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A VIDEO AGENCY FOR
SAAS + DIGITAL
PRODUCTS
MADE BY HUMANS



WE HELP DIGITAL BRANDS BOOST CONVERSIONS WITH VIDEO, UTILIZING CUSTOM CREATIVE
AND STRATEGY WITH SOUL.

Get Pricing



"I was really impressed with the quality of Kyro's work and their engagement
with us."

Product Marketing Head.Apnea Sciences Corporation

"They've listened to all our feedback and have been very accommodating."

Creative Director & Head of UX,Real Estate Company

"They offer quality outcomes, great customer service, and excellent creativity."

Director of Marketing & Communications,Vehicle Products Co



WE KNOW THE HARDSHIP THAT COMES WITH BEING A MARKETER.

We can fix that


Free Video Concept
Watch VideoView Project
Watch VideoView Project


WHICH BUSINESS SOLUTION ARE YOU TRYING TO SOLVE?

AWARENESS

Symptoms:
 * Low engagement rate
 * Low views
 * Low average view time
 * Low CTR

CONSIDERATION

Symptoms:
 * Low conversion rates
 * Low view time
 * Low engagement
 * High bounce rates

DECISION

Symptoms:
 * Low close rates
 * Low conversion rates
 * Low quantity leads
 * High number of bad leads
 * Long sales cycles


Free Video Concept

THE IRVINE COMPANY | INNOVATION OFFICE PARK

The Innovation Office Park provides a dynamic environment for forward-thinking
businesses to thrive, offering state-of-the-art facilities, collaborative
spaces, and a vibrant community. Discover a place where creativity meets...

See Full Project


MERITOR | THE ROAD AHEAD

Meritor is a leading global supplier of automobile parts for military suppliers,
trucks, and trailers. This video is the big reveal of their fully electric
powertrain. It's brand-forward, product-centric and meant to set a vi...

See Full Project


FANHERO | SIDEKICK AI

Finally, an intuitive AI-powered assistant that understands all your data and
helps you decipher analytics, strategize content and empower your brand in a
easy to use, impactful way.

See Full Project



OUR SUCCESSFUL VIDEO STRATEGY ADDRESSES EACH PART OF THE SALES FUNNEL

High Funnel

AWARENESS

Increasing awareness of your company, product, or service

Metrics to look for:
 * Video Views
 * Engagement Rate
 * Average View Duration
 * Click through rate

Mid Funnel

CONSIDERATION

Increase viewer interest by addressing pain points and presenting a solution

Metrics to look for:
 * Engagement Rate
 * Average View Duration
 * Click through rate
 * Conversion Rate
 * Video Shares

Low Funnel

DECISION

Your customer is on the brink of converting. We need to give them a gentle nudge
to take action

Metrics to look for:
 * Conversion Rate
 * Average View Duration
 * Click through rate

Captivating Content+Conversion Strategy=Videos that Make You $
Free Video Concept


IT'S OKAY, WE HAVE QUESTIONS TOO.

How long does the process take from start to finish?
Normally, the process takes between 6-8 weeks, and the feedback component can
potentially extend the overall timeline. We will ensure we are timely with our
deliverables. On occasion, a client of our’s is unable to afford the normal time
to complete the process and in these rare cases, we work closely with them to
ensure expeditious treatment of the entire process. We are in business to create
long-term partnerships and won’t let a rushed timeline interfere with our
relationship.
How do you decide what kind of video to create?
We look at the goals and objectives that YOU are looking to accomplish and
develop a media plan that will accomplish exactly that. Video is rarely a ONE
and done effort; the most successful campaigns have content that hit every stage
of the funnel. Ultimately, we will create a plan designed to move the needle in
the right direction and achieve the tangible results your team is looking for.
What do I do with the video once it’s created?
Your plan of how to use the video is more important than the video itself. Each
video we create will be optimized for the proper channel to ensure its
effectiveness. That said, we have developed a team of marketers and media buyers
that know how to market video effectively. Talk to your ua about how we can
help.
How many videos do I need?
This really depends on your goals. We typically try to take a 3-pronged approach
when it comes to driving sales through video marketing; switched moving your
prospects through the sales funnel by using content on high, mid, and low funnel
areas.
Do you do everything from start to finish?
Heck yeah! We do everything from concepting and scripting, through final video
delivery. Our work doesn't stop there — we will connect again 3 months, and
again 6 months AFTER your videos are delivered to make sure the video is helping
achieve your goals. If it isn't, we take personal responsibility and will go
back to the drawing board to see how it can be edited differently to get the
metrics you are looking for.
Where do your productions take place?
Our core team is located in Southern California. Most productions take place in
our backyard; however, we have some fantastic teams all across the US and in
other countries. Our creative engine and media buying team is all in-house in
our studio where we breed collaboration and creativity.
© Kyro 2024 - All Rights Reserved
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