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CONNECTED PLANNING FOR MARKETING

Tie budgets to accurate marketing performance outcomes and assign resources to
best impact the bottom line.

Watch our marketing demo


FEARLESSLY FORWARD: ACCELERATE
DECISION-MAKING WITH CONFIDENCE

June 21-23, 2022

Register now


ANAPLAN EMPOWERS MARKETING TO MAKE STRATEGIC PLANS TO OPTIMIZE BUDGET
ALLOCATION, SPEND VISIBILITY, AND PERFORMANCE


LINK PLANS TO OUTCOMES WITH CONFIDENCE

Marketing leaders need to connect their financial planning process quickly and
with clarity. Financial decisions need to be driven by marketing performance.
Anaplan links revenue and audience engagement performance signals to help
marketers determine where dollars are having the most impact in real time.
Data-driven, dynamic, connected planning is essential to driving effective
marketing in today’s constantly changing business environment.
See Connected Planning



DESIGN YOUR MARKETING PLAN WITH PURPOSE

ENABLE REAL-TIME COLLABORATION ACROSS DEPARTMENTS AND FUNCTIONS

 * Tie together marketing allocation, spend and performance to calculate revenue
   impact with Anaplan’s infinitely scalable hyperscale computing.
 * Create models that predict potential ROI to improve forecast accuracy.
   Identify optimization areas by leveraging an integrated, dynamic signals set.
 * Clearly identify marketing value and make orchestrated decisions by
   synchronizing plans with other business units.

Read the white paper



B2B MARKETING: UNCOVER HIDDEN LEARNING

GAIN DEEPER INSIGHTS AND ENHANCED PREDICTABILITY

 * Discover target accounts and priorities by connecting past performance with
   predictive insights and advanced forecast scenarios.
 * Deliver learning breakthroughs with a rich analytic signals set, ad doc
   analytic tools and statistical capabilities.
 * Shift decisions from reactive to proactive. Empower teams with relevant,
   real-time customer insights and buyer intent.

Read the customer story



TEST BOLD IDEAS FOR NEW PLANS

CONTINUOUS SCENARIO MODELING AND FORECASTING

 * Control the budget process with top-down planning, bottom-up spend tracking,
   and performance forecasting.
 * Build effective plans by connecting sales results, marketing performance and
   finance signals to predict revenue impact.
 * Deliver fast, accurate revenue forecasts and goals that fully align to
   corporate objectives.

Read the customer story



EXECUTE WITH LINE-OF-SIGHT VISIBILITY AND SYNCHRONIZED ACTION

RESPOND TO DISRUPTION CLEARLY AND SWIFTLY

 * Dramatically decrease decision-making latency due to updating and navigating
   siloed work from various stakeholders.
 * Always know where you stand—and where you need to go—with visual reporting
   that brings your signals to life from across your enterprise.
 * Centralize marketing spend and performance to understand your business impact
   quickly.
 * Pivot marketing plans quickly and with agility by staying in lockstep with
   other business areas.




ANAPLAN GIVES US IMMEDIATE INSIGHT INTO HOW TRADE PROMOTIONS PERFORM SO WE CAN
OPTIMIZE FOR EFFICIENCY AND ROI.


TOM WHITTIER, DIRECTOR OF TRADE MARKETING, KEMP’S


Read the customer story


MARKETING PERFORMANCE RESOURCES

BLOG

ANAPLAN+ADOBE EXPERIENCE CLOUD: CLOSED-LOOP MARKETING TRANSFORMATION

ANALYST REPORT

2021 GARTNER® MARKET GUIDE FOR CLOUD, EXTENDED PLANNING AND ANALYSIS SOLUTIONS

DATASHEET

ENHANCE MARKETING PERFORMANCE TO ACHIEVE OPERATIONAL EXCELLENCE

WHITE PAPER

5 STEPS TO ENHANCE MARKETING PERFORMANCE AND ACHIEVE OPERATIONAL EXCELLENCE

DATASHEET

MARKETING PERFORMANCE MANAGEMENT

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