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ESTRN
STAN
DARD
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TEMPLE HEALTH


DIGITAL RX: FLEXIBLE FRAMEWORK


SERVICES


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Visit Site
Web Application Development
Drupal Development
Mobile Applications
Brand Strategy
Content Strategy + Management
Website Maintenance + Support
Website Usability Testing
ADA Compliance

Expansive organizations often share a common branding pain point: the need for a
website collective that is flexible enough to accommodate a variety of present
and future applications across departments, yet cohesive enough to tell a
familial brand story. 

These challenges guided our creation of a master framework that encompasses 27
major clinical services and entities that make up the world-renowned Temple
Health organization. 

We began this project by examining the branding strategy that was already in
place for Temple Health's printed materials, working to translate the elements
effectively to the web — and pushing them further in places where it felt
appropriate.



Rather than looking at these projects as one-off designs, we approached them as
if we were creating a toolbox of modular components that could be reused and
reconfigured to work in many different iterations over time. This atomic
design-based concept allowed us to frame the various content types available
across these centers with a backbone of strong, consistent visual elements —
including typography, colors, buttons, filter and form elements — that were
repeated throughout. By keeping these basic elements extremely simple, they can
be mixed and matched in many different combinations while still feeling as if
they belong together.

Key considerations throughout our work included a strong focus on predictive
search functionality, SEO, integration of scores of “relatable” content,
printer-friendly templates, and the unique needs of users who regularly access
and search the site primarily via mobile devices. 

The nearly 5,000 pages of migrated content involved in this project consists of
news that is now reimagined via a new newsroom-style format, articles, blog
entries, patient stories and portals, condition and treatment information, and
more. Where content called for integrated contact forms — such as Refer a
Patient, Request an Appointment, and Contact Us — we added unique analytics
codes to track referring pages where appropriate. 



A revised Find a Doctor search feature integrates appointment requests and other
key forms with the health system's HIPAA-compliant infrastructure. It also
includes medical team listing pages that are dynamically populated from an
existing doctor database, now grouped appropriately under relevant hierarchies;
a third-party doctor rating system; relevant specialty and location pages; and a
comprehensive Locations page that includes detailed information on hospital,
primary care, and satellite offices. We also built two separate Clinical Trials
search tools that appear in a contextualized manner, searchable by keywords with
conditions filters, within subsites for the Temple Heart & Vascular Institute
and the Temple Lung Center. 



As a special UX consideration, we separated the massive amounts of content for
each of their primary hospitals into different verticals using a tiered
navigation solution. Once viewers arrive at a hospital landing page, the
interface displays secondary navigation that contains only links relevant within
that hospital's immediate ecosystem. This allows patients interested in, for
example, only Jeanes Hospital to be sure that everything they're seeing is
applicable only to that entity. At the same time, when this tiered header is in
place, the primary navigation is still accessible through a drawer at the top of
the page. This was a logical, straightforward solution to a larger challenge the
client was facing that could've quickly gotten messy.



The new templehealth.org homepage now better represents this robust health
system’s range of services and providers, and uses intuitive navigation to
direct viewers to where they want to go at any time during their visit. Overall,
the clean and efficient design system now shared by all departments supports the
client’s need to accommodate large volumes of relatable content, expansive
visuals, and various multimedia features while at the same time loosely aligning
with other related Temple entities like the Fox Chase Cancer Center and the
Lewis Katz School of Medicine.

Going forward, the Temple Health site administrators using this design framework
will be able to leverage its component library and be confident that it will
continue serving their needs as they manage their expanding sites for years to
come.

Ready to get started?
Talk to Us


LIFE @ESTRNSTANDARD


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In honor of #internationalwomensday we're supporting our client friends at
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#SeasonPremiere #Design #Branding #easternstandardarts
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@estrnstandardFeb 25, 2022

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The new #VisualIdentity and #DigitalExperience we created for Philadelphia's
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@estrnstandardJan 31, 2022

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Find out how our collaboration with @cornell.law.school created a stronger
foundation for their forward-looking #AdmissionsMarketing strategy. Learn more
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@estrnstandardJul 7, 2021

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Get the latest from Eastern Standard
1218 Chestnut Street, 4th Floor, Philadelphia, PA 19107 • 215.925.1980
Eastern Standard is a Philadelphia-based combined branding and web agency
specializing in brand strategy, research, graphic design, UX, SEO/SEM, WordPress
and  Drupal development including dedicated maintenance and support. © 2021. All
rights reserved.

We're always on the lookout for great talent.  Learn More >

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Get the latest from Eastern Standard
1218 Chestnut Street, 4th Floor, Philadelphia, PA 19107 • 215.925.1980
Eastern Standard is a Philadelphia-based combined branding and web agency
specializing in brand strategy, research, graphic design, UX, SEO/SEM, WordPress
and  Drupal development including dedicated maintenance and support. © 2021. All
rights reserved.

We're always on the lookout for great talent.  Learn More >

Talk to Us

 * Icon/Social/LinkedIn Copy
 * 
 *