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PAYPAL


WHAT THE FUTURE LOOKS LIKE IN A FINTECH DOWNTURN

Report by Grace Broadbent  |  Sep 2, 2022
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Table of Contents
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Report
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Table of Contents
Executive Summary
Key Points
PayPal’s Power
Focusing on the Heart of PayPal: Checkout
PayPal’s Digital Wallet and Path to Becoming a Super App
Braintree: Feeding Into PayPal’s Unified Commerce Experience
Read Next
Sources
Media Gallery
About This Report
PayPal is rethinking its growth strategy amidst market turmoil and
slower-than-anticipated growth. All eyes are on the original fintech and
payments powerhouse as it moves in a new direction; its strength in the market
affects every part of the payments value chain.
Topics
Payments
US
Table of Contents
Executive Summary
Key Points
PayPal’s Power
Focusing on the Heart of PayPal: Checkout
PayPal’s Digital Wallet and Path to Becoming a Super App
Braintree: Feeding Into PayPal’s Unified Commerce Experience
Read Next
Sources
Media Gallery



EXECUTIVE SUMMARY

Uncertainty in the market is forcing PayPal back to basics. Thanks to PayPal’s
wide scope and market power, its new growth strategy has the potential to
reshape market dynamics, making it crucial for payment players and merchants
alike to follow its trajectory.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

 1. What is PayPal’s disruptive potential across its three core growth segments:
    checkout, digital wallets, and Braintree?
 2. Which vulnerabilities does PayPal face—despite its power in the market?
 3. How is the digital landscape being transformed by PayPal, and how does this
    affect merchants, networks, banks, and other payment providers?

WHAT’S IN THIS REPORT? This report will dive into PayPal’s three-pronged growth
strategy, explore its opportunities and risks, and highlight the impact it will
have on merchants and key payments players.


E-Mail ChartDownload


KEY STAT: PayPal’s worldwide transaction value will hit nearly $1.865 trillion
in 2025. This corresponds to approximately 5.5% of worldwide retail sales that
year, highlighting the massive market power the company holds.




HERE’S WHAT’S IN THE FULL REPORT


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TABLE OF CONTENTS

 1. Executive Summary
 2. Key Points
 3. PayPal’s Power

 1. Focusing on the Heart of PayPal: Checkout
 2. PayPal’s Digital Wallet and Path to Becoming a Super App
 3. Braintree: Feeding Into PayPal’s Unified Commerce Experience

 1. Read Next
 2. Sources
 3. Media Gallery




CHARTS IN THIS REPORT

PayPal Core Transaction Payment Value in the US and Worldwide, 2020-2025
(billions)PayPal Net Revenue Worldwide, 2015-2021 (billions and % change)
PayPal Core Users in the US and Worldwide, 2020-2025 (millions)Net Revenues of
Select Payment Companies Worldwide, 2021 (millions)
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PayPal Core Transaction Payment Value in the US and Worldwide, 2020-2025
(billions)

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PayPal Net Revenue Worldwide, 2015-2021 (billions and % change)

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PayPal Core Transaction Payment Value in the US and Worldwide, 2020-2025
(billions)

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PayPal Core Users in the US and Worldwide, 2020-2025 (millions)

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Net Revenues of Select Payment Companies Worldwide, 2021 (millions)

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PayPal Core Transaction Payment Value in the US and Worldwide, 2020-2025
(billions)

Download
PayPal Net Revenue Worldwide, 2015-2021 (billions and % change)

Download
PayPal Core Users in the US and Worldwide, 2020-2025 (millions)

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Net Revenues of Select Payment Companies Worldwide, 2021 (millions)

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AUTHORS


GRACE BROADBENT




CONTRIBUTORS

Daniel DeceaResearcher, Financial ServicesEleni DigalakiPrincipal AnalystDavid
MorrisPrincipal AnalystJaime ToplinSenior Analyst



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Cash decline looks very different across demographics


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