cache: false,
contentType: false,
processData: false,
success: function(data) {
var splashinfodom = document.getElementById('wf_splash_info');
splashinfodom.innerText = data.actionvalue;
var splashdom = document.getElementById('wf_splash');
document.getElementById('webform375640000011681329').reset.click();
splashdom.style.display = '';
setTimeout(function() {
splashdom.style.display = 'none';
}, 5000);
document.querySelector('.crmWebToEntityForm .formsubmit').removeAttribute('disabled');
},
error: function(data) {
alert('an error occurred');
}
});
}
});
});
function tooltipShow375640000011681329(el) {
var tooltip = el.nextElementSibling;
var tooltipDisplay = tooltip.style.display;
if (tooltipDisplay == 'none') {
var allTooltip = document.getElementsByClassName('zcwf_tooltip_over');
for (i = 0; i < allTooltip.length; i++) {
allTooltip[i].style.display = 'none';
}
tooltip.style.display = 'block';
} else {
tooltip.style.display = 'none';
}
}
</script>
<!-- Do not remove this --- Analytics Tracking code starts -->
<script id="wf_anal"
src="https://crm.zohopublic.in/crm/WebFormAnalyticsServeServlet?rid=a45c062e122c7db6be7e732dbc6063da85a11ec8dbc86b40dfc7f450c3641ae13c738dc5d30aeb1fb123871edf4c5ffdgidacedcbe9070a60be1cfe1fdad14e77d0ffc2ddf4a5eace3fd74d3e2df387e08agid531771a6e2fa0af4cb02724ec7427c0598e7395bb1aec53786f31f9faf21dc7dgid6afa1fbb5c065e9830af0678caaf1447d9f3315c4dbfc617078a9e385594813e&tw=a917384f2bf4dcc3c11cfe39e0056335df3aedf581750bcf68918118718ef115">
</script>
<div id="wf_tr_div_1"><input name="te" type="hidden" value="true" id="te_1"><input name="wbfIanaFrD" type="hidden" value="6bf34ba0e30b94984347bb34ba74a3936966f95d7c3995b3fcd7488fbf967c523d4e93349340534aa63b710f413127f9" id="wbfIanaFrD_1"><input
name="rw" type="hidden" value="282094af7c7bb77e7d538025d11b4a713799cd92df9a1da6fb3e4020722771f1" id="rw_1"><input name="la" type="hidden" value="efc5832d4dc08df55ba3fa511a78c233670922365d91c26d09b12a30590da1b9" id="la_1"><input name="eo"
type="hidden" value="e4b56c3c90a305f47975b7070b26f6d62f223dee60022d1f002f71e1a3e7deb0" id="eo_1"><input name="webform_analytics_submission" type="hidden" value="" id="webform_analytics_submission_1"><img id="wf_tr_ab_img_1"
style="display: none;"><img id="wf_tr_vi_img_1" style="display: none;"><img id="wf_tr_st_img_1" style="display: none;"></div><!--
Do not remove this --- Analytics Tracking code ends. -->
</form>POST https://viacon.io/proposal
<form action="https://viacon.io/proposal" method="POST" id="proposal" siq_id="autopick_8397">
<input type="hidden" name="_token" value="n13IXXoI2iQXBCTtQQ3otznnnvZzyiVmYbgocKMn" autocomplete="off"> <input type="email" placeholder="Enter your e-mail" name="user_email"
class="subscribe-form-moreBtn subscribe-form-Inputdata all px-2 user-email" value="">
<button disabled="" type="submit" class="waves-effect waves-light subscribe-form-moreBtn btn-proposal-submit p-3" onclick="this.form.submit(); this.disabled=true; this.innerText='Processing...';"> Reach Out to Me <img
src="https://d2jshqyxoh2162.cloudfront.net/vendor/viacon_io_new/image/readMoreIcon.svg" alt="" title="">
</button>
</form>Text Content
COOKIE SETTINGS
Save and Exit
Our website uses cookies to give you the best and most relevant experience. By
clicking on accept, you give your consent to the use of cookies as per our
privacy policy.Accept
En
* Enn
* Ae
* Home
* About us
* Services
SEO SERVICES
* Digital Marketing Services
* SEO Strategy
* Technical SEO
* Keyword Research
* On-Page Optimization
* Link Building
* SEO Audits
* Local SEO
* E-commerce SEO
* International SEO
* Managed SEO Services
DESIGN & DEVELOPMENT
* Design
* UI/UX Design
* Product Design
* Website Design
* Development
* Custom Web Development
* Product Development
* Mobile Application
* Quality Assurance Testing
* Support Maintenance Services
* Enterprise Solutions
* Ecommerce Development
CONTENT MARKETING
* Strategy & Consulting
* Content Creation
* Blog Writing
* Website Content
* Technical Content
* Social Media Content
* UX Assistive Content
* Copywriting
* Content Optimization
* Content Promotion
PERFORMANCE MARKETING
* PPC Advertising
* Google Advertising
* Bing Advertising
* Facebook Advertising
* Linkedin Advertising
* Twitter Advertising
* Amazon Advertising
* Social Media Advertising
* Facebook Advertising
* Linkedin Advertising
* Tiktok Advertising
* Instagram Advertising
* Twitter Advertising
* Youtube Advertising
* Conversion Rate Optimization
* Lead Generation
SOCIAL MEDIA MARKETING
* Social Media Strategy
* Social Media Advertisement
* Facebook Advertising
* Linkedin Advertising
* Tiktok Advertising
* Instagram Advertising
* Twitter Advertising
* Youtube Advertising
* Social Media Management
* Facebook Marketing Management
* Linkedin Marketing Management
* Instagram Marketing Management
* Twitter Marketing Management
* Analytics and Reporting
* Reputation Management
* Resources
* Blog
* Contact Us
Book A Discovery Call
* Home
* Blog
* Top 10 Website Design Tips To Increase Revenue
TOP 10 WEBSITE DESIGN TIPS TO INCREASE REVENUE
08 May 2019
6 min read | 560 views
TABLE OF CONTENT
* Integrate Responsive Design
* Create Effective Calls to Action (CTAs)
* Use Only High-Quality Visuals
* Optimize Navigation Structure
* Implement White Space Effectively
* Ensure Fast Loading Times
* Build Trust With Professional Design
* Use Relevant Headers And Footers
* Test And Analyze User Behavior
* Stay Updated With Design Trends
In 2025, if you still have an unappealing website with a bizarre or outdated
design, your users will surely hit the back button quicker than they found your
website.
Since your website is the first point of contact between your brand and
customers, having an unattractive website will drive your prospects away.
Imagine landing on a cluttered, poorly navigated site–would you stay? Probably
not.
Moreover, a templated website might appeal to many small brands, but if you want
to uplift your business, it is not the best choice.
You Require A Strategically Designed Website That:
* Leads your users effortlessly toward conversions.
* Turns casual browsers into returning customers.
* Improving website sales over time.
Furthermore, improving your website involves more than aesthetics. It’s about
creating a seamless experience that fosters trust and drives action.
While all of this sounds incredibly overwhelming, an expert web design company
can help you relieve the heavy load on your shoulders and create a website that
helps you stand out in the crowded market and highlights your brand’s positive
side.
Here, we will provide tried-and-tested website design tips that will help you
boost user engagement, increase online conversions, and set your business apart
in a competitive digital space. Let’s dive in.
INTEGRATE RESPONSIVE DESIGN
Imagine when a prospective customer finds your website on their smartphone but
can't navigate it because it's not mobile-friendly enough. Chances are, they
will go straight to your competitor’s page.
This is why small brands must focus on responsive web design. Furthermore, this
ensures that your website is accommodating and easily navigable on every screen
size, from smartphone to desktop.
BENEFITS OF A SEAMLESS USER EXPERIENCE
Responsive web design does not simply improve your website’s usability but also
impacts your search engine rankings. Google prioritizes mobile-friendly sites,
making responsiveness critical for visibility.
For example, a responsive online store ensures users can effortlessly browse and
purchase products, whether they’re on their morning commute or relaxing at home.
By meeting users where they are, you will keep your users engaged and encourage
repeat visits.
CREATE EFFECTIVE CALLS TO ACTION (CTAS)
Imagine scrolling through a website and not knowing what to do next. That's
where a strong call to action (CTA) comes in.
Furthermore, A Well-Designed CTA Guides Users Toward A Desired Action, Such As:
* Signing up for a newsletter.
* Completing a purchase.
To draw attention, you can use contrasting colors, bold fonts, and
action-oriented phrases like "Shop Now" or “Claim Your Free Trial.”
EXAMPLES OF HIGH-IMPACT CTAS
Effective CTAs are placed in strategic locations and are relevant to user
intent.
Let’s Take A Look At These Examples:
* An e-commerce site might use "Add to Cart" buttons under product
descriptions.
* A service-based site might highlight "Book Your Free Consultation" at the top
of the homepage.
Remember, the trick is to test different designs and placements to find what
resonates most with your audience and drives the best results.
USE ONLY HIGH-QUALITY VISUALS
Visuals have the power to evoke emotions more directly than textual content. You
can convey tone and mood with high-quality images, videos, and colors, creating
an emotional connection with your audience.
Additionally, this close connection is especially significant in branding and
storytelling.
BEST PRACTICES FOR IMAGES AND VIDEOS
* Optimize your visuals for quick load time and relevance to get the most out
of them.
* Use lifestyle images instead of studio shots where products are not placed in
real scenarios, such as a video showcasing models wearing outfits in
different settings. This should be similar to what a clothing store does to
inspire buyers.
* It should also ensure that the visual representation does not go against the
brand identity while maintaining an enhanced user experience.
OPTIMIZE NAVIGATION STRUCTURE
Imagine entering an online bookstore and struggling to find the filter options
or even the search bar! It would indefinitely frustrate you and force you to
leave the page.
Similarly, if your customers don't find what they are looking for within seconds
after entering your website, they will leave instantly–no matter how visually
appealing it is.
ORGANIZING MENUS AND LINKS
To organize your website, you must start with well-defined categories of related
pages.
For example, if you own a clothing store, you can use menus categorized as
"Men's," "Women's," and “Sale.”
Then, use drop-down menus to reduce clutter and maintain simplicity.
Additionally, include a search bar at all times to improve your users'
convenience.
A great example is Amazon's navigation—it's powerful but simple enough that
users can find what they are looking for in seconds.
IMPLEMENT WHITE SPACE EFFECTIVELY
White space, or negative space, is the unsung hero of web design. It makes your
content easier to read and enables key elements to pop.
Furthermore, a crowded homepage crammed with text and images can greatly
overwhelm and discourage your users. Proper use of white space gives your design
breathing room and ensures visitors focus on what matters most.
HOW TO USE WHITE SPACE TO IMPROVE READABILITY
* Use white space to distinguish between different sections of your site, such
as headers, body content, and CTAs.
* For example, Apple's website is a masterclass in minimalism; its clean, white
backgrounds easily highlight products and messaging.
* To avoid clutter, use fewer elements on each page and let your layout guide
the user's eye naturally.
* You can divide the design into a grid and create a sense of hierarchy and
order. This helps your users navigate the webpage easily.
* Don’t forget to try out different alignments and layouts to find what works
best for you.
ENSURE FAST LOADING TIMES
You cannot compromise with speed when it comes to website design. Research shows
that when there is a three-second delay, nearly half of visitors leave the site.
Furthermore, this is particularly crucial for an e-commerce website because a
slow-loading website can mean lost sales.
TOOLS FOR MEASURING AND IMPROVING LOAD TIMES
Brands can use tools like Google PageSpeed Insights or GTmetrix to identify
performance bottlenecks. To speed things up, compress images, reduce server
response times, and enable browser caching.
For example, if your site has high-resolution product images, use formats like
WebP for faster loading without losing quality.
Furthermore, faster websites keep users engaged and encourage them to explore
further.
BUILD TRUST WITH PROFESSIONAL DESIGN
A professional design signals authority and trust. You would not enter your
credit card information on a website that appears old or outdated. Right?
* You must add elements that give your visitors a sense of being in the right
place. These could be: Secure payment options.
* Clear contact information.
* Consistent branding.
IMPORTANCE OF CONSISTENT BRANDING
Keep your fonts, colors, and tone of voice consistent across all pages. For
instance, a healthcare provider's site might use soothing blue tones and
professional fonts to convey reliability.
Moreover, a children's toy store might use playful colors and fun graphics to
build trust with parents and children alike.
Remember, a cohesive design ensures visitors feel confident interacting with
your site.
USE RELEVANT HEADERS AND FOOTERS
Many brands make the greatest mistake of overlooking headers and footers, but
they’re vital for smooth navigation.
Think of them as your site’s roadmap, that provides quick to important
information like:
* Contact details
* Legal notices
* Popular product categories
INFORMATION TO INCLUDE FOR USER CONVENIENCE
Your header should contain your logo, big navigation links, and even a search
bar. Conversely, the footer section can also include contact details, social
media links, and legal disclaimers.
For instance, if you are an e-commerce site, you can include quick links to
returns policies and FAQs in the footer, making it easier for users to find
answers without leaving the page.
TEST AND ANALYZE USER BEHAVIOR
You can't optimize what you don't measure. A/B testing helps to experiment with
different design elements and know what works best for the audience.
For instance, test two versions of your homepage-one with a bold "Sign Up Now"
CTA above the fold and another with a CTA placed after a product showcase. Then,
you can track which version drives more clicks or conversions to provide you
with actionable insights into user preferences.
TOOLS FOR TRACKING USER ENGAGEMENT
Platforms like Google Analytics, Hotjar, and Crazy Egg help you understand user
behavior. Heatmaps, for example, show where visitors click, hover, or drop off
on your website.
Furthermore, you might be surprised to find out that many users abandon your
site right in the middle of the checkout process. This is why analyzing this
behavior helps you pinpoint and fix pain points such as a confusing form layout
or a lack of trust signals.
Remember, regular testing and updates will keep your site optimized and aligned
with user expectations.
STAY UPDATED WITH DESIGN TRENDS
Websites evolve so fast and staying on trend is the only way to keep users
interested in your brand. Moreover, outdated designs can make your brand
irrelevant or untrustworthy. It is also a good time to modernize your website
with the use of:
* Dark mode
* Micro-animations
* Interactive scrolling
For instance, a photography portfolio site that uses parallax scrolling can be
very interesting since it creates an immersive user experience while browsing.
EXAMPLES OF CURRENT DESIGN TRENDS TO CONSIDER
One of the popular trends is minimalism with bold typography, which creates
clean, impactful designs. Another great trend is the use of immersive 3D
elements, especially for tech or luxury brands.
For example, Tesla's website uses sleek animations and interactive car
configurations to wow its audience.
Furthermore, adopting such trends thoughtfully, while staying true to your brand
identity, can help differentiate your site and encourage repeat visits.
--------------------------------------------------------------------------------
SHARE THIS ARTICLE
*
*
*
*
ABOUT AUTHOR
ARITRA
Aritra Sarkar is a professional content writer who loves learning, exploring,
and writing on tech, digital marketing, social media, SEO, marketing etc. He is
well known for his expertise in the content marketing industry.
POPULAR TAGS
Business Content Writing Digital Marketing News SEO Social Media Marketing Web
Development Website Design Case Studies
LET’S BUILD DIGITAL
EXCELLENCE TOGETHER.
First Name*
Last Name*
Email*
Mobile*
Company
Requirement Details
Interested In
SEO Social Media Content Web Development Performance Marketing Videography
Digital Marketing Application Development
Captcha validation failed. If you are not a robot then please try again.
Viacon is a seasoned digital agency known for its innovative perspective, strong
values, and successful marketing solutions. With our presence in India and
Dubai, we've established a strong global customer base, providing distinctive
brand identities and driving measurable results.
DISCOVER HOW WE CAN HELP YOUR
BUSINESS GROW
Reach Out to Me
COMPANY
* About Us
SERVICES
* SEO
* Web Development
* Web Design
* Social Media Marketing
* Content Marketing
CONTACT US
INDIA
Mani Casadona, 10W3 West Tower, 11F, 04 Street Number 372, Action Area I, New
town West Bengal 700156
+91 916 323 4171
+91 900 278 9582
UAE
Office No 563, Level 5, Building 8W, Block A, Dubai Airport Free Zone, PO Box:
9813 Dubai
(+971) 54 515 1204
* Privacy Policy
* Terms of Use
* Sitemap
SOCIAL LINKS
* LinkedIn
* Facebook
* Instagram
© 2024 Viacon. All rights reserved.
THANK YOU FOR CONTACTING US
We have received you message. We will reach you immediately.
Back to homepage
We're Online!
How may I help you today?