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PRIVACY
NOTICE

Last updated on 3rd of July, 2023.

1. Introduction

The Sportradar Group respects your privacy and is committed to protecting your
personal data. This privacy notice (“Privacy Notice”) governs the Sportradar
Group’s use of personal data collected by us. The definition of personal data
may vary from country to country. To ensure the protection of your personal
data, we define it as any information that may directly or indirectly identify
you.

Your data protection rights include the ‘Right to Object’ to Sportradar
collecting and processing your personal data, so long as the right applies in
the context of the purposes and legal ground for which we are collecting and
processing your personal data. To exercise your ‘Right to Object to Processing’,
please complete this form and we will normally revert back to you within one
calendar month.

2. Who We Are and What We Do

The Sportradar Group is made up of different legal entities. This Privacy Notice
is issued on behalf of Sportradar AG (Feldlistrasse 2, CH-9000 St. Gallen,
Switzerland, VAT identification number CHE-113.910.142 MWST) but in it we
include information about the personal data processing within the different
group companies – Sportradar subsidiaries and affiliates. In this Privacy
Notice, “Sportradar”, “our”, “we” or “us” refers to Sportradar AG and our
subsidiaries and affiliates. Sportradar is the controller of your personal data
under this Privacy Notice with which you had, have, or will have a business
relationship.

READ MORE

Sportradar is an international company that prides itself on deriving value out
of sports data and content for a whole host of organisations and businesses such
as national and international sports federations, betting operators, and media
companies. Sportradar also partners with publishers and advertisers across the
globe to serve interesting content products and advertising to their end users
based on their interests. Please keep in mind that Sportradar is an
international company. Therefore, this Privacy Notice may be replaced or
supplemented in order to fulfil local requirements, as well as to provide
additional information on how we process your personal data through specific
Sportradar products, services, or applications.

3. Sportradar User Types

Much of this Privacy Notice is divided into sections based on the way you may
interact with Sportradar. Please determine what user type you are. For each user
type we have explained what information we collect and why, what cookies and
other similar technologies we use, how we disclose your information, and your
rights.

VISITORS OF OUR WEBSITES AND/OR APPS

You are a Visitor of Our Websites and/or Apps when you visit and interact with
our websites, webpages, interactive features, and blogs and their respective
contents.

Please note that the definition of “children” is subject to local and national
laws and may vary accordingly. As such, based on the information available to
Sportradar, we do not knowingly or intentionally collect and process children’s
data when visiting our Websites and/or Apps. If you believe we have
inadvertently collected children’s personal data, please see Section 16 (How to
Contact Us) and reach out to us. We will then delete the personal data as soon
as possible.

a. What personal data we collect/you provide to us and Why

We want to understand what services on our Websites and Apps interest you in
order to improve the services we offer and your experience when you are on our
Websites and Apps. To do this, we collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• information on how you use our Websites and Apps (e.g., the web pages visited
by you on our Websites) and how you interact with our interactive features and
respective contents
• your device type (e.g., iPhone), your browser type (e.g., Chrome), your
operating system (e.g., iOS), your screen resolution
• date and time of access of our Websites and/or Apps

Depending on the circumstances, you may provide to us the following types of
personal data:

• your contact information (e.g., name(s), address, e-mail address, phone
number)
• personal information (e.g., age, date of birth, gender)
• payment information
• account log-in information (e.g., username, security question)

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites and/or Apps” for a
detailed list of the cookies (and their corresponding retention periods) we use
when you visit our Websites.

c. How we may disclose information

Disclosing Information we learn about you on Our Websites and/or Apps

We use various third parties (for more information, please visit our Cookie
Notice) to help us market or advertise to you. For example, some of the cookies
we use on our Websites and Apps belong to third parties that help Sportradar
market or advertise to you.

Using Third-Party Services on Our Websites and Apps

Our Websites and Apps contain links to other websites that we do not own or
operate. We do not control, recommend, or endorse the content, products,
services, privacy policies, or practices of these third-party websites. For
example, on our Websites you will notice clickable icons which take you to the
Sportradar Facebook page or the Sportradar Twitter page. If you choose to click
on these links, you should know that Facebook and Twitter may send their own
cookies to your device and they may collect personal data. It is therefore
important that you also read Facebook’s and/or Twitter’s privacy policies if you
choose to click on these icons.

For more information, please see also Section 8 (How We Disclose Your Personal
Data) of this Privacy Notice.

d. Your rights

Please see Section 10 (What Data Protection Rights You Have) of this Privacy
Notice.

e. Lawful Bases for Processing

The processing of your personal data may be based on the following grounds:

• Your consent
We process personal data based on your consent where this is explicitly stated
at the moment of collection – for example, where you have provided your consent
for the use of advertising cookies to show advertisements. Please note that you
may withdraw your consent at any time.

• Contract
Please note that the processing of your personal data is necessary for a
contract we have with you and in order to perform our obligations under such
contract.

• Compliance with legal obligations
To comply with legal obligations as well as to establish, exercise, or defend
ourselves from legal claims.

• Our legitimate interests
We rely on the legitimate interest ground when we process your personal data for
the purposes of (i) analyzing the performance of our Websites and Apps and
understanding how you and our other users use them in order to improve their
performance and your online experience; (ii) keeping you informed about any
changes or updates to our terms and conditions, privacy and cookie notices, or
any other matter that may be relevant to you; and (iii) fraud detection and
prevention.

Please note that Sportradar only relies on the legitimate interests ground if
the reason for processing your personal data is fair and lawful. Where we want
to rely on legitimate interests as a legal basis for processing, we will carry
out a balancing test between our legitimate interests and your privacy rights.

The legal grounds for processing your personal data vary according to the
circumstances and context for the collection. We do not process your personal
data without a legal justification.

THIRD-PARTY USERS

You are a Third-Party User when you visit a page of a website or application of
one of our Sportradar ad:s partners where Sportradar’s or our technology
partners’ tags, pixels, other similar technology, or content products (widgets)
(“Sportradar Technology”) are installed (“Partner Sites”). The Partner Sites
belong to online publishers and partners who want to recommend relevant content
to their readers or advertisers who want readers to view their content. As such,
depending on the ad:s mechanisms in place, Sportradar will rely on consent of
the user or legitimate interest in order to conduct its business activities in
the context of ad:s.

For example, our Sportradar Technology is implemented on LAOLA1.at. If you click
on LAOLA1.at’s privacy and cookie notices, you will see detailed information
that enables you to read this Privacy Notice and our Cookie Notice.

If you would like to know more about the Sportradar ad:s solution, please click
here: https://sportradarstg.wpengine.com/sports-entertainment/ads-marketing-services/.

Please note that the definition of “children” is subject to local and national
laws and may vary accordingly. As such, based on the information available to
Sportradar, we do not knowingly or intentionally collect and process children’s
data when visiting our Websites and/or Apps. If you believe we have
inadvertently collected children’s personal data, please see Section 16 (How to
Contact Us) and reach out to us. We will then delete the personal data as soon
as possible.

a. What personal data we collect and Why

We use online identifiers such as UUIDs, IP address, and other usage information
so that we can serve interesting content products and recommendations.
Sportradar processes your personal data to provide you with the most relevant
ads based on your interests. These ads will link a publisher’s website/app to an
advertiser’s website/app.

•  Unique User Identifier (UUID)

When as a Third-Party User you first visit a Partner Site (e.g., LAOLA1.at),
Sportradar drops a cookie on your device in order to generate an UUID. We
catalog and analyze the content you consume across Partner Sites. Our
recommendations are based on: (i) your browsing history; (ii) similar browsing
patterns of other Third-Party Users; (iii) recommendations that are generally
popular with Sportradar’s audience at this time; and (iv) targeting requirements
that may be provided or requested by advertisers. As an example, Sportradar may
know that UUID 123 (which could be you on your mobile device on the LAOLA1.at
website using Safari as your browser) likes to read sports news about Darts and
that people who like to read about Darts will most probably also be interested
in sports news about Beach Volleyball.

The UUID is a sequence of numbers and/or letters. This UUID attaches itself to
your device and varies depending on which browser you use. In other words,
Sportradar records a different UUID depending on which device and/or which
browser you use when accessing the Partner Sites. For example, this means that
you will have one UUID when you visit a Partner Site from your mobile phone
using the browser Safari, and a different UUID when you visit a Partner Site
from your iPad using the browser Safari. Sportradar will combine and consolidate
a UUID from a mobile device (phone or tablet) from a browser that then accesses
an application (or vice versa) from that same device.

Assigning an UUID allows Sportradar to associate the page views and clicks on
Sportradar’s delivered ads from such UUID – all with the goal of providing
interesting recommendations.

Apart from UUID, we also collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• your device type (e.g., iPhone), your browser type (e.g., Chrome), your
operating system (e.g., iOS), your screen resolution
• the language your browser is set to and/or used for our interactive features
and respective contents on our Partner Sites
• the date and time of access of our Partner Sites
• your mouse movements, clicks, and location
• referring URLs and other information normally transmitted in HTTP requests
(e.g., this information tells us where you arrived on our Partner Sites from)
• location data (country and region)
• information on how you use our Partner Sites (e.g., the web pages visited by
you on our Partner Sites) and how you interact with our interactive features and
respective contents on our Partner Sites.

The above information provides us with insights about how many Third-Party Users
have visited a specific page on our Partner Sites on which the Sportradar
Technology is present, how long each User stayed on that page, the type of
content on that page they clicked on and how they generally engaged with that
page. This information is only personal data when it is associated with a UUID.

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Third-Party Users” for a detailed list of
cookies we use when you interact with Partner Sites where the Sportradar
Technology is implemented.

If, for example, you load a webpage containing recommendations, the advertisers
sponsoring the recommendations may place cookies on your device through
redirects prior to arriving on the destination page of the recommendations or
upon reaching the destination page. In such cases you will be subject to the
advertisers’ privacy policies.

Sportradar advertisers implement the Sportradar pixel on their websites.
Sportradar determines whether the user reaching the page where the pixel is
installed has a Sportradar UUID. Sportradar further implements cookie sync with
advertisers in order to be able to run retargeting advertising campaigns.

Data points such as page views and clicks that are connected to a particular
UUID are retained for 18 months. For example, if UUID 123 views a particular
webpage on 31 December, 2017, on 1 September 2019 that information (i.e. the
webpage view event) will no longer be part of UUID 123’s profile.

c. How we may disclose information

Sportradar does not disclose user segments with any third parties. However, we
may disclose the UUID and other usage information with certain partners for the
purpose of cookie syncing or based on technical requirements.

Recipients of Personal Data (Controllers)

Sportradar may disclose your personal data to advertising partners, for example:

Google LLC

Service: Google Ad Manager is an advertising service provided by Google LLC that
allows us to run advertising campaigns in conjunction with external advertising
networks. In order to get more information about Google’s use of data, please
read How Google uses information from sites or apps that use our services or
consult Google’s privacy policy.

Personal Data Processed: Online identifiers such as cookies and web beacons
(including IP address).

Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA

Additionally, you can opt out from being tracked by various advertising networks
by using Your Online Choices (http://www.youronlinechoices.com/).

For more information, please see also Section 8 (How We Disclose Your Personal
Data) of this Privacy Notice.

d. Your rights

For more information, please see also Section 10 (What Data Protection Rights
You Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing a Third-Party User’s personal data is
based on the lawful basis determined by each of our Partner Sites. Each Partner
Site will rely on consent or legitimate interest. Please consult the applicable
Partner Sites’ privacy policies for more information about their lawful basis.
If a Partner is relying on consent, Sportradar will not drop a cookie on you if
you have not provided consent on such Partner Site.

In addition, when Sportradar acts as data controller in the context of delivery
of digital advertising on Partners Site via Sportradar ad:s demand-side platform
(ad:s DSP), Sportradar rely on consent or legitimate interest as lawful basis as
described below:

If you provide Sportradar consent, Sportradar processes your personal data for
the following purposes:
– to store and/or access information on your device,
– to create profiles for personalized advertising,
– to use such profiles to select personalized advertising,
– to develop and improve our products and services.

In addition, Sportradar is relying on legitimate interest for the following
purposes:
– to use limited data to select basic advertising,
– to measures advertising performance,
– to understand audiences through statistics,
– to ensure security, prevent and detect fraud, and fix errors,
– to deliver and present advertising.

When we act as a data controller, we conduct legitimate interest assessments
where we rely on legitimate interest as a lawful basis to process your personal
data, and this includes balancing our legitimate interests and your rights to
privacy.

Your data protection rights include the ‘Right to Object’ to Sportradar
collecting and processing your personal data, so long as the right applies in
the context of the purposes and lawful basis for which we are collecting and
processing your personal data. To exercise your ‘Right to Object to Processing’,
please complete this form and we will normally revert back to you within one
calendar month.

ATHLETES AND OTHER SPORTS PROFESSIONALS

a. What information we collect and Why

Sportradar collects through publicly available sources and through league and
other partnership agreements some or all the following fields of personal data
in relation to athletes and other sports professionals:

• Identity data: includes first name, last name, nickname(s), unique
identification code (for internal purposes), gender, nationality, date of birth,
and images of individual.
• Professional data: includes sport played by individual, role or position of
individual in their sport, playing position (and any previous position(s))
played by individual, preferred foot or hand of individual, shirt number of
individual, individual’s historic market value(s), current and previous teams or
clubs of individual, current league or division of individual’s team or club,
associations related to individual (such as FIFA), salary information, and any
information that is relevant to investigations into the integrity of sport.
• Performance data: includes appearance data (such as caps and minutes played),
disciplinary information, information relating to performance (such as goals
scored), awards received and other playing history data.
• News data: includes news relating to the individual (for example, whether the
individual is in the starting line-up for forthcoming matches, competitions, or
events).
• Personal life data: includes information about individual’s relationships with
other athletes and sports professionals (e.g., where an individual’s family
member is also an athlete or sports professional), interests (e.g., hobbies),
marital status, and number of children.
• Contact data: includes social media handles and individual’s official website.

The purposes for which we will process your personal data are set out below.
Sometimes the legal bases for processing will overlap and there may be multiple
legal bases that support our processing of your personal data. The following
list defines the specific purposes:

• The provision of scouting services at live sporting fixtures for our clients
• Providing player profiles as part of our digital services offering to our
clients
• Offering and settling player-related betting markets of sporting fixtures for
trading services
• Monitoring and detecting potentially fraudulent activity in sports betting
markets to identify betting-related manipulation in sport
• Conducting due diligence to assist organisations in investigating parties who
may represent an integrity or business concern such as individuals, clubs,
leagues, agencies, or investors

We process the personal data for the purposes listed above on the basis that it
is necessary in order to:

• enable us to comply with our legal obligations; or
• pursue legitimate interests of our own or of third parties, provided that the
resulting impact on your interests and fundamental rights does not outweigh
those interests.

b. Special category data

The definition of “special category data” varies from country to country.
Subject to the applicable privacy law, “special category data” may include
information concerning your health (such as information concerning injuries,
height, and weight).

We will only process publicly available special category data where we are
legally permitted to do so, and in relation to the specific purposes listed
above. We may process sensitive personal data where it is necessary for reasons
of substantial public interest. Less commonly, we may process this type of
information where it is needed in relation to legal claims or to protect your
interests (or someone else’s interests) and you are not capable of giving
consent, or where you have already made the information public.

Sportradar partners with sporting federations and law enforcement agencies to
assist them in preserving the integrity of sport. As such, Sportradar may
collect criminal offence data as part of an investigation into potential
breaches to the integrity of sport. We will only use information relating to
criminal convictions or alleged criminal behaviour where the law allows us to do
so. This can arise when it is necessary for the purposes of:

• the administration of justice;
• the prevention or detection of an unlawful act, which must be carried out
without the consent of the data subject so as not to prejudice those purposes,
and which is necessary for reasons of substantial public interest; or
• measures designed to protect the integrity of a sport or a sporting event,
which must be carried out without the consent of the data subject so as not to
prejudice those purposes, and which is necessary for reasons of substantial
public interest.

c. How we may disclose information

We disclose certain athletes’ and other sports professionals’ information to
sports federations, betting operators and media partners in relation to our
commercial activities.

We also disclose information with sports governing bodies, clubs, and law
enforcement agencies. Sportradar supports them in the fight against
betting-related match-fixing and other integrity threats by carrying out fraud
detection and prevention services and sports-related profiling and statistics.

Furthermore, your personal data could be disclosed in the following instances:

• within the family of companies controlled by Sportradar for internal reasons,
primarily for business and operational purposes, as well as to our
subcontractors or other trusted third parties
• if we go through a business transition, such as a merger, acquisition by
another company, or sale of all or a portion of our assets, your personal data
will likely be among the assets transferred
• when legally required to do so (e.g., to cooperate with law enforcement
investigations or other legal proceedings)

In addition, we combine your personal data with those of other users in order to
provide aggregate user statistics to third parties in aggregated and anonymized
form.

For more information, please see also Section 8 (How We Disclose Your Personal
Data) of this Privacy Notice.

d. Your rights

For more information, please see Section 10 (What Data Protection Rights You
Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing athletes’ and other sports
professionals’ personal data is often based on the lawful basis determined by
our partners. Each partner will rely on consent,  legitimate interest or public
interest. Please consult the applicable partner’s privacy policy for more
information about their lawful basis.

Sportradar ensures that the collection and processing of your data is both fair
and lawful. When we act as a controller, we conduct legitimate interest
assessments where we rely on legitimate interest as a legal ground to process
your data, and this includes balancing our legitimate interests and your rights
to privacy.

BUSINESS PARTNERS

You are a Business Partner when you register (or e-mail with us and our
Sportradar employees) on behalf of the company you work for to use any of the
Sportradar products or services.

a. What information we collect and why

You may provide certain personal data (such as name and e-mail address) when you
sign up for any of the Sportradar products or services or otherwise communicate
or interact with us. We collect and process the personal data in order to
perform our obligations under our agreement with you as a Business Partner (or
prospective Business Partner), including to:

• respond to your questions and requests
• provide you with access to certain functions and features of our services and
products
• verify your identity
• communicate with you about your account and our services and products

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites and/or Apps” for a
detailed list of the cookies (and their corresponding retention periods) we use
when you, in your capacity as a Business Partner, visit our Websites.

c. How we may disclose information

We disclose certain Business Partner information to vendors, contractors, or
others who assist Sportradar in delivering the services (e.g., for the purposes
of credit card processing).

For more information, please see also Section 8 (How We Disclose Your Personal
Data) of this Privacy Notice.

d. Your rights

For more information, please see Section 10 (What Data Protection Rights You
Have) of this Privacy Notice.

If you are receiving Sportradar e-mails, you may unsubscribe (opt-out) using a
link in the e-mail. Note unsubscribing shall not opt you out of notifications
critical to providing the Sportradar products and services (e.g., e-mail
invoices).

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing personal data of Business Partners may
be consent, contract, or legitimate interest, depending on the circumstances.
When we collect and process the personal data on the basis of “legitimate
interest”, it is to provide you with information about Sportradar’s products and
services that might be of interest to you.

4. Sensitive Personal Data or Criminal Offence Data

The definition of sensitive personal data varies from country to country.
Sportradar considers sensitive personal data to be any information about you
that reveals your racial or ethnic origin, political opinions, religious or
philosophical beliefs and trade union membership in addition to data concerning
your health, genetic and biometric information and sex life or sexual
orientation. Sportradar collects health data (including information concerning
injuries, height, and weight) of athletes and other sports professionals.

We will only process sensitive personal data where we are legally permitted to
do so, and in relation to the specific purposes listed in this Privacy Notice.
We may process sensitive personal data where it is necessary for reasons of
substantial public interest. Less commonly, we may process this type of
information where it is needed in relation to legal claims or where it is needed
to protect your interests (or someone else’s interests) and you are not capable
of giving consent, or where you have already made the information public.

5. Links to Third Parties Websites

Our Websites and Apps contain links to other websites that we do not own or
operate. We do not control, recommend, or endorse the content, products,
services, privacy policies, or practices of these third-party websites. We do
not accept any responsibility or liability for such third-party websites.

6. How We Process Your Personal Data

Sportradar processes your personal data at all times in accordance with the data
protection principles.

READ MORE

• Lawfulness

When processing your personal data, we ensure that the processing is carried out
in accordance with the applicable laws.

• Transparency

When collecting your personal data, we strive to provide you with as much
information as possible about the collection and processing of your personal
data.

• Purpose Limitation

Your personal data is collected for specified, explicit and legitimate purposes
and not further processed in a manner that is incompatible with the original
collection purpose.

• Data minimization

We only collect and/or process personal data which is strictly necessary for our
services which include processing of personal data.

• Accuracy

We keep your personal data as accurate as possible and you may rectify your
personal data at any time

• Storage Limitation

We do not retain your personal data for longer than it is necessary. See
also Section 7 (How Long We Keep Your Personal Data) below.

• Integrity and Confidentiality

We use appropriate security measures to ensure the protection of your personal
data, including protection against unauthorised or unlawful processing and
against accidental loss, destruction, or damage.

7. How Long We Keep Your Personal Data

READ MORE

The retention period for each of the cookies Sportradar uses (whether its own or
on our behalf by third parties) is stated on our  Cookie Notice.

Sportradar maintains robust data retention policies for the personal data we
process. In instances where Sportradar is a “data controller”, we delete all
data after the purposes for which it has been collected are fulfilled (including
for the purposes of satisfying any legal requirements).

In any event, the necessity to retain data is assessed by each business unit
within Sportradar (in liaison with our dedicated Privacy Team) and takes into
account the legal and business purposes relevant to the processing of that data
and whether we can achieve those purposes through other means, the applicable
legal requirements, the amount, nature, and sensitivity of the personal data,
and the potential risk of harm from unauthorised use or accidental disclosure of
your personal data.

8. How We Disclose Your Personal Data

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In addition to the description of how we may disclose your personal data for
each user type (please see the How we may disclose information section for your
user type), we may also disclose personal data as follows:

• within the family of companies controlled by Sportradar for internal reasons,
primarily for business and operational purposes, as well as to their
subcontractors or other trusted third parties
• if we go through a business transition, such as a merger, acquisition by
another company, or sale of all or a portion of our assets, your personal data
will likely be among the assets transferred
• when legally required to do so (e.g., to cooperate with law enforcement
investigations or other legal proceedings)

In addition, we combine your personal data with those of other users in order to
provide aggregate user statistics to third parties in aggregated and anonymized
form.

A list of the main locations in which Sportradar AG and the Sportradar Group
operate can be found here: Where We Are – Sportradar.

9. International Data Transfers

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If your personal data is collected within the EEA or United Kingdom and
Switzerland and transferred to countries outside the EEA or United Kingdom and
Switzerland in which applicable laws do not offer the same level of data
protection, we ensure similar protection and put in place, for example, one of
these safeguards:

• we will transfer your personal data to countries that have been found by the
EEA or the United Kingdom to provide an adequate level of protection for
personal data
• we will also use standard contractual clauses approved by the EEA and/or
United Kingdom, together with any supplementary measures required, with our
partners and suppliers that are based in countries outside the EEA or United
Kingdom and Switzerland and take measures to ensure that our partners and
suppliers provide an adequate level of data protection. These standard
contractual clauses grant your personal data the same protection it has in the
EEA, United Kingdom and Switzerland (as appropriate).

Should you require further information regarding the relevant data transfer
safeguards that we have implemented, then please reach out to us as provided
under Section 16 (How to Contact Us).

A list of the main locations in which Sportradar AG and the Sportradar Group
operate can be found here: Where We Are – Sportradar.

10. What Data Protection Rights You Have

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You have the following data protection rights:

• Right to Access / Know

You have the right to obtain from us a confirmation as to whether we process
your personal data. Should we process your personal data, you have the right to
request access to your personal data and to obtain further information regarding
the processing of your personal data.

• Right to Rectification / Correction

You have the right to have your personal data rectified in the event that it is
inaccurate. You can also rectify some of your personal data by reviewing and
changing the personal data from your account settings.

• Right to Erasure / Deletion

Under certain circumstances, you have the right to request that we delete your
personal data.

• Right to Restriction of Processing

Under certain circumstances, you have the right to restrict the processing of
your personal data.

• Right to Object to Processing (Right to Opt-Out)

Under certain circumstances, you have the right to object to the processing of
your personal data. You can exercise your right, by completing this form.

• Right to Data Portability

You have the right to obtain your personal data in a structured, commonly used,
and machine-readable format and to have your personal data transferred to
another controller, where technically feasible and insofar as the processing of
your personal data is based on your consent or is necessary for the performance
of a contract between us.

• Right not to be Subject to a Decision Based Solely on Automated Processing,
Including Profiling

You have the right not to be subject to a decision based solely on automated
processing, including profiling, which produces legal effects concerning you or
similarly significantly affects you.

• Right to Complain To a Supervisory Authority

Should you believe that we have violated any applicable data protection laws
when processing your personal data, you have the right to file a complaint with
the responsible Data Protection Authority.

• Right to Withdraw Consent

You may withdraw your consent to the processing of your personal data insofar as
the processing is based on your consent. This does not apply if the processing
of your personal data is required for the performance of a contract between us
or if the processing is based on our legitimate interests.

You, or your authorized agent, can exercise your rights by submitting this form.

We reserve the right to refuse to give effect to a request to exercise any of
the above data protection rights if we are unable to ascertain your identity.

The details of the lead Data Protection Authority that Sportradar AG is
registered with are as follows:

Austrian Data Protection Authority
Österreichische Datenschutzbehörde
Barichgasse 40-42,
1030 Vienna
Austria
Telephone: +43 1 52 152-0
E-Mail: dsb@dsb.gv.at

11. Security of Your Personal Data

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Sportradar has implemented appropriate technical and organisational measures to
ensure a level of security appropriate to the risk involved in order to protect
your personal data against a breach of security leading to the accidental or
unlawful destruction, loss, alteration, unauthorized disclosure of, or access
to, your personal data transmitted, stored, or otherwise processed.

Our employees are required to keep personal data confidential. We will only
transfer your personal data to third parties as described in Section 9
(International Data Transfers) of this Privacy Notice.

12. Non-Discrimination

We will not discriminate against you for exercising any of your rights. We will
not:

• deny you goods or services
• charge you different prices or rates for goods or services, including through
granting discounts or other benefits, or imposing penalties
• provide you a different level or quality of goods or service
• suggest that you may receive a different price or rate for goods or services
or a different level or quality of goods or services

13. Do Not Sell or Share My Personal Information

[APPLICABLE ONLY IF YOU ARE A RESIDENT OF THE STATE OF CALIFORNIA (CALIFORNIA
CONSUMER)]

The California Consumer Privacy Act (CCPA), as amended by the California Privacy
Rights Act (CPRA), gives residents of the US State of California (California
consumers) the right to prevent businesses from selling or sharing their
personal information. If you would like to opt out of any sale or sharing of
your personal information, please click on the link ‘Do Not Sell or Share
Personal Information’ in the footer of our Website to record your preference.

14. “Do Not Track” disclosure

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Some browsers transmit Do Not Track (DNT) signals to websites. Sportradar does
not currently alter, change, or respond to DNT requests or signals from these
browsers. We will continue to monitor industry activity in this area and
reassess our DNT practices as necessary. In the meantime, you can use the range
of other tools we provide to control data collection and use.

15. How This Privacy Notice May Change

This Privacy Notice was published in March 2021

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Please note that this Privacy Notice shall be updated at least once every 12
months. We will place a prominent notice that will be visible on our Websites
and/or Apps (e.g., www.sportradar.com). You should check back here periodically
to see if the Privacy Notice has been updated. We will always show the date of
the latest modification of the Privacy Notice at the top of the page so you can
tell when it was last revised.

16. How to Contact Us

Should you have any questions regarding the processing of your personal data or
should you wish to exercise your rights under this Privacy Notice, please submit
your request via this form or contact our Data Protection Officer by using the
contact details provided below:

Mr. Stefano Celardo
Sportradar Media Services GmbH
Rothschildplatz 4, 1020 Vienna
Austria
Email: privacy@sportradar.com

[APPLICABLE ONLY IF YOU ARE A RESIDENT OF THE STATE OF CALIFORNIA (CALIFORNIA
CONSUMER)]

In addition to the methods available above for exercising any of your rights,
please note that you can submit a verifiable request also by calling us at 1 888
297 1323 (toll-free).

17. Sportradar´s memberships in associations

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In order to strengthen and promote privacy and data protection aspects of our
business, Sportradar is an active member of several associations that facilitate
industry collaboration in the digital marketing and advertising ecosystem,
including the Interactive Advertising Bureau (IAB).

Sportradar participates in the IAB Europe Transparency & Consent Framework and
complies with its Specification and Policies. Sportradarꞌs identification number
within the framework is: Vendor ID 655.

GET IN TOUCH WITH OUR TEAM

Contact us
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Sportradar Group AG
Feldlistr. 2
9000 St. Gallen
Switzerland

VAT identification number CHE-164.043.805 MWST

Office: +41 71 517 72 00 Fax: +41 71 517 72 99 E-Mail: info@sportradar.com

Press Enquiries: press@sportradar.com

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