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ABC NEWS VIDEO LIVE SHOWS ELECTION 2024 538 Interest Successfully Added We'll notify you here with news about Turn on desktop notifications for breaking stories about interest? OffOn STREAM ON DOMINO'S EMPLOYEE VIDEO TAINTS FOOD AND BRAND Hear from the Domino's workers who delivered gross pizza video to the web. ByABC News April 16, 2009, 11:13 PM * * * * April 16, 2009— -- When videos of employees violating a host of public health laws hit the Internet and went viral, Domino's Pizza knew it was facing a public relations crisis capable of damaging its well-known and well-regarded brand in a matter of days. Through Twitter, blogs and YouTube, the videos had been viewed by millions of people, highlighting the power of social media to tarnish a 50-year-old brand virtually overnight. Domino's was the latest company to be on the wrong end of a "Twitter storm," a spontaneously formed digital mob that rapidly shares information. The company's swift response to the employees and its wider customer base, using the same Web sites and media that spread the video, has been praised by observers who nevertheless wonder if the company can emerge unscathed. Shot by one employee, the video depicted another worker in the kitchen of a Conover, N.C. franchise putting cheese in his nose, blowing mucous on a sandwich and a putting a sponge he would use to wash dishes between his buttocks. "This is Michael's special Italian sandwich," said Michael Setzer, 32, on the video, before taking a piece of mozzarella cheese from his nose and putting it on a sandwich. Setzer and his colleague Kristy Hammonds, 31, who shot the video and posted it online, both were arrested and charged with food tampering, a felony in North Carolina. The store at which they worked was shut down to be restaffed and disinfected, according to a company spokesman. Calls made to Setzer and Hammonds by ABCNews.com were not returned. The digital mob played a role in alerting the company to the errant employees and tracking down their identities. Readers of the consumer affairs blog consumerist.com, which posted the video early in the week, tracked Hammonds down through her YouTube account and identified the store from matching an exterior shot in a video with an image on Google maps. "With customers' help, we were able to find the store identify the people involved," said Domino's spokesman Tim McIntyre. "By Tuesday, we had contacted the franchise owner, given him the info we had and told him to take quick and decisive action." -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- Promoted Links by TaboolaPromoted Links by Taboola Enpal Experten einig: Solar lohnt sich nur, wenn Ihr Dach...Enpal Undo eToro 5 Investitionen, die Sie 2024 im Blick behalten sollteneToro Hier klicken Undo Checkfox Neuigkeiten aus Bayern: Staat ändert Solar-VorgabenCheckfox Undo Nashville couple's murder uncovers dark conspiracy, payoffs across the country Undo Travis Kelce brings home the hardware, holds up 'end of the bargain' with Taylor Swift Undo Defense lawyers decline to provide details on potential perjury Undo Mech Arena - Play For Free on PC Die Installation lohnt sich allein für die GrafikMech Arena - Play For Free on PC Download Undo Tinnitus Research Erleichtern Sie Ihren Tinnitus, indem Sie dies einmal täglich tun - es ist genialTinnitus Research Undo Solar-Vergleich Stromkonzerne toben! Energie-Experte packt aus: "Solar lohnt sich nur für Hausbesitzer mit..."Solar-Vergleich Undo TOP STORIES JUDGE IN TRUMP ELECTION CASE MOVES FORWARD WITH MISCONDUCT HEARING FOR DA, PROSECUTOR * Feb 12, 9:37 PM 'DINOSAUR-LIKE' SNAPPING ALLIGATOR TURTLE MYSTERIOUSLY DISCOVERED IN ENGLAND * Feb 13, 12:31 AM SUSPECTED LAKEWOOD CHURCH SHOOTER GENESSE MORENO HAD CRIMINAL HISTORY * Feb 13, 1:29 PM PLANE LANDS SAFELY AFTER DOOR FALLS OFF MIDFLIGHT * Feb 13, 8:29 AM SUPREME COURT SETS DEADLINE FOR SPECIAL COUNSEL RESPONSE IN TRUMP IMMUNITY CASE * 2 hours ago ABC NEWS LIVE 24/7 coverage of breaking news and live events ABC News Network About Nielsen Measurement Children's Online Privacy Policy Contact Us Do Not Sell or Share My Personal Information Interest-Based Ads Privacy Policy Terms of Use Your US State Privacy Rights © 2024 ABC News