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REVELATIONS: HIBISCUS BREW CAFE NOURISHES BROOKLYN COMMUNITY WITH ISLAND FLAVORS



Posted on August 1, 2023 - By Victoria Kim



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Sitting on Brooklyn’s iconic Flatbush Avenue, Hibiscus Brew serves nutritious
food and colorful smoothies to its community. Owner Allison Dunn opened the
wellness cafe during the COVID-19 pandemic, determined to make it work.

“I had no prior experience, but I had to figure it out at that moment, and I
did, and here we are today,” she says.

OPENING DURING A GLOBAL PANDEMIC



Dunn decided to open Hibiscus Brew after the pandemic forced her to close her
home-organizing business. “I saw that this café was for sale, and I went after
the opportunity,” she says. “I spoke to the owners, and within two weeks, this
spot was mine. And two weeks after that, we were fully open after doing a
renovation, figuring out the menu, doing everything.”




With no prior experience in running a café, Dunn had to learn best practices
through trial and error. Yet, she always had a mind for business. “Growing up, I
always wanted to own my business. I used to sell candy in high school, and it
was such a joy to buy all the stuff that I needed and sell it back to the
students,” she says.

Her inspiration came from her mother, who had her own small business making
bagged juice. “I think it inspired me, and I think I’m coming back full circle
where my mother started a drink company, and now I am bottling my sorrel that I
have here for retail,” says Dunn.

Equipped with a background in marketing, the entrepreneur is blazing her own
trail with her vibrant café.

BUILDING COMMUNITY THROUGH WELLNESS

Since Hibiscus Brew opened its doors, the savvy business owner has refined the
cafe’s menu to feature a core selection of neighborhood favorites like the Blue
Power smoothie (for a boost of spirulina) and their signature sorrel drink
(sorrel is a beloved ingredient across Caribbean cultures derived from the
Roselle hibiscus flower), as well as seasonal menu items like their soursop
smoothie.

“There’s a challenge every day, I think. Being an entrepreneur and running your
business, every day I’m solving problems,” says Dunn.

Being able to open a café in her own neighborhood and create a menu that
celebrates her Jamaican roots has been a meaningful endeavor for the Brooklyn
resident.

“I started this business because I live in this community, and I noticed that it
was changing. And I think if I did not make a move to start a business now, I
might be priced out. And I really wanted to bring a piece of home here in Little
Caribbean,” she shares.


> View this post on Instagram
> 
> 
> 
> 
> A post shared by Hibiscus Brew Cafe 🇯🇲 (@hibiscusbrew)

COMING FULL CIRCLE

Now a fixture of the community, Hibiscus Brew delights not only locals but
people visiting nearby attractions like the Brooklyn Museum, Brooklyn Botanic
Garden and Prospect Park.

“I think getting up every morning and knowing that I can put a smile on
someone’s face inspires me, knowing that I could leave a legacy for my son, who
is now five. That drives me. Success, leaving a legacy, and building my
community,” says the sorrel mogul.

From opening a café during a global pandemic to receiving the Young, Gifted &
Black Entrepreneurial Award earlier this year for her work not only as a
businesswoman but a leader and innovator, Dunn seems to have come full circle
since the start of her small business journey.

“Nothing comes easy, and if it does come easy, it goes easy,” the proud Jamaican
says. “So work hard, dream big and don’t let anyone tell you what you can or
cannot do. The moment you believe in yourself is the moment that everything is
possible.”


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