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1969 MERCURY COUGAR SPORTS SPECIALS

These days we think of Sports Specials as 1969 Cougars with a particular option
package, but when Lincoln-Mercury Division introduced the term in '69, it
actually referred to a series of unique option groups, ranging from a simple
appearance package to the Eliminator.  Since most of us are familiar with the
Eliminator, this article will focus on the other Sport Specials . . . the Cats
nobody knows.

Lincoln-Mercury is known for doing some strange things from a marketing point of
view.  A case in point were the Dan Gurney Specials in '67 and '68.  These
consisted mainly of a window decal, "turbo" wheel covers, and a chrome dress up
kit for the engine.  More of them were "made" at dealerships than at the factory
and, while Dan Gurney Specials are interesting, most experts assign no monetary
significance to the resale value.

In 1969 L-M was at it again, this time offering a series of "Sports Specials"
which allowed buyers to upgrade their Cougars with four model/equipment
combinations.  Perhaps the best known feature of the Sports Specials are their
unique curb moldings.  However, a Cougar with Sports Special curb moldings is
not necessarily a Sports Special Cougar.  These moldings were also sold at
dealerships as an add on.

Sports Specials started out as standard or bench hardtops with a basic
appearance package that included Turbine wheel covers, E78 X 14 WSW tires, a
mid-body paint stripe in black, red or white (in place of dual upper body tape
stripes), distinctive curb moldings (with bright die-cast simulated scoops and
bright and black ribs extending to the rear wheel opening), and a remote control
left-side mirror.

While the details are a little hard to see in this photo from a 1969 Cougar, you
can see the turbine wheel covers, curb moldings only you dont see the paint
stripe following the body sculpting over the rear wheel opening to the rear
bumper.



For those who were interested in performance as well as appearance, L-M offered
the Sport Special with F70 X 14 belted WSW tires and a performance handling
package.  The performance handling package included heavy-duty springs,
heavy-duty shocks, larger stabilizer bar, and wide-rim six-inch wheels.

If you were more interested in luxury than performance, Sports Specials were
also available with the Decor Group interior package.  This was a popular option
on any Cougar and included custom seat upholstery, custom door panels and rear
quarter panels, door-mounted courtesy lights, rear armrests, padded windshield
pillars and roof rails, and a three spoke rim-blow wood-tone steering wheel.

This Sports Special is equipped with Decor Group interior trim, along with an
optional sports console and power windows.



Finally, for those who wanted their Sports Special with both improved handling
and luxury, a combination package was available with both the Decor Group and
performance handling.  The manufacturer's suggested retail prices (including
required extra-cost equipment) for the various levels of Sports Specials were as
follows:

 * Sports Special - $3,111.90
 * Sports Special w/Performance Handling Package & F70X14 Tires - $3,139.10
 * Sports Special w/Decor Group - $3,166.30
 * Sports Sprcial w/Performance Handling package & Decor Group - $3,193.60

At this point it is difficult to provide a factory Sports Special production
figure because so many of them were "built" at dealerships.  The CCOA database
lists about 26 Cougars with at least some of the Sports Special equipment.  If
you have additional documents or data pertaining to the Sports Special option
packages and would like to share your information with The Network.

 

 

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