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Democracy Dies in Darkness
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StyleOf Interest Arts & Entertainments Power The Media Fashion
StyleOf Interest Arts & Entertainments Power The Media Fashion


DECODING THE MANY MEANINGS OF ZYN NICOTINE POUCHES


HOW DID ZYN BECOME A BIG TOBACCO LIFELINE, A SOCIAL MEDIA SENSATION AND A
CULTURE WAR SYMBOL? THE ANSWER INVOLVES SWEDEN, CHUCK SCHUMER AND THE “HAWK TUAH
GIRL.”

9 min
80

Key takeaways

Summary is AI-generated, newsroom-reviewed.

 * Zyn nicotine pouches gain popularity and enter the cultural lexicon
 * Regulatory concerns and political backlash arise, with Zyn becoming a symbol
   of the culture wars
 * Zyn is part of a larger plan by tobacco companies to transition from
   “combustible” to smokeless
 * Health experts warn that Zyn’s social media popularity could hook new and
   younger users

Did our AI help? Share your thoughts.

(Illustration by Nash Weerasekera for The Washington Post)
By Shane O’Neill
August 15, 2024 at 5:00 a.m. EDT

Two years ago, Hunter Ratchford had never heard of Zyn. Today, he is a full-time
Zynfluencer.

As a college sophomore at Auburn University in Alabama, Ratchford was
struggling. “I got very anxious and very all over the place. I said, ‘I need
something to try to calm me down, to try to help me focus.’”


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