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shoppers. Details
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 * Women
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WOMEN'S CLOTHING

All Women's Clothing New Arrivals Activewear Blazers Bras, Underwear & Lingerie
100% Cashmere Coats & Jackets Dresses Hoodies & Sweatshirts Jeans Jumpsuits &
Rompers Pajamas & Robes Pants & Capris Skirts Suits & Suit Separates Sweaters
Swimsuits & Cover-Ups Tops

JUNIORS

All Juniors' Clothing Coats & Jackets Dresses Jeans Sweaters Tops

PLUS SIZES

All Plus Size Clothing Coats & Jackets Dresses Pants Sweaters Tops

MORE SIZES

Petites (5'4" & Under) Maternity

COMPLETE YOUR LOOK

Shoes Handbags & Wallets Accessories Beauty & Fragrance Tights, Socks, & Hosiery
Jewelry & Watches

WOMEN'S BRANDS

All Women's Brands Calvin Klein DKNY I.N.C. International Concepts Lauren Ralph
Lauren Levi's Michael Kors Nike On 34th Tommy Hilfiger

SHOP BY OCCASION

Holiday Party Evening Vacation Wear to Work Wedding Outdoor Apparel & Shoes

DISCOVER

Coat Trends Contemporary Trends Dress Trends Own Your Style Sports Fan Shop
Winter Essentials
Limited-Time Specials 40% off Sweaters Sale & Clearance

MEN'S CLOTHING

All Men's Clothing New Arrivals Blazers & Sport Coats Coats & Jackets Dress
Shirts Hoodies & Sweatshirts Jeans Pajamas & Robes Pants Shirts Shorts Suits &
Tuxedos Sweaters Swimwear Underwear & Socks

MEN'S ACTIVE & OUTDOOR

All Activewear Outdoor Apparel & Shoes Sports Fan Shop

MEN'S BIG & TALL

All Big & Tall Jeans & Pants Tops

MEN'S BRANDS

All Men's Brands adidas Calvin Klein Levi's Nike Polo Ralph Lauren Tommy
Hilfiger

MEN'S SHOES

All Men's Shoes Athletic Shoes & Sneakers Boots Slippers Casual Shoes Dress
Shoes Loafers & Drivers

BAGS & ACCESSORIES

All Accessories Bags & Backpacks Belts & Suspenders Hats, Gloves & Scarves
Jewelry & Cufflinks Ties & Pocket Squares Wallets Watches

COLOGNE & GROOMING

All Cologne Cologne & Grooming Gift Sets All Grooming & Skin Care

DISCOVER

Business Casual Contemporary Trends Cold Weather Finish Line Men's Shoes Own
Your Style Sunglasses by Sunglass Hut Wedding
Limited-Time Specials 30-40% off Men's Shoes Sale & Clearance

BABY

All Baby Baby Girl (0-24 months) Baby Boy (0-24 months) Baby Gear & Essentials
Baby Holiday Outfits

GIRLS

All Girls Toddler Girls (2T-5T) Girls (4-16) Girls' Holiday Outfits

BOYS

All Boys Toddler Boys (2T-5T) Boys (4-20) Boys' Holiday Outfits

GIRLS' CLOTHING

New Arrivals Activewear Basics Coats & Jackets Cozy Dresses Jeans Leggings &
Pants Pajamas Sets & Outfits Shirts & Tops Shoes Shorts Skirts Sweaters
Sweatshirts & Hoodies Underwear & Socks

BOYS' CLOTHING

New Arrivals Activewear Basics Coats & Jackets Cozy Jeans Outdoor Pajamas Pants
Sets & Outfits Shirts Shoes Shorts Suits & Dress Shirts Sweaters Sweatshirts &
Hoodies Underwear & Socks

SHOP TOYS "R" US

All Toys 0-24 Months 2-4 Years Old 5-7 Years Old

DISCOVER

Baby Shower Gifts Character Shop Finish Line Kids' Shoes Kids & Baby Room Nike
Ralph Lauren Childrenswear Winter Essentials
Limited-Time Specials 50% off Coats & Jackets Sale & Clearance

BEDDING

All Bedding Blankets & Throws Comforter Sets Comforters Designer Bedding Duvet
Covers & Sets Pillows Quilts & Bedspreads Sheets & Pillowcases Winter Bedding
Kids & Baby Room

BATH

All Bath Bath Accessories Bath Rugs & Bath Mats Bath Towels

KITCHEN

All Kitchen Air Fryers Bakeware Blenders & Juicers Coffee & Espresso Makers
Cookware Cutlery & Knives Kitchen Gadgets Mixers & Attachments Small Appliances

FURNITURE & MATTRESSES

All Furniture All Mattresses

LUGGAGE

All Luggage

DINING

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CLEANING & ORGANIZATION

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ELECTRONICS

All Electronics Headphones & Headsets Video Games & Consoles

HOME DECOR

All Home Décor Art & Wall Décor Candles & Diffusers Curtains & Drapes Home
Accents Lighting & Lamp Fixtures Rugs

HOLIDAY HOME

Shop All Holiday Candy & Gourmet Foods Christmas Dining & Entertaining Christmas
Ornaments & Decor
Limited-Time Specials Furniture & Mattresses: Buy More, Save More Sale &
Clearance

FRAGRANCE

All Fragrance Perfume Cologne Perfume Gift Sets Cologne Gift Sets Jumbo & Value
Size

MAKEUP

All Makeup Face Eyes Lips Tools & Brushes Virtual Makeup Try On

SKIN CARE

All Skin Care Moisturizers Serums Eye Creams & Treatments Cleansers Face
Sunscreen Bath & Body Tools & Devices Skin Care Finder

HAIR CARE

All Hair Care Hair Tools & Brushes Shampoo & Conditioner Styling & Treatment
Hair Care Finder

BEAUTY BRANDS

All Beauty Brands Benefit Cosmetics CHANEL Clinique DIOR Estée Lauder IT
Cosmetics Jo Malone London Kylie Cosmetics La Mer Lancôme MAC Shiseido

DISCOVER

Best Sellers New Arrivals Luxury Brands Conscious Beauty Diverse Owned Brands
Candles & Diffusers Vitamins & Supplements Beauty Box Subscription
Estée Lauder Bonus Offer! $615 Value Lancôme Bonus Offer! A $588 Value Sale &
Deals

WOMEN'S SHOES

All Women's Shoes Boots Booties & Ankle Boots Athletic Shoes & Sneakers Comfort
Shoes Designer Shoes Evening & Wedding Flats & Loafers Heels & Pumps Mules &
Slides Sandals Slippers Wedges New Arrivals

WOMEN'S SHOE BRANDS

All Brands Michael Kors UGG® Birkenstock Calvin Klein Clarks COACH I.N.C.
International Concepts Naturalizer New Balance Nike Sam Edelman Skechers Steve
Madden

MEN'S SHOES

All Men's Shoes Athletic & Sneakers Boots Slippers Casual Shoes Dress Shoes
Loafers & Drivers

KIDS' SHOES

All Kids' Shoes Baby Shoes Boys' Shoes Girls' Shoes

DISCOVER

Holiday Gift Guide Finish Line Women's Shoes Vacation Shop Diverse Owned Brands
Own Your Style

SHOP WOMEN'S BOOTS

All Boots & Booties Knee High Boots Winter & Snow Boots Cowboy & Western Boots
Wide Calf Boots
Boots Under $50 20-40% Sneakers from Nike & More Sale & Clearance

BRANDS

All Brands Designer Handbags Michael Kors COACH Calvin Klein Brahmin GUESS DKNY
Lauren Ralph Lauren kate spade new york Patricia Nash KARL LAGERFELD PARIS
Radley London I.N.C. International Concepts On 34th

HANDBAGS & WALLETS

All Handbags & Wallets Fall Bags Backpacks Belt Bags & Fanny Packs Clutches &
Evening Bags Crossbody Bags Hobo Bags Satchels & Top Handles Shoulder Bags Tote
Bags Wallets & Wristlets Weekenders & Duffles

ACCESSORIES

All Accessories Belts Gloves Hair Accessories Hats Phone Cases & Tech
Accessories Scarves & Wraps Travel Accessories

SUNGLASSES & EYEWEAR

Sunglasses by Sunglass Hut Eyeglasses by LensCrafters Book an Optical
Appointment PRADA Eyewear Ray-Ban Shop

WHAT TO WEAR FOR

Evening & Wedding Wear To Work Vacation

DISCOVER

New Arrivals Own Your Style The Signature Logo Shop

LUGGAGE

All Luggage
30-50% off Designer $50 & Under Handbags Sale & Clearance

JEWELRY

All Jewelry Bracelets Earrings Necklaces Rings Diamond Jewelry Gold Jewelry
Silver Jewelry

WEDDING JEWELRY

All Wedding Jewelry Engagement Rings Engagement Ring Guide

MEN'S JEWELRY

All Men's Jewelry Bracelets Chains Earrings Rings Pendants

WATCHES

All Watches Watch Gift Sets New Arrivals Men's Watches Women's Watches Kids'
Watches Luxury Watches Smart Watches

BRANDS

All Jewelry Brands All Watch Brands NEW! Pandora Bulova Citizen EFFY Gucci
G-Shock Kate Spade New York Kendra Scott Le Vian Michael Kors Movado On 34th
Swarovski Seiko

JEWELRY GIFTS

Shop All Gifts Luxe Gifts Gifts $50 & Under Diamond Jewelry Gold Jewelry Pearl
Jewelry Watches

DISCOVER

Diverse Owned Brands Own Your Style Personalized Jewelry
Jewelry & Watches Sale & Clearance

LIVING ROOM FURNITURE

All Living Room Chairs Coffee & Accent Tables Couches & Sofas Recliners
Sectional Sofas TV Stands

DINING ROOM & KITCHEN FURNITURE

All Dining Room & Kitchen Dining Room Chairs & Benches Dining Room Sets Dining
Room Tables Home Bar

BEDROOM FURNITURE

All Bedroom Bedroom Sets Beds & Headboards Dressers & Chests Nightstands

MATTRESSES

All Mattresses Twin Full Queen King California King Bed Frames & Box Springs

OUTDOOR & PATIO FURNITURE

All Outdoor & Patio Outdoor Bar & Dining Furniture Outdoor Lounge Furniture
Outdoor Accessories Outdoor Conversation Sets Fire Pits Umbrellas

HOME OFFICE

All Home Office Desks Office Chairs Bookcases & Bookshelves Filing Cabinets

RUGS

All Rugs Rug Pads Rug Sets

ENTERTAINMENT & GAME ROOM

All Entertainment and Game Room Gaming Chairs Gaming Desks Game Tables & Sets
Home Theater Seating & Furniture
Limited-Time Specials Buy More, Save More: 20-50% Off Sale & Clearance

TOYS BY AGE

All Toys 0-12 Months 12-24 Months 2 Years 3-4 Years 5-7 Years 8-10 Years 11 & Up

TOYS BY PRICE

Toys $10 & Under Toys $25 & Under Toys $50 & Under Toys $100 & Under

TOY BRANDS

LEGO Barbie Melissa & Doug Disney Pokemon Tonies PAW Patrol Hot Wheels Fisher
Price Squishmallows

TOY TYPES

Action Figures & Playsets Arts & Crafts Building Toys Dolls & Dollhouses
Electronics & Video Games Games & Puzzles Outdoor Toys Pretend Play STEM &
Educational Toys Stuffed Animals Vehicles & Remote Control

MOVIE GIFT GUIDE

Ghostbusters PAW Patrol Trolls 3 Wish

HOLIDAY GIFT GUIDE

Collectibles Hot Toy List Kids Books Kids Stocking Stuffers Geoffrey's Holiday
Wish Book

GIFTS FOR HER

All Gifts for Her Beauty Fragrance Active, Hoodies & Sweats Sweaters & Cashmere
Handbags & Accessories Jewelry & Watches

GIFTS FOR TEENS

All Gifts for Teens For Her For Him Beauty Tech

SHOP TOYS "R" US

Shop All Toys Geoffrey's Hot Toy List

GIFTS FOR HIM

All Gifts For Him Skincare & Grooming Active, Hoodies & Sweats Sleepwear &
Basics Jewelry & Watches

GIFTS FOR KIDS

All Gifts for Kids Boys Girls

GIFTS FOR THE HOME

All Gifts for Home Blankets & Throws Dining & Entertaining Appliances

GIFTS BY PRICE

Shop All Gifts Gifts $15 & Under Gifts $25 & Under Gifts $50 & Under Gifts $100
& Under Luxe Gifts

HOLIDAY HOME

Home Decor & Candles Home Holiday Shop

GIFTS FOR EVERYONE

Shop Everything Holiday Tech Stocking Stuffers Matching Family Style Gifts We
Love Warm & Cozy Vibes Secret Santa

GIFT CARDS

E-Gift Cards Physical Gift Card

UNIQUE GIFTS

Spa Day Enthusiast Sports Fan Shop Fitness & Exercise Pro The Hosting & Cooking
MVP Jetsetter Pet Parent

MORE GIFTING IDEAS

Barnes & Noble Gourmet Food & Candy Diverse Owned Gifts Macy's Wine Shop Ralph
Lauren Gift Guide

NEW ARRIVALS

All New Arrivals Women's Men's Kids Toys Home Beauty Shoes Handbags &
Accessories Jewelry & Watches

TRENDING FOR HOLIDAY

Merry & Bright Warm Winter Neutrals Home Gilded Neutrals

HOLIDAY ESSENTIALS

Women's Holiday Looks Men's Holiday Looks Kids' & Baby Holiday Outfits Holiday
Housewarming Party Shoes

WINTER ESSENTIALS

Shop All Bedding Boots Coats Hats, Gloves & Scarves Slippers Sweaters

DISCOVER

Coat Confidential Dress Destination Going Out Shop Holiday Gift Finder Hot Toy
List Luxury Beauty Macy's Live Style Crew Wear to Work

CONTEMPORARY

Women's Men's Beauty

WEDDING GUEST SHOP

For Her For Him

NAMES TO KNOW

Coach Levi's Michael Kors Nike Pandora Ralph Lauren Tommy Hilfiger UGG®

MISSION EVERY ONE

Conscious Beauty Sustainability
25% off Nike 40% off Sweaters Boots Under $50

WOMEN'S

40% off Women's Sweaters All Women's Sale Dresses Activewear Coats & Jackets
Sweaters Bras, Underwear & Lingerie Plus Size Petites Juniors

BEAUTY

20-40% off Beauty Sale & Deals Free Gifts with Purchase

MEN'S

60% off Men's Coats & Jackets All Men's Sale Activewear Jeans & Pants Shirts
Suits & Tuxedos Sweaters & Sweatshirts Coats & Jackets Men's Accessories

KIDS' & TOYS

20-50% off Kids' & Baby Dressy Looks 60% off Select Toys All Baby Sale All
Girls' Sale All Boys' Sale Toy Deals starting at $5.99

SHOES

40% off Boots & Booties Women's Shoes Men's Shoes Kids' Shoes Finish Line

HANDBAGS & ACCESSORIES

40-50% off Winter Accessories Handbags & Accessories Designer Handbags
Sunglasses by Sunglass Hut

JEWELRY & WATCHES

30-55% off Jewelry & Watches Jewelry Watches

HOME

60% off Christmas Dining, Decor, & More All Home Sale Holiday Décor Bed & Bath
Kitchen Dining Furniture Mattresses Luggage Electronics
Limited-Time Specials $49.99 Toys from Fisher Price & More Sale & Clearance
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Macy's
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Help Center
Macy’s and macys.com Notice of Privacy Practices

This Notice of Privacy Practices (‘Notice’) was updated in November 2023.

This Notice applies to Personal Information collected, processed, or stored by
and between Macy's, macys.com, Macy’s Backstage, and Market by Macy’s. Personal
Information may be shared between or processed by any of these brands.

To view your separate Citibank, N.A. Privacy Statement for your Macy's credit
card or to learn more about our credit services, please Click Here.



--------------------------------------------------------------------------------



This Notice of Privacy Practices explains

 * Why We Collect and Use Information
 * Safeguarding Information
 * Categories of Information We Collect and How We Collect It
 * Who We Share Your Information With
 * Our Use of Information Technologies
 * Managing Your Preferences
 * California Residents
 * Managing Customer Privacy (CO/CT/NV/VA)
 * Children's Privacy and Santaland
 * Additional Disclosures
 * International Customer Privacy
 * Ownership of Customer Data
   

--------------------------------------------------------------------------------



Your access to and use of our services means you agree to the terms in this
Notice and our Legal Notice.

This Notice may be updated from time to time. Macy’s will notify you of any
changes by posting an updated Notice on this page. We encourage you to refer to
this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service
department:

 * By email at privacy.master@macys.com
 * By phone at 888-529-2254
 * By mail at:
   * Macy's Credit and Customer Services
     ATTN: Privacy Office
     P.O. Box 8215, Mason, OH 45040






WHY WE COLLECT AND USE INFORMATION

We at Macy's understand that you entrust your data to us. We value that trust.

Your Personal Information will be retained only as long as necessary to carry
out the purposes outlined in this Notice. Personal Information will be retained
and disposed of in accordance with Macy’s Data Retention Policy and Schedule.

We may combine information collected from different sources. Below is a summary
of the primary ways we collect and use information:



Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit
cardholders. Customers may sign-up for the Macy's Star Rewards program if they
do not have a Macy's credit card. To participate as a non-cardholder, you must
provide an email (so we can send reward and program-related information), phone
number (as the identifier used to track purchases that go toward reward points
and redeem rewards), and birth month and day (to redeem rewards). The purpose of
the Star Rewards loyalty program is to encourage repeat business with Macy's and
enhance your shopping experience.

The benefits provided to customers (or realized by Macy's) vary by customer
depending upon the purchases made, whether items are bought in-store or online,
which offers a customer uses, and many other factors. Macy's also incurs a
variety of expenses related to loyalty benefits. Those may include, for example,
costs associated with discounts on purchases and free shipping. The benefits are
reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and
conditions are available Here.


We will not discriminate against you for exercising your rights under California
Consumer Privacy Act (CCPA). Star Rewards members also remain free to opt-out of
email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing
emails. The promotion code is provided in a confirmation email. However,
customers may opt-out at any time thereafter and still retain the ability to use
the promotion code. We provide this incentive because we want to be able to send
offers by email. The cost of sending an email is nominal.





Primary Reasons for Data CollectionUses

Product and Service Fulfillment
(Fulfillment)

Fulfill, manage, and communicate with you about transactions.

Establish and service your profile on our websites or mobile apps.

Provide customer service and alert you to product or shipping information.

Provide personal services such as MyClient (clienteling) or Gift Registry.

Manage loyalty programs (e.g., Macy’s Star Rewards), subscription services,
including order management, billing and reordering products, and communicating
about your subscription.

Marketing, Promotions and Advertising

(Advertising)

Deliver information about products, services, and promotions.

Provide interactive features on websites and mobile apps.

Identify product and shopping preferences using information we collect from you
and about you.

Administer contests, sweepstakes, promotions, surveys, and focus groups.

Internal Operations (Operations)

Improve the effectiveness of our websites, stores, mobile apps, merchandise
assortment, and customer service.

Conduct business analysis, such as analytics, projections, and identifying areas
for operational improvement.

Fraud Prevention, Security and Compliance (Security)

Protect our assets and prevent fraudulent transactions.

Validate credentials and authenticate customers when logging into your online
profile, mobile apps, or transacting in-store.

Protect the security and integrity of our services and our data.

Assist law enforcement and respond to legal/regulatory inquiries.

Credit Card and Banking (Credit)

Process your payments and address your order inquiries and requests.

Offer you additional products or services that may be of interest



Back to Top




SAFEGUARDING INFORMATION

Macy's, macys.com, Macy’s Backstage, and Market by Macy’s have implemented
procedural, technical, and administrative measures to safeguard the information
we collect and use. For your protection, we designed our technology-enabled
services to accept orders only from secured web and mobile browsers.

No security safeguards or standards are guaranteed to provide 100% security. You
should always use appropriate self-protection measures and practice safe
browsing on all websites. For more information on how you can securely shop with
us, please review our Security Tips. The National Cybersecurity Alliance also
provides comprehensive information to stay safe online.





Back to top


CATEGORIES OF INFORMATION WE COLLECT AND HOW WE COLLECT IT

Macy's collects certain information from you and about you. Information is
collected directly from you, or through other means.

We may collect or use the information made available to us through third-party
platforms, online databases, and directories, or other means. We specify that
data sourced from these third parties must be legitimately obtained. Note that
this information may be governed by the privacy statement of the third party.

Categories of Information We Collect and How We Collect It Categories of Sources
from which Personal Information is CollectedBusiness orCommercialPurposesfor
DataCollection

.

,

Fulfillment

Advertising

Operations

Security

Credit

Sensitive Personal Information

Driver’s license number, account log-in, password, debit/credit card number,
geolocation, ethnic origin

Sensitive Personal Information below is denoted with an asterisk (*).

Information you provide

Placing an order, taking advantage of other programs online or in-store (i.e.,
MyClient/Clienteling).

X

X

X

X

X

Identifiers

real name, alias, postal address, unique personal identifier, online identifier,
Internet Protocol address, email address, account name, driver’s license number*

Information You Provide

Creating a profile, placing an order, creating a registry, signing up for
events, or taking advantage of other programs online or in-store (i.e.,
MyClient/Clienteling), or contacting us through the "Live Chat" feature on our
website.

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or
interact with our wireless services or other technologies. This information is
either automatically collected or is customer-initiated.

Information From Other Sources
We may provide and receive information about you, with or from our service
providers and vendors.

X

X

X

X

X

Commercial Information

products or services purchased, obtained, or considered, or other purchasing or
consuming histories or tendencies

Information You Provide
Placing an order, creating a registry, signing up for events, or taking
advantage of other programs online or in-store.

Information From Other Sources
We may provide and receive information about you, with or from our service
providers and vendors.

X

X

X

X

.

Biometric Information*

voice recordings, facial recognition

Information You Provide Calling, chatting, emailing, or otherwise contacting our
customer service team.

Information We Collect Through Data Collection Technologies
Fraud and security activities when visiting our stores or placing online orders.

X

X

X

X

X

Internet or Other Electronic Network Activity Information

browsing history, search history, information regarding a customer’s interaction
with an Internet website application, or advertisement

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or
interact with our wireless services or other technologies, tagging Macy’s on
your social platforms, or interacting with our social platforms. This
information is either automatically collected or customer-initiated.

X

X

X

X

.

Geolocation

Information We Collect Through Data Collection Technologies

When shopping on our website we collect geolocation data such as IP address.

X

X

X

X

.

Precise Geolocation*

Information We Collect Through Data Collection Technologies

We collect location data when your device is set to provide location information
or when you have notified the store that you have arrived to pick up your
curbside order.

X

.

X

.

.


Automatic License Plate Reader (ALPR) Data

ALPR is a system that collects vehicles’ license plate numbers and compares it
to license plate data provided by Macy’s loss prevention and asset protection
teams for security purposes. We also separately combine data from the ALPR with
Personal Information in Macy’s internal security databases.

Information From Other Sources

We collect vehicles’ license plate numbers from cameras installed in our parking
lots and surrounding areas. We share a vehicle’s license plate numbers with the
ALPR if we suspect that the vehicle has been involved in theft or other similar
activities.





X





Back to Top


WHO WE SHARE YOUR INFORMATION WITH

Who We Share WithCategories of InformationBusiness and Commercial
Purpose(s)Disclosed Y/NSold/Shared Y/N

Internally with any Macy’s Brand, Website, Mobile App, and Info You Post on our
Social Media

Identifiers, Commercial Information, and Information you post, such as
information you post in our reviews feature or share on your gift registry

Offer products and services that may be of interest or to fulfill our
obligations to you

N/A

N/A

Our Service Providers

Identifiers, Commercial, Biometric Information, Internet or Other Electronic
Network Activity, Sensitive Personal Information, or any information you post
with third parties who facilitate operations and perform services on our behalf



Provide services to Macy’s so we can provide products and services to you

Y

N

Our Business Partners

Identifiers, Commercial Information, Internet or Other Electronic Network
Activity, Sensitive Personal Information

Provide products and services that enhance our offering portfolio to help us
serve you better

Y

N

Third Parties and/or Data Brokers for Marketing Purposes

Identifiers, Commercial, Internet or Other Electronic Network Activity
Information, or Sensitive Personal Information

For marketing purposes, including third parties whose products or services we
believe you may be interested in. For third parties’ own marketing purposes.
These third parties may also share your information with others and may include
delivery of Interest-based advertising.

Y

Y

Any Successors to All or Part of Our Business

All Categories of Personal Information you have entrusted to Macy’s

If Macy's merges with, acquires or is acquired by another business entity your
Personal Information may be shared with the new company. This may include an
asset sale, corporate reorganization, or other change of control.

N/A

N/A

Any Compliance or Legislative Organization, as Required

All Categories of Personal Information you have entrusted to Macy’s

When responding to a court order or subpoena, if a government agency or
investigatory body requests information, or when we are investigating potential
fraud.

We may also share information if you are the winner of sweepstakes or other
contests.

Y

Y



Back to Top


OUR USE OF INFORMATION TECHNOLOGIES

The following section describes technologies we use when you interact with us
online, through our mobile apps, shop in our stores, or use our wireless
services.

Macy’s uses cookies, pixels, software development kits (SDKs) and other tracking
technologies to deliver, monitor, and improve our websites, mobile-enabled web,
mobile apps and display content. Approved third parties may also place cookies
on your web or mobile browser when you use our online services.



How Macy’s Uses Automated Technologies:

TechnologyDescription of InteractionPrimaryAreaUtilizingThisTech

.

.

Fulfillment

Advertising

Operations

Security

Credit

Cookies, Pixels, Tags, and SDKs

We use these technologies to improve our services and provide you with the best
possible experience including to:

 * identify you,
 * provide relevant, interest-based advertising,
 * remember your preferences,
 * secure your access,
 * know when content has been shown to you,
 * provide aggregated auditing, research, and reporting for advertisers,
 * understand and improve our online services,
 * identify you across devices, such as smartphones, tablets, computers, or
   related browsers, and
 * detect and defend against fraud and other risks.

X

X

X

X

.

Global Privacy Control (GPC)

Macy’s uses a third party privacy tool to recognize if you are broadcasting the
global privacy control (GPC) signal. Please note that your use of our websites
may still be tracked by Macy’s and/or our service providers, however, the GPC
signal does opt out your information from being shared with third parties.

For more information on Global Privacy Control, please visit
https://globalprivacycontrol.org/

.

X

X

.

.

Website Optimization Services

Macy’s shares data with Google Analytics and Adobe Analytics to understand and
optimize website performance and enhance website usability for our customers.
These services are required to maintain data securely and are not permitted to
share data collected with parties other than Macy’s. Google Analytics may
associate and group session visits to our websites from various browsers and
devices.

.

X

X

.

.

Other information technologies:

TechnologyDescription of InteractionPrimaryAreaUtilizingThisTech

.

.

Fulfillment

Advertising

Operations

Security

Credit

Interest-Based or Online Behavioral Advertising (OBA)

Macy's uses third-party advertising companies to serve interest-based
advertisements. These companies compile information from various online sources
(including mobile-enabled browsers and apps) to match user profiles with ads we
believe will be relevant, interesting, and timely

.

X

X

.

.

Social Networks and Tech Advertising Programs

Macy's has relationships with several social networks and tech companies. These
companies have specific interest-based ads programs that match customers that
have shown interest in Macy's through our websites or other services with their
individual profiles (such as on Facebook) and platforms (such as Facebook and
Google). This matching allows us to deliver relevant, interest-based ads on
those companies' networks

.

X

.

.

.

Macy's Mobile Apps

Macy's offers mobile apps that you may download from your phone or smart
device's "app store" as well as apps that you can download from your
Internet-connected devices (e.g., smart television).

Macy's mobile apps, with your permission, may use your device's camera,
microphone, or location information to enable features or services. For example,
geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming
nearby store events.

X

X

X

X

.

In-Store Wi-Fi Services

Macy's locations may offer free Wi-Fi services to customers. Examples of data
automatically collected through our Wi-Fi service include information about your
device, including a MAC Address, random IP address, and telemetry data (such as
signal strength and qualify) related to your use of Wi-Fi service. This data is
anonymized and used to provide operational insights such as foot traffic volumes
and dwell times.

Wi-Fi data is anonymously collected or de-identified unless we receive consent
to use Wi-Fi data in a manner that identifies you or your device(s).

X

X

X

X

.

Radio Frequency Identification (RFID)

Radio Frequency Identification (RFID) tags consist of a small chip and antenna
that provide a unique identifier for products. RFID s must be scanned by a
specific type of reader near the tag to retrieve tag data. RFID is not used to
track or monitor any items once you leave our stores.

X

.

X

X

.

Video Cameras

We use cameras in our stores for security purposes, loss prevention, and asset
protection. We also use cameras in our stores for operational purposes, such as
traffic pattern analysis. Cameras may include technology to capture age range,
gender, and dwell time.

We will not use cameras to personally identify you, without your consent, except
when the identification is for security, anti-theft, or law enforcement purposes

X

.

X

X

.

Voice-Enabled Services

We may use voice-enabled services (‘VES’) to provide you greater functionality
and easier shopping experiences with services such as voice search for products
(i.e., "Show me Style & Company Handbags"). VES will only be used to facilitate
specific requests. Voice files are not used to personally identify an individual
and will not be associated with any individual Macy's account. Voice files will
be retained by Macy's and any third-party voice-enabled service providers.

Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES,
do not use those features. VES does not include phone answering machine
messages.

X

.

X

.,

.



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MANAGING YOUR PREFERENCES



This section details how you may exercise your preferences regarding any
Personal Information Macy’s may collect about you or your communication
preferences.

Request TypeGuidance

Update Accounts and Online Profiles

If you are a registered user of macys.com, you can update your information in My
Account.

To learn more about your options for managing your preferences with respect to
your Macy's credit card account, please click here.

Call Customer Service at 877-876-2297

MyClient (Clienteling App)

Customers who would like to end their relationship with a Macy's sales associate
can do so through the following methods:

 * Calling or text the associate directly asking to end the client relationship
   and stop communication with that associate,
 * Visiting the associate in the Macy's store and asking to end the one-to-one
   relationship, or
 * Call Customer Service at 888-529-2254

Note: Ending the one-to-one relationship with the sales associate will remove
your information from that associate's client portfolio. Macy’s will retain your
Personal Information and it may be used by other sales associates if you begin a
new one-to-one relationship.

Opt Out of Mobile Marketing Campaigns

To opt-out of Macy's Marketing Messages (for example, "Macy's Promo Alerts") for
a specific mobile number, reply "STOP" to 62297 on your mobile phone/wireless
device. You will receive a confirmation text that you have opted out. For
customers with a Macy's online account, you may also opt out by signing into My
Account on macys.com, clicking on my profile, and indicating your opt-out
preference.

To opt-out of Macy's Backstage Marketing Messages (for example, "Macy's
Backstage Promo Alerts") for a specific mobile number, reply "STOP" to 66789 on
your mobile phone/wireless device. You will receive a confirmation text that you
have opted out.

Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using
any means other than replying "STOP", please allow 3-5 business days after
contacting us to process your request. We do not share your mobile number with
any third parties for marketing purposes.

Unsubscribe from Direct Mail Communications

Call Customer Service at 877-876-2297

Unsubscribe from Specific Email Communications

To update your preferences or categories of promotional or marketing emails you
receive from Macy's at a specific email address, you may:

 * Use the unsubscribe link in the footer of any email sent by macys.com.
 * Unsubscribe by signing into My Account on macys.com, clicking on my profile,
   and indicating your opt-out preference.

It may take up to 10 business days to process your request.

Operational emails (e.g., shipping confirmation or product recall information)
do not provide an opt-out option.

Technology-Enabled Collection and Use Preferences

Macy's Mobile Apps

 * You can opt-out of allowing Macy's mobile apps access to your device's
   camera, microphone, or location information by adjusting the permissions in
   your mobile device.
   
   In-Store Wi-Fi Services
 * If you do not wish for us to use your Wi-Fi analytic data in a de-identified
   manner, please turn off your mobile device or refrain from using our Wi-Fi
   services. For more information, visit https://smart-places.org.
   

Cookies and Pixel Tags



 * Managing cookie preferences differs from browser to browser so please refer
   to your browser for further information. If you would like to disable cookies
   please use the help function in your web browser to restrict cookies from our
   websites.


Website Optimization Services

 * If you would like to opt out of Google Analytics on a per-browser basis,
   please Click Here to download the Google Analytics opt-out browser add-on.
 * For more information on Google Analytics, Click Here.
 * If you would like to opt-out of Adobe Analytics on a per-browser basis,
   please Click Here.
 * For more information on Adobe Analytics, Click Here.
   

Interest-Based or Online Behavioral Advertising (OBA)

 * If you would like to opt-out of interest-based advertising, please Click
   Here. Please note that you will be opted out of all interest-based
   advertising from all companies participating in the Digital Advertising
   Alliance’s “WebChoices” and/or “AppChoices” customer choice tools for that
   specific browser on that specific device. If you opt-out, you may continue to
   see or receive online advertising from Macy's; however, these ads may not be
   as relevant to you.

Note: To opt-out of interest-based advertising in mobile apps, you can turn off
mobile device ad tracking or reset the advertising identifier in your device
settings.


Social Networks and Tech Advertising Programs

You can manage your preferences for many of these advertising programs through
the links provided below:

 * Facebook
 * Google
 * Twitter
 * Yahoo!
 * Pinterest
 * WhatsApp
 * Slack



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CALIFORNIA RESIDENTS

California Shine the Light Law: If you reside in California, you have the right
to ask us one time each year if we have shared personal information with third
parties for their direct marketing purposes during the preceding calendar year.
To make a request please submit an inquiry to the following address: Macy’s
Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please
specify that you want a "Your Macy's California Shine the Light Notice." Please
allow 30 days for a response.

If you are a minor under 18 and have a profile on macys.com, you may ask us to
remove reviews or other content that you posted on the site by writing to
privacy.master@macys.com. We will begin to process your request within 30 days.
Please note that processing your request does not ensure the complete or
comprehensive removal of the content that you posted.



California Privacy Rights Act: You have the right to request information about
how Macy’s collects, processes, and shares your Personal Information. There may
be situations where Macy’s cannot grant a request, for example, to complete a
transaction to you or comply with the law. These options do not apply to
publicly available information from government records nor to deidentified or
aggregated information.

Customer RightDetailed Description

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected
about you.

Upon verification of your request, Macy’s will notify third parties to whom
Macy’s has shared your Personal Information to delete your information as well.

Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate Personal Information collected by
Macy’s.

If you are a registered user of macys.com, you can correct your information in
the My Profile section of My Account.

Alternatively, use one of the contact methods outlined above

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you
during the previous 12 months, including:

 * Categories of Personal Information we collected about you
 * Categories of sources from which we collected the Personal Information
 * Business or commercial purpose(s) for collecting your Personal Information

Specific pieces of Personal Information we collected

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about
you during the previous 12 months, including:

 * Business or commercial purpose(s) for selling your Personal Information
 * Categories of third parties with whom we share the Personal Information
 * Categories of Personal Information we have sold and categories of third
   parties to whom the information was sold
 * Categories of Personal Information we disclosed about you for a business
   purpose

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information
Macy’s has collected about you.

Right to Opt Out of Automated Decision Making

You have the right to opt out of automated decision making, including profiling,
against any information Macy’s has collected about you.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to opt out of the disclosure of Sensitive Personal
Information to a third party if Macy’s uses that information for any purpose
other than the designated purpose defined in the legislation.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to
exercise any of these privacy rights.



To exercise your customer rights, you may submit your request through the
following methods:

 * Online via our privacy portal: https://www.macysprivacyportal.com
 * By phone at 800-920-3588

Authorized Agents. If you would like to enter a request on behalf of a
California resident, please submit the request via Macy's Privacy Portal. Upon
submission, you will be required to upload documentation showing proof of
written permission from the customer authorizing you to submit a request on
their behalf. We reserve the right to require customers to confirm their
requests and/or identity.



Do Not Sell or Share My Personal Information Requests

You may submit your request through the following methods:

 * Online via our privacy portal: https://www.macysprivacyportal.com
 * Click to request we Do Not Sell or Share your Personal Information
 * By phone at 800-920-3588

You can also change your online tracking preferences by using the Cookie
Preferences link located at the bottom of the macys.com homepage and updating
your Privacy Settings in your Macy's mobile apps.

Upon submission of the request, you will be asked to provide your first name,
last name, and email address. You will receive a verification email that will
ask you to provide some additional information, such as an address, state, zip
code, and phone number. We will use the information provided to match the
identifying information we have to verify your identity before processing the
request.



Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit
cardholders. Customers may sign-up for the Macy's Star Rewards program if they
do not have a Macy's credit card. To participate as a non-cardholder, you must
provide an email (so we can send reward and program-related information), phone
number (as the identifier used to track purchases that go toward reward points
and redeem rewards), and birth month and day (to redeem rewards). The purpose of
the Star Rewards loyalty program is to encourage repeat business with Macy's and
enhance your shopping experience.

The benefits provided to customers (or realized by Macy's) vary by customer
depending upon the purchases made, whether items are bought in-store or online,
which offers a customer uses, and many other factors. Macy's also incurs a
variety of expenses related to loyalty benefits. Those may include, for example,
costs associated with discounts on purchases and free shipping. The benefits are
reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and
conditions are available Here.

We will not discriminate against you for exercising your rights under California
Consumer Privacy Act CCPA. Star Rewards members also remain free to opt-out of
email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing
emails. The promotion code is provided in a confirmation email. However,
customers may opt-out at any time thereafter and still retain the ability to use
the promotion code. We provide this incentive because we want to be able to send
offers by email. The cost of sending an email is nominal.

2022 California Metrics

Request TypeReceivedRejected or UnverifiedCompletedAvg # of Days to Respond

Opt-Out

10094

6352

3742

1.1

Delete

394

157

237

41.0

Disclose

33

9

24

31.0



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MANAGING CUSTOMER PRIVACY (CO/CT/NV/VA)



This section describes the rights residents in Colorado, Connecticut, Nevada and
Virginia have regarding the management of your Personal Information. There may
be situations where Macy’s cannot grant a request, for example, to complete a
transaction to you or comply with the law. These options do not apply to
publicly available information from government records nor to deidentified or
aggregated information.



Identity Verification

As required by law, we may require you to take steps to verify your identity
and/or legal authority prior to processing any request Macy’s receives from or
about you. In response to all requests, we will send a message to the email
address provided in the request. Please follow the instructions to verify your
request. We will use the information provided to match the identifying
information we have to verify your identity before processing the request. No
action will be taken on requests not verified within 7 days.



Customer RequestDetailed Description

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected
about you.

Upon verification of your request, Macy’s will notify third parties to whom
Macy’s has shared your personal information to delete your information as well.

Right to Withdraw Consent (CO/CT Residents Only)

You have the right to withdraw the consent to processing of your Personal
Information. If you wish to do so, you may submit a “Right to Withdraw Consent”
request. Upon verification of your request, Macy’s will send you an email with
instructions to complete.

Right to Correct Inaccurate Personal Information

(CO/CT/VA Residents Only)

You have the right to correct inaccurate Personal Information collected by
Macy’s.

If you are a registered user of macys.com, you can correct your information in
My Account

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you
during the previous 12 months, including:

 * Categories of Personal Information we collected about you
 * Categories of sources from which we collected the Personal Information
 * Business or commercial purpose(s) for collecting your Personal Information
 * Specific pieces of Personal Information we collected

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about
you during the previous 12 months, including:

 * Business or commercial purpose(s) for selling your Personal Information
 * Categories of third parties with whom we share the Personal Information
 * Categories of Personal Information we have sold and categories of third
   parties to whom the information was sold

Categories of Personal Information we disclosed about you for a business purpose

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information
Macy’s has collected about you.

Right to Opt Out of Automated Decision-Making (CO/CT/VA Residents Only)

You have the right to opt out of automated decision making, including profiling,
against any information Macy’s has collected about you.

Right to Appeal (CO/CT/VA Residents Only)

You have the right to appeal should Macy’s be unable to take action on your
privacy rights request. If your Privacy request is rejected, you will receive an
email with a link that will direct you to our Appeal intake form.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to
exercise any of these privacy rights.



Contact methods

You may submit your privacy request through the following methods:

 * Online via our privacy portal: https://www.macysprivacyportal.com
 * Click to request we Do Not Sell or Share your Personal Information
 * By phone at 800-920-3588

You can also change your online tracking preferences by using the Cookie
Preferences link located at the bottom of the macys.com homepage and updating
your Privacy Settings in your Macy's mobile apps.



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CHILDREN’S PRIVACY AND SANTALAND

Macys.com is not intended for children. Macy’s does not knowingly sell or share
the personal information of minors under the age of 16. However, children are
welcome at Macy’s Santaland.

Kid's Privacy Assured by PRIVO: COPPA Safe Harbor Certification

Macy’s Corporate Services, LLC is a member of the PRIVO Kids Privacy Assured
COPPA safe harbor Certification Program (“the Program”). The Program
certification applies to the digital properties listed on the certification page
that is viewable by clicking on the PRIVO Seal. PRIVO is an independent,
third-party organization committed to safeguarding children’s personal
information collected online. The PRIVO COPPA safe harbor certification Seal
posted on this page indicates Macy’s Corporate Services, LLC has established
COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight
and consumer dispute resolution process. If you have questions or concerns about
our privacy practices, please contact us at 888-529-2254 or
privacy.master@macys.com. If you have further concerns after you have contacted
us, you can contact PRIVO directly at privacy@privo.com.







Click here for PRIVO certification details



Macy’s Santaland Experience

Users, including children, can register for a Santaland account and take a
selfie with Santa. Users can also play games and join in activities.

We collect the following information from children who wish to register for a
Santaland.com account to seek parent consent:

 * Child’s first name
 * Child’s date of birth
 * Parent's first and last names
 * Parent email address
 * Choice of Santa
 * Password for password reset
 * Optional email address
 * Username (not publicly displayed)
   
   

We collect the child’s last name from a parent when they consent to their
child’s use of the service. The child can take a selfie with Santa. The photo is
stored and can be viewed by the parent, but it is not shared with other users of
the Santaland.com experience. User and children’s account information is
retained as long as required to provide the service.

The child’s first name is used to create printable certificates upon completion
of the activities.

Parents can review the information collected, opt-out of communications from
Macy’s, and have all personal information deleted at any time, including their
child’s photo, by contacting us at: privacy.master@macys.com.

The Santaland experience uses the following service providers in relation to
children below the age of consent:

 * Google Analytics to better understand your use of the site and improve it.
   Data collected is used solely for this purpose and is not shared with any
   other third parties. For more information on Google’s collection and use
   practices, please visit the privacy policy:
   https://policies.google.com/privacy?hl=en-US
 * Spinifex to provide our online Santaland experience and the Santa selfie
   feature. Spinifex collects and stores the selfie on behalf of Macy’s. For
   more information, please visit Spinfex’s website at http://spinifexgroup.com
   and navigate to their privacy section.
 * PRIVO to manage the parent account and consent for the use of the service.
   PRIVO is a leading privacy solutions expert and an FTC-approved COPPA Safe
   Harbor with an identity and consent management platform. All information
   collected for verification is stored securely and not used for any other
   purpose. For more information, please visit PRIVO’s privacy policy:
   https://www.privo.com/privo-privacy-policy and the Kids Privacy Policy:
   https://www.privo.com/privacy-information-for-kids
 * Removal.ai is used to remove all background information from the images.
   Images are deleted within hours of upload and not shared with any other
   service providers.

The Santaland website is hosted on IBM Kubernetes services and all images are
stored on IBM Private File Storage. For more information, please visit their
privacy policy: https://www.ibm.com/privacy/us/en/ All information collected by
Macy’s or Macy’s Service Providers is stored securely using industry-standard
appropriate measures.



Teenagers and adults may also register for the Santaland experience. When they
do we collect the following information from them:

 * First and last name
 * Date of birth
 * Email address
 * Username
 * Santa Choice

Users 18 or older can opt in to receive news and promotions from Macy's. All
users can opt out at any time and privacy questions can be directed here:
privacy.master@macys.com

Users at or above the age of consent are invited to participate in the Magic
Christmas Tree experience which allows users to access Facebook and Instagram.
These services may use and share personal information they have collected from
you when you created an account with them. Please review their privacy practices
for more information.



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ADDITIONAL DISCLOSURES

Information About Children Under 13:



 * The Children's Online Privacy Protection Act imposes requirements on websites
   that collect Personal Information about children under 13 years old (for
   example - name, address, email address etc.). Our current policy is not to
   collect any Personal Information on any person under 13 years old online. For
   this reason, our sweepstakes and other promotions conducted online are
   restricted to entrants who are at least 13 years old.
 * If this policy changes, we will revise this portion of our Notice of Privacy
   Practices and will comply with the requirements of the Children's Online
   Privacy Protection Act, which includes providing notice and choice to each
   child's parent or guardian before collecting any Personal Information.



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INTERNATIONAL CUSTOMER PRIVACY

 * To fill international orders, macys.com partners with Borderfree, Inc.
   Borderfree will carefully process your Personal Information with at least the
   same level of privacy protection consistent with international data privacy
   principles. Borderfree will not sell, transfer, or otherwise use your
   information other than for processing international shipments.
 * When you indicate you are shipping internationally, you will be redirected to
   a checkout page hosted by Borderfree. On the checkout page, you will be
   required to submit Personal Information to Borderfree to complete your order.
   Once you place your order, you will be prompted to confirm whether you would
   like to receive future marketing communication from macys.com.
 * Borderfree will notify macys.com of the approval of your order, and macys.com
   will then ship approved orders to Borderfree. Simultaneously, Borderfree will
   purchase the product from us, which allows them to take title to the
   product(s), bill your credit card, collect and remit any duties and taxes to
   the appropriate taxing authority, and arrange for the product to be delivered
   to you. In this process, Borderfree makes the sale to you as the merchant of
   record. When ordering a product, you will be presented with Borderfree's
   terms and conditions. You must agree to them to receive the product(s) you
   ordered.
 * If you agree that Borderfree may share your personal information with
   macys.com, that data is protected by this Notice of Privacy Practices, and
   you consent to the transfer and storage of that information on our servers
   located in the United States.

Customers shipping internationally who wish to contact macys.com to:

 * Inquire about or update their Personal Information,
 * Make a complaint about the collection or use of their Personal Information,
   or
 * Comment on or ask questions regarding this Notice.

Please email us at privacy.master@macys.com



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OWNERSHIP OF CUSTOMER DATA

If Macy's or any of its subsidiaries is sold to or otherwise acquired by a third
party, all Macy's data assets will become the property of the acquiring party.
Such a party will be subject to any consent(s), opt-outs, or other customer
conditions on data. A change in data ownership may or may not include a notice
on the primary online sites of Macy's, Inc., or the affected subsidiary sites.



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