webjump.ai
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Submitted URL: https://webjump.ai/marketplace-o-que-e-como-funciona-e-suas-vantagens/
Effective URL: https://webjump.ai/en/marketplace-what-it-is-how-it-works-and-its-advantages/
Submission: On April 05 via manual from BR — Scanned from DE
Effective URL: https://webjump.ai/en/marketplace-what-it-is-how-it-works-and-its-advantages/
Submission: On April 05 via manual from BR — Scanned from DE
Form analysis 6 forms found in the DOM
GET https://webjump.ai/en/
<form role="search" class="searchform fusion-search-form fusion-search-form-clean" method="get" action="https://webjump.ai/en/">
<div class="fusion-search-form-content">
<div class="fusion-search-field search-field">
<label><span class="screen-reader-text">Search for:</span>
<input type="search" value="" name="s" class="s" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
</label>
</div>
<div class="fusion-search-button search-button">
<input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="">
</div>
</div>
<input type="hidden" name="lang" value="en">
</form>GET https://webjump.ai/en/
<form role="search" class="searchform fusion-search-form fusion-search-form-clean" method="get" action="https://webjump.ai/en/">
<div class="fusion-search-form-content">
<div class="fusion-search-field search-field">
<label><span class="screen-reader-text">Search for:</span>
<input type="search" value="" name="s" class="s" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
</label>
</div>
<div class="fusion-search-button search-button">
<input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="">
</div>
</div>
<input type="hidden" name="lang" value="en">
</form>GET https://webjump.ai/en/
<form role="search" class="searchform fusion-search-form fusion-search-form-clean" method="get" action="https://webjump.ai/en/">
<div class="fusion-search-form-content">
<div class="fusion-search-field search-field">
<label><span class="screen-reader-text">Search for:</span>
<input type="search" value="" name="s" class="s" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
</label>
</div>
<div class="fusion-search-button search-button">
<input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="">
</div>
</div>
<input type="hidden" name="lang" value="en">
</form>GET https://webjump.ai/en/
<form role="search" class="searchform fusion-search-form fusion-search-form-clean" method="get" action="https://webjump.ai/en/">
<div class="fusion-search-form-content">
<div class="fusion-search-field search-field">
<label><span class="screen-reader-text">Search for:</span>
<input type="search" value="" name="s" class="s" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
</label>
</div>
<div class="fusion-search-button search-button">
<input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="">
</div>
</div>
<input type="hidden" name="lang" value="en">
</form>POST https://webjump.ai/en/marketplace-what-it-is-how-it-works-and-its-advantages/
<form action="https://webjump.ai/en/marketplace-what-it-is-how-it-works-and-its-advantages/" method="post" class="fusion-form fusion-form-41987" id="form-contato">
<div class="fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling"
style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;">
<div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:102% !important;max-width:102% !important;margin-left: calc(-2% / 2 );margin-right: calc(-2% / 2 );">
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-text-field fusion-form-label-above" style="" data-form-id="41987">
<div class="fusion-form-label-wrapper"><label for="nome">Name <abbr class="fusion-form-element-required" title="required">*</abbr></label></div>
<div class="fusion-form-input-with-icon"><i class="awb-form-icon fa-user-tie fas"></i><input type="text" name="nome" id="nome" value="" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false"
minlength="0"></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-text-field fusion-form-label-above" style="" data-form-id="41987">
<div class="fusion-form-label-wrapper"><label for="email">E-mail <abbr class="fusion-form-element-required" title="required">*</abbr></label></div>
<div class="fusion-form-input-with-icon"><i class="awb-form-icon fa-envelope-open fas"></i><input type="text" name="email" id="email" value="" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false"
minlength="0"></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-phone-number-field fusion-form-label-above" style="" data-form-id="41987">
<div class="fusion-form-label-wrapper"><label for="telefone">Phone <abbr class="fusion-form-element-required" title="required">*</abbr></label></div>
<div class="fusion-form-input-with-icon"><i class="awb-form-icon fa-phone-square-alt fas"></i><input type="tel" name="telefone" id="telefone" value="" class="fusion-form-input" required="true" aria-required="true"
data-holds-private-data="false"></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-text-field fusion-form-label-above" style="" data-form-id="41987">
<div class="fusion-form-label-wrapper"><label for="website">Website</label></div>
<div class="fusion-form-input-with-icon"><i class="awb-form-icon fa-globe fas"></i><input type="text" name="website" id="website" value="" class="fusion-form-input" data-holds-private-data="false" minlength="0"></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-select-field fusion-form-label-above" style="" data-form-id="41987"><label for="cargo">Position <abbr class="fusion-form-element-required" title="required">*</abbr></label>
<div class="fusion-form-input-with-icon"><i class=" fa-industry fas"></i>
<div class="fusion-select-wrapper"><select tabindex="" id="cargo" name="cargo" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false">
<option value="" disabled="" selected="">Selecione</option>
<option value="CEO / Owner / Partner">CEO / Owner / Partner</option>
<option value="Director">Director</option>
<option value="Manager">Manager</option>
<option value="Coordinator">Coordinator</option>
<option value="Analyst">Analyst</option>
<option value="Seller">Seller</option>
<option value="Others">Others</option>
</select>
<div class="select-arrow"><svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M1.5 1.75L6 6.25L10.5 1.75" stroke="#6D6D6D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path>
</svg></div>
</div>
</div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-select-field fusion-form-label-above" style="" data-form-id="41987"><label for="ramo_de_atividade">Branch of activity of the company <abbr class="fusion-form-element-required"
title="required">*</abbr></label>
<div class="fusion-form-input-with-icon"><i class=" fa-chart-pie fas"></i>
<div class="fusion-select-wrapper"><select tabindex="" id="ramo_de_atividade" name="ramo_de_atividade" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false">
<option value="" disabled="" selected="">Selecione</option>
<option value="Distributor">Distributor</option>
<option value="Dealer">Dealer</option>
<option value="Industry">Industry</option>
<option value="Wholesale">Wholesale</option>
<option value="Retail">Retail</option>
<option value="Others">Others</option>
</select>
<div class="select-arrow"><svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M1.5 1.75L6 6.25L10.5 1.75" stroke="#6D6D6D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path>
</svg></div>
</div>
</div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-select-field fusion-form-label-above" style="" data-form-id="41987"><label for="area_de_atuacao">Company's area of activity <abbr class="fusion-form-element-required"
title="required">*</abbr></label>
<div class="fusion-form-input-with-icon"><i class=" fa-street-view fas"></i>
<div class="fusion-select-wrapper"><select tabindex="" id="area_de_atuacao" name="area_de_atuacao" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false">
<option value="" disabled="" selected="">Selecione</option>
<option value="Agribusiness">Agribusiness</option>
<option value="Grocery and Drinks">Grocery and Drinks</option>
<option value="Automotive">Automotive</option>
<option value="Beauty">Beauty</option>
<option value="Construction">Construction</option>
<option value="Education">Education</option>
<option value="Home appliances">Home appliances</option>
<option value="Electronics">Electronics</option>
<option value="Financial">Financial</option>
<option value="Leisure">Leisure</option>
<option value="Department Store">Department Store</option>
<option value="Furniture">Furniture</option>
<option value="Fashion">Fashion</option>
<option value="Petshop">Petshop</option>
<option value="Health">Health</option>
<option value="Services">Services</option>
<option value="Textile">Textile</option>
<option value="Tourism">Tourism</option>
<option value="Others">Others</option>
</select>
<div class="select-arrow"><svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M1.5 1.75L6 6.25L10.5 1.75" stroke="#6D6D6D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path>
</svg></div>
</div>
</div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-select-field fusion-form-label-above" style="" data-form-id="41987"><label for="colaboradores">Number of collaborators <abbr class="fusion-form-element-required" title="required">*</abbr></label>
<div class="fusion-form-input-with-icon"><i class=" fa-users fas"></i>
<div class="fusion-select-wrapper"><select tabindex="" id="colaboradores" name="colaboradores" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false">
<option value="" disabled="" selected="">Selecione</option>
<option value="2 to 10 employees">2 to 10 employees</option>
<option value="11 to 25 employees">11 to 25 employees</option>
<option value="26 to 50 employees">26 to 50 employees</option>
<option value="51 to 100 employees">51 to 100 employees</option>
<option value="101 to 250 employees">101 to 250 employees</option>
<option value="251 to 500 employees">251 to 500 employees</option>
<option value="501 to 1,000 employees">501 to 1,000 employees</option>
<option value="1,001 to 5,000 employees">1,001 to 5,000 employees</option>
<option value="5,001 to 10,000 employees">5,001 to 10,000 employees</option>
</select>
<div class="select-arrow"><svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M1.5 1.75L6 6.25L10.5 1.75" stroke="#6D6D6D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path>
</svg></div>
</div>
</div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-textarea-field fusion-form-label-above" style="" data-form-id="41987"><label for="mensagem">Message</label>
<div class="fusion-form-input-with-icon"><i class=" fa-align-left fas"></i><textarea cols="40" minlength="0" rows="4" tabindex="" id="mensagem" name="mensagem" class="fusion-form-input" data-holds-private-data="false"></textarea></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-consent-field fusion-form-label-above" style="" data-form-id="41987">
<div class="fusion-form-checkbox option-inline"><input tabindex="" id="newsletter" type="checkbox" value="1" name="newsletter" class="fusion-form-input"><label for="newsletter">I agree to receive communications, newsletters, recently
launched cases, upcoming e-commerce events, etc.</label></div>
</div>
<div class="fusion-form-field fusion-form-consent-field fusion-form-label-above" style="" data-form-id="41987">
<p>By providing my data, I agree to the <a href="https://sobreuol.noticias.uol.com.br/normas-de-seguranca-e-privacidade/en" target="_blank">Privacy Policy</a> and with the
<a href="https://webjump.ai/en/security-policy-and-terms-of-use/" target="_blank">Terms of Use</a>.</p><input name="privacidade" type="hidden" value="1">
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;"
data-scroll-devices="small-visibility,medium-visibility,large-visibility">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="fusion-form-field fusion-form-submit-field fusion-form-label-above" style="" data-form-id="41987">
<div style="text-align:center;"><button type="submit" class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span form-form-submit button-default"
style="--button_padding-right:100px;--button_padding-left:100px;" data-form-number="41987" tabindex=""><span class="fusion-button-text">Send</span></button></div>
</div>
</div>
</div>
<div class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column"
style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;">
<div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column">
<div class="form-submission-notices data-notice_1" id="fusion-notices-1">
<div class="fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed" role="alert">
<div class="fusion-alert-content-wrapper"><span class="alert-icon"><i class="awb-icon-check-circle" aria-hidden="true"></i></span><span class="fusion-alert-content">Thank you for your message. It was sent successfully.</span></div>
<button type="button" class="close toggle-alert" data-dismiss="alert" aria-label="Close">×</button>
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MARKETPLACE: WHAT IT IS, HOW IT WORKS AND ITS ADVANTAGES
Pedro Leme2024-03-25T16:30:47-03:0012 de July, 2023|E-Commerce Market|
*
Marketplace is the business model in which the company acts as an intermediary
between sellers and buyers, offering a digital platform that allows commercial
transactions to take place. The marketplace allows several companies to sell
their products or services in one place, offering the end consumer a wide
variety of options in one place.
The advantages of the marketplace business model include:
1. Greater variety of products: the marketplace brings together several sellers
in one place, which increases the variety of products or services offered to
the consumer.
2. Healthy competition: competition between vendors can lead to more
competitive prices and an improvement in the quality of the products or
services offered.
3. Ease of search: the marketplace platform offers search and filtering
capabilities, allowing the consumer to easily find the desired product or
service.
4. Greater reach: the marketplace platform can have national or even
international reach, allowing sellers to reach a larger audience.
5. Lower investment: sellers can save on creating and maintaining their own
online store, as the marketplace offers a ready-to-use platform.
The marketplace business model has proven to be an interesting option for
companies that want to expand their customer base and increase their sales, as
well as for entrepreneurs who want to create a new company in the e-commerce
segment.
WHAT IS MARKETPLACE?
There are two types of systems:
1. IN: System where the owner of an e-commerce makes his storefront available
to other sellers (B2C, B2B, D2C etc.).
2. OUT: System where the owner of an e-commerce is part of an IN system and
participates in the evolution of this environment.
Marketplace is a type of e-commerce platform that connects sellers and buyers in
one place. It is a virtual space where different suppliers can list and sell
their products or services and buyers can access a wide range of products and
services in one place.
Marketplaces are commonly operated by companies that provide the infrastructure
and management of the platform, while sellers take care of the sale and delivery
of their products or services.
LEARN HOW THE MARKETPLACE WORKS
The basic functioning of the marketplace involves the creation of the virtual
space where sellers can list their products or services and buyers can find and
purchase those products or services. Marketplaces generally offer tools for
order management, payment processing and communication between buyers and
sellers, and can thus provide marketing resources to promote sellers’ products
or services and improve the platform’s visibility and reach.
Another point worth noting is that sellers generally pay a fee to list their
products or services on the marketplace, as well as a commission on sales made.
In return, they can benefit from access to a large customer base and brand
exposure. Shoppers, in turn, can find a wide variety of products or services in
one place and benefit from competitive prices and a simplified shopping
experience.
This competition between sellers provides healthy competition that benefits the
end consumer, leaving the platform stronger in the face of competition.
DIFFERENCE BETWEEN E-COMMERCE AND MARKETPLACE
Although e-commerce and marketplace are both e-commerce models, there are
significant differences between them.
E-commerce refers to the virtual store where a single retailer or company sells
its own products or services directly to customers. This means that the online
store owner is responsible for the entire sales process, from product
procurement to inventory management, order processing, shipping and delivery.
Customers buy directly from the retailer’s online store.
On the other hand, a marketplace is a platform where multiple sellers can list
and sell their products or services to customers, usually in exchange for a fee
and/or commission. The marketplace acts as an intermediary between the buyer and
the seller, facilitating the transaction. Sellers are responsible for shipping
and delivering the products, while the marketplace manages the platform and
processes payments.
Another important difference is that in e-commerce, the retailer has more
control over the sales process and customer relationship management, while in
the marketplace, the platform is responsible for customer service, payment
processing and other aspects related to the sale.
MARKETPLACE: ADVANTAGES AND DISADVANTAGES
Just like any business model, the marketplace has advantages and disadvantages.
Some of them are:
BENEFITS
1. Greater reach: Marketplaces have a large customer base, which means sellers
can reach a larger audience than they would in their own online store.
2. Cost reduction: as sellers share the costs of the platform and marketing
with other companies, the total cost can be lower than operating an online
store of their own. With higher sales volume the fees charged by payment and
delivery gateways can be negotiated.
3. Ease of use: the marketplace manages the selling process, which can make it
easier for sellers to manage orders, payments and shipments. As the platform
ready, then all the launch tests should have already been carried out.
4. Lower risk: Marketplaces can be a good option for businesses starting out,
as they reduce the financial risk of investing in an online store of their
own.
5. Agility: Generally, market platforms already have a defined business model,
which facilitates the integration of the catalog. Other points that
facilitate integration is that payment methods and delivery methods have
been defined in advance.
6. Marketing management: With the business model previously defined, then the
marketing strategy model must also have been defined, so the responsibility
of bringing customers to the shop windows of its tenants is the
responsibility of the platform, which does not prevent the seller from also
carrying out its marketing operations.
DISADVANTAGES
1. Commissions: Marketplaces often charge commissions on sales made by sellers,
which can decrease the profit margin.
2. Limited control: Sellers have less control over the customer experience
regarding customer service and product presentation on the platform.
3. Dependency: Sellers are dependent on the marketplace to manage sales, which
means that if the platform has problems or is discontinued, they may lose
sales and customers.
Therefore, it is important for sellers to thoroughly evaluate the business model
offered by marketplaces.
HOW TO CREATE A MARKETPLACE?
Marketplace development requires a lot of planning and investment. Below are
some basic steps for setting up a marketplace:
1. Identify a niche market: choose a specific niche market or sector that is
not yet saturated and has room for a new marketplace.
2. Conduct a feasibility study: assess whether there is sufficient demand for
the marketplace and whether there are direct or indirect competitors.
3. Develop a business strategy: Create a detailed business plan that includes
objectives, marketing strategies, pricing, organizational structure and
financial projections.
4. Define a revenue model: Choose a revenue model that is fair to sellers and
allows the marketplace to generate revenue, such as charging commissions,
transaction fees or paid ads.
5. Develop a platform: Hire a team of developers to create the marketplace
platform. The platform should be easy to use, secure and scalable.
6. Attract sellers and buyers: promote the marketplace to attract sellers and
buyers. Use digital marketing tactics such as paid advertising, SEO, email
marketing and social media to increase visibility.
7. Manage the platform: closely monitor the platform to ensure that it is
working properly and that sellers are complying with the marketplace
policies.
8. Maintain growth: continue to attract new sellers and buyers to keep the
marketplace growing.
9. Talk to an expert: Nothing beats contacting specialized companies for
building and guiding a marketplace, click here and get started today!
10. Have mass of tests: Before opening the platform to the public it is
essential to have showcase of products, and this requires contract with
partner sellers who believe in the business.
Remember that creating marketplace is a complex process and requires many
resources, including financial investments, a dedicated team and a solid
business plan, sellers who are supporting the business.
WHO CAN SELL ON MARKETPLACE?
The target audience of marketplaces is quite broad, and in general any person or
company that has products or services to sell can become a seller. However, each
marketplace may have its own rules and criteria for seller approval, depending
on the type of products and the audience you want to reach.
Usually, to become a seller on a marketplace, you need to register and provide
detailed information about your company or individual, including tax, bank and
contact information. In addition, the marketplace may require the seller to
comply with certain conditions, such as having a minimum stock of products,
offering quality guarantees or meeting predetermined delivery times.
It is worth noting that some marketplaces may have specific restrictions for
certain types of products, such as food products, medicines or items that
violate copyright law. In cases like these, it is important that the seller
carefully checks the policies and conditions of each marketplace before starting
sales.
BUSINESS MODELS: TYPES OF MARKETPLACE
There are different types of marketplaces, which vary according to the business
model, target audience, type of products or services offered and other specific
characteristics. Some of the most common types of marketplaces are:
1. B2B (business-to-business): Aimed at companies that sell products or
services to other companies. Examples include marketplaces for industrial
products, office supplies and technology.
2. B2C (business-to-consumer): Widely used by companies that sell products or
services directly to end consumers, such as clothing, electronics and
sporting goods marketplaces.
3. C2C (consumer-to-consumer): This type of marketplace allows end consumers to
sell products or services directly to other consumers. Examples include
marketplaces selling second-hand goods, freelancing and hosting services.
4. Services: offers services instead of products, such as transportation
services, food, accommodation, among others.
5. Vertical marketplaces: Focused on a specific niche of products or services,
such as sportswear, organic products, or health services.
6. Horizontal marketplaces: They offer a wide range of products and services
from different categories, such as Amazon, Mercado Libre and other generic
marketplaces.
7. Aggregation marketplaces: Does not sell products directly, but brings
together products and offers from other marketplaces or online stores,
allowing users to compare prices and features of different products in one
place.
These are just a few examples of types of marketplaces on the market, and the
list may vary according to region or market segment.
MARKETPLACE B2C
The B2C (business-to-consumer) marketplace is a business model that connects
companies that sell products or services directly to end consumers. In this type
of marketplace, companies can register as sellers and make their products or
services available to be sold on the platform, while consumers can browse the
products offered, make their purchases and pay directly on the platform. It’s an
efficient way of expanding a company’s sales reach, as the platform offers great
visibility for products or services, as well as marketing and advertising tools
to attract new customers. In addition, the marketplace can offer sellers
logistics, payment and customer service solutions, facilitating the sales
process.
B2B MARKETPLACE
The B2B (business-to-business) marketplace is a business model that connects
companies that sell products or services to other companies. In this type of
marketplace, companies can register as sellers and make their products or
services available to be sold on the platform, while other companies can access
the platform to make purchases. In this case, companies can find suppliers of
products or services in different areas of activity, including raw materials,
equipment, technology services, among others. The platform offers features to
facilitate the search, price comparison and execution of transactions, including
negotiation tools, integration with management systems and other customized
solutions.
MARKETPLACE C2C
The C2C (consumer-to-consumer) marketplace is a business model that connects
consumers who want to sell products or services directly to other consumers. In
this type of marketplace, consumers can register as sellers and offer their
products or services to be sold on the platform, while other consumers can
access the platform to buy these products or services. Sellers can offer used or
new products, handicrafts, shipping services, among others. The platform offers
features to facilitate search, price comparison and transaction, including
seller and product rating tools, integration with payment systems and other
customized solutions.
MARKETPLACE PLATFORM
The marketplace is a technological system that enables the creation and
management of a marketplace, i.e. a virtual place where sellers and buyers can
connect to carry out commercial transactions. This platform offers the necessary
functionalities to create an online store and provides tools to manage the
supply and demand of products and services.
In addition, the marketplace platform is built on software technologies such as
programming languages, databases and security systems. The platform should be
developed with a focus on usability and user experience, to ensure that sellers
and buyers can access and use the platform in a simple and intuitive way.
Some marketplace platform developers offer customized solutions to meet the
specific needs of each business. Other companies offer ready-made platforms,
which can be configured and customized according to business needs.
EXAMPLE PLATFORM
There are several marketplace platforms available on the market, each with its
own specific features and functionalities. However, one of the best known is
Adobe Commerce.
Adobe Commerce is a leading e-commerce platform that also offers features for
creating marketplaces. This platform provides merchants with the power to create
unique and engaging shopping experiences.
The Software offers advanced out-of-the-box features, an unlimited ability to
customize, a flexible architecture and integration with other Adobe solutions.
It is important to evaluate the features and functionalities of each platform to
choose the one that best meets the needs of the business.
Click here, talk to an expert and start creating the marketplace for your
business.
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