brandequity.economictimes.indiatimes.com Open in urlscan Pro
2600:141b:1c00:188b::3126  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Sign in/Sign up
 * Overview
 * Agenda Highlights
 * Agenda
 * Speakers
 * Who Should Attend
 * Contact Us
 * Mumbai Edition
 * 

August 28 | 5 PM | The Oberoi, Gurgaon
Register Now


OVERVIEW



Short-form videos have revolutionised content consumption, from spiritual
lessons to Biryani recipes, fitness tips, and investment advice. By 2025, over
600 million people are expected to engage with these videos daily, spending at
least 55 minutes on them. Despite this, marketers are not fully capitalising on
the trend. For brands aiming to tap into India's growing tier 2 and 3 markets,
these videos could drive unprecedented growth.

Short-form videos are the rocket fuel for modern marketing, offering brands
unmatched opportunities to connect with their audience in powerful and
meaningful ways.

Join us at these exclusive, invitation-only summits to explore how organisations
can achieve big impact with short-form videos in the dynamic digital landscape.


HIGHLIGHTS

2Cities
50+Thought Leaders
200+Attendees
Unlimited
Networking


AGENDA HIGHLIGHTS

Previous
The Future of Programmatic Advertising in Short Form VideoTap into the pulse of
India’s festivities all year roundShort form content revolutionShort-Form Big
Impact: Unlocking the Power of CelebrationsShort-Form Storytelling: Shaping the
Future of Brand BuildingThe Future of Programmatic Advertising in Short Form
VideoTap into the pulse of India’s festivities all year roundShort form content
revolutionShort-Form Big Impact: Unlocking the Power of CelebrationsShort-Form
Storytelling: Shaping the Future of Brand BuildingThe Future of Programmatic
Advertising in Short Form VideoTap into the pulse of India’s festivities all
year roundShort form content revolutionShort-Form Big Impact: Unlocking the
Power of Celebrations
Next




SPEAKERS

HAMID AHMED

Chief Executive Officer

ANURITA CHOPRA

CMO

AMEYA VELANKAR

Head of marketing - India SA

DEEPIT PURKAYASTHA

Co-founder

RUCHIRA JAITLY

CMO

AWANISH KUMAR

Chief Growth Officer

ARJUN BHATIA

CMO & SVP

ANSHUL KHANNA

Vice President and Foods Category Head - India and South Asia

SAURABH JAIN

Regional Marketing Director, South Asia - Hygiene

SAURAB KAPOOR

VP & Marketing Head

MUKESH AGARWAL

Co-Founder and COO

RAJEEV JAIN

Sr. VP Corporate Marketing

MANAV SETHI

Head- Media & Growth

RAJIV DUBEY

Head of Media

JOYDEEP BASU

Group Head -Marketing

TEJINDER GILL

General Manager

TANMAY MOHANTY

CEO

ANIRBAN ROY CHOUDHURY




AGENDA

 * Day 1

 * 06:00 PM – 06:15 PM
   
   
   FOREWORD ADDRESS: SHORT-FORM BIG IMPACT: UNLOCKING THE POWER OF CELEBRATIONS

 * + 06:15 PM – 06:35 PM
   
   
   FIRESIDE CHAT: SHORT FORM CONTENT REVOLUTION
   
   
   DEEPIT PURKAYASTHA
   
   Co-founder, InShorts
   
   
   ANKUSH SACHDEVA
   
   Co-founder & CEO, ShareChat

 * + 06:35 PM – 07:15 PM
   
   
   PANEL DISCUSSION: SHORT-FORM STORYTELLING: SHAPING THE FUTURE OF BRAND
   BUILDING
   
   
   TANMAY MOHANTY
   
   CEO, Publicis Groupe India
   
   
   RUCHIRA JAITLY
   
   CMO, Diageo
   
   
   AWANISH KUMAR
   
   Chief Growth Officer, Cheil India
   
   
   ANSHUL KHANNA
   
   Vice President and Foods Category Head - India and South Asia, PepsiCo
   
   
   AMEYA VELANKAR
   
   Head of marketing - India SA, Uber
   
   
   ARJUN BHATIA
   
   CMO & SVP, Matrimony.com
   
   
   SAURAB KAPOOR
   
   VP & Marketing Head, TVS Motors(EV)

 * + 07:15 PM – 07:40 PM
   
   
   FIRESIDE CHAT: THE FUTURE OF PROGRAMMATIC ADVERTISING IN SHORT-FORM VIDEO
   
   
   TEJINDER GILL
   
   General Manager, The Trade Desk
   
   
   GAURAV JAIN
   
   CBO, Sharechat & Moj

 * + 07:40 PM – 08:10 PM
   
   
   PANEL DISCUSSION: TAPPING INTO THE PULSE OF INDIA’S FESTIVITIES YEAR-ROUND
   
   
   ANURITA CHOPRA
   
   CMO, Haleon
   
   
   SAURABH JAIN
   
   Regional Marketing Director, South Asia - Hygiene, Reckitt
   
   
   MANAV SETHI
   
   Head- Media & Growth, Vida Powered by Hero
   
   
   JOYDEEP BASU
   
   Group Head -Marketing, Pernod Ricard
   
   
   RAJEEV JAIN
   
   Sr. VP Corporate Marketing, DS Group
   
   
   RAJIV DUBEY
   
   Head of Media, Dabur

 * + 08:10 PM – 08:30 PM
   
   
   KEYNOTE FIRESIDE CHAT: ENGAGING THE NEXT GENERATION: LEVERAGING THE POWER OF
   SHORT FORM VIDEOS
   
   
   HAMID AHMED
   
   Chief Executive Officer, Hamdard Foods India
   
   
   ANIRBAN ROY CHOUDHURY
   
   ETBrandEquity


WHO SHOULD ATTEND

 * Marketing Heads
 * Brand Managers
 * Media Heads
 * Digital Heads
 * Agency Heads
 * Founders, Co-Founders
 * CEOs, CMOs, CDOs




ABOUT SHARECHAT & MOJ

ShareChat (Mohalla Tech Pvt Ltd) is India’s largest homegrown social media
company, with 325+ million MAUs across all its platforms. Today, ShareChat App
is India’s leading social media platform and has over 180 million monthly active
users spread across the country. In July 2020, ShareChat launched its short form
video app Moj in a record 30 hrs. Today, Moj is India’s #1 short form video app,
with the highest monthly active user base of nearly 160 million.


CONTACT US

For Speaking Opportunity
Aashi Kameshwar
aashi.kameshwar@timesinternet.in +91 9999108347
For Registration Queries
Sonam Singh
sonam.singh1@timesinternet.in +91 8053964163
For Any Queries
Sonali Bindra
sonali.bindra@timesinternet.in +91 7838473040



Register Now


For any issues requiring immediate escalation, please write to
keshav.kumar@timesinternet.in - Keshav Kumar,
Head of Brand Solutions and Product Marketing, The Economic Times Business
Verticals.


EVENTS

 * CX Plus Summit 2024
 * ETBrandEquity DigiPlus Fest | 24 Nov '23

 * About Us
 * Contact Us
 * Advertise with us
 * Newsletter
 * RSS Feeds
 * Invite Friends
   

 * Privacy Policy
 * Terms & Conditions
 * Guest-Post Guidelines
 * Sitemap
 * Embed ETBrandEquity.com Widgets on your Website

Copyright © 2024 ETBrandEquity.com . All Rights Reserved.




PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
Allow All


MANAGE CONSENT PREFERENCES

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices