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November 13 & 14, 2024

Chicago

Product Marketing Summit

"I walked away with a bigger network and a page full of action items of tips and
tricks to improve my efficiency and effectiveness as a PMM."




Director of Product Marketing, Rapid Silicon

Sponsor



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Register

What is Product Marketing Summit?

Brought to you by Product Marketing Alliance, this is your chance to get in a
room with the experts as they reveal case studies, best practices, and common
challenges, so you can:




🚀 Implement a groundbreaking, validated, and impactful product marketing
strategy into your business




📈 Leverage the latest trends to amplify the differentiated value of your
product




🤝 Meet mentors and form relationships within the world’s biggest PMM community




🌟 Acquire the skills needed to accelerate your career as a PMM




🧠 Understand how to effectively prove product marketing's value to management

Audience insight

30+

Speakers

150+

Attendees

85%

Senior management

100+

Companies

Call to action

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Download brochure

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Meet the 2023 speakers

Check out the lineup of PMM rockstars, stay tuned for the 2024 lineup.

Jason
Lord
VP of Product Marketing
TransUnion Canada


Jane
Hendricks
Director, Product Marketing
Genesys


Blake
Miller
Sr. Director Product Marketing
Salesforce


Alex
Lobert
Associate Director Product Marketing, Creator Promotion
Spotify


Thomas
Neeck
Director, Product Marketing
Everest Group


Clinton
Sprauve
Director, Product Marketing
Delphix


Kirsten
Von Busch
Director, Product Marketing
Experian Automotive


Maureen
West
Director, Product Marketing
Cytel


Josh
Bean
Sr. Director, Product Marketing
Zendesk


Natasha
Janic
Sr. Product Marketing Manager
Clari


Jill
Altruda
Vice President of Product Marketing
Clarivate


Lindsay
Eckert
Sr. Director of Product Marketing
Cars Commerce



Call to action

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Request to speak

See all speakers

Register now!




Event begins in:

220

days

4

hours

12

minutes

1

seconds

Call to action

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What previous attendees had to say

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00:00



Testimonials

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“

"This was a fantastic event filled with relevant, timely product marketing
content and strategy that I am looking forward to utilizing at work! This was my
first PMA Summit and it was great to feel a part of a community of product
marketers for the first time."

Group Product

Marketing Manager,

Service Rocket






“

"Product Marketing Summit far exceeded my expectations going. I forget how
valuable it is to spend time and network with peers. There was incredible
content shared by fellow PMM’s and I’m walking away with a list of ideas to
start implementing right away."

Head of Product Marketing

Oracle









“

“Attending Product Marketing Summit Chicago was in one word: inspiring. I was
truly impressed with the speakers and the diversity of session content. I found
myself nodding my head, laughing, reflecting, and being engaged throughout every
session."

Product Marketing Manager, 

Logiwa WMS

Product Marketing Manager



Agenda & topics covered

• Master the art of engaging, converting and retaining your customers

• Supercharge your go-to-market strategy to improve product launches

• Achieve cross-functional alignment to clarify your strategy and accelerate
revenue

• Improve your product positioning and messaging to increase brand awareness and
generate more leads

• Drive the adoption and usage of your product and create customer advocates

• Harness the power of generative AI to supercharge your marketing teams
capabilities

• Nailing your product-market fit, understanding key personas and utilizing
segmentation effectively

Call to action

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a imperdiet justo fermentum nec. Proin aliquam elementum ligula ac tristique.

Download brochure

View agenda

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Gallery

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Break the cycle

Step away from the daily grind of being a PMM. Get the insights you need to stay
ahead and keep up to date with industry trends.

Collaborate

With Chicago based PMMs and reenergize your learning. Grow your network, and
make lasting connections.

Spark new ideas

Network, share ideas, get feedback and trade perspectives with those facing the
same challenges as you. 

Call to action

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Why attend?

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Join the conversation



Join the community of passionate PMMs committed to driving demand, adoption and
the overall success of their products.

Our team

We’re here to help reach out to learn more about the event.

Caitlin Beer

Speaker enquiries

Get in touch

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Harry Dear

Sponsorship enquiries

Get in touch

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Ryan Yuan

Attendee & team enquiries

Get in touch

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Summit series

Take a look at our other summits in this series

Dec 06 & 07, 2023
Product Marketing Summit
Toronto

Visit event website

Feb 13 & 14, 2024
Product Marketing Summit
Austin

Visit event website

Mar 21 & 22, 2024
Product Marketing Summit
New York

Visit event website

Mar 26, 2024
Product Marketing Summit
Paris

Visit event website

Apr 10 & 11, 2024
Product Marketing Summit
Denver

Visit event website

May 08 & 09, 2024
Product Marketing Summit
Amsterdam

Visit event website

Jun 05 & 06, 2024
Product Marketing Summit Atlanta
Atlanta

Visit event website

Jun 12 & 13, 2024
Product Marketing Summit
Seattle

Visit event website

Sep 04 & 05, 2024
Product Marketing Summit
San Francisco

Visit event website

Oct 16 & 17, 2024
Product Marketing Summit
Boston

Visit event website

Nov 06 & 07, 2024
Product Marketing Summit
Sydney

Visit event website

Nov 13, 2024
Product Marketing Summit
Singapore

Visit event website

Nov 13 & 14, 2024
Product Marketing Summit
Chicago

Visit event website

Nov 27 & 28, 2024
Product Marketing Summit
London

Visit event website

Mar 19 & 20, 2025
Product Marketing Summit
Tel Aviv-Yafo

Visit event website

Useful links

Speakers




Agenda




Why attend?




Partners




Register







Privacy policy




Cookie policy

Summit series

New York




Denver




Amsterdam




Seattle




Las Vegas




San Francisco




Toronto




London




Chicago




Singapore




Sydney




Boston




Austin

Contact us

productmarketingalliance.com




Speaker enquiries

cbeer@pmmalliance.com




Attendee enquiries

ryan@pmmalliance.com




Sponsorship enquiries

harry@pmmalliance.com




Media partnership enquiries

jennifer@pmmalliance.com










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November 15
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Main stage
08:00 - 09:00 | GMT -6
Welcome breakfast & registration
Grab a coffee and some breakfast and seize the opportunity to network before the
day's content gets underway.

See the details
09:00 - 09:15 | GMT -6
Chairperson opening remarks

See the details
09:15 - 09:45 | GMT -6
Product marketing insanity: Doing the same thing and expecting different results

See the details
09:45 - 10:30 | GMT -6
Panel: How a compelling product narrative can transform customer engagement

See the details
10:30 - 11:00 | GMT -6
Coffee Break

See the details
11:00 - 11:30 | GMT -6
How to raise prices on a billion dollar book of business

See the details
11:30 - 12:00 | GMT -6
Product marketing in the social media era

See the details
12:00 - 12:45 | GMT -6
Interactive discussion: AI-powered product marketing - leveraging artificial
intelligence for enhanced customer engagement and revenue growth

See the details
12:45 - 13:45 | GMT -6
Lunch
A chance to network with your peers, discuss common challenges, and browse our
vendor stands while re-energizing with some delicious food & beverage options.

See the details
13:45 - 14:30 | GMT -6
Panel: Product positioning and differentiation - standing out in a competitive
market

See the details
14:30 - 15:00 | GMT -6
Grow your network - speed networking session

See the details
15:00 - 15:30 | GMT -6
From acquisition to innovation: Uniting forces after an integration and becoming
better together

See the details
15:30 - 16:00 | GMT -6
Coffee break

See the details
16:00 - 16:30 | GMT -6
Build your best marketecture

See the details
16:30 - 17:00 | GMT -6
Transforming your PMM team into independent high-performers

See the details
17:00 - 17:15 | GMT -6
Chairperson closing remarks

See the details
17:15 - 18:15 | GMT -6
Happy hour - supported by Product Marketing Alliance
Nothing is more rewarding than face-to-face interaction with peers who have
either been on or are on the same product marketing journey as you. Network with
fellow attendees, meet the experts & discover new ideas during our happy hour.

See the details