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Crypto/Web3 Startup Ideas (2023 Edition) Suchen Duplizieren Notion testen Crypto/Web3 Startup Ideas (2023 Edition) Created By Q Qiao Wang 3 weitere Eigenschaften Below are some crypto/Web3 startup ideas and themes we at AllianceDAO are excited about. They are updated regularly to reflect our latest thinking. This document serves two purposes: To encourage you to apply to join our community and to get funded, if you are working on one of these ideas. To inspire you, if you are not sure what to build. By no means you should feel that building something on this list is a requirement to be admitted to AllianceDAO. In the past we have backed many ideas that caught us by surprise. Table of Content Table of Content Decentralized Infrastructure Decentralizing All Layers of the Stack Decentralized Postgres Application-specific L2 as a Service Oracles for Static Web2 Information Semi-Custodial Wallet Uncensorable Github Developer Experience Web3 Vercel/Firebase Cosmos/Solana Developer Tooling Smart Contract Copilot Gaming Fully Onchain Games Game Engines Consumer Apps Web3 Twitter That Does Not Want to Be Web3 Twitter Web3 Whatsapp Habit Formation Apps Fan Engagement NFTs as Digitally Native Intellectual Properties Proof of Physical Work Health Data Sharing AI Dataset Creation Regenerative Finance (ReFi) Decentralized Energy Grid Talent Marketplaces as Cryptonetworks Decentralized VoIP international calling Oracle infrastructure for PoPW Networks Zero-Knowledge Proofs ZKP High-level Development Frameworks Zk-bridges Zk-rollup SDKs ZKP Hardware Accelerators Decentralized Intelligence Organizations Zk On-chain Game Engines Zk DeFi Personal Data Marketplace App-Chains (As a rollup or Cosmos Zone) High performance DeFi protocols App-chain gaming engines Application-specific L2 as a Service Enabling Cross-chain Security Sharing DeSci Scientific Funding Decentralized 23andMe Marketplace for Tokenized Carbon Offset DeFi Market-Driven Lending Protocols Bridge Aggregator Prediction Markets Delta One Derivative and Options DEX Decentralized Stablecoins Lending Collateralized by Onchain Revenue Privacy DeFi Auction Markets Bitcoin DeFi Protocols Institutional-Grade Platform to Access DeFi Marketplace for Block Validation Rights Crypto B2B Onchain Data Payment over Crypto Rails Productivity Tools Onboarding Web2 Companies and Traditional Brands AI and Web3 Crossover Token-Incentivized Data Creation AI Players in On-Chain Games Smart Contract Copilot Smart Contract Auditing/Monitor Web3 Squarespace AI-Assisted Front Page of Crypto Proof of Humanity Decentralized AI AI-Embracing Social Networks and Games Verticalization of Category-Defining Consumer Products DAOs as Risk-Pooling Vehicles NFT Communities as Digital Nations Decentralized Infrastructure Decentralizing All Layers of the Stack In recent years, this space seems to have lost interest in genuine decentralization, the very quality that made this space interesting in the first place. Memes like “users don’t care about decentralization” are flying around. But decentralization does not matter until it does. With the recent collapse of centralized crypto institutions, as well as broader financial and social censorship across the world, decentralization matters more than ever. An application is only as decentralized as its most centralized layer. So for applications that require decentralization, the entire stack needs to be decentralized. Layers of the stack include DNS (eg, Handshake) General compute Data storage (eg, Filecoin) Data indexing (eg, Graph) Oracle (eg, Chainlink) Cross-chain bridge Node infrastructure Fiat on-ramp and off-ramp Wallet ISP (eg, Helium) CDN Version control It may appear that many of these layers already have a dominant decentralized player. However, most existing players are at best proofs of concept. And even if there’s already a production-ready player, it’s possible to identify meaningful tradeoff vectors and build a legit competitor. Solana was an example of this. Make no mistake, however: these are some of the most challenging engineering and computer science problems in Web3. Decentralized Postgres Currently there's no way to easily write a nice client-side Web3 app with similar ease that you would in Web2. In Web2, you spin up a database on an AWS instance, and you have your client-side app call this database to read and write. There is no equivalent in Web3. You can't just write the data into L1 blockchains, which would be too expensive for most use cases. Storage protocols like Filecoin are primarily designed to archive data, but provide no enterprise-grade performance guarantee (eg. low latency) and familiar interface (eg. SQL) for reading the data. Application-specific L2 as a Service Projects like Axie, Bored Apes, and dYdX have launched or are considering launching their own app-chain. By doing so they sacrifice shared security, atomic composability, and fast prototyping for customizability, sovereignty, value accrual, and gas predictability. An alternative to app-chains is an app-specific L2s. The app-L2 as a service product would make it stupid simple for dapp developers to launch their own L2. It would recruit sequencers/verifiers behind the scenes, and spin up app-specific indexers, oracles, bridges, block explorers, etc. Oracles for Static Web2 Information Currently, oracles in Web3 are mainly used for pulling high-frequency information such as prices from centralized exchanges. This enables applications like lending and derivatives. What is also needed is oracles for relatively static information from: Web2 social platforms Gaming platforms like Steam KYC providers Credit bureaus Banks Semi-Custodial Wallet Wallet Infrastructure still remains the largest bottleneck for mass adoption. By design, centralized custodial wallets sacrifice flexibility for convenience. It’s impossible to use something like a custodial Coinbase Wallet beyond trading and transfer. Decentralized self-custodial wallets are needed for unrestricted access to dapps. The wallet we would like to see is “semi-custodial”: User keeps a shard of the key and company keeps a different piece of the key. Both are needed to sign transactions via multi-party computation (MPC). If only one party is compromised, funds are still safe as no one has the full key at any time. If the user loses their key, the MPC also allows for key recovery with a third shard of the key stored on an independent key management system (eg, AWS KSM). Ideally, the wallet provides a WeChat-like super-app experience, inside which a variety of apps can be directly accessed. Finally, the wallet should have some or all the following properties: Native on/off-ramps Easy for dapp developers to integrate with Multichain support Batch transactions (sign once to to perform multiple onchain transactions) Warns the user before signing a transaction that looks suspicious As with many verticals where there are established leaders (eg, Metamask), to build a successful wallet it’s paramount to identify a beachhead market that is currently underserved by existing players. Uncensorable Github On August 8th, 2022, the Treasury sanctioned Tornado Cash. Immediately, Github censored Tornado Cash’s repo. Developer Experience Web3 Vercel/Firebase Makes launching a static front end, deploying to IFPS, and setting an ENS domain for resolution have similar DX to deploying a Web2 site to Vercel. Cosmos/Solana Developer Tooling Brings the DX closer to EVM DX. Think HardHat/Foundry for Cosmos/Solana. Smart Contract Copilot LLM could be utilized as a companion for dapp developers, offering real-time autocomplete suggestions or generating boilerplate code. It could also assist dapp developers in understanding existing code more easily by providing a human-readable summary of its functionality. Gaming Fully Onchain Games On-chain games are those where the entirety of the game state and game logic (not just in-game assets likes currencies and NFTs.) is written to the blockchain. Consider Tic-Tac-Toe. The concept of turns, a 3x3 board, players and a sequence of three must be unchangeably documented as the rules. The history of player moves must also be recorded. On the other hand, the colors of the board and pieces, the shapes of the pieces (X and O can become Y and Z for all we care), the animations, the sounds, etc. can all stay on the client-side. Putting all states and logic onchain unlocks all sorts of novel behaviors: Smart contract-based players (as opposed to human players) that play the game according to intelligent and constantly improving rules. Think composability between the game and players. One of the earliest instantiations of this is actually MEV in DeFi. The MEV bots are the smart contract-based players, and MEV is the game. Notice that in this case the smart contract-based players not only compete with each other, but also compete with human players. Trustless collaboration between players via smart contracts. Think composability between players. Take Dark Forest as an example. At launch, it was a multiplayer game with only informal alliances. In order to work together, you needed to trust the other players will not betray you. However, someone built a smart contract to act as a competing player. This contract allowed players to permissionlessly donate it points and eventually rank high enough to win a prize. It kept track and then when it won, those players were able to share that prize pro-rata. Game mods built by third-party developers without fear of getting deplatformed. Think composability between games. Using Dark Forest again as an example. Someone created a single-player spin-off of the multiplayer game. The same logic from the main contract was used, thanks to Ethereum’s rarely used Diamond Standard. All that was changed was the map, the UX and scoring. Instead of players trying to dominate each other synchronously on the same terrain, each was instead trying to solve the same puzzle, but faster than the rest. Game Engines While most game engines currently building in the space are looking to add web3 features to a largely Web2 game, we are actually excited about tools for creating fully onchain games. What if we could create standards of interaction or physics for games on chain? Imagine even the laws of Dungeons and Dragons on-chain, available for anyone to reuse and remix. If history is any indication, it’s highly likely that the first successful onchain game engine comes from a successful onchain game studio. Think Unreal (the engine) and Epic Games (the studio). As a side note, by the same token, the first successful Web3 game publisher will also likely come from a successful Web3 game studio. Think Steam (the publisher) and Valve (the studio). Potentially key features of the game engine are wallet integrations and in-game NFT marketplaces. Consumer Apps Web3 Twitter That Does Not Want to Be Web3 Twitter The winning Web3 Twitter will ultimately offer the features we have been eager to see: data truly owned by users themselves, uncontrolled by one entity or even one man, multiple clients permissionlessly built, multiple options of curation algorithms that users can choose from. There’s only one problem. If history is any indication, it’s highly unlikely that the first successful Web3 Twitter will start out as something that wants to be the next Twitter or looks similar to Twitter. Perhaps the Web3 Twitter will start out as a game, a DeFi super-app, or something so novel and seemingly so inconsequential that it gets laughed at. Web3 Whatsapp A messaging app that is Privacy-preserving: strong end-to-end encryption, credibly so thanks to being open source User-owned: encrypted data on IPFS or the likes, controlled only by the user’s own key Uncensorable: user cannot be banned by someone like Meta or the government Portable: ability to build multiple independent clients Native commerce: supports native crypto payment The Web3 Whatsapp should be progressively decentralized. The first step could be to use decentralized storage while centralizing compute. In the future, migrate to decentralized compute when it’s production-ready. Intuitively “messaging” is less complex to build and to go to the market than “social”. Go after crypto-natives users first, as they appreciate the aforementioned five qualities and are easier to onboard. Habit Formation Apps StepN has shown that token incentives can be effective in encouraging people to develop healthy habits. This could include activities like running, sleeping, meditating, eating well, or learning something new. Some research has suggested that it can take anywhere from 18 to 254 days for a person to form a new habit, with the average being around 66 days. Getting over this initial hump can be difficult for many people, but the use of financial incentives through tokens may provide the motivation that people need to stick with their new habits and make them a permanent part of their lives. One significant challenge is is the need to design an effective oracle system, as the habit formation app must be able to link an offchain action to an onchain event. Fan Engagement NFTs have created a new way for creators of all types to monetize their personal brand. We are interested in startups building fan engagement platforms across a range of industries (musicians, athletes, writers, video creators, etc.) and geographic regions. We are also interested backing in the individual brands themselves. A key challenge is for these startups to create utility for those NFTs. At the basic level, those NFTs are collectibles and/or digital identity. But ideally they should be more than just that — perhaps exclusive access to the creator, treasury governance rights, or royalty from derivative works (vs. trading). If an NFT collection is merely a collectible or a PFP, then it’s really just a nonfungible form of the ICOs of 2017. NFTs as Digitally Native Intellectual Properties Consider intellectual properties as an asset class. To get a sense of how important this asset class is, over the past 5 decades, intangible assets have increased from ~1/5 to ~4/5 of S&P500 market value. NFTs representing individual IPs could help unlock liquidity across a variety of assets such as: Music, video, writing, and art Proprietary technologies and scientific discoveries Brands The idea then is build a primary and secondary marketplace focusing on a particular type of assets. Today, several such NFT marketplaces exist, but the true potential of NFTs lies not in their speculative nature, but in their ability to create derivative works. This would make them productive assets, rather than just trading items. One way to achieve this is to use the traditional legal system to attach intellectual property rights to specific NFTs, effectively tokenizing IPs. Eventually, however, NFTs could become digitally native IPs that do not rely on the legal system, with value naturally accruing to the original works through social consensus. We have seen with many popular PFP projects that “right-click-save” does not only not destroy the value of the original work, but actually serve as free marketing for it. This is because the image can be shared and disseminated widely, increasing exposure and potentially driving interest in the original work. Proof of Physical Work Tokens may be more effective than the most competent centralized entities such as government and big corporations at coordinating large-scale human activities. See our research here. Health Data Sharing One of the major challenges facing researchers in public health is the lack of adequate datasets to test their hypotheses. One possible solution to this problem is the decentralized contribution of health data by individuals for use in research and drug development. For example, individuals could share their DNA data and relevant health information, creating a decentralized version of 23andMe where participants are rewarded for their contributions. Universities, hospitals, and pharmaceutical companies could access this data through a marketplace for research and commercial applications. Another example is the sharing of physical activity data, heart rate, sleep data, and other types of data collected by wearable devices. These data could be used by wellness-focused businesses to improve their products. In these applications, user contributions are simple and standardized, making them well-suited for PoPW networks. Furthermore, the use of privacy-enhancing technologies like zero-knowledge proofs could benefit health data use cases. AI Dataset Creation Creating large and complex datasets for training advanced AI models, such as those used in computer vision, requires a significant amount of human input. For example, to create a dataset for training an autonomous driving model, photos of traffic conditions must be captured and then labeled correctly to train the computer vision model. Both steps require significant human involvement. A PoPW network can be used to aggregate human contributions to create datasets for AI and other uses. These datasets could be used by companies that develop and train large AI models. As the complexity of these models increases, PoPW networks can continually update and expand the datasets to improve their performance. Regenerative Finance (ReFi) PoPW networks can help promote sustainable activities. In such a network participants who engage in sustainable activities are rewarded with tokens, which are then purchased and burned by institutions seeking to achieve a greener footprint and a greater sustainability impact. The system works similarly to carbon credits in that the demand for such assets ultimately comes from social signaling. Examples of applications include cleaning waterways, recycling, financing better industrial filtration systems, etc. Decentralized Energy Grid The rapid growth of renewable energy is a positive development for the environment, but it can also be unpredictable due to the intermittent nature of sources like wind and solar. Batteries can help solve this problem by storing excess energy for use when it is needed. The more batteries that are connected to a public energy network, the more useful they become. The PoPW network uses tokens incentives to encourage households to deploy their batteries and to pool them together to for later use. Talent Marketplaces as Cryptonetworks Web2 talent marketplaces — of all sorts, but especially hourly and contract workers — suffer from the following problems: The tendency for marketplaces to increase their fees as their bargaining power grows against users The lack of ability for users to transfer their reputation across different marketplaces The limitations of using fiat payment systems for international transactions The requirement for personally identifiable information (PII) in onboarding processes that prevents many users around the world from participating. Crypto may be able to help solve all of the above. Decentralized VoIP international calling Voice over Internet Protocol (VoIP) technology has already significantly reduced the cost of international calls by routing them over the internet. Decentralization can further reduce the cost of these calls by up to another order of magnitude. A PoPW network of users who connect local phone lines to the internet can create a global phone network that allows users to make international calls at the cost of a local call. This decentralized network can offer a more cost-effective alternative to traditional international calling services. Oracle infrastructure for PoPW Networks In PoPW networks, the off-chain contributions of network participants must be proven on-chain in order to be rewarded with the network's native token. This is known as the "oracle problem," and it is one of the biggest challenges facing PoPW networks. Malicious actors may attempt to manipulate the oracle in order to extract maximum value from the network. An example of this problem can be seen in the malicious behavior of some participants in the Helium network. Because the network rewards participants based on the geographical coverage of its hotspots, there are incentives to fake the existence or location of hotspots. Despite efforts to combat these behaviors, such as using deny lists and a hotspot challenging system, proving the existence and location of Helium hotspots remains a challenge. Other PoPW platforms, such as Hivemapper, attempt to prevent oracle manipulation by using hardware authentication. Hivemapper dashcams use GPS location and connections to Helium hotspots as part of their proof of location protocol, and they also employ a human-operated quality assurance layer to verify the authenticity of submitted imagery. While this approach can be effective, it also adds complexity and opens the door to potential coordination between contributors and reviewers. Efficient PoPW oracles are still an open question, and there is currently no general solution to the oracle problem. Hardware authentication can provide some protection for specific use cases, as hardware is generally more difficult to manipulate. For example, spoof-resistant GPS modules could be used for location-sensitive PoPW contributions. However, more resilient and generic oracles are needed to support a wider range of use cases. Zero-Knowledge Proofs For more details, see our research here. ZKP High-level Development Frameworks Similar to Tensorflow and PyTorch in AI, high-level ZKP development frameworks are critical to unlocking innovation at the application level. These frameworks need to Abstract the complexity of the underlying ZKP backends Support a variety of ZKP backends and hardware environments, e.g., CPUs and GPUs. Allow efficient debugging and testing Offer a rich development environment with examples and tutorials The closest examples in the Ethereum ecosystem are Hardhat and Foundry but they are not likely to support zkEVMs or ZKPs soon. Instead, existing abstraction efforts such as Cairo may eventually evolve to fill this space. Zk-bridges Existing bridges rely on strong trust assumptions and are relatively expensive. zk-bridges could not only provide strong trustlessness guarantees, but also significantly reduces on-chain verification cost. This is similar to how zk-rollups are validated on the underlying L1. However, the level of complexity for for cross-chain messaging is higher because the signature schemes and the cryptographic functions to be validated can be different between source and destination chains. See technical details here. Zk-rollup SDKs Zk-rollups are growing in popularity and can enable application-specific L2s for games or high-throughput DeFi protocols. In this scenario, the zk-rollup mainly performs the execution and settlement while the consensus and data availability will be handled by the L1. However, launching an app-specific zk-rollup is still very complex. We believe that startups that offer developer-friendly SDKs to launch custom zk-rollup will solve a real business need and can become valuable businesses by offering the developing toolbox, developer services, sequencer services and supporting infrastructure. ZKP Hardware Accelerators Specialized hardware companies that target specific use cases and build an early market lead turn out to be massively valuable companies. This was true for AI when Nvidia became the most-valued North American semiconductor company by specializing in AI hardware. This was also true in the Bitcoin mining space when Bitmain, Canaan, and Whatsminer became unicorns by specializing in ASIC miners. Companies that design and build efficient ZKP hardware accelerators will follow the same trajectory. Decentralized Intelligence Organizations ZKPs can give birth to decentralized intelligence organizations. In these, intelligence operators, data sleuths, and spies can be part of a network without interacting or knowing each other. Participants can use ZKPs to prove knowledge of certain intelligence data before receiving private payment in exchange for that data. Such systems can also facilitate collaborative and composable ways to enrich or interpret collected data while maintaining the privacy of participants. Zk On-chain Game Engines Information incompleteness is a critical ingredient of some of the best games mankind has created, such as Poker and Starfcraft. (Just to illustrate, examples of information-complete games include Chess and Go.) Dark Forest demonstrated that ZKPs can enable information-incomplete on-chain games. This is critical for the design of more interactive games where the players’ actions are kept private until they decide to reveal them. As on-chain games mature, we expect ZKPs to be part of the game execution engine. The opportunity is massive for startups that succeed to integrate privacy features in a high-throughput on-chain game engine. Zk DeFi See Privacy DeFi and Auction Markets. Personal Data Marketplace Much of our personal data can drive positive societal changes if they are shared with the right entities. For example, personal health data can be crowd-sourced to help researchers develop new drugs. Consumer behavior data can be shared with brands to developer better products. However, privacy has been a long-standing concern of many. ZKPs can enable the private sharing and monetization of such data. App-Chains (As a rollup or Cosmos Zone) For more details, see our research here. High performance DeFi protocols DeFi protocols that aim to compete with Web 2 performance need to be implemented as app-chains. Central Limit Order Book (CLOB) exchanges are the top candidates for this. dYdX started this trend and we expect to see spot and derivative exchanges to be built as app-chains to benefit from low fees and low latency. The key enabler here to work with a custo]mizable technology stack that can adjusted to the DeFi protocol needs. App-chain gaming engines One of the gaps that limit the adoption of app-chains for performance-constrained applications, such as gaming is the limited implementation options. StarkEx is a popular option in this regard. We hope to see startups that build new efficient architectures that can support 100K+ in TPS for onchain games. Games will likely require less composability than DeFi, which makes the app-chain path particularly viable. Application-specific L2 as a Service See Application-specific L2 as a Service. Enabling Cross-chain Security Sharing The security challenges of app-chains can be mitigated using products that enable cross-chain security. Similar to merged mining for PoW chains, we envision approaches that allow shared security between different PoS chains, e.g, validators staking ETH instead of the native app-chain token to secure the app-chain. Liquid staking protocols may probably play an important role in this regime. DeSci Scientific Funding One of the biggest problems plaguing scientific communities is the lack of funding. And the lack of funding stems from the risky and speculative nature of scientific discoveries. The idea is to channel the crypto degen energy into funding scientific experiments. Perhaps DAOs as a Risk-Pooling Vehicles is the solution. Decentralized 23andMe The other obstacle to scientific progress is the lack of data. For example, humans have tens of thousands to hundreds of thousands of interdependent genes. In order to be able to derive deep insights from genetic data, there potentially needs to be even more data points (or else the dataset is too sparse). The idea then is to create a crowdsourced, massive genetic dataset, using token incentives. In addition, a major concern with centralized companies like 23andMe is privacy. Potentially ZKP can play a role here. More generally, we’d like to see startups that leverage token incentives to bootstrap valuable datasets for scientific research that wasn’t previously possible. Marketplace for Tokenized Carbon Offset Tokenization of real-world assets has historically seen little success, despite the promise of blockchains offering greater transparency and liquidity. One possible reason is that for the vast majority of real-world assets there is already a legacy marketplace that, despite being clunky, is “good enough” and deeply entrenched. For example, what’s the point of tokenizing real estate as NFTs if existing MLS works reasonably well? Carbon offsets could be an exception to this, simply because it’s a relatively new asset class. There is not a legacy system that is so entrenched that it’s undisruptable. Building web3 infrastructure to bring carbon offsets on-chain could very well be the first real success story of tokenization of real-world assets. DeFi Market-Driven Lending Protocols Price discovery in most incumbent lending protocols today are not entirely driven by the market, but instead by decentralized governance or a mathematical formula with few degrees of freedom. Bridge Aggregator Think 1inch for bridges. Built to be composable so that wallets can use your bridge aggregator instead of manually supporting each bridge. Prediction Markets Notably sports betting. Web2 betting platforms are plagued by the following same issues: Users don’t truly own their assets Users get censored by the platform The platform cheats at the expense of users Delta One Derivative and Options DEX This category is more compelling than ever following the collapse of FTX. Trading volume on decentralized derivative protocols are currently merely a fraction of their centralized counterparts. Decentralized Stablecoins Another post-FTX awakening is that everyone is worried about counterparty risks, and justifiably so. Self-custodied BTC and ETH do not have counterparty risks, but they aren’t stable stores of value. Centralized stablecoins are stable stores of value but they expose the user to a bunch of opaque counterparty risks. A decentralized stablecoin is more sought after than ever. Lending Collateralized by Onchain Revenue We envision a future where more and more onchain entities (individuals, corporations, or DAOs) receive regular revenues onchain. The idea is to build a lending platform for these entities to borrow money against their incoming cashflow. Privacy DeFi A DeFi platform that allows users to transact in a way where some or all of the following information is kept private: Sender and recipient address Asset transacted Amount transacted Ideally, platform-wide systemic risk metrics such as leverage remains still public. Auction Markets A specific example of privacy DeFi is auction markets. In an auction market participants can submit bids at any time but the settlement occurs for everyone at the same time. This means that if the price of bids is public they can get front-run. Currently most auction markets run their bidding process off-chain in order to prevent front-running, but potentially privacy-preserving technologies like ZKPs can be used to enable fully on-chain privacy-preserving auction markets. Bitcoin DeFi Protocols A product that helps make Bitcoin, the most liquid cryptoasset, more useful than just being a store of value. Be it yield generation, trading, payment, etc. Even if the solution must be semi-centralized. Institutional-Grade Platform to Access DeFi A platform for institutions to access various DeFi protocols for trading, borrowing, etc. Marketplace for Block Validation Rights Cross chain MEV requires strong guarantees of concurrent execution of transactions on multiple chains. One way to guarantee this concurrent execution is to allow MEV searchers/block builders to buy block inclusion rights on different chains beforehand. This requires a marketplace where block validators on different chains offer the inclusion rights in advance. MEV searchers who are interested in capturing specific MEV opportunities will purchase the inclusion rights in all the relevant chains. This way the searcher can guarantee the atomicity of execution of their cross-chain bundle on all the relevant chains. Crypto B2B Onchain Data The onchain data space is still a largely unsolved problem space. The key is to identify a narrow enough beachhead market that is experiencing real pain points. Dimensions of the beachhead market to consider include: Which target user segment (eg, analysts, product/growth, engineers)? Which dataset (eg, NFT data)? Centralized vs. decentralized? Historical vs. live data? Which chain? API vs. no-code? Reading vs. writing? Payment over Crypto Rails Interest in using crypto as a payment rail is slowly growing among crypto-savvy users. These users include crypto businesses that prefer to pay each other in crypto, employees of these businesses who prefer to get paid in crypto, consumers in emerging economies who appreciate crypto as an inflation hedge and an uncensorable store of wealth, and contract workers who can’t participate in the global economy due to the ability to provide PII or to receive international payment. But today people can already pay each other in USDC or other stablecoins if they wanted to. Where’s the startup opportunity and what pain points need to be solved? Accounting and taxes related to these payments Setting up triggers for these payments, such as time or certain actions Permissioning There are several reasons why one might choose to use crypto as a payment rail: fees, speed, pseudonymity, settlement guarantee, and programability. Productivity Tools Any individual or organization who uses mainstream tools like Notion or Github knows that it is an existential risk for them. So much mission-critical information and workflow are ultimately controlled by one company, and therefore prone to censorship or privacy-infringement by the company itself or by the government. The first go-to-market would be crypto startup as they happen to be a concentrated group of people who care about censorship and privacy, but of course eventually the product could be useful for non-Web3 organizations. Onboarding Web2 Companies and Traditional Brands Every well-known, non-Web3 organization — From Starducks to Disney — is looking for a Web3 strategy. Their level of “Web3-nativeness” varies tremendously. The idea is to build for those that have a good idea of what to do with Web3 (e.g., NFTs minting, token-gate access, loyalty programs) but don’t have the technical know-how to execute the vision. AI and Web3 Crossover Token-Incentivized Data Creation See AI Dataset Creation and Health Data Sharing. AI Players in On-Chain Games See Fully On-Chain Games. Smart Contract Copilot See Smart Contract Copilot. Smart Contract Auditing/Monitor We don’t expect LLM-based or similar smart contract auditing tools to fully replace human auditors. They can, however, help catch common bugs faster and more accurately than human auditors, allowing the latter to focus on sophisticated and rare bugs. This could lead to significant cost savings for developers. Similarly, smart contracts deployed to product can be monitored in real-time to help dapp developers monitor anomalies or to help consumers avoid getting scammed. Web3 Squarespace Another potential use case for LLM in crypto is the automatic generation of customized smart contracts that are tailored to the specific needs of a user or organization. This could involve using LLM to generate the contract code based on a set of inputs provided by the user, such as the terms of the agreement and the parties involved. Instead of requiring users to have extensive knowledge of smart contract programming languages and the blockchain, LLM could help make smart contracts more accessible to a wider range of users and organizations. This is similar to how no-code website builders like Squarespace make it possible for non-technical users to launch their own websites without the need for programming knowledge. AI-Assisted Front Page of Crypto The idea is to use LLM to translate human-readable commands into code that interacts with onchain data or smart contracts in production. For an illustrative example, the user may type in “convert my non-stable assets in this wallets into stablecoins and deposit them evenly into the 5 safest yield-generating pools you can find”. Additionally, LLM could be used in the opposite direction, by reading a set of smart contracts in production and generating a summary of its functionality. Or, reading the onchain activities of a given wallet address and identify the holder as an “NFT whale”, “DeFi degen”, “highly creditworthy”, etc. Or, reading unparsed on-chain transactions and produce a human-readable translation. Current front-page-of-crypto products are highly technical. The core idea is to abstract as much complexity away from nontechnical users by translating natural language into machine language or vice versa. Proof of Humanity In a world where AI becomes increasingly prevalent, proof of humanity becomes increasingly necessary. Ie, how can a human creator prove that a piece of content is written by them and not by a bot? The idea then is to build a product that allows human creators to cryptographically sign every piece of content they create using an Ethereum key pair that they control. The natural question then is how can they prove that the signature is controlled by them specifically and not someone else? Potentially they can tweet their signature from their real-name Twitter account. In other words, such a proof of humanity product could use existing social networks to bootstrap its credibility. Decentralized AI In a perfect world, AI models would be able to run and potentially even be trained on local devices, rather than relying on cloud computing. The motivation is exactly the same as why we want decentralized money, finance, and social media, as it would provide a degree of censorship resistance against the companies that create these models. Taking this idea even further, it is possible to imagine a marketplace where those who need access to computing power for their AI models can connect with those who have idle computing power to offer. This market approach, as opposed to centralized approach, could potentially reduce the cost of running and training AI models and to provide an even greater degree of censorship resistance. Needless to say this is more of an AI project than a crypto project, as it would require significant research into methods for compressing and partitioning AI models. AI-Embracing Social Networks and Games The key insight is that while crypto offers a user experience that may be worse for many people compared to Web2, there is one group of users for whom crypto can offer a significantly better UX: bots. In crypto-enabled finance (DeFi), automated traders experience a better UX as they don’t need to worry about insolvency and withdrawal issues. In fully on-chain games, AI players can benefit from a better UX because they don’t need to worry about getting de-platformed. In decentralized social media, AI participants that have the opportunity to contribute meaningfully to conversations without worrying about upsetting the moderators. Most importantly, AI, unlike humans, does not experience the same level of pain when it comes to having to sign every transaction on every action, to wait seconds for transactions to settle, to re-sign transactions if the previous one fails, to replenish the wallet, and so on. We believe that some of the first successful social and gaming applications will in fact be those that embrace AI instead of resisting it. Verticalization of Category-Defining Consumer Products This past cycle we saw the rise of several category-defining products. These categories include: NFT marketplaces Wallets DeFi aggregator/dashboard Data analytics Each of these category-defining products can be verticalized across Geographic regions User segments (eg, amateurs vs. pro) Verticals (eg, game, art, music, etc.) Blockchains Device (eg, desktop vs. mobile) Take NFT marketplaces for example. There could be an Opensea for each of: East Asia, Latin America, US/Western Europe, and so on Amateur traders, pro traders, and so on In-game items, art, land, music, and so on Ethereum, Solana, and so on Desktop and mobile Will leave it to the reader to do the same exercise for Metamask, Zapper, and Dune. Fundamentally, consumers across these various segments have different needs and preferences. As such, it’s simply not possible for the incumbent to serve all of them. One of the best ways to build a successful company is to analyze the incumbent’s user bases, identity user segments that are under-served, and build specifically for them. DAOs as Risk-Pooling Vehicles There are certain professions with high risk high reward: Pro gamers White hat hackers Youtube/TikTok creators Musicians Story writers Drug developers A DAO of gamers/hackers/creators/musicians/etc could be a perfect vehicle for these professionals to share risks while maintaining the same expected reward. It’s no coincidence that the first generation of DAOs are investment DAOs. Entrepreneurship and investments are high risk high reward activities. These DAOs would serve three primary functions: Curation: they scout for and admit high potential members. Risk sharing: they invest in new members in exchange for future financial upside. Members optionally share each other’s upside. Support: they provide support to each other, such as marketing and distribution. Why DAOs vs. traditional legal entities? Fundamentally, DAOs could reduce frictions associated with the traditional legal framework. DAOs could be a better alternative than traditional legal entities if Members change frequently: imagine the amount of paperwork involved! Members are global: multiple jurisdictions mean leading with more legal and banking complexities. Members want to stay pseudonymous: KYC/AML are required to set up traditional legal entities. NFT Communities as Digital Nations One of the key end games for crypto is to deprecate nation states as humanity's basic organizational unit. Crypto enables us to implement property rights via encryption, constitution and laws via smart contracts, taxation via token issuance, national currencies via cryptocurrencies, transparent policymaking via decentralized governance, and international trade via DeFi. The idea then is to start as an online community, with an NFT collection that represents their identity, a shared set of interests or beliefs, a path to grow economically, and a vision to ultimately become a digital nation that enters the physical realm. 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