panelist.com Open in urlscan Pro
108.138.7.124  Public Scan

Submitted URL: https://u22028885.ct.sendgrid.net/ls/click?upn=l6RSrrcOAnD9015vE8MA9YTCcp2AaYcC-2Fe8KaF1OXqcwg-2FASLDcr4iOIKUPR4nHFswtDemTSMKbSBlN...
Effective URL: https://panelist.com/events/cco-sea-live-series-march-edition-2022
Submission: On March 11 via manual from HK — Scanned from DE

Form analysis 3 forms found in the DOM

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CCO SEA Live Series - March Edition 2022
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CCO SEA LIVE SERIES - MARCH EDITION 2022



Designing and Adopting a Data Driven CX Strategy as a Means to Culminate
Strategic Decisions.



17 MARCH 2022 • 01:00 AM - 03:30 AM

Register now

Event overview



CX Strategies, ISSPs & people strategies, can all be artefacts that are
over-rated. They often don’t convert to reality. What an organisation needs is a
CX Plan that is the level lower than what are often just waffly strategies. In
this months edition we will explore




 * Organisation alignment on who the customer is - Truly defining the customer
 * Unifying your engagement strategy and delivery to CX growth
 * Board and management buy in - Getting the non CX excited about the power of
   CX
 * Clear communication: From Ambition to mapping, from mapping to the power of
   the spoken word
 * Truly communicating and filtering down the strategy, step by step from top to
   bottom to ensure a unified commitment across all business units






Industries



 * • Airlines / Aviation

 * • Cosmetics

 * • Entertainment

 * • Financial Services

   

 * Show more

Audience



 * • Chief Customer Insights Officer

 * • Chief Customer Officer

 * • Chief marketing officer

 * • Head of customer

   

 * Show more

What to expect

 * 200+
   
   Attendees

 * 2+
   
   Hours

 * 1:1
   
   Live Interactions

 * 8
   
   Sessions

   

Key discussion points


 * Synergies between employee experience and customer experience
   
   Higher employee satisfaction leads directly to higher customer satisfaction,
   resulting in higher revenue
   
   
   

   
   
 * Adapting customer experience during COVID-19 and beyond
   
   Reasseing all aspects from technology, teams, and work- life balance

   
   
 * Utilising data driven innovation to create an optimised customer experience
   
   Put Data Into Practice to Appeal to Clients.
   
   
   

   
   
 * How to apply behavioural economics to drive greater customer experiences
   
   The use of insights from phycology, sociology and neuroscience to explain
   peoples thinking
   
   
   

   
   
   

Event speakers

Matt Clack

Head of Creative

Google

Nadia Adelstein

Portfolio Manager

Sit-Down

Ashlyn Rodrigues

Head of Customer Success Global Clients APAC

LinkedIn

Neeti Mahajan

Global Chief Administrative Officer, WPB COO and Digital Transformation

HSBC

Marie-Louise Dalton

Vice President Marketing APJ

Tealium

Amit Raj Gupta

Head for ASCI CXO Analytics

Sun Life

Joseph Sullivan

Director

Informatica

Syarif Lee

Chief Customer Officer

Lazada Malaysia

Rae Weon

Principal Enterprise Innovation Manager

Twilio

Agenda

PLENARYPLENARY ROOM

01:00 AM - 01:05 AM

keynote

Welcome Address

Nadia Adelstein - Sit-Down

Speakers

Nadia Adelstein

Portfolio Manager

Sit-Down

01:05 AM - 01:25 AM

keynote

2022 State of the CDP: Key Findings for Tackling the New Age of Data

Marie-Louise Dalton - Tealium

Given the changing customer data landscape, the question is no longer why do you
need a Customer Data Platform (CDP), but instead which one is best suited for
your organization’s needs.

 

That’s why in this webinar, we’ll be talking through key findings from our brand
new 2022 State of the CDP report to help you prepare for the year ahead! In this
report, we surveyed over 1000 marketing and business leaders globally to better
understand how they’re planning to use a CDP in the coming year. We’ll also
review key findings like:




 * The top areas where executives believe technology will have the biggest
   impact this year
 * Why 87% of marketers are expecting to increase tech spend in 2022
 * Ways marketers are using a CDP to drive digital transformation and keep up
   with the trends in the landscape








Speakers

Marie-Louise Dalton

Vice President Marketing APJ

Tealium

Partners

Tealium



01:25 AM - 01:45 AM

keynote

Keynote: Data, Insights, and Creativity

Matt Clack - Google

A discussion on how data can unlock big, creative ideas across any type of
communication.

In this session we will be focusing on 3 key points with some great real life
examples from works that Matt has led:

 * Data for creative strategy
 * Women Will - The Divide
 * Data as creative technology
 * Google/AVIS - We Try Harder
 * Google/Coke - Buy the world a Coke
 * Data to create scale and campaign ecosystems
 * Google/EA - Giferator




Speakers

Matt Clack

Head of Creative

Google

01:45 AM - 02:05 AM

keynote

The New Rules of Customer Engagement in an All Digital World

Rae Weon - Twilio

Reliance on digital has grown in almost every part of our lives. The
ever-evolving landscape of new technologies is shifting the way humans interact
with each other, the world, and your brand. In this environment, consumer trust
is harder than ever to achieve; it is impacted by the culmination of every
touchpoint a consumer has with your business- across business units, functions,
and channels. Moreover, customer needs are always changing, which has led many
organizations to increase their focus on first-party data and insights as a
driver for continuous improvement and innovation. What will it take to earn
customer loyalty in light of these shifts? Join Rae Weon, a Principal Enterprise
Innovation Manager at Twilio, as she describes what Twilio sees as the new rules
for engagement between businesses and their customers and how intelligent
customer engagement drives deepened relationships. 

Speakers

Rae Weon

Principal Enterprise Innovation Manager

Twilio

Partners

Twilio



02:05 AM - 02:25 AM

keynote

Keynote: Getting the Non CX Excited About the Power of CX

Syarif Lee - Lazada Malaysia

Although CX is one of the key sectors of organisation these days it is often
overlooked. Here we learn

 * How to get the board and management to understand & buy into CX
 * Use a quality framework for development of your team
 * Act upon regular employee feedback.




Speakers

Syarif Lee

Chief Customer Officer

Lazada Malaysia

02:25 AM - 02:45 AM

panel

Thought Leadership - Informatica



02:45 AM - 03:05 AM

keynote

Keynote: 360 Degree View of CX Through Data

Amit Raj Gupta - Sun Life

How to master the digital transformation for a smooth CX.




 * Developing a strategic framework for customer lifecycle
 * Embedding technological innovation to enable business strategy
 * Evolving the team with digital skills and embracing change

Speakers

Amit Raj Gupta

Head for ASCI CXO Analytics

Sun Life

03:05 AM - 03:25 AM

keynote

Keynote: Truly Defining the Customer

Ashlyn Rodrigues - LinkedIn

The more we listen, understand and know our customers the better the CX will be.




 * Customer journey mapping as a process to drive organisational change
 * Organisation alignment on who the customer is
 * Create an emotional connection with your customers

Speakers

Ashlyn Rodrigues

Head of Customer Success Global Clients APAC

LinkedIn

Event partners



Tealium



Twilio



Informatica





CCO SEA Live Series - March Edition 2022

17 March 2022 • 01:00 AM

Register now

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